Dental-Kosmetik

What Dental-Kosmetik does

DENTAL-Kosmetik GmbH & Co. KG is a German oral care contract manufacturer headquartered in Dresden. Founded in 1907 as one of the first producers of machine-made toothpaste in metal tubes, the company operates a single integrated production facility producing 200,000 toothpaste tubes and 30,000 mouthwash bottles per day, with R&D, quality control, production, filling, and packaging conducted under one roof. Its technical capabilities are anchored in a portfolio of over 200 scientifically developed oral care formulations, modern testing methods compliant with EU Cosmetics Regulation 1223/2009/EU, and an integrated in-house ERP merchandise management system.

The business runs a dual model combining B2B private-label/OEM manufacturing of customized toothpastes, mouthwashes, mouth rinses, and mouth sprays for retail chains and brand owners with a proprietary consumer brand portfolio (Putzi, ELKADENT, EL-CE MED, ROT WEISS, POWERDENT) targeting children, adults seeking whitening, and mature consumers. Private-label work is the primary revenue driver and is sold through a sales-led motion with quote-based, multi-year B2B contracts, while the company holds IFS-HPC and cosmetics GMP certifications as gating qualifications for European and international customers.

The company is privately held under a GmbH & Co. KG structure with DENTAL-Kosmetik Management GmbH as general partner, managed by Dr. Helmut Röschinger and Dipl.-Ing. M.Sc. Felix Lukasch. Its customer base spans retail chains and brand owners from Germany through Europe to East Asia, with no external investors, M&A activity, or revenue figures disclosed in available source material. Recent activity signals organizational build-out and modest international expansion rather than rapid scaling.

Name

Dental-Kosmetik

Legal name

DENTAL-Kosmetik GmbH & Co. KG

Website

https://dental-kosmetik.de

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

1–10 employees

Short description

Dental-Kosmetik is a German oral care contract manufacturer, founded 1907 in Dresden, producing 200,000 toothpaste tubes and 30,000 mouthwash bottles daily. It serves retail chains and brand owners with customized private-label manufacturing and owns consumer brands including Putzi, ELKADENT, and EL-CE MED.

Ownership category

akta.pro rank

Product category

Oral Care Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561)

akta.pro primary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

akta.pro secondary industry

Mouthwash & Rinses (CRABAFAD)

Keywords

• Private label manufacturing
• Oral care products
• Toothpaste manufacturing
• Mouthwash production
• Contract manufacturing

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Private Label Manufacturing: B2B manufacturing of customized oral care products (toothpaste, mouthwash, mouth rinse, mouth spray) for retail chains and brands under their own private labels. The company provides full-service support from recipe development to finished packaged product, serving clients from Germany to East Asia.
2. Own Brand Products: Revenue from proprietary branded oral care products including Putzi (children's toothpaste), ELKADENT, ROT WEISS, EL-CE MED, and POWERDENT. These serve as market references and generate retail revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

DENTAL-Kosmetik GmbH & Co. KG is a German oral care manufacturer that develops and produces customized toothpaste, mouthwash, mouth rinse, and mouth spray products under private label/OEM arrangements for retail chains and brand owners. The company also markets its own consumer brands (Putzi, ELKADENT, EL-CE MED, ROT WEISS, POWERDENT). All operations from R&D, formulation, production, filling, and packaging are conducted at a single facility in Dresden, Germany.

Product overview

DENTAL-Kosmetik operates a dual business model combining private label/original equipment manufacturing (OEM) with proprietary consumer brands. The company develops and manufactures complete oral care products including toothpastes, mouthwashes, and mouth sprays. Their private label services support clients from concept ideation through formulation, production, filling, and packaging under one roof in Dresden, Germany. The proprietary brand portfolio includes children's toothpaste (Putzi), ELKADENT line (FRESH, KRÄUTER, AKTIV 3, KRÄUTER 3), and EL-CE MED line (BRILLIANT WHITE 3D, TOTAL CARE 40 VITAL), with brands targeting different consumer segments from children to mature adults. The company offers over 200 proven formulations and custom formulation development capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Putzi: Children's toothpaste brand for kids up to primary school age, includes Putzi strawberry and Putzi with Calcium variants.
• ELKADENT
• EL-CE MED
• ROT WEISS
• POWERDENT

