Backerei Schollin

What Backerei Schollin does

Bäckerei Schollin GmbH & Co. KG is a privately held, family-owned German craft bakery (Handwerksbäckerei) founded in 1853 in Dinslaken and now in its fifth generation under Thomas Schollin and co-managing director Klaus Becker. The company operates over 65 retail branches (Fachgeschäfte) and 70+ school cafeteria sites (Schulbistro) across the Niederrhein and western Ruhrgebiet regions, employing more than 1,000 people. Its core offering centers on handcrafted breads, rolls, sweet pastries, and savory snacks, with a specialty Holzofen (wood-fired oven) sub-brand producing artisanal breads at designated Holzofenfilialen locations.

The underlying production model relies on traditional baker's craft: long fermentation (lange Teigführung), in-house sourdough, and on-site wood-fired oven baking at specialty branches, supported by centralized production at the Gerhard-Malina-Straße facility in Dinslaken and a second 15,000 sqm production site under development since 2020. Distribution is exclusively through owned physical retail and school cafeteria channels with no disclosed e-commerce or third-party delivery; the website serves as a catalog, store locator, and event-marketing hub.

Revenue is generated primarily through in-store retail sales of fresh baked goods, Schulbistro contracts at schools, a Partyservice (catering) business for events, and experiential offerings (Kinderbackstube, cupcake courses, adult baking workshops at €89 per person, and group events from €150-€299). A Kundenkarte loyalty/gift card with 3-5% top-up bonuses encourages repeat visits. Pricing is unit-based at point of sale and not publicly disclosed for retail items; party service tiers start at €3.70 per canapé and €4.35 per Laugenstange. No external investors, M&A activity, or publicly disclosed revenue figures are present in the source data.

Name

Backerei Schollin

Legal name

Bäckerei Schollin GmbH & Co. KG

Website

https://schollin.de

Company type

Private

Founded year

1853

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bäckerei Schollin is a fifth-generation German craft bakery operating over 65 retail branches and 70+ school cafeteria sites across the Niederrhein and western Ruhrgebiet, producing handcrafted artisan breads, rolls, and pastries baked in-house with house-made sourdough and wood-fired oven methods.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)

akta.pro secondary industries

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Artisan craft bakery
• Wood-fired oven breads
• Retail bakery branches
• School cafeteria catering
• Party catering service

Headquarters

HQ city

Dinslaken

HQ country

Germany

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Bakery Sales: Fresh baked goods sold daily across over 65 physical retail branches (Fachgeschäfte) in the Niederrhein and western Ruhrgebiet. Revenue generated from walk-in consumer purchases of breads, rolls, pastries, snacks, and seasonal items.
2. School Bistro Operations: Operates Schulbistro (school bistro) at over 70 school locations, serving students and staff during school hours.
3. Party Service & Event Bookings: Party service (Partyservice) for events including canapés, party rolls, and laugenstangen ordered by phone with advance notice. Also generates revenue from baking events and courses (Kinderbackstube, cupcake workshops, adult baking courses).
4. Customer Card / Loyalty Program: Schollin customer card (Kundenkarte) functions as a payment and gift card. Bonus credits awarded on top-up (3% bonus from €20, 5% from €50), encouraging repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Bäckerei Schollin is a traditional German craft bakery that produces and retails handcrafted artisan breads, rolls, pastries, snacks, and wood-fired oven specialties through a network of more than 65 owned retail branches (Fachgeschäfte) and 70+ school cafeteria locations (Schulbistro) in the Niederrhein and western Ruhrgebiet regions. The company also offers event catering (Partyservice), experiential baking workshops (Kinderbackstube and adult courses), and a reloadable loyalty card (Kundenkarte).

Product overview

Backerei Schollin is a craft bakery (Handwerksbäckerei) founded in 1853, operating over 65 retail locations and 70+ school cafeteria sites in the Niederrhein and western Ruhrgebiet regions of Germany. The company offers a unified product portfolio centered on handcrafted baked goods: artisan breads (Brot) featuring traditional recipes with sourdough and wood-fired oven baking, bread rolls (Brötchen) in classic and specialty varieties, savory snacks including wraps and filled breads, and sweet pastries. Services include party catering (Partyservice), school cafeteria management (Schulbistro), and interactive baking experiences (Kinderbackstube/Events). The company also operates a loyalty program (Kundenkarte) and sells products through a network of specialty wood-fired oven locations.

Differentiator

Problem solved

Functional benefit

Brands

• Kinderbackstube: Children's baking studio where kids and groups can participate in baking events and workshops.
• Holzofenfilialen
• Schulbistro

