Barkefellers

What Barkefellers does

Barkefellers is a family-owned and operated luxury pet resort and spa headquartered in Indianapolis, Indiana, operating five physical locations across central Indiana (four in the Indianapolis metropolitan area plus sites in Westfield and Columbus). Founded in 2014 by Rick and Christi Coffey and now run by their children Jordan and Krista Coffey, the company delivers four integrated core service lines — overnight lodging (B•Rested), supervised daycare (B•playful), grooming (B•pampered), and dog training (B•educated) — to individual dog and cat owners. The lodging portfolio spans seven tiered accommodations from Standard and Cat Condo suites up to Presidential and Penthouse options, with premium amenities including 24-hour webcam access, flat-panel TVs, raised Kuranda beds, and room service.

The business is supported by a Gingr-based mobile app for 24/7 booking and account management, plus a Bark Bucks loyalty program that pays 3% cash back redeemable across all service categories. Differentiated capabilities include a hospital-grade sanitization system derived from 35+ years of commercial cleaning experience and expansive indoor/outdoor play areas exceeding 10,000 sq ft per location. Barkefellers also licenses its operating system to franchisees, enabling brand expansion beyond Indiana.

Revenue mechanics combine pay-as-you-go service pricing (e.g., $45-$78 per night lodging, $22-$30 per day daycare, $225-$1,495 per training program) with monthly daycare subscription memberships, holiday peak surcharges, and franchise fees. Customers are reached through location-level social media, email newsletters, the mobile app, and first-time promotions such as 25% off lodging or $99 unlimited daycare for 30 days, with marketing emphasizing family ownership, multi-year Indy A-List awards, and Angie's List recognition.

Name

Barkefellers

Legal name

Barkefellers, LLC.

Website

https://barkefellers.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Barkefellers is a family-owned luxury pet resort and spa operating five locations across central Indiana, offering premium overnight lodging, supervised daycare, grooming, and training services for dogs and cats. The company serves individual pet owners directly and licenses its operating system via franchising.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910)

akta.pro primary industry

Mixed-Species Boarding Kennel (Dogs & Cats) (HSANADAC)

akta.pro secondary industry

Long-Term/Extended-Stay Boarding (HSANADAJ)

Keywords

• Pet boarding services
• Dog daycare services
• Pet grooming services
• Dog training programs
• Luxury pet resort

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Pet Lodging/Boarding: Overnight accommodations for dogs and cats with various suite options ranging from standard to presidential. Charged per night with peak pricing during holidays. Includes amenities like room service, potty walks, and housekeeping.
2. Dog Daycare: Full-day and half-day supervised play services. Offers monthly membership packages (VIP Unlimited, Platinum, Gold, Silver). Provides half-day ($22) and full-day ($30) options plus punch cards for prepaid discounted visits.
3. Grooming Services: Professional grooming including custom cuts, spa baths, express baths, and add-on services. Prices vary by breed, coat condition, and handling requirements. Often bundled with lodging or daycare stays.
4. Dog Training Programs: Training courses including Puppy Prep (Day/Stay School), Level 1, Level 2, and combined programs. Day School and Stay School options available. Pricing varies by program length and location.
5. Bark Bucks Loyalty Program: Customers earn 3% cash back on all purchases. 250 points redeemable for $7.50 credit. Automatic enrollment for all account holders with no membership fees.
6. Franchise Fees: Revenue from franchise opportunities, offering the Barkefellers brand system and operational support to franchisees for expansion

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Barkefellers is a family-owned, upscale pet resort and spa operating five locations in central Indiana, providing luxury pet lodging, supervised dog daycare, professional grooming and spa treatments, and one-on-one positive-reinforcement dog training. Services are sold directly to pet owners through physical facilities, a mobile booking app, and the company website, with franchise opportunities offered for national expansion. The integrated offering combines multiple premium pet care services under a single brand with tiered suite accommodations, 24-hour webcam access, and a cash-back loyalty program.

Product overview

Barkefellers is a family-owned luxury pet resort and spa operating as a single-brand service platform offering four integrated core services: lodging (B·Rested), daycare (B·Playful), grooming (B·Pampered), and training (B·Educated). The lodging product line includes five canine suite tiers (Presidential, Luxury, Terrace, Standard Plus, Standard) and two feline options (Penthouse, Condo). Daycare offerings comprise full-day, half-day, and combined Groom N' Play options, supported by monthly membership subscriptions. Grooming services span custom cuts, spa baths, and express baths with à la carte add-ons. Training programs include Puppy Prep and Level 1/2 courses available as either Day School (drop-off) or Stay School (overnight lodging + training) formats. The ecosystem is unified through a proprietary mobile app (Gingr for Pet Parents) for booking and account management and a loyalty program (Bark Bucks) that rewards repeat visits across all service categories.

