Automatica
Automatica SA is a Romanian private industrial automation company that manufactures medium voltage equipment and provides computer-vision-based waste tracking and recycling traceability solutions for material recovery facilities and EPR-obligated organizations.
- Company typePrivate
- Founded1960
- HeadquartersOtopeni, Romania
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Automatica does
Automatica SA is a Romanian private industrial automation company headquartered in Otopeni, founded in 1960, with between 51 and 100 employees. Its foundational business, as described in the firm's own materials, is the manufacture of medium voltage equipment and the delivery of industrial automation solutions. The company has extended this automation capability into the industrial recycling traceability space through a technology partnership with Polytag announced in October 2025. Within that partnership, Automatica contributes a computer-vision-based detection and tracking system designed for single-use plastics on high-speed conveyor lines at material recovery facilities, integrated with Zebra Technologies' Aurora Vision Library. The stated technical performance is 100% accuracy in detection at 20 frames per second of processing throughput, targeting Extended Producer Responsibility (EPR) compliance and real-time recycling-rate visibility for packaging producers and operators.
The business model is not publicly disclosed and pricing is not in the source material. The go-to-market visible in the data set is indirect: Automatica's recycling capability reaches end customers (material recovery facilities and EPR-obligated organizations) through its partnership with Polytag rather than through a direct sales motion. The company does not disclose a product portfolio, named offerings, revenue figures, ownership structure, leadership team, or geographic footprint beyond its Romanian base, and no certifications, awards, patents, or regulatory actions are recorded in the available data. The single most material data point is the Polytag/Zebra technology partnership, which positions Automatica as a specialized industrial automation contributor in a regulatory-driven, early-stage market segment.
Automatica firmographics
Firmographics- Name
- Automatica
- Website
- https://automatica.ro
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Automatica SA is a Romanian private industrial automation company that manufactures medium voltage equipment and provides computer-vision-based waste tracking and recycling traceability solutions for material recovery facilities and EPR-obligated organizations.
- Ownership category
- akta.pro rank
Automatica industry classification
Industry- Product category
- Industrial Recycling Technology
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519), Materials Recovery Facilities (562920)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Refuse Systems (4953)
- akta.pro primary industry
- Advanced/Optical Sorting & Quality Control Services (NIR, AI, Robotics) (BPALADAH)
- akta.pro secondary industry
- Plastics Sorting & Recovery Facilities (PRF) (EUAIADAE)
Keywords
Where Automatica is headquartered
LocationHeadquarters
- HQ city
- Otopeni
- HQ country
- Romania
- HQ region
- Europe
Markets served
Automatica business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations
Automatica product offering
Product offeringCore offering
Automatica develops industrial waste tracking and recycling traceability technology for material recovery facilities (MRFs). Its offering centers on a real-time, high-speed computer vision system that detects and tracks single-use plastics on conveyor lines at 20 frames per second with 100% accuracy, providing recycling rate visibility and Extended Producer Responsibility (EPR) compliance support. The technology is delivered via partnerships such as with Polytag and through integration with Zebra Technologies' Aurora Vision Library.
Product overview
Automatica serves as a technology partner for industrial recycling operations, working with companies like Polytag to reduce costs and enhance scalability. The company's specific product portfolio, modules, or named offerings are not detailed in the available source material.
Differentiator
Problem solved
Functional benefit
Products and services
- Industrial Waste Tracking and Recycling Traceability System Real-time, high-speed computer vision system that detects and tracks single-use plastics on conveyor lines in material recovery facilities at 20 frames per second with 100% accuracy, providing recycling rate visibility and supporting Extended Producer Responsibility (EPR) compliance. Delivered to MRFs and EPR-obligated producers through technology partnerships such as the one with Polytag, and built on integrated with Zebra Technologies' Aurora Vision Library.