Products and services

• Brot (Artisan Breads) Handcrafted artisan breads offered to retail consumers across all Schollin branches. The lineup includes signature varieties such as 1853, Steinofen, Naturkruste, Naturroggen, Kaiserkruste, Walnusskönig, Dinkel-Bauernstuten, Dinkel-Vollkorn, Chia-Urkorn, Lipper Landbrot, Roggen Dinkel Kruste, Kornkante, and Feuerstuten. Many are produced with house-made sourdough and available as wood-fired oven specialties.
• Brötchen (Bread Rolls) Variety of daily fresh-baked bread rolls for retail consumers, including classic Brötchen, Handweck, Krusti, Vollkorni, Mehrkorn, Kürbiskern, Chia-Mais-Knucki, Berrystütchen, Berry-Knoten, Käsekrusti, Schokoweckli, Schokoknoten, Stütchen, Röggelchen, Zimtknoten, Naturknoten, and Paillasse Brötchen.
• Snacks Fresh savory snacks sold Monday to Friday at Schollin branches, including wraps (Wrap scharfer Hahn, Wrap mit Bulgur, Wrap Pute-Käse), pitos (Pito Thunfisch, Pito Pute-Ei, Pito Schinken-Käse), eibrote (Eibrot mit Bacon, Eibrot mit Champignons), and klapp-stullen (Klapp-Stulle Gouda, Klapp-Stulle scharfer Hahn).
• Teilchen & Kuchen (Pastries and Cakes) Sweet pastries and cakes for retail consumers including Scholliner (raspberry-johannisberry filled pastry), Kirschplunder (cherry Danish), Rosinensaft Schnecke (raisin swirl), Prasselkuchen, Streuselwecken, Nussschleife (nut pastry with marzipan and chocolate), Schweineohr (pig's ear pastry with chocolate), plus seasonal offerings.
• Holzofenfiliale (Wood-Fired Oven Specialty Stores) Specialty breads and rolls baked in traditional wood-fired ovens at designated Holzofenfilialen locations, producing a distinctive aromatic crust and flavor profile. Includes Holzofen Naturkruste, Holzofen Naturroggen, Feuerstuten, Krusti Holzofen, Käsekrusti Holzofen, and various wood-fired knots. Available at Dinslaken Bärenstraße, Duisburg-Süd, Mönchengladbach, Geldern, Kamp-Lintfort, Bottrop-Kirchhellen, Voerde, and Tönisvorst branches.
• Partyservice (Party Service / Catering) Catering service for events offering freshly prepared canapés (Hähnchenbrust, Rohschinken, Camembert, Mozzarella, Lachs at €3.70–€4.50/piece), party bread rolls, party grain rolls, and laugenstangen (€4.35–€4.85/piece). Minimum 30 items, toppings in multiples of 5, canapés in multiples of 10, with at least 3 days advance notice. Orders placed by phone (02064/4772-0) for pickup at Bärenstraße 9, 46535 Dinslaken.
• Schulbistro (School Cafeteria Service) Operated school cafeteria service at more than 70 school locations across the region, providing fresh baked goods, snacks, and meals to students and staff during school hours. Includes dedicated online management portal for schools.
• Kinderbackstube & Baking Events Interactive baking experiences including the Kinderbackstube children's baking workshop (€150 per group booking in Dinslaken), Cupcake courses for groups (from €299, up to 12 persons) and individuals, seasonal events (Karneval, Easter, Mother's Day, Halloween, Nikolaus), adult baking courses (€89 per person for Holzofenbrot, Zopf, and Ofen-Focaccia), and bakery tours.
• Schollin Kundenkarte (Customer Loyalty Card) Reloadable customer loyalty card functioning as both payment and gift card across all Schollin branches. Cardholders receive 3% bonus credit on reloads of €20 or more and 5% bonus on reloads of €50 or more, encouraging repeat purchases and cross-gifting.

Quantifiable outcome

• Over 65 retail branches serving the Niederrhein and western Ruhrgebiet regions
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Lieken AG: Large industrial German bakery manufacturer producing bread under multiple retail brands. Represents the industrial-scale competitive set against which Schollin's craft positioning must differentiate.
• REWE Group: Major German supermarket retailer with in-store bakeries and own-brand fresh bread. Indirect competitor for daily household bread purchases in Schollin's Niederrhein/Ruhrgebiet core region.
• EDEKA: Germany's largest supermarket group with extensive in-store fresh bakery programs. Competes with Schollin for the same household fresh-bread spend, though at lower price points and broader assortment.

Direct peers

• Bäckerei Görtz: Family-owned regional craft bakery chain with multi-location retail presence in southern Germany. Directly comparable in heritage positioning, multi-branch model, and craft artisan focus.
• Bäckerei Junge: Family-owned regional craft bakery chain in northern Germany with comparable multi-generational heritage, multiple retail branches, and a traditional artisan baking positioning similar to Schollin.
• Schäfer's: German in-supermarket bakery chain specializing in fresh bread and rolls primarily at EDEKA stores. Comparable in craft-positioned German bakery retail and B2B foodservice supply.
• Harry-Brot: Major German bread producer and retailer operating bakery outlets and supplying foodservice. Comparable to Schollin in combining bread manufacturing scale with a retail/customer-facing presence.
• BackWerk: German self-service bakery chain operating hundreds of franchise and company locations. Comparable retail-footprint bakery competitor in the same German specialty-bakery category.
• Dat Backhus: German retail bakery chain with locations across northern Germany. Comparable in multi-branch retail bakery model and fresh-bread positioning in Germany.
• Kamps: One of Europe's largest bakery chains with hundreds of retail storefronts in Germany. Most directly comparable multi-location German bakery operator to Schollin's 65+ Fachgeschäfte model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/schollin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Backerei Schollin