Payne Financial Group

What Payne Financial Group does

Payne Financial Group is a privately held, independently owned financial advisory firm headquartered in Winter Springs (serving the Greater Orlando/Central Florida region), founded in 1978 and operating with 1-10 employees. The firm provides fee-based financial advisory services covering retirement income planning, investment management, estate planning, insurance planning, tax strategies, and wealth management, delivered through one-on-one advisory relationships with personalized, quote-based pricing billed annually.

The firm is affiliated with the Bencor Alliance and routes its securities and advisory activities through PlanMember Securities Corporation, a registered broker-dealer and investment advisor (FINRA/SIPC member), which provides the regulatory and custodial infrastructure. Its go-to-market is relationship-led, anchored by claimed distribution relationships with every school district in Florida that grant access to public-sector employees for retirement and 403(b)-style advisory services, supplemented by a content marketing Resource Center (articles, videos, calculators, email newsletter) that drives top-of-funnel demand.

The core product surface consists of holistic financial planning, a 401(k) Pooled Employer Plan offering, and supporting educational tools. There is no proprietary technology platform or AI/ML capability disclosed; the firm relies on standard advisory tooling and its broker-dealer partner's infrastructure. Revenue mechanics are fee-based and recurring in nature, with pricing determined per client through consultation rather than via publicly disclosed tiers.

Name

Payne Financial Group

Legal name

Payne Financial Group

Website

https://paynefinancial.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Payne Financial Group is a privately held Central Florida financial advisory firm, founded in 1978, providing fee-based retirement, investment, estate, tax, and insurance planning to individuals, pre-retirees, and Florida school district employees through personalized advisory relationships.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Insurance Agencies and Brokerages (52421)

SIC

Investment Advice (6282)

akta.pro primary industry

Fee-Based Advisory (FSAEAAAM)

akta.pro secondary industries

Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Financial Planning–Led RIAs (FSAAACAB)

Keywords

• Financial advisory services
• Retirement planning
• Investment management
• Estate planning
• Wealth management

Headquarters

HQ city

Winter Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Services: The firm generates revenue through fee-based financial advisory services, investment management, and securities transactions. Advisors are registered representatives offering securities and advisory services through PlanMember Securities Corporation, a registered broker/dealer and investment advisor member of FINRA/SIPC.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Payne Financial Group provides personalized, fee-based financial advisory services to individuals and families in Central Florida, with a specialization in retirement income planning. The firm delivers customized holistic strategies covering retirement planning, investment management, estate planning, insurance planning, tax planning, and wealth management. Advisory and securities services are delivered through registered representatives affiliated with PlanMember Securities Corporation (FINRA/SIPC member broker/dealer) as part of the Bencor Alliance.

Product overview

Payne Financial Group is a comprehensive financial services firm offering advisory services including retirement planning, investment management, estate planning, insurance planning, tax planning, and wealth management. The firm provides a Resource Center with educational content (articles and videos), financial calculators, and 401(k) pooled employer plan services. Founded in 1978, the firm has over 100 years of collective experience serving clients in Central Florida, with relationships across every school district in Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Advisory Services Comprehensive fee-based financial advisory service covering retirement income planning, investment management, estate planning, insurance planning, tax planning, and wealth management, delivered through personalized one-on-one consultations with registered advisors for individuals and families in Central Florida.
• 401(k) Pooled Employer Plans

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Bencor, Inc.coreChannel Partner/ Reseller/ DistributorBencor, Inc. advisors are registered representatives of PlanMember Securities Corporation. Payne Financial Group is part of the Bencor Alliance, offering securities and advisory services through PlanMember Securities Corporation, a registered broker/dealer, investment advisor, and member of FINRA/SIPC.
• PlanMember Securities CorporationcoreTechnology or IntegrationPlanMember Securities Corporation is a registered broker/dealer, investment advisor, and member of FINRA/SIPC. Located at 6267 Carpinteria Ave, Carpinteria CA 93013. Provides the regulatory and custodial infrastructure for securities and advisory services offered by Payne Financial Group advisors.
• Florida School DistrictscoreChannel Partner/ Reseller/ DistributorPayne Financial Group has established relationships with every school district in Florida, enabling them to serve public sector employees with retirement and financial planning services.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Edward Jones: Large national network of branch-based financial advisors serving individual investors and pre-retirees with comprehensive planning. Directly comparable business model to Payne Financial Group's relationship-driven, holistic advisory approach, though at much greater scale and geographic reach.
• Northwestern Mutual: Mutual financial services firm with a captive advisor force delivering integrated life insurance, investment, and retirement planning. Closely comparable in the bundling of insurance, retirement, and wealth advisory under a single relationship.
• Cetera Financial Group: Independent advisor network providing broker-dealer and RIA infrastructure to independent financial advisors, similar to how Payne uses the Bencor/PlanMember platform. Comparable as an affiliation-based model for small advisory practices.
• LPL Financial: Largest independent broker-dealer in the U.S., supporting thousands of independent financial advisors with compliance, custody, and product access. Parallel affiliation model to PlanMember Securities for advisor firms like Payne.
• Ameriprise Financial: Diversified financial services firm with a large independent advisor channel offering retirement, investment, estate, and insurance planning. Comparable in holistic planning orientation and advisor-led delivery to high-net-worth and mass-affluent households.

Broad incumbents

• New York Life Insurance: Mutual insurer with a large career-agent force providing life insurance, retirement income, and wealth management. Comparable in combining insurance and retirement income planning for individuals in a relationship-driven model.
• Fidelity Personal Investing: Major brokerage and RIA offering retirement planning, wealth advisory, and 401(k)/403(b) services for individuals and workplace clients. Directly overlaps with Payne's investment and employer retirement plan services but at vastly greater scale and with proprietary technology.
• Waddell & Reed (Macquarie Asset Management): Legacy financial advisory firm focused on individual investors, retirement, and financial planning. Comparable comprehensive advisory offerings at larger scale with broader geographic distribution.
• PlanMember Financial Corporation: Direct parent platform that provides broker-dealer and advisory infrastructure to Payne Financial Group's advisors. Comparable as a retirement-focused intermediary serving public-sector and 403(b) markets.
• Charles Schwab Wealth Advisory: Large-scale wealth advisory and brokerage serving retirement-age and mass-affluent households. Comparable in targeting pre-retirees and retirees for holistic planning but offers a more digitized, lower-fee delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Payne-Financial-Group-704618043697416

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Payne Financial Group