Japan Convention Management Association

Name

Japan Convention Management Association

Legal name

一般社団法人 日本コンベンション協会 (Japan Convention Management Association)

Website

https://jp-cma.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Industry Association Services (MICE / Convention Industry)

NAICS

Convention and Trade Show Organizers (561920), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Strategic Meetings Management (SMM) & Governance (THACAFAA)

akta.pro secondary industries

Venue Sourcing & Contract Negotiation Specialists (THAHACAH), Operational Planning & Business Reviews (QBRs, Annual Planning, PMO/Portfolio) (THAHAMAI), Venue Sourcing & Site Coordination (HSACAAAD), Speech & Debate Judging, Tabulation & Tournament Services (EDAMAOAO)

Keywords

• MICE industry association
• Convention management services
• Event industry networking
• Sustainable MICE practices
• Professional development seminars

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Annual membership fees: JCMA collects annual membership fees from corporate and individual members, as referenced in the Privacy Policy section on charging annual JCMA membership fees and confirming payment. Specific fee amounts are not publicly disclosed on the website.
2. Event and seminar participation fees: JCMA collects participation fees for selected seminars, workshops, and events (e.g., the MICE Skill-Up Seminar charged JPY 5,000 for members / JPY 6,000 for non-members in 2020). Many seminars (such as the SDGs×MICE Seminar and Molkkue events) are offered free to members, suggesting event fees are selective rather than the primary revenue source.
3. Public-sector policy proposal activities (advocacy work): JCMA submits policy proposals to the Japan Tourism Agency (e.g., "Strategy Proposal for Becoming a MICE-Nation" submitted 2025-11; "Proposal Toward MICE Industrialization - To the Next Stage" submitted 2024-04) and the Prime Minister's Office, funded through association resources. While not a direct revenue stream, this represents activities supported by membership dues.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

JCMA is a non-profit General Incorporated Association (一般社団法人) that promotes Japan's MICE (Meetings, Incentives, Conventions, and Exhibitions) industry through member-driven committees, twice-yearly industry seminars and workshops, networking forums (Café de JCMA, Summer Seminar, JCMA Golf Tournament), the JAPAN MICE Challenge talent program, an international exchange program with KMA, TAITRA, TECA, SACEOS and MACEOS, a sustainability case-study database, formal policy proposals to the Japan Tourism Agency, and a member newsletter delivered through its bilingual website.

Product overview

Japan Convention Management Association (JCMA / 一般社団法人 日本コンベンション協会) is a non-profit industry association — not a unified software product — that promotes Japan's MICE (Meetings, Incentives, Conferences and Exhibitions) industry through a platform-plus-modules architecture of standing committees and recurring programs. Its eight committees (Human Resource Development, Member Communication, Public Relations, Diversity Promotion, International Exchange Promotion, Future Generation, SDGs Promotion, and the Kansai Branch) deliver the core programs in the portfolio: industry seminars and study sessions (e.g., MICE Skill-up Seminars on event technology and generative AI), member networking forums such as Café de JCMA and the JCMA Summer Seminar and Golf Tournament, the next-generation talent program JAPAN MICE Challenge, an International Exchange Program (KOREA MICE EXPO booth, Taiwan/Korea/China tours, trilateral forums), a sustainability case-study database coordinated by the SDGs Committee, recruitment/internship listings, a member newsletter, formal policy proposals to the Japan Tourism Agency, and public governance disclosures (activity policies, mid-term plan, balance sheets). These committee-driven programs together form JCMA's service offering to its ~289 members as of October 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• JCMA Committees Program Portfolio of eight standing committees that organize the association's core activities across human resources, networking, communications, diversity, international exchange, sustainability, next-generation leadership, and regional engagement. Open to JCMA members across the MICE industry value chain.
• Café de JCMA Networking Forum Recurring online networking forum hosted by the Member Communication Committee for JCMA members, featuring themed discussions on industry topics. Held on Zoom with up to 100 JCMA-member participants per session.
• JCMA Summer Seminar Annual in-person, multi-day regional program in which JCMA members visit a host city to learn about local MICE initiatives, tour venues, and engage with the local Convention & Visitors Bureau.
• JCMA MICE Industry Seminars & Study Sessions Twice-yearly seminars and workshops organized by the Human Resource Development Committee to upskill MICE professionals, covering event technology, SDGs, hybrid event production, generative AI, and sustainable MICE procurement. Free for most JCMA members.
• JAPAN MICE Challenge Multi-round competition hosted by JCMA's Future Generation Committee to discover and promote next-generation MICE talent and business proposals, with rounds held in cities such as Yokohama and Okinawa.
• JCMA International Exchange Program International exchange activities of the International Exchange Promotion Committee, including JCMA's booth at KOREA MICE EXPO, Taiwan MICE survey/exchange tours, Korean MICE research tours, Xiamen International MICE Week, and Japan-Korea-China Trilateral MICE Forums.
• JCMA Sustainability Initiative Case Studies Online repository of member sustainability initiatives and product/service case studies coordinated by the SDGs Committee to support sustainable MICE practices across the industry.
• JCMA Policy Proposals to the Japan Tourism Agency Formal strategic proposals and recommendations JCMA submits to the Japan Tourism Agency on the international competitiveness and industrialization of Japan's MICE industry, including 'Strategy Proposal for Becoming a MICE Nation' (2025).
• JCMA Member Newsletter (Mail Magazine) Members-only email newsletter and back-number archive providing updates on JCMA activities, events, and MICE industry news, delivered via the bmd.jp platform.
• JCMA MICE Industry Recruitment / Internship Information Dedicated section of the JCMA website that aggregates job openings and internship opportunities in the MICE industry, aimed at supporting recruitment and next-generation workforce development.