Quantifiable outcome
- Achieved 100% accuracy in detecting and tracking single-use plastics on high-speed conveyor lines
- +2 more outcomes
Companies that use Automatica
Customer profileSegments2 records
Ideal customer profiles2 records
Automatica technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Automatica partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PolytagcoreAutomatica partnered with Polytag to integrate technology into their waste tracking system. Automatica's technology helped reduce costs while enhancing scalability for industrial recycling operations. The partnership enables Polytag's system to achieve 100% accuracy in detecting and tracking single-use plastics on high-speed conveyor lines in material recovery facilities.
- Zebra TechnologiescorePolytag integrated Zebra Technologies' Aurora Vision Library into its waste tracking system with Automatica's technology partnership. The Aurora Vision Library enables the high-speed computer vision processing (20 frames per second) required for industrial recycling operations.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Automatica competitors and assessment
Company assessmentDirect peers
- Eagle Vizion: Provides optical sorting systems for plastics and other recyclables. Comparable as a niche specialist in plastic-detection and material identification on MRF conveyor lines.
- Sadako Technologies: Spanish company applying AI and robotics to waste sorting in MRFs. Comparable as a regional/specialized peer with overlapping computer-vision capability for recycling applications.
- AMP Robotics: Applies AI and computer vision to identify and sort recyclables in MRFs. Closest direct peer to Automatica's vision-based plastic tracking capability on high-speed conveyor lines.
- Machinex: Designs and builds sorting systems and MRF equipment, including optical sorters integrated into conveyor lines. Comparable as an MRF-focused technology provider serving the same customer base.
- Pellenc ST: Offers optical sorting solutions for MRFs and solid waste, including near-infrared and vision-based sorters. Comparable as an established player in advanced sorting for material recovery.
- Greyparrot: Provides AI-powered waste analytics and computer vision for material recovery facilities, including plastic detection and recycling-rate monitoring — directly comparable to Automatica's tracking use case.
- Bulk Handling Systems (BHS): Supplies sorting equipment and integrated systems for MRFs, including optical sorting technology. Comparable as an established equipment vendor targeting the same material recovery facilities.
- Zenrobotics: Provides AI-driven robotic sorting for waste and recycling. Comparable as a recycling-tech specialist using computer vision to identify materials on high-speed lines.
Broad incumbents
- TOMRA: Global leader in sensor-based sorting for recycling and waste, with deep MRF penetration. Comparable to Automatica as a much larger incumbent offering optical sorting that overlaps with Automatica's vision-tracking focus.
- Veolia: Large global waste-management operator with MRF assets and recycling services. Comparable as a downstream customer/incumbent whose operations consume the kind of tracking and EPR-compliance data Automatica enables.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Automatica social profiles
Digital presenceAutomatica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Automatica leadership team
Management profileNumber of profiles
Automatica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Automatica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Automatica
What does Automatica do?
Automatica develops industrial waste tracking and recycling traceability technology for material recovery facilities (MRFs). Its offering centers on a real-time, high-speed computer vision system that detects and tracks single-use plastics on conveyor lines at 20 frames per second with 100% accuracy, providing recycling rate visibility and Extended Producer Responsibility (EPR) compliance support. The technology is delivered via partnerships such as with Polytag and through integration with Zebra Technologies' Aurora Vision Library.
When was Automatica founded?
Automatica was founded in 1960. It employs 51 to 100 people.
Where is Automatica based?
Automatica is headquartered in Otopeni, Romania, in the Europe region.
Who are Automatica's main competitors?
Direct peers on record are Eagle Vizion, Sadako Technologies, AMP Robotics, Machinex, Pellenc ST, Greyparrot, Bulk Handling Systems (BHS) and Zenrobotics. Broad incumbents are TOMRA and Veolia.
Does Automatica have an API?
No public API is recorded for Automatica.
What industry is Automatica in?
Automatica's product category is Industrial Recycling Technology. Its primary akta.pro industry code is BPALADAH, Advanced/Optical Sorting & Quality Control Services (NIR, AI, Robotics), with a secondary code of EUAIADAE, Plastics Sorting & Recovery Facilities (PRF). Its NAICS code is 334519 and its SIC code is 3823.