Matting

What Matting does

Matting AB is a Swedish family-owned manufacturer and distributor of professional matting and tactile flooring solutions, founded in 1973 by Norwegian entrepreneur Jon Botha and headquartered in Alingsås, near Gothenburg. The company designs, sources, and sells entrance mat systems (notably a modular ALU aluminum profile platform with interchangeable rubber, needle-felt, ECONYL nylon, and cassette-brush inserts), anti-fatigue workplace mats, tactile guiding and contrast-marking flooring for accessibility compliance, floor and carpet protection, and a smaller line of lighting, ergonomic desk accessories, and specialty mats. Its products carry fire ratings (EN 13501 Cfl-s1), slip-resistance ratings (DIN 51130 R11–R13), ISO 14001 environmental certification (since 2000), ISO 9001 quality certification (since 2018), TÜV-certified recycled PET manufacturing, and Byggvarubedömningen and SundaHus product assessments for Nordic construction-sector procurement. ECONYL regenerated nylon (Aquafil) and EUDR-compliant natural rubber feature in the supply chain.

The business operates a B2B sales-led model targeting professional environments — entrances, offices, hotels and restaurants, industrial and warehouse facilities, public buildings, and retail — across the Nordic region (Sweden, Denmark, Norway, Finland), with a regional office in Støvring, Denmark. Distribution combines a field sales force with named Key Account Managers, a Nordic dealer/reseller network, and an own-storefront e-commerce site with downloadable price lists and a mat-selection tool. Pricing is unit-based per piece, square meter, or running meter; standard stocked items ship with next-day dispatch, custom and made-to-order products carry extended lead times, and a small-order fee applies below SEK 500. All Nordic deliveries are dispatched from the central Alingsås warehouse, primarily via DHL. The company is owned and operated by the Botha siblings (Henrik, Karin, Åse) since a 2011 generational succession, with Henrik Botha serving as CEO; there is no institutional ownership or external funding disclosed.

Sub-brands StandUp (anti-fatigue and ergonomic standing-mat products) and NEOS (office furniture with a 5-year warranty) extend the portfolio beyond matting. Matting's competitive positioning rests on 50+ years of specialized expertise, regulatory-grade accessibility solutions compliant with Swedish PBL and BBR, and a sustainability narrative anchored in SBTi alignment, a 30% carbon-reduction target by 2030, Life Cycle Assessment methodology, and recycled-content products. Scale markers include over 1,000 completed installations, 10+ year average product lifespan, and 80%+ recycled packaging content.

Name

Matting

Legal name

Matting AB

Website

https://matting.se

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Matting AB is a Swedish family-owned manufacturer and distributor of professional entrance mats, anti-fatigue workplace mats, and tactile accessibility flooring, serving B2B customers across entrances, offices, hotels, industry, public buildings, and retail throughout the Nordic region.

Ownership category

akta.pro rank

Product category

Commercial Matting and Flooring Products

NAICS

Plastics and Rubber Products Manufacturing (326)

SIC

Fabricated Rubber Products, Nec (3060)

akta.pro primary industry

Rug & Mat Manufacturing (Entry/Anti-fatigue/Utility) (IMAOAJAD)

akta.pro secondary industries

Industrial Matting, Flooring & Safety Rubber Products (IMANALAI), Needle-Punched & Nonwoven Floor Coverings Manufacturing (IMAOAJAG)

Keywords

• Entrance matting systems
• Tactile flooring solutions
• Anti-fatigue workplace mats
• Aluminum entrance mats
• Commercial flooring products

Headquarters

HQ city

Alingsås

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Mat and Flooring Product Sales: Matting generates revenue primarily through the direct sale of professional entrance mats, workplace/anti-fatigue mats, tactile flooring systems, floor protection, interior mats, and specialty mats. Products are sold as standard stock items, custom-cut sizes, and made-to-order configurations. Pricing is based on unit, square meter, and running meter depending on product type.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Matting is a Swedish matting manufacturer founded in 1973 that designs, manufactures, and sells professional entrance matting systems, anti-fatigue workplace mats, tactile accessibility flooring, and floor protection products for commercial, public-sector, and industrial facilities across the Nordic region. The company produces aluminum-framed entrance mats with interchangeable textile, rubber, and brush inserts, alongside specialty mats engineered for ergonomic, hygienic, and accessibility use cases.

