Rural Energy

What Rural Energy does

Rural Energy, trading as Myriad Heat and Power Products Ltd and headquartered at Burrough Court, Melton Mowbray, is a UK specialist that designs, installs and services biomass boiler systems, packaged plant rooms and combined heat-and-power (CHP) units for commercial, public-sector, agricultural, heritage and hospitality customers. The company has been operating for over 15 years and claims more than 1,000 cumulative installations across the country, with a portfolio that spans outputs from 20 kW domestic units to 5 MW industrial systems. Its product portfolio centres on the HERZ range — Firematic (20-499 kW), BioMatic, and BioFire (500 kW-1.5 MW) — and is supplemented by Endress USF-W and Polytechnik stepped-grate boilers for larger and waste-wood applications, proprietary packaged plant rooms (Heat Pod, Heat Hub, Trade Pod) for rapid deployment, and biomass- and gas-fired CHP units. Core technical capabilities include step-grate combustion for fuel flexibility, automated cleaning of combustion chambers and heat exchangers, and a T-Control remote-monitoring platform supporting smartphone/tablet/PC telemetry and remote diagnostics.

The firm's revenue model combines one-time turnkey project revenue (design, supply, installation and commissioning) with a recurring service-contract layer (annual and multi-visit maintenance, combustion checks, spare parts, priority-response engineering), financed through in-house finance packages and supported by a consultancy offering (CPD training, feasibility, BREEAM/SAP modelling, financial modelling). Commercial activity is driven by a direct enterprise field-sales motion targeting specifiers, contractors and end customers, supplemented by an approved installer partner network (Eco Biomass in Scotland, Douch Biomass in regional territories) and influence-over-spec relationships with main contractors such as Wates, Kier and Rotary Southern. Customers cut across public sector (NHS trusts, MOD, ONS, county councils, academies and universities), commercial real estate and aviation (Heathrow/BAA), agriculture/horticulture (poultry farms, nurseries), heritage estates (National Trust, Hever Castle, Doddington Hall, Welbeck), and hotels and leisure.

Strategically, Rural Energy has navigated the UK regulatory environment to a defensible position: its HERZ range was among the first to pass Ofgem's RHI Energy Performance Certificate emission tests and it has delivered the first Edinburgh City Council-approved biomass system, but the underlying market is contracting as RHI tariffs have been materially degressed since 2015. In response, the firm has broadened its technology surface into waste-wood boilers, drying systems and CHP, while scaling a packaged, financeable, monitorable proposition aimed at warehouses and industrial customers. The company is privately held with no disclosed external investors.

Name

Rural Energy

Legal name

MYRIAD HEAT AND POWER PRODUCTS LTD

Website

https://ruralenergy.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Rural Energy designs, installs and services biomass boiler systems (HERZ range, 20 kW-5 MW), packaged plant rooms, CHP and waste-wood boilers for UK commercial, public-sector, agricultural, heritage and hospitality customers.

Ownership category

akta.pro rank

Product category

Biomass Heating Systems

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Power Boiler and Heat Exchanger Manufacturing (33241), Biomass Electric Power Generation (221117), Steam and Air-Conditioning Supply (221330)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Steam & Air-Conditioning Supply (4961), Cogeneration Services & Small Power Producers (4991)

akta.pro primary industry

Biomass Heating Systems (Commercial/Institutional Boilers) (EUAAAGAE)

akta.pro secondary industries

Industrial Biomass Boilers & Steam Systems (Process Heat) (EUAAAGAC), District Energy Biomass Plants (Heating Networks) (EUAAAGAB), Biomass Plant Operations, Maintenance & Performance Services (O&M) (EUAAAGAI), Biomass Plant EPC & Integration (Design/Build, Balance of Plant) (EUAAAGAH)

Keywords

• Biomass boiler systems
• Waste wood boilers
• Packaged plant rooms
• Commercial heating solutions
• Combined heat and power

Headquarters

HQ city

Melton Mowbray

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Biomass Boiler and System Installation: Rural Energy designs, supplies, and installs turnkey biomass heating systems including boilers, fuel stores, plant rooms, district heating networks, and commissioning. Revenue is generated through one-time project fees for design and installation services across commercial, industrial, agricultural, and public sector sites.
2. Servicing and Maintenance Contracts: Annual and multi-visit service contracts covering biomass boiler maintenance, combustion checks, spare parts, and engineer visits. Contracts include priority scheduling, dedicated engineers, and pre-stocked vans for fault resolution.
3. Finance Packages: Rural Energy offers financing options to customers to spread the upfront capital cost of biomass installations, enabling customers to access Renewable Heat Incentive (RHI) payments while spreading installation costs.
4. Consultancy Services: CPDs on renewable heat technologies, BREEAM and SAP modelling, viability assessments, site surveys, feasibility studies, fuel consumption estimates, specification support (3D BIM and CAD), financial modelling, cost planning, and payback forecasts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Rural Energy designs, supplies, installs, and services turnkey biomass heating systems for commercial, industrial, agricultural, public sector, and heritage sites across the UK. Its portfolio centres on HERZ, Binder, Polytechnik, and Endress biomass boilers (20kW–5MW), proprietary packaged plant rooms (Heat Pod, Heat Hub, Trade Pod), waste wood boilers and processing plants (1MW–5MW), biomass and gas combined heat and power (CHP) systems, T-Control remote monitoring, and ongoing servicing, finance, and consultancy services.

