ABCroisière
ABCroisière is a French online cruise aggregator, operated by Karavel SAS, that sells cruise packages from 31 cruise lines across 111 ships to French-speaking leisure, family, and luxury travelers via abcroisiere.com and a phone advisory service.
- Company typePrivate
- Founded1999
- HeadquartersNice, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What ABCroisière does
ABCroisière is a French online cruise aggregation and booking platform operated by Karavel SAS, a private company registered in Paris (17 rue de l'Échiquier, 75010 Paris) with a share capital of €86,506,179. Founded in 1999 and headquartered in Nice, the company sells cruise packages from 31 cruise lines across 111 ships, including MSC Croisières, Costa Croisières, Royal Caribbean, Norwegian Cruise Line, Ponant, Cunard, Silversea, Azamara, Holland America, Oceania, CroisiEurope, and others. Itineraries span Mediterranean, Caribbean and Antilles, Northern Europe and fjords, Baltic, Middle East, transatlantic crossings, North and South America, world cruises, and major European, Egyptian, and Asian rivers (Rhine, Rhône, Seine, Danube, Nile, Mekong, Douro, Guadalquivir, Volga).
The platform's core technology is an online cruise aggregation and booking engine with real-time pricing, itinerary search, and multi-cabin selection tools, complemented by a seven-day telephone advisory call center (04 23 17 11 11, Mon–Sat 9h–21h, Sun 10h–19h). The technology stack integrates Freshworks (Freshdesk) for customer support, Didomi for cookie/GDPR consent, Trustpilot for reviews, FLOA for 2x/4x installment payments, and Xplorassur/Presence Assistance for travel insurance claims. Distribution is direct-to-consumer, with the French website abcroisiere.com as the primary booking channel and sister sites serving Italy (crocierepromo.it) and Spain (crucerospromo.es).
Revenue is generated as transaction-based commissions on each completed cruise booking, with a Best Price Guarantee that refunds price differences if a lower price is found within 48 hours on a comparable French website. The offering is segmented across individual leisure travelers, families (free child pricing up to 17 in shared cabins), and luxury/prestige travelers seeking suites and world cruises. The company holds French travel agency licensing backed by APST financial guarantee, and is supported by a content/blog channel for SEO-driven demand generation. Pricing is unit-based per cabin category, starting from low triple-digit euros for short Mediterranean itineraries and ranging into the high hundreds to low thousands for balcony and suite cabins.
ABCroisière firmographics
Firmographics- Name
- ABCroisière
- Legal name
- Karavel
- Website
- https://abcroisiere.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ABCroisière is a French online cruise aggregator, operated by Karavel SAS, that sells cruise packages from 31 cruise lines across 111 ships to French-speaking leisure, family, and luxury travelers via abcroisiere.com and a phone advisory service.
- Ownership category
- akta.pro rank
ABCroisière industry classification
Industry- Product category
- Online Cruise Booking
- NAICS
- Tour Operators (561520), Deep Sea Passenger Transportation (483112)
- SIC
- Water Transportation (4400)
- akta.pro primary industry
- Cruise Aggregators & Online Cruise Agencies (THAKAAAK)
- akta.pro secondary industries
- Cruise Booking Platforms (THALAFAG), Cruise Travel Agencies & Specialist Cruise Consultants (THAEAFAB), Cruise Reservation & Booking Engines (THALADAF)
Keywords
Where ABCroisière is headquartered
LocationHeadquarters
- HQ city
- Nice
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
ABCroisière business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations, Others
Revenue model
- Cruise package booking commissions: AB Croisière acts as a travel agency and cruise aggregator, earning commissions on cruise bookings made through its platform. The company sells cruise packages from 31 cruise lines including MSC Croisières, Costa Croisières, Royal Caribbean, Norwegian Cruise Line, Ponant, Cunard, Silversea, Azamara, Holland America, Oceania, and others. Revenue is generated on each completed booking as a transaction-based commission from the cruise lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cabine Intérieure (Interior Cabin) - lowest price tier, no exterior view |
| Unit Pricing | Pay-as-you-go | Cabine Extérieure (Ocean View Cabin) - window or porthole with sea view |
| Unit Pricing | Pay-as-you-go | Cabine Balcon (Balcony Cabin) - private balcony |
| Unit Pricing | Pay-as-you-go | Cabine Suite - premium suite accommodation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
ABCroisière product offering
Product offeringCore offering
ABCroisière operates an online cruise booking platform that aggregates maritime and river cruise packages from 31 cruise companies (including MSC Croisières, Costa Croisières, Royal Caribbean, Norwegian Cruise Line, Ponant, Cunard, Silversea, Azamara, Holland America, Oceania, CroisiEurope, Celestyal Cruises, and Princess Cruises) across 111 ships. The platform enables consumers to search by destination, date, departure port, and cruise line, then book cabins in tiered categories (Interior, Ocean View, Balcony, Suite) with optional add-ons including Garantie Total Zen insurance, fly-and-cruise packages with flights from Paris, and FLOA installment payments.
