Meridian Mortgages

What Meridian Mortgages does

Meridian Mortgages is a UK-based mortgage advisory firm operating as a trading name of Meridian (Leicester) Limited, established in 1998 and headquartered in Wigston, Leicestershire. The company operates as an appointed representative of Mortgage Advice Bureau Limited and Mortgage Advice Bureau (Derby) Limited, providing regulated mortgage advice under FCA oversight to consumers across the Leicester region. It serves individual customers seeking residential mortgages, with specialist capabilities in new build property financing and remortgage advisory, alongside protection products such as life insurance, critical illness cover, and income protection.

The firm's service delivery combines human advisers with a digital tooling layer. Core technology includes AI-assisted affordability assessment, automated product sourcing across thousands of mortgage deals, identity verification systems for AML compliance, and a recommendation engine that matches customer requirements to lender criteria. Customer-facing digital assets include the Home Buying App (iOS/Android), FIRST Step (an online affordability assessment), mortgage calculators (borrowing amount, repayment, stamp duty, LBTT, LTT), and a mortgage finder search tool. All automated outputs are subject to adviser review before final decisions.

Meridian operates a sales-led, hybrid distribution model with a physical branch in Wigston, telephone advisory, a self-serve website, a mobile app, and callback request forms. Revenue is generated through two streams: customer-facing mortgage advice fees (typically £99 or up to 1% of the loan amount) and lender proc fees/commission on arranged mortgage products. The firm markets through content (expert advice blog, calculators), email, organic social, Google reviews, and its mobile app. Geographic reach is concentrated in England (Leicester and surrounding areas), with product access spanning the full UK through the MAB network.

Name

Meridian Mortgages

Legal name

Meridian (Leicester) Limited

Website

https://meridianmortgages.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Meridian Mortgages is a Leicester-based, FCA-regulated mortgage advisory firm operating as an appointed representative of Mortgage Advice Bureau, providing specialist mortgage, new build, and remortgage advice to UK consumers with a hybrid digital-plus-adviser service model.

Ownership category

akta.pro rank

Product category

Mortgage Advisory Services

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

akta.pro secondary industry

Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)

Keywords

• Mortgage advisory
• Residential mortgages
• Remortgage advice
• New build mortgages
• Protection insurance

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Mortgage Advice Fees: Meridian Mortgages charges fees for mortgage advice services. The fee is calculated as a percentage of the mortgage amount or a fixed amount depending on circumstances.
2. Mortgage Arrangement/Product Fees: Fees charged for arranging mortgage products, typically up to 1% of the loan amount with a typical fee of £99

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Meridian Mortgages provides expert mortgage advice to individual consumers in Leicester and surrounding areas, covering residential purchases, new build financing, and remortgages. As an appointed representative of Mortgage Advice Bureau, it offers access to thousands of mortgage products across the UK, including exclusive deals, alongside protection insurance products and digital mortgage planning tools such as the Home Buying App.

Product overview

Meridian Mortgages is a mortgage advisory firm operating in Leicester and surrounding areas for over 25 years, providing expert mortgage advice as an appointed representative of Mortgage Advice Bureau. The core offering consists of specialist mortgage advisory services covering residential purchases, new build properties, and remortgages. Supporting the advisory services is a digital suite of tools including The Home Buying App (a mortgage coach available on iOS and Android), FIRST Step (an online affordability assessment tool), and multiple calculators (Borrowing Amount, Repayment, Stamp Duty, LBTT, LTT). The company also provides a Financial Risk Assessment tool for protection coverage evaluation and a mortgage finder search tool. All services are regulated by the Financial Conduct Authority.

Differentiator

Problem solved

Functional benefit

Products and services

• Mortgage Advice Services Expert mortgage advisory services for individual consumers, including access to a comprehensive range of mortgage products across the UK and exclusive deals, delivered through advisers with over 25 years of experience.
• New Build Mortgage Advice Specialist mortgage advisory service for buyers of newly constructed properties, covering Help to Buy, Shared Ownership, and Deposit Unlock schemes.
• Remortgage Advice Expert advisory service supporting remortgaging of existing properties, covering preparation, deal timing, and early repayment charge considerations.
• The Home Buying App A standalone mobile application on iOS and Android acting as a digital mortgage coach to help users save up, plan, and track their home buying journey, with affordability tools, savings goal tracking, and expert advice articles.
• FIRST Step A standalone branded online mortgage assessment tool that helps users understand in approximately 60 seconds how much they may be able to afford and how much their mortgage may cost.
• Financial Risk Assessment A standalone online assessment tool evaluating protection coverage needs for life insurance, critical illness cover, and income protection based on the user's financial situation.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Mortgage Advice Bureau LimitedcoreChannel Partner/ Reseller/ DistributorMeridian Mortgages is a trading name of Meridian (Leicester) Limited, which is an appointed representative of Mortgage Advice Bureau Limited and Mortgage Advice Bureau (Derby) Limited. This relationship provides access to a comprehensive range of mortgage products across the UK, including exclusive deals. Meridian operates under the FCA authorisation and regulatory oversight of MAB.
• Mortgage Advice Bureau (Derby) LimitedcoreChannel Partner/ Reseller/ DistributorMeridian Mortgages is also an appointed representative of Mortgage Advice Bureau (Derby) Limited, providing additional network coverage and product access.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Openwork: UK financial advice and mortgage network with a large appointed-representative footprint. Competes with MAB for AR relationships and provides the same regulatory-wrapper and product access model that Meridian relies on through MAB.
• Sesame Bankhall Group (Sesame Network): UK appointed-representative mortgage network that competes directly with MAB for AR relationships. Operates a near-identical model to Meridian's parent arrangement, making it a network-level peer as well as a competitor for AR adviser talent.
• London & Country Mortgages: One of the UK's largest fee-charging whole-of-market mortgage brokers, founded in the 1990s. Directly competes with Meridian in residential purchase and remortgage advice with a national remote-led model rather than local branch presence.
• Primis Mortgage Network: UK mortgage and protection appointed-representative network owned by Lloyds Banking Group. Functions as a competing AR platform to MAB, serving similar small-to-mid broker firms with regulatory and product infrastructure.
• Mortgage Advice Bureau: The parent network and regulatory principal of Meridian. MAB is a UK whole-of-market mortgage intermediary network operating an appointed-representative franchise model; Meridian is one of its ARs, so MAB defines Meridian's product access, regulatory standing, and operating model.
• Trussle: UK online mortgage broker offering whole-of-market comparison and remortgage execution. Overlaps directly with Meridian's remortgage and home-mover segments through a digital-first delivery model.
• Habito: UK digital-first whole-of-market mortgage broker offering comparison, advice, and execution online. Competes with Meridian for the same residential purchase and remortgage customers but through a self-service/PLG model rather than a local branch.
• John Charcol: Long-established UK whole-of-market mortgage broker focused on residential, buy-to-let, and specialist lending. Directly comparable to Meridian as a fee-advice broker targeting similar customer segments across the UK.

Broad incumbents

• Countrywide (Connells subsidiary): Major UK estate agency with integrated mortgage services via Countrywide Mortgage Services. Competes with Meridian in residential purchase and remortgage segments through a much larger national branch and adviser footprint.
• Connells Group: UK's largest estate agency and property services group, with in-house mortgage brokerage across its branch network. A broad incumbent that bundles mortgage advice with home sales, competing with Meridian for the same first-time-buyer and home-mover customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/meridian_mtgs

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meridian Mortgages