What Titan Motorworks does

Titan Motorworks is a Rochester, NY-based specialty automotive service shop operating from a 15,000 sq ft climate-controlled facility. Originally founded in 2013 as Perfection Auto Detailing, the business rebranded in 2023 to Titan Motorworks to reflect a broader service portfolio spanning vehicle protection, reconditioning, and performance work. Protection services include certified-installer offerings in paint protection film (in partnership with STEK) and ceramic coatings (in partnership with GYEON), alongside window tinting. Reconditioning covers multi-step detailing, paint correction, and wheel repair. Performance work includes authorized software tuning through APR and wheels/tires. The firm also operates adjacent recurring-revenue lines in vehicle storage (climate-controlled, subscription-based at approximately $350 per month) and enclosed vehicle transportation.

The customer base is concentrated in Western New York and consists primarily of individual owners of luxury, exotic, and high-performance vehicles — a segment with high willingness to pay for premium service quality and brand-authorized products. Revenue is generated through project-based service tickets (typically $1,000-$5,000+ per vehicle for full protection or correction packages), supplemented by monthly storage subscriptions and transportation fees. With a team of approximately 8-10 employees, the business operates at a scale consistent with a regional specialty shop rather than a national chain, and growth is supported by content marketing (a 44-post blog library) and brand-authorized product positioning rather than multi-location expansion.

Name

Titan Motorworks

Legal name

Titan Motorworks

Website

https://www.titanmotorworks.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Titan Motorworks is a Rochester, NY-based specialty automotive service shop offering certified paint protection, ceramic coatings, detailing, performance tuning, and vehicle storage to luxury and exotic vehicle owners across Western New York.

Ownership category

akta.pro rank

Product category

Automotive Detailing Services

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)

akta.pro secondary industry

Wheel & Rim Repair/Refurbishment (TLAKADAG)

Keywords

• Automotive detailing services
• Ceramic coating installation
• Paint protection film
• Window tinting services
• Vehicle performance tuning

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Protection Services: One-time service revenue from ceramic coatings, paint protection film, window tinting, and paint correction services. Services priced per package tier with financing available through Synchrony.
2. Performance Upgrades: Revenue from APR tuning, wheels and tires installation, and performance accessories. Software tunes priced by engine/vehicle type with hardware add-ons available.
3. Vehicle Storage: Monthly recurring storage revenue at $350/month or $15/day for climate-controlled 15,000 sq ft facility with security monitoring.
4. Enclosed Transportation: Transportation services at $250/hour with one-hour minimum. Includes enclosed trailer pickup and delivery within approximately 2-hour radius of Rochester NY.
5. Detailing Services: Interior and exterior detailing packages including basic exterior wash, deluxe exterior, and interior detail services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Titan Motorworks is a single-location automotive specialty shop that provides professional protection, reconditioning, and performance services for vehicles. The company sells and installs GYEON ceramic coatings, STEK paint protection film, and SolarGard window tinting, performs detailing, paint correction, and wheel repair, provides APR software tuning and high-performance wheel and tire installations, and offers climate-controlled vehicle storage and enclosed transportation services from its Rochester NY facility.

Product overview

Titan Motorworks is a specialty automotive customization and detailing shop in Rochester, NY, formerly Perfection Auto Detailing. The company operates a single-location, service-centric model (not a software platform) organized into three core divisions: Protection (GYEON Ceramic Coatings, STEK Paint Protection Film, Window Tinting via SolarGard, Vehicle Wraps), Reconditioning (Detailing Packages, Paint Correction, Wheel Repair), and Performance (APR Tuning, Wheels and Tires from HRE/Vossen/ADV.1/BBS, Escort Radar Detectors). Additional services include Climate-Controlled Vehicle Storage and Enclosed Transportation. The company positions itself as Western NY's premier custom automotive center serving discerning enthusiasts of luxury, exotic, and high-performance vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• GYEON Ceramic Coatings

Quantifiable outcome

• Ceramic coatings last 1-5+ years vs traditional wax (weeks)
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and major.