Product overview

Matting is a professional mat and flooring solutions company serving Nordic workplaces and public spaces. The product portfolio is organized into six main categories: (1) Workplace/anti-fatigue mats for industrial, office, retail, and restaurant environments; (2) Entrance mats including ALU aluminum systems (with needle-felt, rubber, brush, and ECONYL inserts), combination mats, scraper mats, and absorbent mats; (3) Tactile flooring and accessibility products including ATF LEDSTRÅK guiding systems, tactile studs/rods, contrast markings, and stair markings; (4) Lighting and ergonomics including desk lamps, screens, and furniture; (5) Floor and carpet protectors; and (6) Specialty mats for dog sports, wet areas, and exercise/yoga. Key product lines include the ALU aluminum modular system (ECONYL, GUMMI, KASSETTBORST variants), COMBI series combination mats (ROLL ECO, PREMIER ECO, CLASSIC ECO), REPP TILE interlocking tiles, CLASSIC absorbent mats, and the STANDUP/YOGA anti-fatigue and workplace mat series. The company emphasizes sustainability with products using recycled materials (PET bottles, ECONYL nylon) and circular economy principles.

Differentiator

Problem solved

Functional benefit

Brands

• StandUp: Brand for standing mats, exercise mats, and ergonomic products including balance boards, resistance bands, and anti-fatigue mats.
• NEOS

Products and services

• ALU Aluminum Entrance Matting System Modular aluminum-profile entrance mat with swappable textile, rubber, and brush inserts designed for commercial building entrances; targets property owners, facility managers, and architects.
• Anti-Fatigue Workplace Mats Ergonomic mats engineered to reduce worker fatigue and musculoskeletal strain at standing workstations; sold to industrial operators, manufacturing sites, and commercial workplaces.
• Tactile Accessibility Flooring Tactile stud and bar flooring systems providing guidance and warning cues for visually impaired pedestrians; sold to municipalities, transit authorities, and public-sector facility operators for accessibility-compliant installations.
• Floor Protection Products Temporary protective coverings that shield finished floors from damage during construction, renovation, and fit-out work; sold to construction contractors, site managers, and project managers.

Quantifiable outcome

• Over 80% recycled material used in all packaging
• +4 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ECONYL® Regenerated Nylon System (Aquafil)coreTechnology or IntegrationMatting uses ECONYL® regenerated nylon yarn — produced by Aquafil — in entrance mat inserts. ECONYL® is made by recycling nylon waste including fabric scraps, worn-out mats, fishing nets, and industrial nylon. The production process uses 30% less energy and emits 15% fewer greenhouse gases than standard nylon production.
• TÜV-Certified European PET ManufacturercoreTechnology or IntegrationMatting's TÜV-certified PET floor protection is manufactured in Europe by a partner with full value chain transparency. The manufacturer produces recycled PET material from its own production and recycles residual products from its own production cycle. Beyond manufacturing, this partner operates a hydroponic farm growing pesticide-free organic vegetables for the local community.
• Natural Rubber Supplier (EUDR Compliant)coreTechnology or IntegrationMatting uses natural rubber in some industrial mats, sourced from suppliers who own their own plantations and have full control of the entire value chain. The supplier complies with the EU Deforestation Regulation (EUDR) and meets high requirements for transparency and environmental and social responsibility.
• DHLminorOthersMatting uses DHL for domestic (Swedish) shipments. DHL pallet pool membership affects EUR pallet return procedures. For customers who are members of DHL's pallet pool, EUR pallet charges do not apply.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• 3M: Diversified industrial conglomerate with floor matting and entrance mat products (e.g., Nomad, Safety-Walk) within its Commercial Solutions division. Overlaps with Matting in anti-fatigue, entrance, and safety mat categories but as part of a much broader portfolio.
• Tarkett: Large French flooring manufacturer with vinyl, rubber, and textile flooring products including entrance mat systems. Overlaps with Matting in commercial matting categories, particularly rubber and vinyl flooring used in professional and public environments.
• Milliken & Company: US-based manufacturer of floor mats and modular flooring for commercial and industrial applications. Comparable in entrance matting category and B2B specification model, but operates at significantly larger scale across multiple product categories.
• Interface, Inc. Global modular flooring company with carpet tile, LVT, and entrance matting (Noraplan, Tactiles) offerings. Adjacent to Matting through its Nora rubber flooring and entrance matting products, though Interface operates at much larger scale across broader commercial flooring categories.

Direct peers

• Forbo Flooring Systems: Swiss manufacturer of commercial flooring including the Coral and Nuway entrance mat product lines. Comparable to Matting in entrance matting category, B2B commercial specification channel, and emphasis on durable, professional-grade products.
• Construction Specialties (C/S Group): US-based global manufacturer of architectural entrance mat systems (Pedimat, Pedigrid) and related products. Directly comparable to Matting in modular aluminum entrance mat systems and architectural specification channels for commercial buildings.
• Unimat AS: Norwegian manufacturer of professional entrance mats and matting systems serving the Nordic region. Highly comparable to Matting in product scope (entrance, anti-fatigue, industrial mats), target customers (B2B professional), and geography (overlapping Nordic footprint).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInse.linkedin.com/company/matting-ab

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matting