Atlas Pacific International

What Atlas Pacific International does

PT. Atlas Pacific International (API) is an Indonesian privately held company established in 2011 that operates as a comprehensive flooring solutions provider across the industrial, commercial, and residential sectors. The company serves three primary customer segments—industrial facilities requiring durable concrete flooring with specialized joint solutions, commercial spaces seeking functional and aesthetic flooring, and residential properties needing professional installation—with industrial and commercial designated as primary segments. Its customer base spans Indonesia, where it operates from a Jakarta headquarters, a secondary Jakarta office, and a Bekasi workshop/warehouse in Cikarang Barat.

API's business is structured around two complementary revenue streams. The first is equipment and materials distribution, where API holds exclusive Indonesian distribution rights for multiple global brands: Somero Laser Screeds and Allen Engineering Construction Equipment (acquired via a 2014 partnership with Australia's Ancon Beton), Bartell Global surface preparation equipment (Canada, 2015), Marshalltown professional construction tools (USA, 2015), and Dramix Steel Fiber by Bekaert (Belgium, 2012). The second is end-to-end flooring contracting services delivered under the Ultrafloor brand, launched in 2022, covering consultation, design, installation, and maintenance including polished concrete, overlay/underlay, and floor repair and restoration services. The company also holds exclusive Indonesian rights to the patented Cosinus Slide® expansion armored joint technology developed by Hengelhoef Concrete Joints (HCJ) Solutions, which addresses load-bearing challenges in industrial concrete floor joints.

The go-to-market is sales-led with a four-step structured consultation process: call scheduling, discovery/consulting meetings, site surveys and proposals, and end-to-end solution delivery. Pricing is quote-based with no publicly disclosed rates; prospective customers submit inquiries through the website contact form categorized across seven service types. Marketing channels are limited to organic presence via the company website, LinkedIn, and Facebook. The company shows no evidence of external funding, public listing, AI/ML capabilities, or management team disclosures, and operates solely within the Indonesian market as an independent private entity.

Name

Atlas Pacific International

Legal name

PT. Atlas Pacific International

Website

https://atlaspacific.co.id

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

PT. Atlas Pacific International is an Indonesian flooring solutions provider offering exclusive distribution of professional equipment brands plus end-to-end contracting services under the Ultrafloor brand, serving industrial, commercial, and residential sectors across Indonesia.

Ownership category

akta.pro rank

Product category

Industrial Flooring Services

NAICS

Flooring Contractors (23833), Flooring Contractors (238330)

SIC

Construction Machinery & Equip (3531)

akta.pro primary industry

Concrete Floor Cleaning, Grinding, Polishing & Sealing (HSAEAOAE)

akta.pro secondary industry

Tile & Stone Flooring Installation (HSAPAGAE)

Keywords

• Concrete flooring solutions
• Industrial floor installation
• Flooring equipment distribution
• Polished concrete services
• Expansion joint technology

Headquarters

HQ city

Cikarang

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Distribution: Distribution of professional flooring equipment including Somero Laser Screeds, Allen Engineering Construction Equipment, Bartell Global surface preparation equipment, and Marshalltown professional grade construction tools.
2. Flooring Contracting Services: End-to-end flooring solutions covering consultation, design, installation, and maintenance. Includes polished concrete, overlay/underlay, floor repair, and restoration services under the Ultrafloor brand.
3. Steel Fiber Distribution: Distribution of Dramix Steel Fiber by Bekaert for concrete reinforcement applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Atlas Pacific International distributes professional concrete flooring equipment (Somero Laser Screeds, Allen Engineering, Bartell Global, Marshalltown, Dramix steel fiber by Bekaert) and provides end-to-end concrete flooring contracting services through its Ultrafloor brand. Services include polished concrete, overlay/underlay, floor repair, restoration, and specialized Cosinus Slide® expansion joint installations for industrial, commercial, and residential customers in Indonesia.