Differentiator

Problem solved

Functional benefit

Brands

• B•Rested®: Luxury pet lodging and overnight stay services
• B•playful®
• B•pampered®
• B•educated®
• Bark Bucks®

Products and services

• B•Rested Pet Lodging Luxury overnight pet hotel accommodations for dogs and cats at five Indianapolis-area locations, with multiple suite tiers offering amenities such as room service, daily housekeeping, exercise play, cuddle time, and bedtime tuck-in service.
• B•playful Dog Daycare Supervised full-day and half-day off-leash dog daycare with properly grouped play sessions in indoor and outdoor play areas, intended for socialization, exercise, and daytime pet supervision while owners are at work or away.
• B•pampered Pet Grooming and Spa Professional salon and spa grooming services for dogs and cats, including stylized custom cuts, hydrobath spa baths, express baths, and add-on treatments such as nail trimming, teeth brushing, ear cleaning, and shed-less treatments.
• B•educated Dog Training One-on-one positive-reinforcement dog training for puppies and adult dogs, offered as Day School (drop-off) or Stay School (overnight lodging plus training) formats across Puppy Prep, Level 1, and Level 2 curricula.
• Monthly Daycare Memberships Subscription-based recurring daycare packages (Silver 5 visits, Gold 10 visits, Platinum 15 visits, VIP Unlimited) starting at $135 per month, including 15% off grooming, priority waitlisting, and no contract requirements.
• Full-Day Groom N' Play Package Combined daycare and grooming package where dogs participate in full-day daycare playgroups in the morning and then receive a professional grooming session, priced at $20 plus the breed-based grooming cost.
• Custom Cut Grooming Full styling grooming service including a stylized haircut, relaxing bath with hydrating shampoo, blow-dry, brushing, ear cleaning, nail trim, and bandana.
• Spa Bath Grooming Relaxing hydrobath massage treatment with hydrating shampoo, blowout and brushing, ear cleaning, nail trim, and doggy deodorant.
• Express Bath Grooming Quick departure bath with hydrating shampoo, blow-dry, and brushing, designed for pets finishing a lodging stay or daycare session.
• Puppy Prep Day School Training 4-week immersive puppy training course covering basic obedience commands, handling, resource guarding, polite greetings, grooming prep, and pet parent transition sessions.
• Level 1 Day School Training 1-week positive-reinforcement training course covering essential commands (Sit, Wait, Down, Come, Let's Go), name recognition, and polite greetings.
• Level 2 Day School Training 1-week advanced positive-reinforcement course building on Level 1 skills, introducing Leave It, strong recall, polite dog-to-dog greetings, and practice with distractions.
• Level 1 & 2 Day School Training 2-week combined training course covering essential commands, name recognition, polite greetings with people and dogs, strong recall, and practice with distractions.
• Puppy Prep Stay School Training 4-week intensive training course combined with luxury overnight lodging covering basic obedience, handling, resource guarding, polite greetings, grooming prep, optional crate training, and transition sessions.
• Level 1 Stay School Training 1-week training course combined with luxury lodging covering essential commands, name recognition, polite greetings, and pet parent transition sessions.
• Level 1 & 2 Stay School Training 2-week training course combined with luxury overnight lodging covering essential commands, polite greetings, strong recall, and transition sessions for pet parents.
• Bark Bucks Rewards Program Customer loyalty program earning 3% cash back (1 point per dollar spent) at Barkefellers, with 250 points redeemable for $7.50 credit toward future services and automatic free enrollment.
• Barkefellers Franchise Opportunity Franchise offering providing the Barkefellers brand system, operational training, marketing support, and proprietary sanitization protocols to entrepreneurs expanding the pet resort concept into new markets.

Quantifiable outcome

• 3% cash back rewards through Bark Bucks program
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• K9 Resorts Luxury Pet Hotel: Franchise luxury pet resort that explicitly targets the same upscale boarding/daycare/spa segment. Closely comparable on suite-tier model, family-friendly premium positioning, and franchise expansion thesis.
• Best Friends Pet Hotel: Multi-location luxury pet resort offering boarding, daycare, grooming, and training — direct service-line parity with Barkefellers, including premium suite tiers and webcam monitoring.
• Camp Bow Wow: Franchise-based dog daycare and overnight boarding chain. Most directly comparable to Barkefellers — same four-pillar service model (boarding, daycare, grooming, training), franchise-led expansion into suburban US markets, premium positioning relative to traditional kennels.
• Dogtopia: Franchise dog daycare, boarding, and spa operator with a similar upscale positioning playbook. Comparable on franchise-driven growth, single-brand service stack, and tech-enabled customer experience (webcams, app).
• Wag Hotels: Luxury pet hotel brand built around suite-style lodging, daycare, grooming, and webcam monitoring. Direct competitor in the premium "pet hotel" category that Barkefellers occupies.
• The Dog Stop: Franchise dog daycare, boarding, and grooming operator with an integrated single-brand service stack. Comparable peer on franchise model, mid-market positioning, and premium-but-accessible amenity tier.

Broad incumbents

• PetsHotel (by PetSmart): PetSmart's in-store boarding, daycare, and grooming brand. Same core services (boarding/daycare/grooming) but embedded in the largest US pet specialty retailer, competing on convenience, trust, and reach rather than luxury differentiation.
• Petco: National pet retailer that has aggressively expanded into grooming, training, and in-store vet services. Competes with Barkefellers for grooming and training dollars via cross-merchandized retail locations.
• Petland: US pet retail chain offering in-store grooming and select boarding services via franchise model. Overlaps with Barkefellers on grooming and franchise-led growth into suburban markets.

Regional players

• Dogtopia (UK) / Paw Paws (regional): Other smaller regional luxury pet resort brands (e.g., regional multi-location operators in major US metros) compete for the same upscale customer segment in overlapping or adjacent geographies; representative of the fragmented regional competitive set Barkefellers faces in central Indiana.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Bark.IndyNortheast
• Instagraminstagram.com/barkindyne
• Xx.com/barkefellers
• LinkedInlinkedin.com/company/barkefellers

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barkefellers