• APR TuningcoreTechnology or IntegrationAPR (Advanced Petroleum Research) is a software tuning partner providing performance ECU tunes for modern forced-induction vehicles. Titan Motorworks offers full line of APR software including Stage 1-4 tunes and APR+ (retains factory warranty). Software loaded via OBDII diagnostic port.
• GYEONcoreTechnology or IntegrationGYEON is a premium ceramic coating manufacturer. Titan Motorworks is a certified GYEON installer offering CanCoat Pro Evo (1-year), EVO Type One (5-year), and EVO Infinite (lifetime) ceramic paint coatings with professional application.
• STEKcoreTechnology or IntegrationSTEK is a paint protection film manufacturer. Titan Motorworks is a certified STEK installer offering DYNOshield (gloss) and DYNOmatte (satin) PPF with 10-year warranty coverage. Full vehicle PPF available.
• SolarGardcoreTechnology or IntegrationSolarGard is a window film manufacturer. Titan Motorworks partners with SolarGard to provide Solstice (entry-level) and Xenith IR Ceramic (premium) window tinting solutions with industry-leading warranties.
• HRE WheelsmajorChannel Partner/ Reseller/ DistributorHRE Wheels is a performance wheel manufacturer. Titan Motorworks offers HRE wheels known for durable, lightweight construction and dozens of styles for road and track applications.
• Vossen WheelsmajorChannel Partner/ Reseller/ DistributorVossen Wheels is a Miami-based performance wheel company that handles all forging in-house and offers over 20 unique lines. Titan Motorworks is an authorized reseller.
• ADV.1 WheelsmajorChannel Partner/ Reseller/ DistributorADV.1 Wheels offers pre-selected fitments and bespoke programs with over 50 color options. Titan Motorworks offers their wheels for performance and enthusiast vehicles.
• BBS WheelsmajorChannel Partner/ Reseller/ DistributorBBS is a German performance wheel manufacturer with 50 years of racing excellence and wheel manufacturing heritage. Titan Motorworks offers BBS wheels for high-end applications.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Ziebart: Ziebart is a national franchise specializing in automotive appearance and protection services including rust protection, paint protection film, and detailing—directly overlapping Titan's core protection offerings through a similar certified-installer, premium-positioning model.
• Maaco: Maaco is a national franchise focused on auto paint and bodywork. While more collision-oriented than Titan, it overlaps directly on paint correction and reconditioning services for consumer vehicles.
• Tint World: Tint World is an auto styling and accessory franchise offering window tinting, paint protection film, ceramic coatings, and performance upgrades. Its service portfolio closely mirrors Titan's protection, reconditioning, and performance divisions.
• DetailXPerts: DetailXPerts is a mobile and in-shop auto detailing franchise offering interior and exterior detailing, paint correction, and ceramic coating services. It is a comparable peer on the detailing and reconditioning side of Titan's business.

Emerging players

• Spiffy: Spiffy is an on-demand mobile car wash and detailing service operating across multiple US markets. While its delivery model (mobile) differs from Titan's fixed facility, it competes for the same consumer detailing spend.

Broad incumbents

• Caliber Collision: Caliber Collision is the largest US collision repair chain. It overlaps with Titan's paint correction and reconditioning services as part of a much broader portfolio, and serves as the dominant incumbent in the auto appearance/repair space.
• Meineke: Meineke is a national auto repair and maintenance franchise. While its core is mechanical service rather than detailing, it competes for the same local consumer auto-services wallet and represents the broader incumbent landscape.
• Take 5 Car Wash: Take 5 Car Wash is a large express car wash chain. It overlaps with Titan at the entry-level exterior wash tier but serves a mass-market segment rather than the luxury/exotic enthusiast positioning.

Others

• Chemical Guys: Chemical Guys is a leading manufacturer and retailer of professional and consumer car care products. As a supplier of detailing chemicals and tools used by Titan and competing shops, it is an ecosystem participant rather than a direct competitor.
• XPEL: XPEL is a leading manufacturer of paint protection film, window tint, and ceramic coatings. Titan competes with other XPEL-certified installers for the same PPF work; XPEL itself is a product ecosystem participant and certification partner competitor to STEK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@titanmotorworks
• Facebookfacebook.com/titanmotorworksrochester
• Instagraminstagram.com/titanmotorworks
• LinkedInlinkedin.com/company/titan-motorworks-of-rochester

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Titan Motorworks