HRA

What HRA does

HRA (Hadeland og Ringerike Avfallsselskap AS) is a privately held Norwegian inter-municipal waste management company founded in 1992 and headquartered at Trollmyra, Jevnaker. It is wholly owned by five municipalities — Ringerike (46%), Gran (21%), Lunner (14%), Jevnaker (11%) and Hole (8%) — and provides mandatory household waste collection, source sorting, recycling stations and container rental services to approximately 27,500–32,000 households plus 7,000 holiday homes across a service area of 69,000 residents. The company handles roughly 69,000 tonnes of waste annually, operates six recycling stations, and processes approximately 240 kg of waste per resident per year with a current material recycling rate of 48% against an EU-mandated 65% target by 2035.

The company's core technical asset is an on-site biogas refinery at Trollmyra that converts source-sorted food waste into vehicle-grade biogas (sold to AGA and used to power HRA's own collection fleet and public buses in Oslo) and biofertilizer for regional farmers; the plant was expanded to double capacity in 2014 with a fuel-upgrading facility. Supporting infrastructure includes baling equipment for paper and plastic, an ISY ProAktiv customer management system, an ID-porten-integrated self-service portal (Min Side) and a HRA mobile app for collection reminders and account management. HRA holds ISO 9001:2015 and ISO 14001:2015 certifications and is a member of the Innsikt strategic collaboration with five sibling inter-municipal waste companies covering 23 municipalities and 320,000 residents.

HRA's revenue is a hybrid of regulated and market-priced streams. Household waste collection fees (renovasjonsgebyr) are mandatory under Norwegian pollution regulations and capped at cost under the selvkost (self-cost) principle, providing a stable but non-growable base. Business and commercial customers are billed usage- or subscription-based for containers, recyclables drop-off and waste treatment at market rates. Additional revenue comes from sales of sorted recyclables (glass, metal, paper, plastic), biogas and biofertilizer sales, container rental (8/10/22 m³) and ancillary services. The company employs approximately 80 full- and part-time staff across collection, recycling station operations, biogas production and administration, and is led by CEO Ole Petter Løbben.

Name

HRA

Legal name

Hadeland og Ringerike Avfallsselskap AS

Website

https://hra.no

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

HRA is a Norwegian inter-municipal waste management company owned by five municipalities, providing mandatory household waste collection, source sorting, recycling stations and container rental to ~69,000 residents across Ringerike, Gran, Lunner, Jevnaker and Hole, with an on-site biogas refinery producing vehicle fuel and biofertilizer.

Ownership category

akta.pro rank

Product category

Municipal Waste Management

NAICS

Waste Collection (56211), Waste Management and Remediation Services (562), Hazardous Waste Collection (562112)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Household Hazardous Waste (HHW) & Universal Waste Sorting Facilities (EUAIADAK)

Keywords

• Municipal waste management
• Household waste collection
• Recycling station services
• Biogas production facility
• Container rental services

Headquarters

HQ city

Jevnaker

HQ country

Norway

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Household Waste Collection Fees (Renovasjonsgebyr): Mandatory household waste collection fees charged to residents in the 5 owner municipalities. This is a self-cost service (selvkost) meaning fees cannot exceed actual service costs. Fees fund collection, recycling stations, and facility operations.
2. Business/Commercial Waste Services: Container rental for businesses with fees for container type, transport, and waste treatment based on type and weight. Business waste collection subscriptions with annual fees per container.
3. Material Sales (Recyclables): Revenue from selling sorted recyclables - glass, metal, paper, plastic - to material recycling facilities. Glass and metal packaging generates payment when delivered for recycling.
4. Biogas and Biofertilizer Sales: Biogas sold to AGA and used for collection vehicles and buses in Oslo. Biofertilizer sold to farmers in the region.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

HRA is a Norwegian inter-municipal waste management company providing mandatory household waste collection, 6 recycling stations, container rental, and food/organic waste collection across 5 municipalities serving approximately 69,000 residents and around 80 employees. The company operates its own biogas production facility at Trollmyra, converting organic waste into renewable vehicle fuel and biofertilizer, and offers digital self-service tools including a mobile app and online portal.

Product overview

HRA operates as a unified municipal waste management service rather than a modular platform. The core offering consists of household waste collection (food waste every 2 weeks, residual waste every 4 weeks since April 2025, paper/plastic every 4 weeks, glass/metal every 8 weeks) supported by six recycling stations and a biogas production facility. The HRA App and Min Side digital portal provide customer self-service for collection scheduling, reminders, and account management. Additional services include container rental for construction/renovation projects and source-sorting guidance integrated with the national Sortere database.

