Dynamic Sports Group

What Dynamic Sports Group does

Dynamic Sports Group (DSG) is a Las Vegas-based athletic representation firm founded by Cameron Weiss and Conor Gilligan, now operating as a multi-partner private partnership under CEO Justin Ross. The firm represents 127 professional and collegiate athletes across the NFL, MLB, CFL, KBO, international soccer, hockey, and NCAA NIL contexts through a team of 22 agents, attorneys, and operations staff with over 100 years of combined industry experience. Service offerings span ten integrated lines: contract negotiation and arbitration, NIL representation, draft preparation, legal services, marketing and endorsements, financial planning coordination, performance training and nutrition, personal management, philanthropy setup, and post-career transition.

DSG operates without any proprietary technology platform; service delivery is relationship-based, executed by certified NFLPA, MLBPA, CFLPA, and FIFA agents and multi-state-licensed attorneys. The revenue model is commission-based, derived from percentages of player contracts negotiated and endorsement deals secured, with no publicly disclosed fee schedules or pricing tiers. Go-to-market is direct sales via reputation, athlete referrals, and earned media (ESPN, Bleacher Report, Sports Illustrated, MLB.com, Forbes), supported by an ecosystem of 11 training-facility partnerships (EXOS, Michael Johnson Performance, IMG Academy, Bommarito Performance Systems, and others) and financial planning institution relationships that deliver ancillary services to clients. The firm is privately held with no institutional investors, no funding rounds, and no acquisition activity disclosed; ownership and operational control sit with a partnership of named executives and former professional athletes.

Name

Dynamic Sports Group

Legal name

Dynamic Sports Group

Website

https://dynamicsportsgrp.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Dynamic Sports Group is a Las Vegas-based athletic representation firm with a 22-person team serving 127 professional and college athletes across NFL, MLB, CFL, KBO, FIFA, and NIL. The firm provides contract negotiation, marketing, legal, financial planning, and post-career services on a commission basis.

Ownership category

akta.pro rank

Product category

Athletic Representation Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

akta.pro primary industry

Full-Service Athlete Talent Agencies (Contract Negotiation & Career Management) (MPAKAMAA)

akta.pro secondary industries

Athlete Financial Management & Wealth Advisory (Tax, Accounting, Investment) (MPAKAMAG), Athlete Legal & Contract Advisory (Sports Law, Arbitration, Disputes) (MPAKAMAF), Sports Agents & Player Contract Negotiation Specialists (MPAKAMAB)

Keywords

• Athletic representation
• Contract negotiation
• NIL representation
• Sports marketing
• Athlete management

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Athletic Representation Services: Commission-based representation for professional athletes including contract negotiation, marketing deals, and endorsement opportunities. Revenue derived from percentages of client contracts and deals negotiated.
2. Marketing and Endorsement Deals: Securing endorsement opportunities and brand deals for athletes across all tiers, from Fortune 500 companies to trading card companies and memorabilia deals.
3. NIL Representation: NIL representation for NCAA athletes including negotiating university agreements, collective partnerships, and transfer-portal opportunities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Dynamic Sports Group is an athletic representation firm that represents professional and collegiate athletes across football, baseball, soccer, hockey, and other sports. Services span contract negotiation and arbitration, NIL representation, draft preparation, legal services, marketing and endorsement negotiations, financial planning coordination, performance training coordination, personal management, philanthropy setup, and post-career transition support. Revenue is generated through commissions on negotiated player contracts, endorsement deals, and marketing agreements.

Product overview

Dynamic Sports Group is an athletic representation firm offering comprehensive personalized services to professional and collegiate athletes. The company provides a unified suite of athlete management services including contract negotiation and arbitration, NIL representation, draft preparation, legal services, marketing and endorsement management, financial planning coordination, performance training and nutrition coordination, personal management, philanthropy setup, and post-career transition planning. These services work together as an integrated approach to career and financial success for athletes, with emphasis on personalized attention, strategic marketing, and long-term wealth creation beyond an athlete's playing career.

Differentiator

Problem solved

Functional benefit

Products and services

• Contract Negotiation & Arbitration Contract negotiation services for professional athletes including statistical research, comparative analysis of player deals, draft stock optimization, negotiation strategy development, and representation in arbitration proceedings.
• NIL Representation
• Draft Preparation
• Legal Services
• Marketing & Endorsement Services
• Financial Planning Coordination
• Performance Training & Nutrition Coordination
• Personal Management
• Philanthropy & Community Outreach
• Post-Career Services

Quantifiable outcome

• Over a quarter billion dollars of client contracts negotiated by Co-Founder Cameron Weiss
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• EXOScoreOthersElite training facility partner providing athletes with performance training, physical therapy, and sports psychology services
• Proactive Sports PerformancecoreOthersTraining partner providing athletes with access to elite performance training and rehabilitation services
• StarscoreOthersTraining partner facility supporting athlete performance training and development
• IgnitioncoreOthersTraining partner providing athletes with elite training and performance optimization services
• Traction Sports PerformancecoreOthersTraining partner offering specialized sports performance training services
• Michael Johnson PerformancecoreOthersElite training facility founded by Olympic legend Michael Johnson, providing world-class athletic performance training
• IMG AcademycoreOthersPremier sports training and education institution providing athlete development programs
• Bommarito Performance SystemscoreOthersTraining partner providing NFL-caliber performance training and sports science services
• Prolific AthletescoreOthersTraining partner offering athletic performance and development services
• Activ8 SportscoreOthersTraining partner providing sports performance and athletic development services
• Fit Speed Athletic PerformancecoreOthersTraining partner offering speed and athletic performance training services
• Financial Planning InstitutionscoreStrategic or Co-development PartnerStrong working relationships with financial planning institutions for client wealth management including investments, expense management, real estate, and securing loans at reasonable rates

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/DynamicSportGrp
• Facebookfacebook.com/DynamicSportsGrp
• LinkedInlinkedin.com/company/dynamic-sports-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dynamic Sports Group