Product overview

Rural Energy designs, installs and services biomass boilers for domestic, commercial and industrial sites throughout the UK. The product portfolio centres on the Herz range of biomass boilers (Firematic 20-499kW for commercial and BioFire 500kW-1.5MW for industrial applications), supplemented by waste wood boilers (1-5MW), packaged plant room solutions (Heat Pod, Heat Hub, Trade Pod), Combined Heat and Power systems (biomass and gas CHP), and remote monitoring via the T-Control system. Services include servicing/maintenance contracts, finance packages, and consultancy. The company has been operating for over 15 years and its technology now extends to waste wood boilers, dryers, and CHP systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Waste Wood Boilers and Processing Plant Biomass boiler systems (1MW–5MW) designed to convert waste wood into heating energy, helping businesses save money on waste wood disposal costs while generating renewable heat. Targeted at waste-recycling and timber-processing sites.
• Commercial Biomass Boilers Commercial-scale biomass boilers (part of the HERZ range) for businesses and organisations seeking renewable heating solutions.
• Industrial Biomass Boilers (HERZ Binder) Industrial-scale biomass boilers ranging from 100kW to 5MW, capable of burning chip, pellet, shavings, offcuts, waste wood or chicken litter.
• Packaged Plant Rooms (Heat Pod, Heat Hub, Trade Pod) Prefabricated, all-in-one biomass heating solutions including Heat Pod, Heat Hub, and Trade Pod that combine plant room and fuel storage in a single package for rapid installation on commercial, agricultural, industrial, and warehouse sites.
• Remote Monitoring (T-Control) Remote monitoring and control capabilities for biomass boilers, including the T-Control panel with smartphone, tablet, and PC access, allowing engineers and customers to track performance and faults remotely.
• Biomass CHP Combined Heat and Power systems using biomass fuel to generate both electricity and heating from renewable sources.
• Gas CHP Natural, LPG or Biogas-based Combined Heat and Power systems, established and proven technology in the UK, provided through Rural Energy's partnerships with leading CHP manufacturers.
• HERZ Firematic (20-499kW) Smaller HERZ biomass boiler suitable for both wood chip and wood pellet fuels, with outputs from 20-499kW, featuring step-grate combustion chamber and interactive T-Control panel. The 499kW model is the smallest 499kW biomass boiler in the world.
• HERZ BioFire (500kW-1.5MW) Large-scale commercial/industrial boiler with outputs from 500kW to 1.5MW, featuring step-grate combustion chamber capable of handling varying wood chip fuel types and wood pellet fuel. Known for robust design and ability to handle differing fuel qualities.
• AIRMatic Biomass Space Heater Standalone, modular biomass unit developed specifically to heat large-volume spaces such as warehouses and industrial units. Powered by a HERZ wood pellet boiler and requires only single-phase 230V electrical supply.
• Biomass Servicing Annual maintenance plans and servicing contracts for biomass installations, including combustion checks, parts replacement, and system optimization.
• Finance Packages Financial solutions and funding options enabling customers to spread the upfront capital cost of biomass installations and access Renewable Heat Incentive (RHI) payments.
• Consultancy Advisory services including CPDs on renewable heat technologies, BREEAM and SAP modelling, viability assessments, site surveys, feasibility studies, fuel consumption estimates, specification support (3D BIM and CAD), financial modelling, cost planning, and payback forecasts.

Quantifiable outcome

• 1,000+ biomass installations completed across the UK
• +9 more outcomes

Named customers46 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered core, secondary and minor.

