What DirectFN Egypt does

DirectFN Egypt is a financial market data and trading technology company operating as a regional subsidiary of DirectFN LTD, which is itself a wholly owned subsidiary of National Technology Group (NTG), one of the largest ICT conglomerates in the Middle East. Headquartered in Nasr City, Cairo, with the parent entity incorporated in the Dubai International Financial Centre (DIFC), the firm provides real-time and delayed market data, advanced charting, and order management solutions covering the Egyptian Exchange (EGX) alongside a broad set of Middle Eastern, South Asian, US, European, African, and Asian exchanges across multiple asset classes (equity, ETFs, funds, derivatives, commodities, fixed income, Forex).

The technology platform is built on next-generation Java technology and is delivered across desktop (Pro 10 Plus, supporting Windows, Mac, and Linux), web (DirectFN Web), and mobile/tablet applications (iPhone, Android phone, iPad, Android Tab), with unified credential access. The platform includes over 100 built-in technical indicators, a custom indicator builder using a proprietary high-level scripting language, and an order management plus Straight-Through Processing technology stack for buy-side and sell-side institutions. B2B data feeds and a 15-minute delayed free feed round out the institutional and retail offerings, complemented by an Investor Relations Module and the Mubasher News financial news service.

DirectFN Egypt monetizes through subscription fees payable monthly, quarterly, half-yearly, or annually in advance, with both consumer-facing and institutional pricing tiers. The go-to-market is sales-led, combining direct enterprise sales, regional customer support centers (contactable via phone 16717 and email), digital distribution through app stores, and free trial accounts. The firm serves a dual customer base: financial institutions (for trading systems, OMS, and data feeds) and professional and retail investors (for real-time market data and analysis), with publicly listed companies as a secondary segment served through the Investor Relations Module. Founded in 2002, DirectFN Egypt has operated for over two decades as a regional incumbent in Middle East and South Asia financial market data services.

Name

DirectFN Egypt

Legal name

DirectFN LTD

Website

https://directfn.com.eg

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

DirectFN Egypt is a financial market data and trading technology platform serving the Egyptian Exchange and broader Middle East/South Asia, delivering real-time and delayed market data, advanced charting, and order management solutions to financial institutions and retail investors across desktop, web, and mobile channels.

Ownership category

akta.pro rank

Product category

Financial Market Data & Trading Platforms

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Real-Time Market Data Feeds & Terminals (FSAFAIAA)

Keywords

• Financial market data
• Real-time trading platforms
• Investor relations software
• Stock market analytics
• Brokerage workstations

Headquarters

HQ city

Nasr City

HQ country

Egypt

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Subscription Fees: Subscription fees charged for access to DirectFN market data products, payable monthly, quarterly, half-yearly or annually in advance
2. Data Feed Services: Exchange information and market data feeds provided to institutions via direct feeds or workstation platforms
3. Professional Services: Implementation and support services for institutional clients including order management systems and transaction systems

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

DirectFN Egypt provides real-time financial market data platforms, trading workstations, and analytics tools serving MENA and international markets. Its offerings span desktop, web, and mobile applications (iOS/Android) for end-investors plus dedicated enterprise modules (Pro 10 Plus workstation, Investor Relations Module, B2B Data Feeds) for financial institutions and listed companies. The company also distributes market news via the Mubasher News service.

Product overview

DirectFN Egypt offers a comprehensive multi-platform financial market data and trading solution portfolio consisting of desktop (Pro 10 Plus), web (DirectFN Web), and mobile/tablet applications (iPhone, Android Phone, iPad, Android Tab). The platform provides real-time and delayed market data, technical analysis tools, charting, fundamental data, news feeds (Mubasher News), and investor relations modules covering multiple asset classes across US, European, Middle Eastern, African, and Asian markets. B2B Data Feeds and Delayed Feed services serve institutional and brokerage clients. The products are deployed through subscriptions with the same credentials enabling cross-platform access.

Differentiator

Problem solved

Functional benefit

Brands

• DirectFN Pro 10 Plus: Next-generation desktop platform for investors with advanced analytical tools and multi-asset class coverage, supporting Windows, Mac, and Linux.
• DirectFN Web
• DirectFN Smart Mobiles
• DirectFN Tabs

Products and services

• Pro 10 Plus

Quantifiable outcome

• 15 minutes delayed data available for free during market session
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• National Technology Group (NTG)coreOthersDirectFN is a wholly owned subsidiary of National Technology Group (NTG), one of the largest ICT companies in the Middle East. NTG provides corporate backing and infrastructure for DirectFN's financial market data and technology solutions.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bloomberg: Bloomberg Terminal is the global gold-standard financial market data and analytics terminal serving financial institutions and professionals. DirectFN's Pro 10 Plus is positioned as a regional, multi-asset alternative to the Bloomberg Terminal for MENA-focused workflows.
• Morningstar Direct: Morningstar provides investment data, analytics, and research including Morningstar Direct for institutional portfolio analysis. It overlaps with DirectFN in fundamentals, ETF data, and fixed income reference data.
• S&P Capital IQ Pro: S&P Capital IQ Pro is a market intelligence and analytics platform combining deep fundamental data, transaction data, and research for finance professionals. It overlaps with DirectFN's fundamentals and investor relations modules for institutional users.
• FactSet: FactSet provides integrated financial data, analytics, and workflow solutions to investment professionals. It competes with DirectFN's institutional workstation offering on fundamentals, multi-asset data, and portfolio analytics.
• LSEG (Refinitiv / Workspace): LSEG's Workspace (formerly Refinitiv Eikon) is a leading financial market data, analytics, and trading workflow platform for buy- and sell-side institutions. It is the closest global direct competitor to DirectFN Pro 10 Plus in feature scope and institutional customer base.

Direct peers

• TradingView: TradingView is a web- and mobile-first charting, real-time data, and social trading platform covering global equities, FX, commodities, and crypto. It is a direct competitor to DirectFN for retail and professional charting users, with a stronger web/mobile product and global community.
• Investing.com: Investing.com is a global financial data portal offering real-time and delayed quotes, charts, news, and analytics across global markets including MENA. It is a direct competitor for DirectFN's retail and free delayed-data users.

Others

• Interactive Brokers (Client Portal): Interactive Brokers provides a multi-asset trading platform with integrated real-time market data, news, and analytics. It is adjacent rather than a direct competitor — users of DirectFN may also use IBKR for execution, making it a partner/competitor in the retail workflow.
• Refinitiv (LSEG) FXall / FX Trading Platforms: LSEG's FXall and Matching are leading institutional FX electronic trading platforms. DirectFN's OMS/STP technology for buy/sell-side institutions overlaps with the workflow stack these platforms serve, making LSEG a relevant peer in the trading infrastructure layer.

Regional players

• Tadawul (Saudi Exchange) — Market Data Services: The Saudi Exchange operates the Saudi capital market and provides official market data feeds and information services to institutions. It is a regional data provider/partner that DirectFN integrates with for Saudi market coverage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/dfnegypt
• Facebookfacebook.com/Directfnegypt
• LinkedInlinkedin.com/company/directfn-egypt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DirectFN Egypt