Holistic Technology
Holistic Technology (浩全科技) is a Hong Kong-based SaaS provider, founded in 2012, that delivers a multi-marketplace e-commerce management platform to over 3,000 SMEs, enabling unified product listing, store, order, shipping, and analytics management across eBay, Shopify, AliExpress, and BigCommerce.
- Company typePrivate
- Founded2012
- HeadquartersSha Tin, Hong Kong SAR China
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Holistic Technology does
Holistic Technology (浩全科技) is a Hong Kong-based SaaS provider founded in May 2012 that delivers a multi-marketplace e-commerce management platform for small and medium enterprises (SMEs). The company serves over 3,000 SMEs seeking to start or expand cross-border e-commerce and reports cumulative customer transaction volumes exceeding HKD 3 billion (港幣30億元). Its core proposition addresses the operational complexity of selling across multiple online marketplaces by providing a single interface for product listing, store management, order fulfillment, shipping, and analytics, with operating presence in Hong Kong (headquarters at Hong Kong Science Park) and Mainland China (separate mainland office line).
The product suite comprises four integrated modules: SoldEazy (商機易, flagship cross-platform product publishing system), STOREazy (multi-store management), ShipEazy (order and shipment management), and ChartEazy (cross-platform big data analytics). The underlying technology uses a proprietary 'Intelligent Conversion Engine' (智能轉化引擎) that automatically transforms a single product record into the data structures required by different shopping platforms, enabling distribution to eBay, AliExpress, Shopify, and BigCommerce. The platform processes over 5 million products daily and is supported by integrations with PayPal (payments), Hong Kong Post and China Post (logistics), and supporting partners including Shutterstock and Constant Contact. SoldEazy is a registered trademark.
The business model is a recurring SaaS subscription with monthly billing cadence and undisclosed tiered pricing. Go-to-market is product-led growth, augmented by free e-commerce seminars, social media presence (Facebook, Instagram, YouTube), and email marketing, with channel-partner recognition as eBay China and Hong Kong Suggested Service Provider and PayPal Hong Kong Channel Partner driving inbound flow. The company is privately held with no disclosed institutional funding or parent entity, was admitted to the Hong Kong Science Park Incubation Program (Incu-Tech) in September 2014, and received the Hong Kong ICT Awards 'Grand Award of the Year' (最高榮譽「全年大獎」) in April 2016 presented by Financial Secretary John Tsang, alongside the APICTA Excellence Award and other accolades through 2019.
Holistic Technology firmographics
Firmographics- Name
- Holistic Technology
- Legal name
- 浩全科技有限公司
- Website
- https://holistictec.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Holistic Technology (浩全科技) is a Hong Kong-based SaaS provider, founded in 2012, that delivers a multi-marketplace e-commerce management platform to over 3,000 SMEs, enabling unified product listing, store, order, shipping, and analytics management across eBay, Shopify, AliExpress, and BigCommerce.
- Ownership category
- akta.pro rank
Holistic Technology industry classification
Industry- Product category
- E-commerce SaaS Platform
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Holistic Technology is headquartered
LocationHeadquarters
- HQ city
- Sha Tin
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
Holistic Technology business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Services: The company operates on a Software-as-a-Service (SaaS) model, providing subscription-based access to its e-commerce management platform. Multiple product tiers are available including SoldEazy, STOREazy, ShipEazy, and ChartEazy systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SaaS subscription plans for e-commerce platform access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Holistic Technology product offering
Product offeringCore offering
Holistic Technology operates a cloud-based SaaS e-commerce management platform that enables SMEs to publish products and manage sales across multiple online marketplaces (eBay, AliExpress, Shopify, BigCommerce) from a single interface. The flagship product SoldEazy uses a proprietary Intelligent Conversion Engine to transform a single set of product information into the data structures required by each marketplace, with the platform processing over 5 million products daily for more than 3,000 SME customers.