Named customers10 records

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered minor, core and flagship.

• Asian Federation of Exhibition and Convention Associations (AFECA)minorStrategic or Co-development Partner · 27 April 2025AFECA was a supporting organization of the 8th Xiamen International MICE Week (April 25-27, 2025) where JCMA's International Exchange Promotion Committee Chairperson Mr. Batori delivered a presentation on Japan's MICE industry future strategies.
• Penang Convention & Exhibition Bureau (PCEB)minorStrategic or Co-development Partner · 12 December 2024Mr. Ashwin Gunasekeran, CEO of PCEB and former Chair of ICCA Asia Pacific Chapter, was a featured speaker at the 6th YOKOHAMA Global MICE Forum co-hosted by JCMA.
• KINTEX (Korea International Exhibition & Convention Center)minorStrategic or Co-development Partner · 6 November 2024KINTEX hosted JCMA's Korean MICE Research & Exchange Tour inspections (Feb 5-7, 2024) and is referenced as one of Korea's leading MICE facilities. JCMA invited Mr. Jayone Lyu (EVP, KINTEX) as a speaker at the 6th YOKOHAMA Global MICE Forum (Dec 12, 2024) co-hosted by JCMA.
• Japan MICE EXPO 2024 Executive Committee (INTEX Osaka)coreGTM or Marketing Partner · 17 October 2024JCMA participated as a special cooperating organization in Japan MICE EXPO 2024 (Oct 17-18, 2024, INTEX Osaka), which aimed to promote Japan's MICE brand domestically and internationally. JCMA exhibited a booth, planned and ran a seminar ("Connect and Expand Japan Sustainable MICE"), and hosted a member networking event.
• Thailand Convention & Exhibition Bureau (TCEB)minorStrategic or Co-development Partner · 13 December 2023Ms. Pat Satkum of TCEB was a featured speaker at the 5th Yokohama Global MICE Forum co-sponsored by JCMA, sharing experiences on sustainable MICE destinations.
• Goyang (Korea) Convention & Visitors BureauminorStrategic or Co-development Partner · 13 December 2023Mr. Peter Lee of the Goyang Convention & Visitors Bureau was a featured speaker at the 5th Yokohama Global MICE Forum co-sponsored by JCMA.
• Korea MICE Association (KMA)flagshipStrategic or Co-development Partner · 1 July 2018MOU partner since July 2018. JCMA participated as an exhibitor at KOREA MICE EXPO 2024 (Incheon, Nov 6-8) holding 22 business meetings with buyers and at KOREA MICE EXPO 2025 (Seoul) holding 13 business meetings with a VIP ribbon-cutting role. The Chairperson of JCMA's International Exchange Promotion Committee, Mr. Batori, joined the Japan-Korea-China Trilateral MICE Forum as a panelist. A Korean MICE Research & Exchange Tour (Feb 5-7, 2024) sent 30 participants to inspect KINTEX, COEX, and KMA. JCMA's 10th General Assembly (2025) included KMA greeting remarks.
• Taiwan Exhibition and Convention Association (TECA)coreStrategic or Co-development Partner · 1 July 2018MOU partner since 2018. On November 14, 2023, a TECA delegation of 16 representatives from 9 member companies made a courtesy visit to JCMA. The Taiwan MICE Survey and Exchange Tour 2025 included a TECA networking session attended by 37 TECA members, bringing total attendees to over 70.
• Taiwan External Trade Development Council (TAITRA)coreStrategic or Co-development Partner · 1 January 2018MOU partner organization. JCMA's Taiwan MICE Survey and Exchange Tour (Feb 26 – Mar 1, 2025) engaged 34 participants from 15 organizations and visited TAITRA-operated venues including TaiNEX-1, TaiNEX-2, and the Taipei International Convention Center (TICC).
• SACEOS (Singapore Association of Convention & Exhibition Organisers & Suppliers)minorStrategic or Co-development PartnerListed as a partner organization on JCMA's homepage with a link to saceos.org.sg. JCMA and SACEOS share cross-promotion of MICE industry activities between Japan and Singapore.
• Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS)minorStrategic or Co-development PartnerListed as a partner organization on JCMA's homepage with a link to maceos.com.my. Cross-promotion of MICE industry activities between Japan and Malaysia.
• MPI Japan Chapter (Meeting Professionals International)coreStrategic or Co-development PartnerListed as a MICE industry partner organization on JCMA's homepage. Co-hosts industry-wide joint networking events with JCMA and three other MICE organizations (Japan Association for the Promotion of Creative Events, Japan Exhibition Association). The 4 MICE Industry Organizations Joint Networking Event (Feb 14, 2024) attracted nearly 200 attendees from ~50 companies.
• Japan Association for the Promotion of Creative Events (JACE)coreStrategic or Co-development PartnerListed as a MICE industry partner organization on JCMA's homepage. Co-organizer of the 4 MICE Industry Organizations Joint Networking Event (Feb 14, 2024) along with JCMA, Japan Exhibition Association, and MPI Japan Chapter.
• Japan Exhibition Association (NITTENKYO / 日展協)coreStrategic or Co-development PartnerListed as a MICE industry partner organization on JCMA's homepage. Co-organizer of the 4 MICE Industry Organizations Joint Networking Event (Feb 14, 2024). Hosts joint sports + networking tournaments with JCMA, JACE, and MPI Japan Chapter.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• International Congress and Convention Association (ICCA): Global association for the international meetings industry, with deep overlap in policy, statistics, and member services targeting the same MICE supplier and organizer segments that JCMA serves.
• Professional Convention Management Association (PCMA): Large global business-events association focused on convention and meeting professionals. Comparable to JCMA on education, professional development, and industry leadership programming for the same end-customer base.

