What Hellner does

Hellner Corretagem de Seguros Ltda. is a São Paulo-based, family-owned insurance brokerage founded in 1934 by German immigrant Heinz Hellner. The firm is operated by the third generation of the Hellner family: Hartwig Hellner (President, 50+ years in the market), Christian Hellner (CEO, formerly with Lloyd's of London), and Karla Hellner (COO, a medical doctor overseeing benefits). With 11-50 employees organized into specialized departments by insurance line, Hellner operates as a licensed corretora de seguros that places policies with all insurance providers in Brazil and handles the full lifecycle from risk analysis through policy administration and claims handling.

The company's core offering is commission-based insurance brokerage across a broad portfolio: auto and fleet, cyber, financial lines, property, civil liability (including D&O and E&O), transportation, employee benefits (health, dental, life, pension, travel), and personal lines. Service is delivered through direct consultant relationships supported by a proprietary Health Management System (Sistema Gestão de Saúde) for claims analytics, plus sub-brands addressing specific markets: Hellner Consultoria (advisory), Hellner International (5-continent broker partnerships), Hellner Serviços Especiais (M&A, IPO, fleet, affinity), and Hellner Personal (individual clients). The firm also maintains vertical specialization across 10+ industries including food, metal, chemical, pharmaceutical, technology, logistics, hospitals, and liberal professionals.

Revenue is generated via commissions from insurance carriers on placed policies, with quote-based pricing tailored to client risk profiles and annual billing cadence. The go-to-market is sales-led through dedicated insurance consultants, supported by content marketing (blog, health awareness campaigns), email newsletters, WhatsApp-based chat, and a dedicated client portal. The firm has no external investors, no parent company, and operates as a privately held limited liability company under Brazilian jurisdiction.

Name

Hellner

Legal name

Hellner Corretagem de Seguros Ltda.

Website

https://hellner.com.br

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

Hellner is a São Paulo-based, family-owned insurance brokerage founded in 1934, placing policies with all Brazilian insurers across corporate and individual lines including auto, cyber, property, liability, transportation, and employee benefits. It operates through direct consultant relationships, sub-brands for personal and international coverage, and a proprietary health management analytics system.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance brokerage services
• Risk management consulting
• Policy administration
• Claims handling services
• Employee benefits brokerage

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: As a licensed insurance broker ('corretora de seguros'), Hellner earns commissions from insurance companies ('seguradoras') for placing insurance policies with clients. The company works with all insurance providers in Brazil and facilitates the entire insurance process from analysis to policy administration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hellner Corretagem de Seguros is a Brazilian insurance brokerage that intermediates insurance policies between clients and all insurance companies (seguradoras) in Brazil. The company provides risk analysis, policy placement, administration, and claims handling across all major insurance lines (auto, property, liability, cyber, financial, transportation, health, and personal lines), supplemented by dedicated risk management consulting and international coverage through partner brokers.

Product overview

Hellner is a family-owned insurance brokerage established in 1934, operating for over 90 years across three generations. The company offers a comprehensive portfolio of insurance products and services organized into three main categories: (1) Core Services including consulting, policy administration, claims handling, risk management, international services, special solutions (M&A, IPO, fleet management), and Hellner Personal for individual clients; (2) Insurance Products covering auto/fleet, cyber, financial lines, property, civil liability, transportation, health/benefits (health, dental, life, pension, travel), and personal lines; and (3) Health Benefits Services with specialized modules for market design, implementation, contract maintenance, renewal, claims management, Hellner facilitator support, and quality of life programs. The company also provides a proprietary Health Management System (Sistema Gestão de Saúde) technology tool for claims analysis. Hellner operates across diverse industry segments including food, metal, chemical, pharmaceutical, technology, logistics, services, plastics, hospitals, and liberal professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Hellner Personal: Differentiated service for individual/personal clients covering automobile, residence, travel, life/accidents, and pet insurance.
• Hellner International
• Hellner Consultoria
• Hellner Serviços Especiais

Products and services

• Consultoria (Insurance Consulting)
• Administração de Apólices (Policy Administration) Policy administration service covering risk analysis, existing policy review, and coverage recommendations for enterprises.
• Sinistro (Claims Handling) Claims handling service that guides policyholders through all stages of the claims process to ensure fair and timely indemnification from insurers.
• Gerenciamento de Riscos (Risk Management) Professional risk management services including risk mapping, classification, and strategic security planning.
• Internacional (International Insurance) International insurance services with partnerships across 5 continents to support companies expanding outside Brazil.
• Especiais (Special Solutions) Specialized insurance solutions for M&A, IPO, fleet management, and affinity group solutions.
• Hellner Personal Differentiated service for individual clients covering automobile, residence, travel, life, and pet insurance through dedicated personal insurance consultants.
• Auto e Frota (Vehicle and Fleet Insurance) Vehicle and fleet insurance covering automobile casco, Carta Verde, classic car insurance for collectors (black plate), and passenger accident coverage.
• Cibernéticos (Cyber Insurance) Cyber insurance covering incident response (forensic experts, IT security specialists, legal defense, ransomware payments) and third-party liability (data breaches, digital publication violations, regulatory fines).
• Linhas Financeiras (Financial Lines) Financial lines insurance including export credit, domestic credit, lease guarantees, and surety bonds.
• Patrimonial (Property Insurance) Property insurance covering comprehensive, condominium, business, guarantee, global bank, engineering risks, named risks, events, and fine art.
• Responsabilidade Civil (Civil Liability) Civil liability insurance covering general, products, completed operations, professional (E&O), environmental, D&O, labor practices, and employer liability.
• Transporte (Transportation Insurance) Transportation insurance covering bus RC, multimodal, air, waterway, international RCF-DC, railway RCTR-C, import/export, national maritime (hull), vessel RC, and port operator coverage.
• Benefícios (Employee Benefits) Employee benefits including health insurance, dental, life insurance, and private pension plans for corporate clients.
• Vida (Life Insurance) Life insurance as part of the employee benefits package for corporate clients.
• Odonto (Dental Insurance) Dental insurance as part of the employee benefits package for corporate clients.
• Previdência (Private Pension) Private pension insurance as part of the employee benefits package for corporate clients.
• Viagem (Travel Insurance) Travel insurance as part of the employee benefits package for corporate clients.
• Pessoais (Personal Lines) Personal insurance including accident, unemployment/income loss, residential, funeral, individual life, business succession, serious illness, educational, and family civil liability coverage.
• Carro Antigo (Classic Car Insurance) Classic car insurance including RC Condutor (driver's license-linked liability coverage) for collectors.
• Saúde e Benefícios (Health & Benefits Department) Health and benefits department specializing in employee benefits with services including market design, implementation, contract maintenance, renewal, claims management, Hellner facilitator, and quality of life programs.

Quantifiable outcome

• High policy renewal success rate
• +1 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• International Insurance Broker Partners (5 continents)coreChannel Partner/ Reseller/ DistributorHellner maintains partnerships with insurance brokers on 5 continents (North America, South America, Europe, Asia, Africa, and Oceania) enabling the company to serve clients expanding internationally and to arrange coverage outside Brazil. These partnerships allow Hellner to provide local insurance expertise and support for companies with global operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hellner-corretagem-de-seguros-ltda

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hellner