Miami Tour Company

What Miami Tour Company does

Miami Tour Company (legal name: The Miami Tour Company) is a privately held, founder-owned destination management company founded in 2008 by Michelle and Gus Moore and headquartered in Miami Beach, Florida. The company provides day tours and private charters across Miami, Key West, the Everglades, Fort Lauderdale, and Orlando. Its core offerings include shared group tours (city sightseeing, boat cruises, Everglades airboat adventures, Key West day trips, and combo packages), private bus and van rentals for groups and corporate events, and a Travel Agent Program that pays 20% commission on shared tours and 10% on private services. The company serves tourists and cruise passengers, corporate groups (logos cited include Microsoft, Intel, GE Healthcare, American Express Travel, Gap, Revlon, and Hyundai), travel agents and planners, and special-occasion groups (weddings, school trips, family reunions, sports teams). Customers book direct via the company's website using a FareHarbor-integrated booking system, through third-party platforms (Expedia, TripAdvisor, Airbnb Experiences, Booking.com, Viator, TUI), via phone, or via cruise-line partnerships (Royal Caribbean, Celebrity Cruises).

The company operates its own fleet of buses and boats rather than relying on third-party operators, and supports English, Spanish, French, Portuguese, and Italian customer interactions. In October 2025 it expanded into free self-guided audio tours across multiple destinations, and in 2025 it formalized its Travel Agent Program with a custom booking dashboard. Technology stack is conventional (web booking, FareHarbor integration, blog/SEO, email newsletter, third-party marketplace listings), with no disclosed AI/ML, proprietary platform IP, or patents; the firm monetizes reputational capital built over 17 years, including TripAdvisor Hall of Fame status, 7 consecutive Certificates of Excellence, a Trustpilot #1 ranking in U.S. Cultural Tours, a 4.4-star Google rating, and U.S. Senate "Small Business of the Week" recognition.

Name

Miami Tour Company

Legal name

The Miami Tour Company

Website

https://miamitourcompany.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Miami Tour Company is a privately held, founder-owned Miami-based destination management company founded in 2008 that operates its own fleet of buses and boats to provide shared day tours and private charters across Miami, Key West, the Everglades, Fort Lauderdale, and Orlando, serving leisure tourists, cruise passengers, corporate groups, and travel agents.

Ownership category

akta.pro rank

Product category

Tour and Charter Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Water (48721), Charter Bus Industry (48551)

SIC

Services-Amusement & Recreation Services (7900), Water Transportation (4400)

akta.pro primary industry

Shore Excursion & Port Services Operators (THAKAEAE)

akta.pro secondary industries

Shore Excursion Operators (Tours & Activities) (THAEAFAC), Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA), Tour & Sightseeing Coach Charters (THAIAIAB)

Keywords

• Guided city tours
• Private charter services
• Destination management
• Day trip experiences
• Shore excursion services

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Guided Tours: Revenue from selling guided tour experiences including Miami city tours, Key West day trips, Everglades airboat adventures, boat cruises, and combo packages. Tours are sold at per-person pricing.
2. Private Transportation & Charters: Revenue from private bus and van rentals for groups, corporate events, weddings, school trips, and airport/seaport transfers. Includes VIP group transportation across Florida.
3. Travel Agent Commissions: Partners earn 20% commission on shared tours and 10% on private services. Travel agents receive net rates and can set their own markup on private bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Miami Tour Company is a destination management company that operates its own fleet of buses and boats to run guided day tours and private charters across Miami, Key West, the Everglades, Fort Lauderdale, and Orlando. Offerings include per-person shared tours (city sightseeing, airboat adventures, boat cruises, Key West day trips) and quote-based private transportation for groups, corporate clients, weddings, school trips, and cruise passengers. Revenue is generated through direct online booking, travel agent referrals, cruise line shore excursions, and corporate group contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• Boat Tour in Miami (Star Island / Bayside Cruise) Boat cruise experience departing from Bayside Marketplace along Biscayne Bay and past the celebrity homes of Star Island / Millionaire's Row; sold to individual tourists and groups.
• Miami to Key West 1-Day Tour Guided full-day round-trip bus tour from Miami to Key West with transportation and sightseeing, sold per person to individual travelers and small groups.
• Key West Snorkeling & Booze Cruise Key West combination snorkeling and party cruise activity sold to individual tourists visiting Key West.
• Morning Everglades Tour Guided morning airboat adventure in the Everglades with free hotel pick-up from Miami Beach and Downtown and included park admission, sold per person to tourists and cruise passengers.
• Afternoon Everglades Tour Guided afternoon airboat adventure in the Everglades with hotel pick-up and park admission included, sold per person.
• Do Miami to the Max! City Tour Signature half-day guided sightseeing tour of Miami's key neighborhoods and attractions including Wynwood, Little Havana, and the Design District, sold per person.
• Private Miami Sightseeing Tour For Groups Private, customizable guided sightseeing tour of Miami with door-to-door pick-up anywhere in Miami, sold to groups as a quote-based booking.
• Private Bus & Van Rental (VIP Group Transportation) Quote-based private charter of buses and vans for VIP group transportation across Florida for weddings, school trips, sports teams, corporate events, and airport/seaport transfers.
• Self-Guided Audio Tours (Miami, Key West, Everglades) Free downloadable self-guided audio tours featuring location-based stories, history, and travel tips for Miami, Key West, the Everglades, Wynwood, and Little Havana; available to independent travelers as a lead-generation tool.

