Regioneo
Regioneo is a SaaS e-commerce platform developed by BM Services that enables European fruit and vegetable producers to launch branded direct-to-consumer online stores in under 24 hours, with specialized anti-waste, short-date, and short supply chain logistics features for the produce vertical.
- Company typePrivate
- Founded2021
- HeadquartersLyon, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Regioneo does
Regioneo is a SaaS e-commerce platform designed for European fruit and vegetable producers to sell directly to consumers through short supply chains. Developed by BM Services (SARL), a French web agency founded in 2012 and headquartered in La Canourgue, Lozère, Regioneo was built within the EU-funded SISTERS project (Horizon 2020, Project No. 101037796) and is planned for commercial launch in the first half of 2026. The core platform enables producers to create a branded e-commerce storefront in under 24 hours, manage product catalogs with flexible pricing (per kilo, unit, box, or pallet), configure delivery zones and pickup time slots, process integrated online payments, and handle order and inventory management via the Regioneo Manager mobile app for iOS and Android.
The product surface is purpose-built for the produce vertical: an Anti-Waste (Anti-Gaspi) module adds dedicated categories for imperfect produce, classification attributes for visual defects, short-date or overproduction items, and use-by date (DLC/DDM) management with pricing rules for surplus inventory. A Short Supply Chain Management module handles multi-location pickup logistics and QR-code-based offer distribution, and an API enables export of anti-waste offers to partner websites and portals. The platform runs on DigitalOcean cloud infrastructure hosted in Frankfurt, Germany, and the website is localized into seven European languages.
Regioneo generates revenue through tiered SaaS subscriptions: the Freedom plan at €40/month (monthly, no commitment), the Discovery plan at €35/month over 12 months (€385 total), and the Standard plan at €30/month over 24 months (€660 total, including a free domain name for one year). An optional domain reservation add-on is priced at €25/year, and a €300 + VAT fee applies if BM Services builds the site on the producer's behalf. The company charges no commissions on sales. GTM is product-led and self-serve, supplemented by personalized online demos, content marketing, and European industry events including the SAFE 2025 conference. In the SISTERS experimental phase, 119 fruit and vegetable producers validated the solution; named pilot customers include La Ferme de Noé et Lila, Hugo Cavalie, Ferme Delpy, Microferme Racines, and Pagani SA.
Regioneo firmographics
Firmographics- Name
- Regioneo
- Legal name
- Regioneo
- Website
- https://regioneo.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Regioneo is a SaaS e-commerce platform developed by BM Services that enables European fruit and vegetable producers to launch branded direct-to-consumer online stores in under 24 hours, with specialized anti-waste, short-date, and short supply chain logistics features for the produce vertical.
- Ownership category
- akta.pro rank
Regioneo industry classification
Industry- Product category
- Agricultural E-commerce Software
- NAICS
- Fruit and Vegetable Retailers (44523), Fruit and Vegetable Retailers (445230)
- SIC
- Retail-Grocery Stores (5411), Retail-Food Stores (5400)
- akta.pro primary industry
- On-Demand Grocery Delivery Marketplaces (AFAIAMAB)
Keywords
Where Regioneo is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Regioneo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Freedom Formula: Monthly subscription model without commitment. Provides all Regioneo features for 1 month, ideal for seasonal or occasional sales. €40/month excl. VAT.
- SaaS Subscription - Discovery (12 months): Annual subscription with 1 month free. All features included over 12 months. €35/month excl. VAT (€385 total for 12 months).
- SaaS Subscription - Standard (24 months): Multi-year subscription with 2 months free. All features over 24 months. €30/month excl. VAT (€660 total for 24 months). Includes free domain name registration for 1 year.
- Domain Name Reservation: Optional domain name reservation and configuration service. €25 excl. VAT per year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Freedom formula - monthly subscription without commitment for seasonal or occasional use |
| Subscription | Annual | Discovery subscription - 12 months with 1 month free |
| Subscription | Multi-year contract | Standard subscription - 24 months with 2 months free |
| Subscription | Annual | Optional domain name reservation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Regioneo product offering
Product offeringCore offering
Regioneo is a SaaS e-commerce platform that lets fruit and vegetable producers build a personalized online store in under 24 hours, with product catalog management (pricing per kilo, unit, box, or pallet), delivery zone and pickup time-slot management, anti-waste features for imperfect/surplus produce, integrated online payment, and a companion mobile app for managing orders, inventory, and pricing on the go. The platform is built specifically for agricultural short supply chains and is sold on monthly, 12-month, and 24-month subscription tiers.
Product overview
Regioneo is a unified SaaS e-commerce platform specifically designed for fruit and vegetable producers. It consists of the core Regioneo platform (the main website creation and storefront management tool), supplemented by the Regioneo Anti-Waste (Anti-Gaspi) module for reducing food waste, the Regioneo Manager mobile app for iOS and Android, and a Short Supply Chain Management module for handling pickup and delivery logistics. The platform is developed by BM Services as part of the EU-funded SISTERS Horizon 2020 project and targets European fruit and vegetable producers seeking to sell directly to consumers through short distribution channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Regioneo A SaaS e-commerce platform enabling fruit and vegetable producers to create and manage a personalized online store in less than 24 hours. Includes product catalog management with pricing per kilo, unit, box, or pallet; delivery zone and pickup time-slot management; integrated online payment; anti-waste features for imperfect produce, use-by (DLC) and best-before (DDM) dates; and mobile app access for on-the-go order, inventory, and price management. Targets European SMB fruit and vegetable producers.