Product overview
AB Croisière operates a cruise booking platform that aggregates maritime and fluvial cruise packages from 31 cruise companies (including MSC Croisières, Costa Croisières, Royal Caribbean, Norwegian Cruise Line, Ponant, Cunard, and others) across 111 ships. The core platform is complemented by value-added services including Garantie Total Zen insurance, Meilleur Prix Garanti (price guarantee), FLOA payment installments (2X/4X), and fly-and-cruise packages with flights included. Themed offerings include mini-cruises, all-inclusive, wellness, family, luxury, Christmas, and New Year cruises. The platform also provides a travel blog and customer support via Freshworks, with insurance claims handled through Xplorassur and Presence Assistance Tourisme.
Differentiator
Problem solved
Functional benefit
Products and services
- Maritime Cruise Packages Ocean-going cruise packages covering Mediterranean, Caribbean and Antilles, Northern Europe and fjords, Baltic Sea, Middle East, transatlantic crossings, North America, South America, and world tours, distributed across 31 cruise lines and 111 ships with departures year-round.
- River (Fluvial) Cruise Packages River cruise packages on European, Egyptian, and Asian waterways including Rhine, Rhône, Seine, Danube, Nile, Mekong, and Douro rivers, operated by CroisiEurope, Nicko Cruises, and Rivages du Monde on ships of 50 to 200 passengers.
- Themed Cruise Packages Specialized cruise offerings including mini-cruises (2-5 nights), all-inclusive packages, wellness cruises, family cruises with free children, luxury cruises, Christmas cruises, New Year cruises, and last-minute departures.
- Garantie Total Zen Travel Insurance Travel insurance and warranty product covering trip cancellations and assistance services, with claims processing handled by Xplorassur (for contracts subscribed from 12/11/2024) and Presence Assistance Tourisme (for contracts subscribed between 29/12/2022 and 11/11/2024).
- Vols Inclus Fly-and-Cruise Packages Combined cruise packages that include round-trip flights from Paris to reach international departure ports for Caribbean and other international cruise destinations not directly reachable by French ports.
Companies that use ABCroisière
Customer profileSegments3 records
Ideal customer profiles3 records
ABCroisière technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
ABCroisière partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, major, significant and minor.
- MSC CroisièrescoreMSC Croisières is the most prominently featured cruise line on the AB Croisière platform, with extensive itinerary coverage across Mediterranean, Caribbean, Northern Europe, Middle East, and transatlantic routes. Featured ships include MSC Meraviglia, MSC Orchestra, MSC World Europa, MSC Opera, MSC Magnifica, MSC Seaview, and MSC Euribia.
- Costa CroisièrescoreCosta Croisières is one of the top cruise lines featured on AB Croisière, with major coverage in Mediterranean itineraries departing from Marseille, Barcelona, and Genoa. Featured ships include Costa Smeralda, Costa Toscana, Costa Pacifica, Costa Fascinosa, and Costa Fortuna.
- Royal CaribbeancoreRoyal Caribbean is featured prominently for Caribbean itineraries departing from Miami and Fort Lauderdale. Featured ships include Icon of the Seas, Wonder of the Seas, Symphony of the Seas, and Freedom of the Seas.
- Norwegian Cruise LinecoreNorwegian Cruise Line is featured for Mediterranean and Northern Europe itineraries departing from Civitavecchia (Rome), Copenhagen, Kiel, and Le Havre. Featured ships include Norwegian Epic and Norwegian Gem.
- CroisiEuropemajorCroisiEurope is featured for river cruise itineraries including Rhine, Rhône, Seine, Danube, Douro, Guadalquivir, Nile, and Russia (Volga) voyages on ships of 50 to 200 passengers.
- CunardmajorCunard is featured for Mediterranean and transatlantic crossings departing from Marseille and Southampton. Featured ships include Queen Mary 2.
- PonantmajorPonant is featured for Arctic itineraries including Norway, Lapland, Greenland, and Spitzberg expeditions, as well as Northern Lights discovery voyages.
- Celestyal CruisesmajorCelestyal Cruises is featured for Greek Islands and Turkey itineraries departing from Piraeus (Athens) on the Celestyal Journey ship.
- Princess CruisessignificantPrincess Cruises is listed among the 31 cruise lines available through AB Croisière's platform.
- CFC (Compagnie Française de Croisières)significantCFC is featured for Caribbean itineraries departing from Fort-de-France (Martinique) and Guadeloupe. Featured ship includes the Renaissance for 'Kings and Emperors' itinerary.
- Nicko CruisessignificantNicko Cruises is featured for river cruise itineraries including Rhine, Nile, Danube, Seine, Rhône, and Douro on ships of 50 to 200 passengers.
- Rivages du MondesignificantRivages du Monde is featured for river cruise offerings on ships of 50 to 200 passengers, including itineraries on major European rivers and the Nile.
- SilverseasignificantSilversea is listed among the 31 cruise lines available through AB Croisière's platform.
- AzamarasignificantAzamara is listed among the 31 cruise lines available through AB Croisière's platform.
- Holland AmericasignificantHolland America is listed among the 31 cruise lines available through AB Croisière's platform.
- Oceania CruisessignificantOceania Cruises is listed among the 31 cruise lines available through AB Croisière's platform.