Quantifiable outcome

• 600,000+ happy customers served since 2008
• +4 more outcomes

Named customers31 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• ExpediacoreChannel Partner/ Reseller/ DistributorRecommended partner of Expedia for tour bookings. Expedia refers travelers to Miami Tour Company for tours and experiences in the Miami area.
• TripAdvisorcoreChannel Partner/ Reseller/ DistributorTripAdvisor Certificate of Excellence recipient for 7 consecutive years. Listed on TripAdvisor for tour bookings and reviews.
• AirbnbcoreChannel Partner/ Reseller/ DistributorAirbnb Experiences partner listing tours and activities offered by Miami Tour Company for Airbnb guests.
• TUIcoreChannel Partner/ Reseller/ DistributorMajor travel company partner providing tour distribution through TUI's global travel agency network.
• Booking.comcoreChannel Partner/ Reseller/ DistributorRecommended partner of Booking.com for tour experiences in Miami area.
• Royal CaribbeancoreChannel Partner/ Reseller/ DistributorShore excursion partner for Royal Caribbean cruise passengers at Port Miami. Provides tours for cruise guests before and after their cruises.
• ViatorminorChannel Partner/ Reseller/ DistributorTour distribution partner listing Miami Tour Company experiences.
• Celebrity CruisesminorChannel Partner/ Reseller/ DistributorShore excursion partner providing tours for Celebrity Cruises passengers at Port Miami.
• Visit FloridacoreStrategic or Co-development PartnerRecognized as a premier partner of Visit Florida, the official travel planning resource for the state of Florida.
• Miami Convention BureauminorStrategic or Co-development PartnerPillar member of Miami Convention Bureau and active participant on the Council of Tourism and Hospitality.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Viator (Tripadvisor): Global experiences marketplace that both distributes Miami Tour Company's tours and aggregates competing operator inventory. Largest non-Google distribution channel for tours in Miami and direct strategic counterparty.
• GetYourGuide: Global OTA for tours, attractions, and experiences listed alongside Miami Tour Company's product. Comparable as marketplace/distribution platform shaping demand and pricing for South Florida tours.
• Royal Caribbean: Major cruise line that is both a Miami Tour Company partner (shore excursions at Port Miami) and a potential competitor, as cruise lines increasingly develop and sell their own shore experiences.

Direct peers

• Big Bus Tours Miami: Hop-on-hop-off sightseeing bus operation in Miami targeting tourists and cruise passengers. Directly competes for the same Miami-sightseeing customer wallet share with a fleet-based model.
• Miami Nice Tours: Long-established Miami tour and transportation company providing city tours, day trips, and private group charters. Overlaps almost identically with Miami Tour Company on destinations, customer types, and shore excursion services for cruise lines.
• Tours of Miami: South Florida-based tour operator offering Miami city tours, Everglades trips, and Key West excursions. Most direct local competitor sharing the same destinations, customer segments (tourists and cruise passengers), and own-fleet operating model.
• Island Queen Cruises: Miami-based sightseeing and party cruise operator also launching from Bayside. Competes for boat-tour bookings from both tourists and cruise passengers with similar mid-range vessel product.
• City Sightseeing Miami: Hop-on-hop-off and sightseeing franchise operating in Miami targeting cruise passengers and city tourists. Comparable product type and customer segments to Miami Tour Company's city sightseeing tours.
• Thriller Miami Speedboat Adventures: Operator of narrated boat tours departing from Bayside Marketplace. Overlaps with Miami Tour Company's Bayside boat tour offering, the same starting location, and identical tourism/cruise-segment customers.
• Wild Lime Tours: Miami-based DMC and tour operator running small-group and private tours to the Everglades, Key West, and Miami landmarks. Closely comparable niche, customer base (tourists, cruise passengers, private groups), and booking-distribution approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/miamitourcompany
• Xx.com/miamitourco
• LinkedInlinkedin.com/company/miami-tour-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miami Tour Company