Graphic Communication

What Graphic Communication does

Grafì Comunicazione S.n.c. di Campagnaro Felice & C. is a privately held, family-structured Italian marketing and communication agency (S.n.c. partnership) founded in 1977 and headquartered in Resana (Treviso), Veneto. The firm operates with a small multidisciplinary team (1-10 employees) and serves primarily Italian small and medium enterprises, with additional work for public administration bodies, freelancers, and a limited number of international clients. Since inception it has served more than 4,000 companies.

The company delivers an integrated portfolio across six service modules: Marketing Strategico (strategic marketing, branding, customer analysis), Comunicazione (corporate identity, publishing, advertising, packaging, trade show booths), Web Marketing (websites, SEO/SEA, social media, email marketing, e-commerce), Formazione (one-to-one digital marketing training courses covering Facebook, Instagram, Email, Web Analytics, WhatsApp Business), Editoria (publishing through Grafì Edizioni and è Edizioni imprints), and Foto e Video (professional photography, video, and a 200 sqm studio available for rental). The è Edizioni imprint is a registered journalistic publication used to produce periodicals for Italian municipalities. The agency is registered on MEPA and ROC, enabling public-sector procurement.

The business model is professional-services based, with revenue generated from project-based engagements, custom quotations, pay-as-you-go training courses (standard 4-hour one-to-one format with 1 hour post-course telephone support), publishing production, and photography studio rentals. Pricing is not publicly disclosed. Distribution is direct, supported by a portfolio of case studies, client testimonials, an active blog, organic social media presence (Facebook, LinkedIn, Instagram, YouTube), and email newsletter marketing.

Name

Graphic Communication

Legal name

Grafì Comunicazione S.n.c. di Campagnaro Felice & C.

Website

https://grafi.it

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Grafì Comunicazione is a privately held Italian marketing and communication agency founded in 1977 in Resana (Treviso). It provides integrated marketing, web, training, publishing, and photography services to SMEs, public administration bodies, and select international clients across multiple industries.

Ownership category

akta.pro rank

Product category

Marketing and Communication Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYBPAFAAAA

Integrated Advertising (Brand + Performance + Media)

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYMPAAAAAC

Brand Campaign & Integrated Communications Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAAAB

Creative & Brand Campaign Development

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

• Marketing services
• Digital marketing
• Corporate communication
• Brand identity
• Web marketing

Headquarters

HQ city

Resana

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing and Communication Consulting Services: Core revenue stream from providing integrated marketing and communication services including strategic marketing, corporate communication, web marketing, branding, SEO/SEA, social media management, email marketing, and advertising to PMIs and public administration clients.
2. Training Courses: Individual (one-to-one) training courses on digital marketing topics including Facebook Marketing, Facebook Strategy, Instagram Marketing, Instagram Strategy, Email Marketing, Web Analytics, Social Media, and WhatsApp Business. Courses are priced and delivered as structured programs with theoretical and practical components.
3. Publishing: Publishing revenue through Grafì Edizioni (books, magazines, periodicals) and è Edizioni (registered journalistic publication specializing in content for Public Administration). Includes periodical production for Italian municipalities.
4. Photography and Video Services: Professional photography services including industrial photography, interior and architecture photography, macro photography, food photography, and still-life. Also includes video services and a 200 sqm equipped photographic studio available for rental.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Grafì Comunicazione is a full-service marketing and communication agency that delivers integrated strategic marketing, corporate communication, web marketing, digital marketing training, publishing, and professional photography and video services to Italian small and medium enterprises. Since 1977, the agency has served more than 4,000 businesses with a coordinated portfolio spanning brand identity development, SEO/SEA, social media management, advertising campaigns, training courses, editorial production through its Grafì Edizioni and è Edizioni imprints, and content production from its in-house 200 sqm photographic studio.

Product overview

Grafì Comunicazione is a full-service marketing and communication agency serving SMEs since 1977. The company offers an integrated portfolio of six core service modules: Marketing Strategico (strategic marketing, branding, customer analysis), Comunicazione (corporate identity, publishing, advertising, packaging, trade show setup), Web Marketing (websites, SEO/SEA, social media, email marketing, e-commerce), Formazione (digital marketing training courses), Editoria (publishing through Grafì Edizioni and è Edizioni imprints), and Foto e Video (professional photography and video production, including a rental studio). These services work together as a coordinated communication system, helping businesses build brand identity and execute digital transformation strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategico (Strategic Marketing) Strategic marketing service including customer voice analysis, marketing plans, branding, and brand repositioning for SMEs.

Quantifiable outcome

• Muza Construtora (Brazil) sold residential units before construction through targeted marketing
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• DLV BBDO: Italian affiliate of global network BBDO, providing advertising, digital, and brand communication services. Larger incumbent competing in the same Italian integrated communications space.
• Saatchi & Saatchi Italy: Italian operations of global creative network Saatchi & Saatchi, providing integrated brand and advertising services. Larger incumbent operating in the same Italian communications market.
• Publicis Italy: Italian arm of global advertising network Publicis, offering advertising, media, digital, and creative services. Larger incumbent competing for the same Italian brand and SME marketing budgets but with a much broader portfolio.
• Ogilvy Italy: Italian branch of global advertising group WPP/Ogilvy, offering advertising, PR, consulting, and digital services. Larger incumbent with overlapping capabilities for Italian SME and enterprise clients.

Direct peers

• Aite: Italian digital and communication agency providing integrated marketing, digital, and creative services. Comparable full-service Italian agency with similar mid-market customer focus.
• Tsunami Consulting: Italian consulting and communication agency providing marketing, communication, and digital services to SMEs. Comparable in target segment and integrated service model.
• Webranking: Italian digital marketing agency specializing in SEO, SEA, and web marketing for SMEs and mid-market clients. Directly comparable on the web marketing, SEO, and digital transformation service lines that form a core part of Grafì's offering.
• Different Communication: Italian independent creative and communications agency providing branding, advertising, and integrated communications. Comparable as a similarly-sized Italian full-service agency competing for the same SME and mid-market clients.
• Connexia: Italian integrated digital marketing and communications agency offering strategy, creative, social, and content services to enterprise and SME clients. Directly comparable as a full-service Italian agency with similar service breadth and target customer profile.

Emerging players

• Studio Samo: Italian creative and branding studio providing design, branding, and communication services to SMEs and mid-market. Comparable as a smaller, design-led Italian competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GrafiComunicazione
• Facebookfacebook.com/Grafi.Comunicazione
• LinkedInlinkedin.com/company/graf-comunicazione
• Instagraminstagram.com/graficomunicazione

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graphic Communication