Product overview
Holistic Technology operates a unified e-commerce SaaS platform called SoldEazy with integrated modules for multi-store management (STOREazy), order/shipment management (ShipEazy), and cross-platform analytics (ChartEazy). The core product uses a proprietary intelligent conversion engine to transform product data for multiple marketplace formats, enabling merchants to manage multi-channel e-commerce from a single system. The platform processes over 5 million products daily and serves over 3,000 SMEs with transaction volumes exceeding HK$3 billion annually.
Differentiator
Problem solved
Functional benefit
Brands
- SoldEazy: Cross-platform product publishing system - cloud platform that transforms product information into different e-commerce platform data structures
- STOREazy
- ShipEazy
- ChartEazy
Products and services
- SoldEazy (商機易) Cross-platform product publishing SaaS that uses a proprietary Intelligent Conversion Engine to transform a single set of product information into the data structures required by different shopping platforms and distribute listings across eBay, AliExpress, Shopify, and BigCommerce; processes over 5 million products daily.
- STOREazy Multi-store comprehensive management system that enables merchants to manage multiple online stores from a single dashboard, synchronizing information across different shopping platforms.
- ShipEazy Order and shipment management system that streamlines order processing and shipping operations across multiple e-commerce platforms, integrated with Hong Kong Post and China Post for cross-border fulfillment.
- ChartEazy Cross-platform big data analytics system that provides sales insights and reporting across multiple marketplaces and sales channels.
Quantifiable outcome
- 3,000+ SMEs using platform with HKD 3 billion in transaction volume
- +1 more outcomes
Companies that use Holistic Technology
Customer profileSegments1 record
Ideal customer profiles1 record
Holistic Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
Holistic Technology partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- eBaycoreStrategic integration partner. Holistic Technology is a qualified eBay Suggested Service Provider for China and Hong Kong. The SoldEazy platform integrates directly with eBay's marketplace for product listing and order management.
- AliExpresscorePlatform integration partner. SoldEazy supports product listing distribution to AliExpress marketplace.
- ShopifycorePartnership established in February 2014. Integration enables Shopify store owners to use SoldEazy for multi-platform listing management.
- BigCommercecorePartnership established in April 2014. Integration enables BigCommerce merchants to distribute products through SoldEazy platform.
- PayPalcoreOfficial PayPal Hong Kong Channel Partner since December 2012. Provides integrated payment solutions for e-commerce transactions processed through the platform.
- Hong Kong PostsupportingIntegration with Hong Kong Post for shipping and logistics services within the ShipEazy order management system.
- China PostsupportingIntegration with China Post for cross-border shipping services through the ShipEazy platform.
- Hong Kong Science and Technology Parks CorporationcoreAdmitted to Hong Kong Science Park Incubation Program (Incu-Tech) since September 2014. Provides access to resources, facilities, and ecosystem support for technology startups.
- ShutterstocksupportingImage resource partner for product imagery needs of e-commerce sellers using the platform.
- Constant ContactsupportingEmail marketing integration partner for customer engagement and marketing automation.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Holistic Technology competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Holistic Technology social profiles
Digital presenceHolistic Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holistic Technology leadership team
Management profileNumber of profiles
Profiles1 record
Holistic Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holistic Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holistic Technology
What does Holistic Technology do?
Holistic Technology operates a cloud-based SaaS e-commerce management platform that enables SMEs to publish products and manage sales across multiple online marketplaces (eBay, AliExpress, Shopify, BigCommerce) from a single interface. The flagship product SoldEazy uses a proprietary Intelligent Conversion Engine to transform a single set of product information into the data structures required by each marketplace, with the platform processing over 5 million products daily for more than 3,000 SME customers.
Is Holistic Technology a public or private company?
Holistic Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Holistic Technology founded?
Holistic Technology was founded in 2012. It employs 11 to 50 people.
Where is Holistic Technology based?
Holistic Technology is headquartered in Sha Tin, Hong Kong SAR China, in the Asia region.
How does Holistic Technology make money?
One revenue line is on record: saaS Subscription Services.
Does Holistic Technology have an API?
No public API is recorded for Holistic Technology.
What industry is Holistic Technology in?
Holistic Technology's product category is E-commerce SaaS Platform. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5132 and its SIC code is 7372.