Quantifiable outcome
- 119 producers participated in pilot phase confirming potential to limit unsold goods while developing local sales
Companies that use Regioneo
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Regioneo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Regioneo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- SAFE (Safe Food Advocacy)flagshipSAFE is a European food advocacy organization. Regioneo participated in the SAFE 2025 annual conference in Brussels on November 20, 2025, presenting alongside European Parliament, DG Health, and DG Agriculture representatives. SAFE and Regioneo collaborated on a Policy Brief for the 2027 EU waste framework review, recommending better organization of food donations and adjusted fiscal incentives for food waste reduction.
- SISTERS Project (European Union Horizon 2020)coreRegioneo was developed as part of the SISTERS project (Project No. 101037796), funded by the European Union under the Horizon 2020 call for projects. The project brings together 18 European actors committed to fighting food waste. Regioneo serves as an operational unit within SISTERS dedicated to helping fruit and vegetable producers limit losses and develop local sales through digital tools.
- BM ServicescoreBM Services is the web agency that developed and operates Regioneo. Founded in 2012, BM Services is headquartered in La Canourgue, France, with a team of 20 professionals. The agency has over 20 years of experience in digital transformation for artisans, merchants, and businesses. BM Services joined the SISTERS project in 2021 to develop the Regioneo e-commerce solution.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Regioneo competitors and assessment
Company assessmentBroad incumbents
- Too Good To Go: European anti-food-waste marketplace connecting businesses with surplus food to consumers. Operates in the same anti-waste space but as a consumer marketplace rather than producer SaaS.
- Phenix: French anti-waste platform helping retailers and producers manage surplus inventory through donations and discounted sales. Comparable anti-waste mission and French market overlap with Regioneo.
- Shopify: Dominant general-purpose e-commerce SaaS used by many small food producers globally. Competes for the same end customer and offers broader functionality but lacks native anti-waste and short supply chain features.
- Wix: Generic website builder with integrated e-commerce capabilities widely used by small businesses including farms and producers. Indirect competitor offering broader scope but no vertical depth in fresh produce or anti-waste.
Direct peers
- Cagette.net: French open-source platform built for food cooperatives and local producers to manage direct sales and producer catalogs. Directly comparable to Regioneo in geography, target customer, and short supply chain use cases.
- La Ruche qui dit Oui: French marketplace connecting local producers directly with consumers via organized pickup points. Operates in the same short supply chain space in France and competes for the same SMB producer audience.
- Open Food Network: Open-source cooperative platform enabling local food producers to sell online and manage short supply chains. Closest direct peer to Regioneo, sharing the producer-direct-to-consumer model with similar feature scope including pickup/delivery management.
Regional players
- Alancienne: French anti-waste grocery app selling surplus and short-dated products from retailers and producers. Comparable anti-waste positioning and French footprint, though operates as a consumer marketplace rather than producer SaaS.
- Local Food Marketplace: US-based SaaS platform powering local food hubs and producers to run multi-producer online stores and CSA programs. Comparable product functionality, but focused on the North American market rather than Europe.
- FoodHub by FareShare: UK-focused platform connecting food producers with surplus to redistribution networks and consumers. Shares the anti-waste and short supply chain themes but operates only in the UK market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Regioneo social profiles
Digital presenceRegioneo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Regioneo leadership team
Management profileNumber of profiles
Regioneo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Regioneo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Regioneo
What does Regioneo do?
Regioneo is a SaaS e-commerce platform that lets fruit and vegetable producers build a personalized online store in under 24 hours, with product catalog management (pricing per kilo, unit, box, or pallet), delivery zone and pickup time-slot management, anti-waste features for imperfect/surplus produce, integrated online payment, and a companion mobile app for managing orders, inventory, and pricing on the go. The platform is built specifically for agricultural short supply chains and is sold on monthly, 12-month, and 24-month subscription tiers.
Is Regioneo a public or private company?
Regioneo is a private company. It is classified as corporate owned and is currently operating.
When was Regioneo founded?
Regioneo was founded in 2021. It employs 1 to 10 people.
Where is Regioneo based?
Regioneo is headquartered in Lyon, France, in the Europe region.
How does Regioneo make money?
Four revenue lines are on record. SaaS Subscription - Freedom Formula is the primary driver. The others are saaS Subscription - Discovery (12 months), saaS Subscription - Standard (24 months) and domain Name Reservation.
Who are Regioneo's main competitors?
Broad incumbents on record are Too Good To Go, Phenix, Shopify and Wix. Direct peers are Cagette.net, La Ruche qui dit Oui and Open Food Network. Regional players are Alancienne, Local Food Marketplace and FoodHub by FareShare.
Does Regioneo have an API?
Yes. Regioneo offers an API that enables the export of anti-waste offers to partner websites and portals. The API allows third-party platforms and associated sites to receive and display anti-waste product listings from producers using the Regioneo platform. No public documentation URL, SDK, or developer portal was identified in the available sources. API availability and commercial launch are planned alongside the commercial launch of Regioneo in the first half of 2026.
What industry is Regioneo in?
Regioneo's product category is Agricultural E-commerce Software. Its primary akta.pro industry code is AFAIAMAB, On-Demand Grocery Delivery Marketplaces. Its NAICS code is 44523 and its SIC code is 5411.