Vet Planet Clinic
Vet Planet Clinic is a Belgrade-based veterinary healthcare provider serving pet owners in Serbia and the broader South Eastern European region, operating as a portfolio company of private equity firm Provectus Capital Partners.
- Company typePrivate
- Founded-
- HeadquartersBelgrade
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Vet Planet Clinic does
Vet Planet Clinic is a private veterinary healthcare provider operating in Belgrade, Serbia, serving pet owners in the South Eastern European region. The company operates physical clinic locations offering general veterinary care, diagnostic services, treatment, and preventive animal healthcare. Revenue is generated through professional service fees charged directly to pet owners at point of service, operating on a direct-to-consumer business model.
The company is owned and controlled by Provectus Capital Partners, a private equity firm specializing in healthcare investments across South Eastern Europe, with portfolio exposure spanning human healthcare, dental services, and veterinary clinics. In December 2025, Vet Planet Clinic completed its acquisition of Pet-Vet Care, a Belgrade-based animal healthcare institution, marking the second veterinary-sector acquisition by the PE sponsor and signaling an active consolidation strategy in the regional veterinary services market. The company has 11-50 employees and operates as a portfolio company within Provectus Capital Partners' broader healthcare platform.
No specific technology stack, proprietary software, or digital platforms are disclosed. The business model is straightforward professional services delivery through physical clinic locations, with no public pricing, no app or digital products, and no marketing channels documented. The company's expansion strategy appears to be acquisition-driven rather than organic or technology-led, leveraging PE capital to consolidate veterinary clinics in Serbia and potentially the broader SEE region.
Vet Planet Clinic firmographics
Firmographics- Name
- Vet Planet Clinic
- Legal name
- Vet Planet Clinic
- Website
- https://vetplanet.rs
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vet Planet Clinic is a Belgrade-based veterinary healthcare provider serving pet owners in Serbia and the broader South Eastern European region, operating as a portfolio company of private equity firm Provectus Capital Partners.
- Ownership category
- akta.pro rank
Vet Planet Clinic industry classification
Industry- Product category
- Veterinary Healthcare Services
- NAICS
- Veterinary Services (54194)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)
Keywords
Where Vet Planet Clinic is headquartered
LocationHeadquarters
- HQ city
- Belgrade
Offices1 record
Markets served
Vet Planet Clinic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure
Revenue model
- Veterinary Healthcare Services: Vet Planet Clinic generates revenue through providing animal healthcare services directly to pet owners. Services include general veterinary care, diagnostic services, and treatment at its clinic facilities. Revenue is earned through service fees charged to pet owners at point of service.
Go-to-market motion1 record
Distribution channels1 record
Vet Planet Clinic product offering
Product offeringCore offering
Vet Planet Clinic operates as a veterinary healthcare services provider delivering general veterinary care, diagnostic services, and treatment for companion animals at its clinic facilities in Belgrade, Serbia. The company serves pet owners directly through walk-in appointments and scheduled visits, and is expanding its clinic footprint through acquisitions under the ownership of Provectus Capital Partners.
Product overview
Vet Planet Clinic operates as a veterinary healthcare services provider, offering animal clinic services under Provectus Capital Partners' portfolio. The company operates a platform of veterinary clinics in South-Eastern Europe, with recent expansion through the acquisition of Pet-Vet Care in Belgrade. The product offering consists of the core Vet Planet Clinic brand for veterinary services and the acquired Pet-Vet Care brand, which continues to operate as a distinct animal healthcare institution within the portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Vet Planet Clinic
- Pet-Vet Care
Companies that use Vet Planet Clinic
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Vet Planet Clinic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vet Planet Clinic partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Mikijelj, Jankovic & BogdanovicminorMikijelj, Jankovic & Bogdanovic served as legal advisors to the seller (Pet-Vet Care) in the acquisition transaction, representing the seller's interests during the deal.
- BDK AdvokatiminorBDK Advokati acted as legal advisor to Vet Planet Clinic in its acquisition of Pet-Vet Care. This was the second veterinary sector acquisition that BDK Advokati advised Provectus Capital Partners on, providing legal counsel for due diligence and transaction structuring.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
Vet Planet Clinic competitors and assessment
Company assessmentBroad incumbents
- Mars Petcare (Veterinary Health Services): Global pet care conglomerate owning multiple veterinary brands (VCA, Banfield, BluePearl, AniCura); comparable as a broad incumbent in the veterinary services category rather than a direct Belgrade competitor.
- Greencross Vets: Australia's largest integrated pet care retailer and veterinary services operator; comparable as a broader incumbent combining retail, vet clinics, and preventive care at scale.
Direct peers
- Banfield Pet Hospital: Large US veterinary clinic chain operating a multi-location D2C wellness and primary care model with preventive care plans — comparable in clinic-network operating model and direct-to-pet-owner go-to-market.
- IVC Evidensia: One of Europe's largest veterinary care groups, formed and scaled via PE-backed roll-ups of companion animal clinics; highly comparable as a PE-sponsored European vet consolidation platform.
- VCA Animal Hospitals: Operates a broad network of general practice and specialty veterinary hospitals across North America; directly comparable as a multi-clinic veterinary services group serving companion animals.
- AniCura: European veterinary care group providing general practice and specialty veterinary services across multiple countries, built through clinic acquisitions — directly comparable as a multi-country veterinary consolidator.
- VetStrategy: Canadian veterinary group operating a network of companion animal clinics under a shared services platform; directly comparable as a roll-up acquirer and operator of regional clinic networks.
- CVS Group: UK-listed veterinary group operating companion animal practices, laboratories, and crematoria; directly comparable as a multi-site veterinary services consolidator.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Vet Planet Clinic social profiles
Digital presenceVet Planet Clinic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vet Planet Clinic leadership team
Management profileNumber of profiles
Vet Planet Clinic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vet Planet Clinic M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vet Planet Clinic
What does Vet Planet Clinic do?
Vet Planet Clinic operates as a veterinary healthcare services provider delivering general veterinary care, diagnostic services, and treatment for companion animals at its clinic facilities in Belgrade, Serbia. The company serves pet owners directly through walk-in appointments and scheduled visits, and is expanding its clinic footprint through acquisitions under the ownership of Provectus Capital Partners.
Is Vet Planet Clinic a public or private company?
Vet Planet Clinic is a private company. It is classified as private equity controlled and is currently operating.
When was Vet Planet Clinic founded?
Vet Planet Clinic was founded in -1. It employs 11 to 50 people.
Where is Vet Planet Clinic based?
Vet Planet Clinic is headquartered in Belgrade.
How does Vet Planet Clinic make money?
One revenue line is on record: veterinary Healthcare Services.
Who are Vet Planet Clinic's main competitors?
Broad incumbents on record are Mars Petcare (Veterinary Health Services) and Greencross Vets. Direct peers are Banfield Pet Hospital, IVC Evidensia, VCA Animal Hospitals, AniCura, VetStrategy and CVS Group.
Does Vet Planet Clinic have an API?
No public API is recorded for Vet Planet Clinic.
What industry is Vet Planet Clinic in?
Vet Planet Clinic's product category is Veterinary Healthcare Services. Its primary akta.pro industry code is HLAMAAAA, General Practice Veterinary Clinics (Wellness & Primary Care). Its NAICS code is 54194 and its SIC code is 8093.