Product overview

Atlas Pacific International is a comprehensive flooring solutions provider offering a portfolio of products and services for industrial, commercial, and residential spaces. The company operates two primary brands: Ultrafloor (a holistic suite of flooring solutions including consulting, design, installation, and maintenance) and UF (flooring products). The company also distributes specialized equipment including Somero Laser Screeds, Allen Engineering Construction Equipment, Bartell Global surface preparation equipment, and Marshalltown professional tools. Through its exclusive partnership with Hengelhoef Concrete Joints (HCJ) Solutions, it offers the patented Cosinus Slide Joint technology for industrial floor joints. Services include polished concrete, overlay/underlay, floor repair, restoration, and the Ultrafloor service solutions. The company transitioned from equipment distribution to become a full-service flooring contractor.

Differentiator

Problem solved

Functional benefit

Brands

• Ultrafloor: A holistic suite of flooring solutions meticulously crafted to cater to the distinct needs of industrial, commercial, and residential spaces. Offers tailored flooring solutions from consultation and design to installation and maintenance.
• UF
• Cosinus Joint Solutions

Products and services

• Ultrafloor A holistic suite of end-to-end flooring solutions covering consultation, design, installation, and maintenance for industrial, commercial, and residential spaces. Delivered through dedicated service solutions under the Ultrafloor sub-brand.
• Cosinus Slide® Joint Solutions Patented expansion armored joint technology for industrial concrete floors that combines a Sinus-shaped upper wave with unique load-bearing capacity to make concrete joints as strong as the floor itself, controlling dynamic and static loads. Distributed exclusively in Indonesia under the Cosinus Joint Solutions sub-brand.
• Somero Laser Screeds Laser-guided precision screeding equipment for flat floor applications, distributed exclusively in Indonesia through the partnership with Ancon Beton. Used for high-quality concrete floor leveling in industrial and commercial projects.
• Allen Engineering Construction Equipment Construction equipment for flat floor applications, distributed exclusively in Indonesia through the partnership with Ancon Beton. Includes equipment for concrete floor construction and finishing.
• Bartell Global Surface Preparation Equipment Surface preparation, grinding, polishing, and construction equipment under the Bartell Global, SPE, and Innovatech brands, distributed in Indonesia through partnership with Canadian-based Bartell Global.
• Marshalltown Professional Grade Construction Tools Professional grade construction tools including hand tools used in concrete finishing and construction, distributed in Indonesia through partnership with USA-based Marshalltown.
• Dramix Steel Fiber Steel fiber reinforcement for concrete floors manufactured by Bekaert, distributed in Indonesia to provide concrete reinforcement in industrial and commercial flooring applications.
• Polished Concrete Services Professional polished concrete flooring services for industrial, commercial, and residential applications, delivered as part of the Ultrafloor service suite.
• Floor Repair & Restoration Services Floor repair and restoration services to maintain and extend the operational life of industrial and commercial flooring installations.
• Overlay/Underlay Services Overlay and underlay services for flooring preparation, renovation, and resurfacing across industrial, commercial, and residential applications.

Quantifiable outcome

• Projects become more cost-effective while enhancing durability and functionality of industrial floors through Cosinus Slide® joint technology

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered flagship, core, secondary and foundational.