Differentiator

Problem solved

Functional benefit

Products and services

• Restavfall Collection (Residual Waste)
• Matavfall Collection (Food/Organic Waste)
• Gjenvinningsstasjoner (Recycling Stations)
• Containerutleie (Container Rental) Rental of waste containers (rubble skips, storage containers) to private and business customers with delivery and pickup services; available in multiple sizes.
• Biogass Production (Biogas) Production and sale of renewable vehicle biogas and biofertilizer at the Trollmyra facility, processing organic waste collected from households and businesses into renewable energy.
• Bedriftskunder (Business Waste Services) Tailored waste management services for businesses, including subscription-based collection, container rental, and access to recycling stations; designed for commercial customers.
• HRA-appen (Mobile App) Mobile application providing waste collection schedules, notifications, sorting guidance, and direct access to customer service for residents.
• Min Side (Self-Service Portal) Online self-service portal where customers can manage subscriptions, view invoices, update account information, and access waste services.
• Hentekalender (Collection Calendar) Online and app-based collection calendar showing the scheduled pickup dates for residual waste, food waste, paper, and other fractions for each address.

Quantifiable outcome

• 48% material recycling rate achieved (2024/2025), targeting 65% by 2035 per EU requirements
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AGAcoreStrategic or Co-development Partner · 1 January 2014Biogas sales partnership. HRA sells biogas to AGA, which distributes it further to vehicles including waste collection trucks and buses in Oslo. This partnership enables the circular economy model where food waste becomes vehicle fuel.
• Innsikt (Strategic Waste Collaboration)coreStrategic or Co-development PartnerStrategic collaboration between six inter-municipal waste companies: Horisont, GLØR, MGR, Sirkula, SØIR, and HRA. Covers 23 municipalities, 320,000 residents, 160,000 households, 50,000 holiday homes, with approximately 12 million collections per year. Collaboration includes shared procurement through Innsikt's purchasing central (led by Marit Steen) and knowledge exchange networks in management, operations, economics, procurement, and communications. Leader: Katrine Gilje Aalstad.
• LuprominorChannel Partner/ Reseller/ DistributorLupro operates Roa recycling station on behalf of HRA in Lunner municipality. This is a contracted operational partnership for a specific recycling station location.
• Loop MiljøskoleminorStrategic or Co-development PartnerEducational collaboration with Loop Miljøskole (environmental school program) developed on behalf of the Norwegian waste industry in cooperation with NRK Skole. HRA recommends using their digital materials before and after school visits to Trollmyra.
• Grønt Punkt NorgeminorGTM or Marketing PartnerGrønt Punkt Norge administers the Returkartonglotteriet (carton lottery) that HRA participates in. This encourages residents to sort beverage cartons by offering lottery prizes (120 prizes of 10,000 NOK and 4 prizes of 100,000 NOK annually).

Scale indicators11 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• BIR (Bossug og Renovasjon): One of Norway's largest inter-municipal waste companies, serving the Bergen region. Operates household collection, recycling stations, and material recovery at much larger scale, but under the same overall selvkost regulatory model as HRA.
• Ragn-Sells: Nordic-Baltic waste management group with Norwegian operations in commercial hazardous waste, industrial byproducts, and recycling. Comparable on the biogas/recycling and hazardous-waste dimensions where HRA operates, but with a much broader geographic and B2B footprint.
• Norsk Gjenvinning: Norway's largest private commercial waste and recycling company. Overlaps with HRA on commercial waste collection and recyclables trading, but operates as a private for-profit across multiple regions rather than a selvkost municipal utility.
• Veolia Norway: Global environmental services group with Norwegian municipal and hazardous-waste contracts. Comparable to HRA across collection, recycling stations, and treatment, but at a vastly larger scale and as a multinational private operator rather than a municipally owned utility.
• ROAF: Larger inter-municipal waste company serving the Follo region south of Oslo. Comparable business model (municipally owned, selvkost) but a meaningfully larger catchment and more urban customer mix, making it a broader incumbent scaled up from HRA's profile.

Direct peers

• MGR (Midt-Gudbrandsdalen Renovasjon): Inter-municipal waste company serving Midt-Gudbrandsdalen and Innsikt member. Same municipally owned, selvkost, household-collection-plus-recycling-station model as HRA, serving a comparable rural Norwegian population.
• Sirkula: Inter-municipal waste company in the Elverum/Hedmark region and Innsikt partner. HRA's Innsikt collaboration is led from Sirkula (Katrine Gilje Aalstad), making it the most operationally intertwined peer with shared procurement and strategic coordination.
• Horisont: Inter-municipal waste company in Innlandet, Norway, and a member of the Innsikt collaboration alongside HRA. Operates household collection, recycling stations, and shares procurement and compliance functions, making it a structurally identical peer facing the same selvkost and EU recycling constraints.
• SØIR: Inter-municipal waste company in southern Innlandet and Innsikt partner. Operates household waste collection, recycling stations, and material recovery under the same Norwegian selvkost and pollution-regulation framework as HRA.
• GLØR: Inter-municipal waste management company serving several municipalities in the Gjøvik region, also part of the Innsikt alliance. Comparable to HRA in operating model (municipally owned, selvkost, household collection plus recycling stations) and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hra-hadelandogringerikeavf8622
• Facebookfacebook.com/hadelandogringerikeavfallsselskap
• Instagraminstagram.com/hrakildesortering
• LinkedInlinkedin.com/company/hadeland-og-ringerike-avfallsselskap-as

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HRA