Gray Talent Group

What Gray Talent Group does

Gray Talent Group is a Chicago-based private entertainment company operating in the talent representation services segment, founded in 2008. Per firmographic data, the firm maintains a small headcount of 1-10 employees and is classified as a for-profit business. Its functional role in the entertainment value chain is representing talent (actors, performers, or other entertainment professionals) to casting entities, producers, and other hiring principals — the standard agency model in which revenue is generated via commission on client bookings, typically around the industry-standard 10% agent fee structure, though specific contract terms are not disclosed.

The firm's core offering is human-capital representation rather than a technology product or platform. No products, services catalog, technology stack, integrations, or technical infrastructure are disclosed in the source data, and the company website (graytalentgroup.com) was not rendering content at the time of data collection, displaying a verification/loading page rather than substantive company information. Consequently, no details on roster size, client mix, deal volume, digital tools, CRM, casting platforms, or back-office systems can be confirmed. The firm is headquartered in Chicago, Illinois, and operates in the United States with no disclosed international footprint.

On the basis of available evidence, the business model appears to be a traditional boutique agency: a small team of agents representing a defined roster of entertainment talent, earning commission on placements and bookings. No pricing, contract structure, customer segment breakdown, marketing channels, distribution channels, partnerships, awards, or ownership information is disclosed. The absence of funding history, M&A activity, leadership changes, or public positioning signals suggests an independently held, privately operated small business with no observable capital-markets activity.

Name

Gray Talent Group

Website

https://graytalentgroup.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Gray Talent Group is a Chicago-based private entertainment firm founded in 2008 that provides talent representation services, operating with a small team of 1-10 employees serving performers and entertainment clients in the United States.

Ownership category

akta.pro rank

Product category

Talent Representation Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industries

Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM), Talent Agency & Representation Services (HSACAHAK)

Keywords

• Talent representation
• Entertainment staffing
• Talent agency
• Casting services
• Actor representation

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Core offering

Gray Talent Group is an entertainment company that provides talent representation services to clients in the entertainment industry. Founded in 2008 and based in Chicago, the firm operates as a boutique agency with 1-10 employees, representing talent for entertainment projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Representation Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Stewart Talent: Mid-sized talent agency with offices in New York, Los Angeles, and Chicago representing actors, models, and commercial talent. Closely comparable in size and scope to Gray Talent Group and overlapping in the Chicago commercial/talent market.
• Agency for the Performing Arts (APA): Full-service talent agency representing actors, directors, writers, and below-the-line talent across film, TV, and theater. Directly comparable as a competing representation firm with a similar multi-vertical entertainment roster model.
• The Gersh Agency: Full-service talent agency with divisions in talent, literary, and commercial representation. A direct peer offering the same core representation services to entertainment clients, though with a larger roster and longer LA-based operating history.
• Paradigm Talent Agency: Mid-to-large full-service talent agency representing artists in film, television, theater, music, and publishing. A direct comparable in offering representation services, with a similar broad entertainment focus though at meaningfully larger scale.

Broad incumbents

• United Talent Agency (UTA): Major talent representation firm with a broad roster across film, TV, music, and digital. Competes in the same core service category as Gray Talent Group but with significantly more agents, offices, and verticals.
• Creative Artists Agency (CAA): Premier full-service talent and sports agency representing actors, directors, musicians, and athletes worldwide. Directly comparable in offering talent representation services, though at mega-agency scale with cross-discipline packaging capabilities.
• William Morris Endeavor (WME): One of the largest global talent and literary agencies, representing artists across entertainment, sports, and media. Comparable as a competitor in the same talent representation category, but operating at vastly greater scale and scope.

Regional players

• Heyman Talent Agency: Regional talent agency based in the Midwest/South representing actors, models, and performers. Comparable as a similarly sized boutique competitor serving overlapping regional commercial and theatrical talent markets.
• Shirley Hamilton Talent: Chicago-based talent agency representing models, actors, and commercial talent in the Midwest. A geographically overlapping comparable — both firms compete for Chicago-based talent representation work.

Emerging players

• Big Ticket Talent Agency: Smaller-scale talent agency representing actors and performers across film, television, and commercials. Comparable in boutique scale and offering core talent representation services similar to Gray Talent Group.

Market position

Strengths2 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/graytalentgroup
• LinkedInlinkedin.com/company/gray-talent-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gray Talent Group