• Hengelhoef Concrete Joints (HCJ) SolutionsflagshipTechnology or Integration · 1 January 2020API became the exclusive partner of Hengelhoef Concrete Joints (HCJ) Solutions in Indonesia in 2020. This partnership introduced the patented Cosinus Slide® joint technology, described as a game-changer in the industry. The technology revolutionizes jointing technology for industrial floors by controlling dynamic and static loads.
• Bartell Global (Canada)coreChannel Partner/ Reseller/ Distributor · 1 January 2015In 2015, API established a partnership with Canadian-based Bartell Global for distribution of Surface Preparation Equipment under the brands Bartell Global, SPE, and Innovatech. These brands specialize in surface preparation, grinding, polishing, and construction equipment.
• Marshalltown (USA)secondaryChannel Partner/ Reseller/ Distributor · 1 January 2015In 2015, API joined forces with USA-based Marshalltown for distribution of Professional Grade construction tools. Marshalltown is a well-known brand for hand tools used in concrete finishing and construction.
• Ancon Beton (Australia)coreStrategic or Co-development Partner · 1 January 2014Partnership with Australian-based Ancon Beton in 2014 enabled API to consult and transfer technology for Flat Floor applications. This collaboration was a significant turning point in API's journey, expanding their technical capabilities beyond simple distribution.
• Somero EnterprisescoreChannel Partner/ Reseller/ Distributor · 1 January 2014API became the exclusive distributor of Somero Laser Screeds in Indonesia through the partnership with Ancon Beton in 2014. Somero Laser Screeds are precision floor leveling equipment essential for high-quality concrete flooring.
• Allen EngineeringcoreChannel Partner/ Reseller/ Distributor · 1 January 2014API became the exclusive distributor of Allen Engineering Construction Equipment in Indonesia through the partnership with Ancon Beton in 2014. This provides API with equipment for concrete floor construction and finishing.
• Bekaert (Dramix Steel Fiber)foundationalChannel Partner/ Reseller/ Distributor · 1 January 2012API began distribution of Dramix Steel Fiber by Bekaert in Indonesia in 2012. This initial partnership laid the foundation for API's expertise in the flooring industry, establishing their presence in the concrete reinforcement market segment.

Scale indicators1 record

Recent moves10 records

Expansion highlights4 records

Regional players

• PT Waskita Beton Precast: Indonesian-listed precast concrete producer serving Indonesian infrastructure and construction projects. Comparable as a regional Indonesian concrete specialist serving the same domestic construction and infrastructure customer base, though focused on precast structural elements rather than flat floor finishes.

Broad incumbents

• Mapei: Italian global manufacturer of construction chemicals including concrete admixtures, screeds, and flooring systems. Comparable as a broad incumbent in concrete flooring solutions competing for the same industrial and commercial customer base.
• Sika AG: Swiss-listed global specialty chemicals company with a major flooring, concrete, and sealing systems portfolio serving industrial and commercial construction. Comparable as a broad incumbent offering concrete floor treatments, jointing systems, and surface preparation products that overlap with API's Ultrafloor range.

Direct peers

• Flowcrete (Tremco): Global specialist in industrial and commercial resin/polyurethane flooring systems for factories, warehouses, and commercial spaces. Directly comparable target market (industrial and commercial flooring buyers) and overlapping service offering (polished/specialty flooring for high-traffic environments).
• Ancon Beton: Australian flat-floor concrete specialist that partnered with API in 2014 to transfer technology and enable distribution of Somero and Allen Engineering equipment. Most directly comparable in product offering (flat floor / FF/FL concrete flooring) and target customers (industrial facilities).
• Hengelhoef Concrete Joints (HCJ Solutions): Belgian developer and owner of the patented Cosinus Slide® joint technology that API exclusively distributes in Indonesia. Directly comparable as the IP holder for the same jointing system API installs, and the source of API's key industrial-flooring differentiation.

Others

• Somero Enterprises: US manufacturer of laser screeds and concrete placement equipment whose products API exclusively distributes in Indonesia. Comparable as the equipment OEM behind the laser screed line that API sells and operates.
• Bekaert: Belgian global leader in steel fiber reinforcement (Dramix) and API's foundational partner since 2012. Comparable as the supplier of the steel fiber reinforcement used in industrial concrete floors that API specifies and installs.
• Bartell Global: Canadian manufacturer of surface preparation, grinding, and polishing equipment (including SPE and Innovatech brands) that API exclusively distributes in Indonesia. Comparable as the equipment OEM for the grinding/polishing tools API uses in its Ultrafloor service work.
• Allen Engineering Corporation: US manufacturer of concrete construction and finishing equipment whose products API exclusively distributes in Indonesia. Comparable as an equipment OEM in the same flat-floor concrete ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/atlaspacific
• LinkedInlinkedin.com/company/atlaspacificint

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Pacific International