Tradefairdates

What Tradefairdates does

Tradefairdates (legally operated by Sima Media GmbH) is a German-founded trade fair directory and calendar platform launched in 2008. The platform lets exhibitors and visitors search an extensive database of trade fairs and exhibitions worldwide, filtering by name, venue, date, industry, and services, and provides an exhibition service provider database for categories such as tent construction, event technology, catering, and booth design. The offering is rounded out by a press release section, calendar export to major calendar apps, embeddable webmaster widgets, and a hotel booking affiliate service for trade fair attendees. Multi-language support covers English, German, Spanish, and French, with active listings in at least 15 countries across Europe, Asia-Pacific, EMEA, Americas, and Oceania, and the platform also distributes via iOS and Android mobile apps.

The underlying technology is a content-driven directory with structured search and filtering rather than a transaction or AI platform; there is no API, SDK, or proprietary ML capability disclosed. Distribution is primarily web-based, augmented by mobile apps and third-party site embedding via webmaster tools. The business model is freemium: trade shows and basic supplier listings are free, with revenue derived from supplier-side advertising/enhanced listings and from hotel booking affiliate commissions. Partnerships with major trade fair organizers such as Koelnmesse and fairXperts function as content and promotional relationships rather than revenue anchors. Tradefairdates is privately held by Sima Media GmbH with no recorded funding rounds, acquisitions, or leadership changes.

Name

Tradefairdates

Legal name

Sima Media GmbH

Website

https://tradefairdates.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Tradefairdates, operated by Germany's Sima Media GmbH since 2008, is a global trade fair directory and calendar platform serving exhibitors, visitors, and suppliers with searchable listings, a supplier database, and hotel booking.

Ownership category

akta.pro rank

Product category

Trade Show Directory Platform

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Conference & Trade Show Registration Platforms (THAHAFAB)

akta.pro secondary industry

Exhibitions, Trade Shows & Booth Management (HSACADAH)

Keywords

• Trade show directory
• Exhibition calendar
• Trade fair listings
• Event venue search
• Exhibition hotel booking

Headquarters

HQ city

Germany

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Trade Show Supplier Listings: The platform allows trade show suppliers to add their services to the directory. While adding a trade show is free, suppliers likely pay for enhanced visibility or premium listings.
2. Hotel Booking: The platform provides booking of exhibition hotels and earns commission on hotel reservations made through the platform for trade fair attendees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

TradeFairDates operates an online directory platform that enables exhibitors and visitors to search trade fairs worldwide by name, venue, date, industry, and services. The platform also maintains a free supplier directory for trade show service providers (tent construction, event technology, catering, booth design) and offers exhibition hotel booking functionality. Multi-language support covers English, German, Spanish, and French.

Product overview

TradeFairDates is a trade fair directory and calendar platform operated by Sima Media GmbH since 2008. The platform offers a searchable database of trade fairs worldwide, an exhibition service provider directory, hotel booking services, and trade fair news/press releases. The core offering consists of the Trade Fair Database & Directory for searching exhibitions by name, venue, date, industry, and services, supplemented by the Exhibition Service Provider Database for finding suppliers like tent rental, event technology, and catering services. Additional features include exhibition hotel booking and a press release section for trade fair announcements. The platform provides calendar export functionality (Apple Calendar, Google Calendar, Outlook, Yahoo) for individual trade fair entries and webmaster tools for embedding trade fair information on external websites.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Fair Database & Directory A searchable database of trade fairs and exhibitions worldwide, allowing users to search by name, venue, date, industry, and services. Targeted at professionals and companies looking to participate in trade shows as exhibitors or visitors.
• Exhibition Service Provider Database A directory of trade fair suppliers and service providers, including categories such as tent construction, event technology, catering, and booth design. Free listings available for service providers in the exhibition industry.
• Exhibition Hotel Booking

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Koelnmesse Co. Ltd.coreGTM or Marketing PartnerKoelnmesse is a major trade fair organizer that uses TradeFairDates to promote its events including Anuga Select China (formerly ANUFOOD China). The partnership allows Koelnmesse to reach exhibitors and visitors through the platform's directory.
• fairXperts GmbH & Co. KGcoreGTM or Marketing PartnerfairXperts organizes the DeburringEXPO trade fair and uses TradeFairDates to promote the event. The organizer submits press releases about exhibitor and visitor success at the trade fair through the platform.
• Losberger GmbHminorChannel Partner/ Reseller/ DistributorLosberger GmbH is a tent rental and event tent provider listed in the trade show supplier database, offering exhibition tents and pavilions to trade fair exhibitors.
• ZVG-Zeltverleih GmbHminorChannel Partner/ Reseller/ DistributorZVG-Zeltverleih GmbH is a tent rental company operating countrywide, listed in the tent rental and event tents category of the supplier database.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Messeplatz (Messe.Info): Messeplatz / Messe.Info is a German-language trade fair and exhibition directory with deep coverage of DACH-region events. Comparable to TradeFairDates in product but primarily focused on the German-speaking market.
• TradeIndia: TradeIndia is a major Indian B2B marketplace that includes trade show listings alongside broader product sourcing. It overlaps with TradeFairDates' India exhibition directory functionality, though in a regional context.

Others

• Koelnmesse: Koelnmesse is one of the world's largest trade fair organizers (e.g., Anuga, CIHS) and a partner of TradeFairDates. Listed as a peer because it is both a key content supplier and a potential competitor building proprietary digital directories.

Broad incumbents

• Eventbrite: Eventbrite is a large, publicly traded event ticketing and registration platform spanning consumer and B2B events. While broader than TradeFairDates, it overlaps in conference and trade show attendee registration and discovery.

Direct peers

• AllConferences.com: AllConferences.com is a long-standing conference and trade show directory offering global event listings across industries. Directly comparable to TradeFairDates in directory functionality and target audience.
• BizTradeShows: BizTradeShows is a global B2B trade show directory providing searchable exhibition listings and exhibitor information. Directly comparable as an online trade fair discovery platform.
• Trade Show News Network (TSNN): TSNN is a leading North American trade show industry news and event calendar platform serving organizers, exhibitors and service providers. Comparable to TradeFairDates as a B2B directory for the exhibition industry.
• 10times: 10times is one of the largest global trade show and conference directories, offering searchable event listings across industries and geographies with attendee registration features. It is the closest direct competitor to TradeFairDates in scope and audience.
• Expodatabase: Expodatabase is an international trade fair and exhibition search engine with filtering by industry, country and date. It is a direct online directory competitor to TradeFairDates.
• EventsEye: EventsEye is an international trade fair and exhibition directory with searchable listings across industries and venues. It competes head-to-head with TradeFairDates for exhibitor and visitor attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tradefairdates