What Surrey Cricket Foundation does

The Surrey Cricket Foundation is a registered charity (No. 1118770) and company limited by guarantee (No. 06010693) operating as the charitable and grassroots cricket delivery arm of Surrey County Cricket Club. Headquartered at The Kia Oval in Kennington, London, it serves communities across the county of Surrey and seven south London boroughs. Its mission centres on broadening participation in recreational cricket through an integrated portfolio of programmes including Chance to Shine (school-based delivery), Club Support (across 200+ affiliated clubs), disability cricket, women's and girls' cricket, walking cricket for the 50+ demographic, coach education aligned to England and Wales Cricket Board (ECB) standards, community outreach, and competitive league structures including the Surrey Junior Cricket Championship (established 2019).

The foundation's product surface is fundamentally a service-and-programme model rather than a technology product. Core "products" are educational (school curricula and assemblies), competitive (junior championships, adult leagues — the latter growing 17% year-on-year), developmental (coach certification, with 546 newly qualified coaches), and inclusion-focussed (disability, women's and girls', walking cricket). Events such as Schools Cricket Day 2026 (target 7,000 children) serve as participation funnels into the wider club ecosystem. The foundation operates with a workforce of 11–50 employees and awards approximately £257,000 in grants annually to affiliated clubs and programmes.

The revenue model is diversified but grant-dependent at the core. Income sources include (1) grants from the ECB and Surrey County Cricket Club, which form the largest line; (2) corporate sponsorship, exemplified by a four-year deal with M Zaidi & Co announced in February 2026; (3) individual patron pledges via the Patrons' Club launched in 2022 at £1,000/year; (4) coach education course fees (typically £150–£300 per course); and (5) community fundraising. The 2025–2028 Strategic Plan formalises growth ambitions with explicit targets of 20,000 junior players and 750 adult league teams, alongside the institutional build-out signalled by the formation of a dedicated Club Support Team and a Development Board. Governance is through a board structure anchored in the Surrey CCC relationship.

Name

Surrey Cricket Foundation

Legal name

Surrey Cricket Board (trading as Surrey Cricket Foundation)

Website

http://www.surreycricketfoundation.org

Company type

Private

Founded year

1845

Operating status

Operating

Headcount range

11–50 employees

Short description

The Surrey Cricket Foundation is a registered charity and the recreational cricket delivery arm of Surrey County Cricket Club, serving schools, clubs, and communities across Surrey and seven south London boroughs through coaching, competitions, and grassroots development programmes.

Ownership category

akta.pro rank

Product category

Community Sports Development and Recreational Cricket Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking and Giving Services (81321), Sports and Recreation Instruction (61162)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Disability & Adaptive Sport Governing Bodies (Paralympic & Sport-Specific) (MPAKAFAL)

Keywords

• Community cricket programs
• Grassroots sports development
• Coach education courses
• Disability cricket services
• School sports delivery

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Partnership Funding (ECB & Surrey CCC): The Foundation receives funding through partnerships with the England and Wales Cricket Board (ECB) and Surrey County Cricket Club, which form the primary funding base for recreational cricket delivery.
2. Patrons' Club Membership: The Patrons' Club invites supporters to pledge £1,000 per year for an initial three-year term, providing a predictable recurring revenue stream earmarked for grassroots cricket programmes.
3. Events and Fundraising: Revenue is generated through ticketed events including the Bedser Lunch, Backyard Cricket Day, Ultimate Garden Cricket Festival, and monthly prize draw entries.
4. Donations (JustGiving): One-off and regular donations are accepted via the JustGiving platform, providing a direct charitable giving channel.
5. Coach Education Course Fees: Revenue is generated from ECB-aligned coach education courses including ECB Foundation Coach (£150), ECB Core Coach (£300), ECB Support Coach (£40), and First Aid courses (£30).
6. Grants and Facility Investment: More than £257,000 in grants were awarded to improve facilities across clubs and community venues, funded through the Foundation's grant-giving capacity and ECB's County Grants Fund.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Surrey Cricket Foundation is a registered charity delivering recreational cricket across Surrey and south London. It offers coach education courses (ECB Foundation, Core, and Support Coach), disability cricket programmes, schools cricket delivery, Walking Cricket, competitive leagues (junior and senior), club support and development services, grounds management support, and officials training. It also runs fundraising programmes including the Patrons' Club and Prize Draw.

Product overview

Surrey Cricket Foundation operates as a charitable organization delivering recreational cricket across Surrey and south London through a diverse portfolio of programs and services. The core offerings span coach education (ECB Foundation, Core, and Support Coach qualifications), disability cricket (Pan-Disability, Vision Impaired, S9 Cricket, and Super 1s programs), schools programs (Chance to Shine), community initiatives (Walking Cricket, Street Cricket, Dynamos Intros), competitive leagues (Surrey Junior Cricket Championship, Surrey Cricket Championship), and club support services (development planning, facility development, grounds management, officials training). The foundation also operates fundraising programs including a Patrons' Club and monthly Prize Draw. The organization does not offer a unified software product but rather delivers its mission through in-person programs, training courses, competitions, and community outreach.