• HERZ (Primary Boiler Manufacturer)coreTechnology or IntegrationRural Energy is the primary UK partner and distributor for HERZ biomass boilers including the Firematic (20-499kW), BioMatic, and BioFire (500kW-1.5MW) ranges. HERZ boilers are central to Rural Energy's product portfolio and have received Ofgem RHI certification. Rural Energy provides assembly, commissioning, and maintenance for HERZ products across the UK market.
• Eco Biomass LimitedcoreChannel Partner/ Reseller/ DistributorEco Biomass Limited is an approved partner of Rural Energy, based in Angus, Scotland. They won the contract to develop the energy centre and install the HERZ BioFire 800kW boiler at Dundas Castle near Edinburgh, passing Edinburgh City Council's strict emission limits. Eco Biomass works on high-profile contracts in Scotland as Rural Energy's regional partner.
• Douch BiomasscoreChannel Partner/ Reseller/ DistributorDouch Biomass is a long-term HERZ partner and approved installer for Rural Energy. They installed the original 650kW Binder boiler at Hever Castle in 2007 and returned in 2013 to upgrade the system with a larger 995kW HERZ BioFire. Douch operates as a regional specialist installer working with Rural Energy's product range.
• Endress (Endress Holzfeuerungsanlagen)secondaryTechnology or IntegrationRural Energy specifies Endress USF-W industrial quality biomass boilers for certain large-scale installations. Examples include the 2 x 1MW Endress USF-W at the Office of National Statistics Newport, and the 500kW Endress USF-W at Waterperry Gardens. These are typically used for large heat load applications requiring industrial-grade equipment.
• PolytechniksecondaryTechnology or IntegrationRural Energy specified a 2MW Polytechnik stepped grate wood chip biomass boiler for the largest single installation by the company — a major horticultural nursery. The Polytechnik boiler handles high-moisture-content fuel (20-55%) and G100 chip specification, suitable for burning waste wood and low-value fuel sources.
• Forest FuelsminorOthersForest Fuels supplies wood chip fuel to Rural Energy customer projects, including the Guide Dogs UK National Breeding Centre. They provide fuel quality guidance and supply wood chip for various installations. Rural Energy references Forest Fuels pricing in customer-facing fuel cost FAQs.
• Wood Heat AssociationcoreStrategic or Co-development PartnerRural Energy is a partner of the Wood Heat Association, the UK industry body for wood heating. Managing Director Paul Clark was elected to the Wood Heat Association board. Rural Energy works with the association to promote wood heating and develop industry standards and best practices.
• nPower (Renewable Energy Projects)minorImplementation/ SI/ Consulting PartnerRural Energy worked directly with nPower and Kirklees County Council on the Eightlands district heating project for 180+ social housing properties. nPower provided 'offset' funding packages as part of their renewable energy community investment programme, with Rural Energy acting as main contractor for design and installation.
• Stobart BiomassminorOthersStobart Biomass set up a purposely located biomass fuel station in the Anglesey area to supply wood chip to the Tre-Ysgawen Hall Hotel installation, demonstrating a fuel supply partnership to support large-scale biomass heating in rural areas.
• Rotary Southern (M&E Specifier)minorImplementation/ SI/ Consulting PartnerRural Energy was contracted by M&E specifier Rotary Southern to design, install and maintain the turn-key biomass solution at Heathrow Airport (BAA). Rotary Southern acted as the specifying engineer, selecting Rural Energy as the specialist contractor.
• FP Hurley and SonsminorImplementation/ SI/ Consulting PartnerFP Hurley and Sons appointed Rural Energy to supply 2MW of heating for the Office of National Statistics Newport building project. FP Hurley was the main mechanical and electrical contractor, with Rural Energy providing the biomass boiler and fuel storage solution.
• Wates GroupminorImplementation/ SI/ Consulting PartnerRural Energy worked as part of the Wates Group construction supply chain for the Campsmount Academy project (£10.7M) and Buckinghamshire County Council biomass framework, providing project management, design, and installation services alongside main contractors.
• Kier GroupminorImplementation/ SI/ Consulting PartnerKier was the national construction contractor for The Keep archive centre in Brighton, where Rural Energy supplied a 300kW HERZ BioMatic biomass boiler. Kier incorporated Rural Energy's biomass solution as part of the sustainable building specification.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Viessmann: Large German heating manufacturer with a UK biomass, heat-pump and broader HVAC portfolio; competes with Rural Energy on biomass projects while also offering competing renewable heat technologies at scale.
• Grant UK: Established UK heating technology supplier with biomass boiler offerings alongside oil, gas and renewable products, competing for similar installer and public-sector projects.
• Bosch Thermotechnology: Global heating OEM offering biomass, gas and heat-pump solutions across UK commercial and residential markets; broader portfolio than Rural Energy but overlapping in commercial biomass.

Direct peers

• Wood Energy Ltd: UK biomass boiler supplier and installer focused on commercial and public-sector projects, with a comparable specification, installation and RHI-support service offering to Rural Energy.
• Shire Boilers: UK-based commercial biomass boiler manufacturer and installer, competing directly with Rural Energy in the British commercial and industrial biomass market with comparable turnkey offerings.
• Windhager: Austrian biomass and pellet boiler manufacturer with established UK distribution, competing for the same commercial and public-sector biomass heating projects as Rural Energy.
• ETA Heiztechnik: Austrian manufacturer of biomass heating boilers (pellet, chip, log) sold across the UK via distributor networks; competes head-to-head with Rural Energy in commercial and light-industrial applications.
• Hargassner: Austrian biomass boiler manufacturer with a strong UK commercial/installer footprint, offering wood-chip and wood-pellet systems that overlap Rural Energy's HERZ Firematic and BioFire ranges.
• Froling: Austrian manufacturer of biomass boilers (chip, pellet, log) widely deployed across the UK commercial and public-sector markets, directly competing with Rural Energy's HERZ-based portfolio on fuel flexibility and capacity ranges.

Others

• Forest Fuels: UK wood-chip and wood-pellet fuel supplier referenced by Rural Energy as a benchmark; operates in the adjacent fuel-supply value chain that underpins Rural Energy's installed base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rural_energy
• LinkedInlinkedin.com/company/rural-energy-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rural Energy