- HurtigrutensignificantHurtigruten is featured for Norway and Arctic itineraries including Northern Lights voyages from October to December.
- FLOAminorFLOA provides payment installment solutions (2x or 4x) for cruise bookings under €8,000 TTC on abcroisiere.com. Subject to credit acceptance by FLOA. Customers have a right of withdrawal.
- Presence Assistance TourismeminorInsurance claims administrator for Garantie Total Zen policies subscribed between 29/12/2022 and 11/11/2024. Handles claims processing for travel insurance and warranty policies sold through AB Croisière.
- Xplorassur (service.xplorassur.com)minorInsurance claims portal for Garantie Total Zen policies subscribed from 12/11/2024 onwards. Handles travel insurance and warranty claims processing.
- APST (Association Professionnelle de Solidarité du Tourisme)coreAPST serves as the financial guarantee provider for Karavel/AB Croisière's travel agency license. Provides insolvency protection ensuring customer reimbursements if the agency becomes insolvent.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ABCroisière competitors and assessment
Company assessmentBroad incumbents
- Expedia Group: Global generalist OTA with a sizable cruise vertical. Competes with ABCroisière in cruise search and booking but lacks the cruise-only specialization and French-language depth of the subject.
Emerging players
- Cruise Critic: TripAdvisor-owned cruise reviews, comparison, and metasearch platform. Overlaps with ABCroisière in cruise discovery and comparison but monetizes via leads rather than direct booking commissions.
- CruiseCompete: U.S. cruise aggregator that collects cruise inquiries and routes them to competing travel agents. Conceptually similar to ABCroisière's lead/booking intermediation model, with a novel multi-agent auction mechanism.
Direct peers
- Iglu Cruise: UK-based cruise-only online travel agency selling cruises from dozens of cruise lines. Directly comparable to ABCroisière's specialist cruise aggregator model, with similar D2C website and call center approach.
- Dreamlines: Germany-headquartered cruise specialist OTA operating across multiple European markets. Acquired by TUI Group, it represents one of the most direct competitors to ABCroisière in the multi-market cruise aggregator space.
- Vacations To Go: U.S.-based cruise-only online travel agency aggregating inventory from all major cruise lines. Highly comparable to ABCroisière as a specialist cruise OTA, but operating in the North American market with English-language content.
- Logitravel: Spain-based online travel agency with strong cruise, package holiday, and river cruise offerings. Direct peer to ABCroisière's Spanish operations (crucerospromo.es) and a similar Romance-market specialist OTA.
Others
- Ponant: French luxury expedition cruise line. While ABCroisière is a supplier partner, Ponant also operates direct booking and is a relevant ecosystem participant in the French cruise market for benchmarking inventory and digital capabilities.
- MSC Cruises: World's third-largest cruise line and ABCroisière's most prominent supply partner. Also a competitor in distribution as MSC develops its direct booking channels, making it a strategically relevant player for the aggregator's long-term economics.
Regional players
- Croisières de France: French-language cruise specialist offering marketed to French consumers. Direct regional competitor to ABCroisière in the French cruise market with similar aggregation and booking services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ABCroisière social profiles
Digital presenceABCroisière financial estimates
Financial estimateRevenue estimate
Valuation estimate
ABCroisière leadership team
Management profileNumber of profiles
ABCroisière funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ABCroisière M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ABCroisière
What does ABCroisière do?
ABCroisière operates an online cruise booking platform that aggregates maritime and river cruise packages from 31 cruise companies (including MSC Croisières, Costa Croisières, Royal Caribbean, Norwegian Cruise Line, Ponant, Cunard, Silversea, Azamara, Holland America, Oceania, CroisiEurope, Celestyal Cruises, and Princess Cruises) across 111 ships. The platform enables consumers to search by destination, date, departure port, and cruise line, then book cabins in tiered categories (Interior, Ocean View, Balcony, Suite) with optional add-ons including Garantie Total Zen insurance, fly-and-cruise packages with flights from Paris, and FLOA installment payments.
Is ABCroisière a public or private company?
ABCroisière is a private company. It is classified as unknown and is currently operating.
When was ABCroisière founded?
ABCroisière was founded in 1999. It employs 11 to 50 people.
Where is ABCroisière based?
ABCroisière is headquartered in Nice, France, in the Europe region.
How does ABCroisière make money?
One revenue line is on record: cruise package booking commissions.
Who are ABCroisière's main competitors?
Expedia Group is listed as a broad incumbent. Emerging players are Cruise Critic and CruiseCompete. Direct peers are Iglu Cruise, Dreamlines, Vacations To Go and Logitravel. Others are Ponant and MSC Cruises. Croisières de France is listed as a regional player.
Does ABCroisière have an API?
No public API is recorded for ABCroisière.
What industry is ABCroisière in?
ABCroisière's product category is Online Cruise Booking. Its primary akta.pro industry code is THAKAAAK, Cruise Aggregators & Online Cruise Agencies, with a secondary code of THALAFAG, Cruise Booking Platforms. Its NAICS code is 561520 and its SIC code is 4400.