Times of Change

Online News Publishingthetoc.gr

Times of Change (The TOC, thetoc.gr) is a Greek ad-supported online news portal, headquartered in Athens and part of the Attica Media Group, serving Greek-speaking readers with general news and niche verticals.

Company typePrivate
Founded2013
HeadquartersAthens, Greece
Headcount51–100
GTM typeB2C
OfferingDigital Commerce or Content

What Times of Change does

Times of Change, operating as The TOC (thetoc.gr), is a Greek-language digital news portal headquartered in Athens and part of the Attica Media Group media conglomerate. Founded in 2013, the company publishes continuous news, analysis, opinion, and multimedia content across more than twelve categories including politics, economy, international affairs, society, lifestyle, culture, health, and sports. Beyond the core portal, the company operates dedicated sub-brands such as WomanTOC (women's interest), Build & Design (architecture/interior), Pet Voice (pets), and a licensed Top Gear Greece vertical, extending its editorial surface beyond general news.

The platform is delivered as a free, ad-supported web and mobile-web property, with no disclosed paywall, subscription tier, or native mobile application. Distribution is amplified through cross-promotion with Attica Radios — RockFM 969, Best 926, Athens DeeJay 952, and Λάμψη 923 — whose live-stream players are embedded directly on the homepage, and via sister print and digital titles in the Attica portfolio including Capital, Madame Figaro, Harper's Bazaar, Shape, Yupiii, Esquire, and Missbloom. There is no public API, SDK, or developer offering, and the product is described purely as a content-publishing operation.

The business model is advertising-driven, monetising a horizontal Greek-speaking general-news audience. Geographic scope is single-country (Greece), with no claimed global footprint. The company employs 51-100 staff and operates as a privately held subsidiary of a diversified media group; no equity, funding, revenue, or advertiser concentration data is publicly disclosed, and no AI/ML capabilities, patents, or proprietary technology are documented in the available source material.

Times of Change firmographics

Firmographics

Name: Times of Change
Legal name: Times of Change (The TOC)
Website: https://thetoc.gr
Company type: Private
Founded year: 2013
Operating status: Operating
Headcount range: 51–100 employees
Short description: Times of Change (The TOC, thetoc.gr) is a Greek ad-supported online news portal, headquartered in Athens and part of the Attica Media Group, serving Greek-speaking readers with general news and niche verticals.
Ownership category
akta.pro rank

Times of Change industry classification

Industry

Product category: Online News Publishing
NAICS: Periodical Publishers (513120)
akta.pro primary industry: National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

Keywords

Online news publishing
Digital news portal
News and analysis
Multimedia journalism
Lifestyle content

Where Times of Change is headquartered

Location

Headquarters

HQ city: Athens
HQ country: Greece
HQ region: Europe

Markets served

Times of Change business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels2 records

Marketing channels4 records

Times of Change product offering

Product offering

Core offering

Times of Change (The TOC) publishes a Greek-language online news portal at thetoc.gr covering politics, economy, international affairs, society, culture, lifestyle, health, and sports. The platform delivers continuous news articles, analysis, opinion pieces, video content, and embedded live radio streaming, organized across multiple content verticals including WomanTOC, Build & Design, Pet Voice, and Top Gear Greece.

Product overview

The TOC (Times of Change) is a Greek online news portal offering comprehensive news coverage across multiple categories including Greece, Politics, Economy, International, People & Style, Opinion, Culture, Sports, and Health. The platform features multimedia content delivery through news articles, video content, and live radio streaming via Attica Radios. Additional sub-brands include WomanTOC (women's content), Pet Voice (pet-related news), Build & Design (architecture and interior design), and Top Gear (automotive content) licensed from the British publication.

Differentiator

Problem solved

Functional benefit

Brands

WomanTOC: Women's interest content vertical operated by the news outlet
Build & Design
Pet Voice
Top Gear Greece

Products and services

The TOC News Portal (thetoc.gr)

Companies that use Times of Change

Customer profile

Segments1 record

Ideal customer profiles1 record

Times of Change technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Times of Change partnerships and signals

Strategic signal

Recent moves1 record

Expansion highlights3 records

Times of Change competitors and assessment

Company assessment

Direct peers

in.gr: Long-running Greek news portal owned by a large media group, covering general news, finance, lifestyle, and sports. Comparable in scale, breadth, and group-affiliated digital news positioning.
CNN Greece: Greek edition of a global news brand, providing news, lifestyle, and sports content. Comparable general-interest digital news positioning and premium brand association within the Greek market.
Kathimerini.gr: Digital edition of Greece's flagship newspaper of record, covering politics, economy, international affairs, and culture. Comparable in editorial breadth and national general-interest positioning.
ProtoThema: One of Greece's largest Greek-language digital news portals, covering politics, economy, society, sports, and lifestyle. Directly comparable to The TOC in target audience, ad-funded model, and content mix.
Newsit.gr: Greek general-interest online news site with strong breaking-news coverage and lifestyle verticals. Competes head-to-head with The TOC for Greek-speaking readers and digital ad budgets.
News247.gr: Greek digital news outlet with multi-vertical coverage including politics, economy, lifestyle, and opinion. Direct competitor in the Greek-language ad-supported news portal category.

Emerging players

Insider (Business Insider): Multi-vertical digital news publisher with strong lifestyle and business verticals. Comparable in content vertical strategy and ad-supported digital news model, though at much larger scale.

Broad incumbents

HuffPost: Large ad-supported digital news publisher with multi-vertical coverage. Comparable as a benchmark for digital-only, multi-vertical news monetization at scale.
Skai.gr: Major Greek broadcaster and digital news outlet covering politics, international news, and lifestyle. Comparable as a multi-platform Greek media brand spanning TV, radio, and digital.

Regional players

Capital.gr: Greek-language financial and business news site. Comparable as a sister Attica Media Group publication and as a Greek-market digital publisher with overlapping political/economy coverage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Times of Change financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Times of Change leadership team

Management profile

Number of profiles

Times of Change funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Times of Change M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Times of Change

What does Times of Change do?

Is Times of Change a public or private company?

Times of Change is a private company. It is classified as corporate owned and is currently operating.

When was Times of Change founded?

Times of Change was founded in 2013. It employs 51 to 100 people.

Where is Times of Change based?

Times of Change is headquartered in Athens, Greece, in the Europe region.

Who are Times of Change's main competitors?

Direct peers on record are in.gr, CNN Greece, Kathimerini.gr, ProtoThema, Newsit.gr and News247.gr. Insider (Business Insider) is listed as an emerging player. Broad incumbents are HuffPost and Skai.gr. Capital.gr is listed as a regional player.

Does Times of Change have an API?

No public API is recorded for Times of Change.

What industry is Times of Change in?

Times of Change's product category is Online News Publishing. Its primary akta.pro industry code is MPAJADAA, National & General-Interest Newspapers (Print & Digital). Its NAICS code is 513120.