Differentiator

Problem solved

Functional benefit

Products and services

• ECB Foundation Coach

Quantifiable outcome

• 18,379 school pupils participated in SCF-delivered or supported cricket sessions in 2025
• +5 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered major, core and minor.

• M Zaidi & ComajorGTM or Marketing Partner · 1 January 2026M Zaidi & Co is the headline sponsor of the Surrey Cricket Championship in a four-year partnership announced in February 2026. The sponsorship covers the premier adult cricket league comprising 39 Open Divisions, 7 Women's Hardball Divisions, and 8 Women's Softball Divisions.
• England and Wales Cricket Board (ECB)coreStrategic or Co-development PartnerThe ECB is the Foundation's primary funding and governance partner, providing strategic direction, coach education frameworks, and recreational cricket investment. The Foundation delivers ECB programmes including All Stars, Dynamos, coach qualifications, and safeguarding standards across Surrey.
• Surrey County Cricket ClubcoreStrategic or Co-development PartnerThe Foundation is an integral part of Surrey County Cricket Club, headquartered at The Kia Oval. The club provides operational support, venue access, and co-funding, while the Foundation delivers the recreational cricket mandate of the club.
• Chance to ShinecoreStrategic or Co-development PartnerChance to Shine is a national charity partnering with the Foundation to deliver cricket coaching in over 120 state primary and secondary schools across Surrey and south London. The Foundation acts as the primary delivery partner for the Chance to Shine Schools Programme.
• First Sentier InvestorsmajorGTM or Marketing PartnerFirst Sentier Investors is the named sponsor of disability cricket in Surrey, supporting the Foundation's aim to make cricket accessible to all within Surrey and South London. Their sponsorship enables the delivery of disability cricket programmes.
• Coaching Centred LeadershipminorGTM or Marketing PartnerCoaching Centred Leadership (CCL) sponsors the Walking Cricket programme in Surrey, enabling the Foundation to continue growing the programme year on year across 17+ clubs.
• Lord's TavernerscoreStrategic or Co-development PartnerLord's Taverners partners with the Foundation to deliver the Super 1s programme across Surrey, providing young people aged 8–25 with disabilities free access to regular, competitive softball cricket in a fun and inclusive environment.
• ECB Disability Champion Clubs NetworkminorStrategic or Co-development PartnerThe Foundation supports five ECB Disability Champion Clubs across Surrey: Merstham CC, Rowledge CC, Valley End, Wandgas CC, and Spencer CC, providing guidance, equipment, and resources to create inclusive cricket environments.
• Surrey Association of Cricket Officials (SACO)minorStrategic or Co-development PartnerSACO is the Surrey branch of the ECB's Association of Cricket Officials. It works in close partnership with the Foundation to support the development and appointment of umpires and scorers across the county, including for Performance Programme and County Age Group matches.
• Grounds Management Association (GMA)minorStrategic or Co-development PartnerThe Foundation works with the GMA to deliver grounds management workshops, online turf maintenance courses (Level 1–3), and pitch advisor visits, supporting recreational cricket grounds across Surrey.
• Surrey Schools Cricket Association (SSCA)minorStrategic or Co-development PartnerThe Foundation partners with SSCA to host primary and secondary school cricket competitions, sharing affiliation fee income and collaborating on county finals and competition delivery.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Yorkshire Cricket Foundation: The charitable foundation of Yorkshire County Cricket Club, delivering recreational and grassroots cricket across Yorkshire with a near-identical mandate, funding model, and programme portfolio to Surrey Cricket Foundation.
• Lancashire Cricket Foundation: The charitable arm of Lancashire Cricket, delivering grassroots cricket programmes, coach education, and community engagement across Lancashire — directly comparable in mission, structure, and partner ecosystem.
• Middlesex Cricket Board: The county board responsible for recreational cricket across Middlesex, overlapping directly with Surrey's South London footprint and serving a similar school, club, and community base.
• Chance to Shine: National charity that partners with Surrey Cricket Foundation to deliver school cricket coaching across 120+ Surrey and south London schools; directly comparable mission in grassroots cricket access.
• Lord's Taverners: Cricket-focused charity that partners with SCF to deliver the Super 1s disability cricket programme; comparable as a cricket-specific charitable foundation with youth and disability focus.
• MCC Foundation: The charitable arm of Marylebone Cricket Club, operating MCC Foundation Hubs in Surrey focused on state-school cricket access; a directly comparable cricket charity with overlapping programmes.

Broad incumbents

• England and Wales Cricket Board (ECB): The national governing body for cricket that funds and mandates the Foundation's recreational delivery; comparable as the apex body overseeing similar county-level foundations across England and Wales.
• Sport England: The national body distributing government and lottery funding into grassroots sport; relevant as a comparable funder and strategic partner in the wider UK grassroots sports ecosystem.

Emerging players

• Youth Sport Trust: UK charity focused on improving children's lives through PE and sport; comparable in its school-based delivery model and partnership with schools, though broader than cricket.
• Street Child United: Charity using cricket and football to support disadvantaged young people; partners with SCF on community cricket programmes and shares a focus on diversity and inclusion through sport.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SurreyCricketFd

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surrey Cricket Foundation