Products and services

• Customized Toothpaste (Private Label/OEM) Bespoke toothpaste formulations developed according to client specifications, from initial concept to finished packaged product, for retail chains and brand owners.
• Customized Mouthwash (Private Label/OEM) Tailored mouthwash products developed to meet specific brand requirements and market demands for retail chains and brand owners.
• Customized Mouth Rinse (Private Label/OEM) Custom-developed mouth rinse products manufactured to client specifications under their own brand labels.
• Customized Mouth Spray (Private Label/OEM) Bespoke mouth spray products developed and manufactured for private label partners.
• Putzi Children's Toothpaste Line Own-brand children's toothpaste for kids up to primary school age, including Putzi Strawberry and Putzi with Calcium variants, designed to make toothbrushing fun and support healthy tooth development.
• ELKADENT Oral Care Line Own-brand oral care line including ELKADENT FRESH mouthwash, ELKADENT KRÄUTER herbal mouthwash, ELKADENT AKTIV 3 whitening toothpaste, and ELKADENT KRÄUTER 3 toothpaste for mature teeth.
• EL-CE MED Oral Care Line Own-brand medical oral care line including EL-CE MED BRILLIANT WHITE 3D (3D whitening for mature teeth), EL-CE MED TOTAL CARE 40 VITAL (comprehensive protection), and COOL FRESH products.
• ROT WEISS Toothpaste Own-brand premium toothpaste for comprehensive protection and sustainable oral care.
• POWERDENT Oral Care Brand Own brand established by DENTAL-Kosmetik and marketed across international markets as part of the company's branded portfolio.

Quantifiable outcome

• Products successfully marketed from Germany to East Asia through private label partnerships
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Perrigo Company plc: U.S.-headquartered leader in store-brand consumer health and oral care products. Closest comparable in pure private-label/oral care strategy and retailer partnership model.
• Dr. Wolff Group: German mid-market oral and personal care specialist (Karex, Plantur, Alpecin, Biotène). Closest comparable in size, heritage and category focus — both are German private-label and own-brand oral care manufacturers.
• Jordan (Orkla Care): Scandinavian oral care brand owned by Orkla, with toothbrush, toothpaste and whitening lines sold across Europe. Similar mid-sized specialty oral care positioning in European retail.
• Sunstar Group: Japanese oral care specialist behind the GUM brand, with both consumer products and professional/B2B offerings. Comparable product scope (toothpaste, mouthwash, interdental) and similar dual brand/partner model.

Broad incumbents

• Church & Dwight Co., Inc. U.S. CPG with Arm & Hammer, Orajel and other oral care brands. Comparable in mid-tier brand positioning and competition for private-label retailer contracts.
• Colgate-Palmolive Company: Global oral care leader (Colgate, elmex, meridol). Represents the scale competitor whose private-label contracts and retailer relationships set pricing dynamics for European manufacturers.
• Haleon (GSK Consumer Healthcare spin-off): Global oral care leader (Sensodyne, Aquafresh, Corega). Operates the same retailer-shelf dynamics Dental-Kosmetik serves and is a key private-label/brand benchmark.
• Procter & Gamble (Oral-B, blend-a-med): Global CPG giant behind Oral-B and blend-a-med (in Germany). Direct competitor at retail and a benchmark for brand investment levels Dental-Kosmetik must counter.
• Henkel AG & Co. KGaA: German multinational CPG company with established oral care brands (Theramed, Vademecum) sold across Europe. Larger scale and broader portfolio but competes in the same German/European retail channels.
• Unilever (Signal, Close-Up): Multinational CPG with mass-market oral care brands. Comparable in that they also operate European manufacturing and private-label relationships with major retailers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dental-kosmetik-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental-Kosmetik