Instituto Paraná Pesquisas

What Instituto Paraná Pesquisas does

Instituto Paraná Pesquisas is a privately held Brazilian opinion research institute that has been operating for approximately 35 years (since around 1991). The firm conducts three core service lines: TSE-registered electoral polling, public opinion research, and market research. Its polling outputs are distributed through its own website (paranapesquisas.com.br) and via media partnerships with several major Brazilian outlets, including Carta Capital, Poder 360, Veja, Metrópoles, and Gazeta do Povo, suggesting the firm serves as a quoted source rather than a white-label research provider.

The institute operates across at least ten Brazilian states — Paraná, Pernambuco, Goiás, Alagoas, Rio de Janeiro, Bahia, Tocantins, São Paulo, Amapá, and Acre — indicating a distributed fieldwork and fieldwork-management capability rather than a single-market focus. The business model is B2B and quote-based: clients commission custom research, and reports are delivered as PDF publications hosted on the company's digital platform. End customers appear to span media outlets (which republish findings), political campaigns and parties (electoral intelligence), and corporate or institutional buyers (market and brand research). No underlying technology stack, AI tooling, or proprietary research methodology beyond standard polling practice is disclosed in the source material. No leadership team, headcount, funding history, or financial figures were provided.

Name

Instituto Paraná Pesquisas

Legal name

Instituto Paraná Pesquisas

Website

https://paranapesquisas.com.br

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Instituto Paraná Pesquisas is a 35-year-old privately held Brazilian opinion research firm conducting TSE-registered electoral polls, public opinion surveys, and market research across ten-plus states for media outlets, political campaigns, and corporate clients.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Electoral Support & Election Observation (BPADAGAA)

Keywords

• Public opinion polling
• Electoral surveys
• Market research
• Political polling
• Opinion research

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Survey Research Services: Instituto Paraná Pesquisas generates revenue by conducting public opinion polls, electoral surveys, and market research studies. The company produces syndicated and custom research for media clients, political campaigns, and government entities, with TSE (Tribunal Superior Eleitoral) registered electoral polls being a core offering.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Instituto Paraná Pesquisas is a Brazilian public opinion research institute that conducts and publishes electoral polls, government approval surveys, and market research across multiple Brazilian states. Its core offering is TSE-registered electoral polling for governors, senators, and federal legislators, delivered as standardized research reports consumed by media outlets, political campaigns, and corporate clients.

Product overview

Instituto Paraná Pesquisas operates as a single unified research platform offering three core service categories: Pesquisa Política (political polling for electoral races), Pesquisa de Opinião (public opinion research), and Pesquisa de Mercado (market research). The company conducts TSE-registered polls across multiple Brazilian states, publishing results through its website and distributing research reports in PDF format. The product portfolio consists of standardized polling services delivered regionally by state, with results publicly accessible through the paranapesquisas.com.br platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Pesquisa Política (Political Polling) Electoral and political polling services measuring voter intentions for state governors, federal legislators, and presidential races across Brazilian states. Delivered as TSE-registered polls with full methodology documentation.
• Pesquisa de Opinião (Public Opinion Research) Public opinion research services covering government administration evaluations, civic sentiment, and other public opinion topics.
• Pesquisa de Mercado (Market Research) Market research services for business and commercial applications, providing consumer insights and market intelligence for corporate and institutional clients.
• Pesquisas Regionais por Estado (State-Level Polling) State-level polling services covering multiple Brazilian states including Pernambuco, Paraná, Goiás, Alagoas, Rio de Janeiro, Bahia, Tocantins, São Paulo, Amapá, Acre, and others.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Direct peers

• AtlasIntel: Brazilian polling firm known for digital methodology and TSE-registered surveys across multiple states. Directly competes with Paraná Pesquisas in electoral polling and political opinion research.
• Datafolha: Brazil's most prominent electoral and opinion polling firm, affiliated with Folha de S.Paulo. Directly comparable to Paraná Pesquisas in TSE-registered electoral polling, public opinion surveys, and media-anchored research distribution.
• MDA Pesquisas: Brazilian polling institute conducting TSE-registered electoral surveys and government evaluation polls across states. Competes with Paraná Pesquisas for campaign clients and media citations.
• Ipec (Inteligência em Pesquisa e Consultoria Estratégica): Brazilian market research and opinion polling successor to IBOPE Inteligência. Offers electoral, public opinion, and market research services with nationwide coverage, overlapping directly with Paraná's portfolio.
• Quaest Pesquisa e Consultoria: Fast-growing Brazilian polling and consulting firm conducting TSE-registered electoral surveys and government approval research. Competes head-to-head with Paraná for campaign and media clients across Brazilian states.
• Futura Inteligência: Brazilian polling and market research firm with TSE-registered electoral surveys. Directly comparable to Paraná in methodology, state-level coverage, and media-driven distribution model.
• PoderData: Polling arm of Poder360 media outlet producing TSE-registered electoral surveys and government approval research. Closely aligned with Paraná's media-anchored opinion research distribution.

Others

• Gallup: Global pioneer of public opinion polling. Comparable in methodology and brand-driven credibility model, but operates internationally rather than competing directly with Paraná in Brazil.

Emerging players

• Ideia Big Data: Brazilian research firm using big data and automated polling methods for political and market research. Represents an emerging methodological alternative to traditional survey-based firms like Paraná.

Broad incumbents

• Kantar IBOPE Media: Large multinational research firm operating in Brazil across media, consumer, and opinion research. Overlaps with Paraná's Pesquisa de Mercado offering but with substantially broader portfolio and global scale.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/paranapesquisas
• Xx.com/InstitutoParana

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto Paraná Pesquisas