Direct peers

• Meeting Professionals International (MPI): Global meeting-industry association with an active Japan Chapter that co-hosts joint networking events with JCMA. Overlaps directly on professional development, networking, and industry education for meeting and event professionals.
• Korea MICE Association (KMA): JCMA's flagship MOU partner since 2018; Korea's central MICE industry body that hosts KOREA MICE EXPO. Operates an analogous policy-advocacy and member-services model for the Korean MICE industry.
• Taiwan Exhibition and Convention Association (TECA): Taiwan's national MICE association and a JCMA MOU partner. Conducts member networking, international exchange, and policy advocacy similar to JCMA, and co-hosts Taiwan MICE Survey Tours with JCMA.
• Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS): Singapore's leading MICE industry association and a JCMA MOU partner. Operates the same membership-association model covering PCOs, venues, hotels, and suppliers, and competes with JCMA for international association congresses in Asia.
• Japan Association for the Promotion of Creative Events (JACE): Japanese industry association for creative and event professionals. Co-organizes the 4 MICE Industry Organizations Joint Networking Event with JCMA and overlaps heavily on member segments and event-industry advocacy.
• Japan Exhibition Association (NITTENKYO / 日展協): Domestic Japanese MICE peer association that co-hosts joint industry events with JCMA. Focuses on the exhibitions subset of MICE and shares the same Japanese corporate member base.
• Malaysia Association of Convention and Exhibition Organisers and Suppliers (MACEOS): Malaysia's national MICE industry association and a JCMA MOU partner. Mirrors JCMA's role as a community- and policy-led industry body for PCOs, venues, and event suppliers in its country.

Regional players

• Asian Federation of Exhibition and Convention Associations (AFECA): Regional federation of Asian MICE associations, of which JCMA-relevant counterpart bodies are members. Provides a higher-level umbrella network overlapping with JCMA's international exchange mandate across Asia-Pacific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jcma_convention
• YouTubeyoutube.com/@jcma_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Japan Convention Management Association