Marcel Aubert SA
Marcel Aubert SA is a Swiss precision optical measurement company founded in 1946 that designs, manufactures, and distributes video measuring systems, microscopes, optics, and metrology software serving watchmaking, aerospace, and precision manufacturing industries across 25+ countries.
- Company typePrivate
- Founded1946
- HeadquartersNidau, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Marcel Aubert SA does
Marcel Aubert SA is a privately held Swiss precision optical measurement company founded in 1946 and headquartered in Nidau, Switzerland (Gurnigelstrasse 48, 2560 Nidau). The company designs, manufactures, distributes, and maintains a broad portfolio of optical measurement systems — including video measuring systems (Optimum GL/GC, Premium, Premium Ultra, OpenSYS, UnitVIEW 25), digital microscopes (UnitVIEW AF), classical microscopes (OptiMIC series), video optics (OptiVID), lighting (LED, fluorescent, fiber optic), reticles, displacement stages, mounts, and a proprietary software suite (VideoPLAN, VideoDOC, VideoRET PLUS). Technology is differentiated by in-house design, machining, assembly, and testing (full vertical integration), a calibrated reticle product line, and custom/special solution engineering.
The business serves precision industrial buyers across at least 13 verticals — primarily watchmaking, machine tool, precision turning/micro-turning/cutting/grinding, aeronautics, and cutting tools, with secondary exposure to printing, jewelry, automotive, electronics, and medical devices. The company reports 5,000+ active clients, 6,700+ catalog articles, and distribution in 25+ countries through a partner network and direct email-based sales. The revenue model is dominated by one-time equipment sales (optical instruments, accessories, components) supplemented by a recurring professional services line of on-site calibration, maintenance contracts, and field-technician interventions (including servicing competitors' and obsolete products). Pricing is not publicly disclosed and follows a direct inquiry/quote motion.
Strategically, the company has emphasized product line extension (UnitVIEW AF with autofocus, Premium Ultra motorized system, new Optimum variants) and ecosystem buildout (proprietary software plus 15"/24"/27" all-in-one control hardware) rather than M&A, geographic build-out, or external capital. No funding rounds, acquisitions, or leadership transitions are documented. The company positions itself on quality, longevity (multi-decade product lifecycles supported by a large spare parts stock), and bespoke engineering for Swiss-rooted precision industries.
Marcel Aubert SA firmographics
Firmographics- Name
- Marcel Aubert SA
- Legal name
- Marcel Aubert SA
- Website
- https://marcel-aubert-sa.ch
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marcel Aubert SA is a Swiss precision optical measurement company founded in 1946 that designs, manufactures, and distributes video measuring systems, microscopes, optics, and metrology software serving watchmaking, aerospace, and precision manufacturing industries across 25+ countries.
- Ownership category
- akta.pro rank
Marcel Aubert SA industry classification
Industry- Product category
- Optical Measurement Instruments
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Optical Instruments & Lenses (3827), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Machine Vision & Optical Sensing (Cameras, 3D vision, LiDAR, illumination) (IMAGAFAB)
- akta.pro secondary industries
- Machine Vision & Inspection Lighting (Ring lights, bar lights, backlights, strobed illumination) (IMAGAIAG), Industrial Vision & Quality Inspection (HDAAAEAG)
Keywords
Where Marcel Aubert SA is headquartered
LocationHeadquarters
- HQ city
- Nidau
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Marcel Aubert SA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Optical Measurement Instruments and Systems: Sale of proprietary optical measuring instruments including video measuring systems, microscopes, and optics. The company designs, manufactures, distributes, and maintains its optical measurement solutions worldwide. Products range from compact microscopes to advanced motorized video measuring systems with integrated software.
- Accessories and Components: Sale of accessories including bases, displacement stages (1, 2, 3 axis), mounts, calculators, software, hardware (control units), table accessories, lighting components (LED, fluorescent, fiber optic), and spare parts.
- Maintenance and Calibration Services: On-site technician intervention for after-sales service and maintenance contracts guaranteeing calibration and regular maintenance of products.
- Custom/Bespoke Optical Solutions: Custom optical measurement solutions developed to meet specific customer requirements, from need assessment to final satisfaction.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Marcel Aubert SA product offering
Product offeringCore offering
Marcel Aubert SA designs, manufactures, and distributes proprietary optical measurement and comparison systems used for precision inspection in industrial manufacturing. Its portfolio spans video measuring systems, compact and digital microscopes, video optics (OptiVID), lighting (LED, fluorescent, fiber optic), measurement/comparison software, and a deep catalog of accessories (mounts, bases, displacement stages, reticles, control units). The company also develops custom optical measurement solutions and provides on-site maintenance and calibration services globally.
Product overview
Marcel Aubert SA is a Swiss precision optical measurement company founded in 1946, offering a comprehensive portfolio of video measuring systems, microscopes, optics, and accessories. The product line includes the Optimum series (manual and motorized video measuring systems with various table sizes), Premium series (larger capacity systems), OpenSYS compact measuring stations, and UnitVIEW digital microscopes. Supporting products include proprietary software solutions (VideoPLAN, VideoDOC, VideoRET PLUS), LED and fiber optic lighting systems, Control Unit hardware platforms (15", 24", 27"), and extensive accessories including table accessories, mounts, and reticles. The systems serve precision industries including watchmaking, aerospace, machining, and medical sectors across 25+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Optimum GL 150 Video Measuring System Entry-level video measuring system with a 150x70mm manual table and manual column, offering 18-505X magnification and 0.90-18.20mm visual field for precision optical measurement on small parts.
- Optimum GL 200M Video Measuring System Video measuring system with a 200x100mm motorized table and motorized column, providing motorized precision measurement with 18-505X magnification.
- Optimum GC 150 Video Measuring System Video measuring system with carbon fairing, 150x70mm manual table and column, designed for precision optical measurements.
- Premium 200M Video Measuring System Video measuring system with 200x200mm table, 30-500X magnification, and 1.0-19.10mm field of view for larger workpiece measurement.
- Premium 300 Video Measuring System Video measuring system with 300x300mm table for larger workpiece measurement applications.
- Premium Ultra Video Measuring System Video measuring system with motorized 300x200mm table and motorized column for automated precision measurement.
- OpenSYS 50 Compact Video Measuring System Compact video measuring system with 50x50mm table, 20-250X magnification, 1.90-21.10mm field of view for small part inspection.
- OpenSYS 70 Video Measuring System Versatile workshop video measuring machine with 70x70mm table, LED lighting, and integrated measurement software.
- UnitVIEW 25 Video Measuring System Video measuring system with optional 25x25mm table and manual column, featuring 50X magnification and 8.8x6.6mm visual field.
- UnitVIEW AF Digital Microscope Digital microscope with autofocus functionality, offering 35-215X magnification and 1.39-15.9mm field of view for precision inspection.
- OptiMIC MA 118-020 Microscope Compact OptiMIC microscope for centering, adjustment and measurement with 20-25X magnification, inverted image and 110 degree observation angle; weighs approximately 100g.
- MA 730E-Z2-12 OptiVID Video Optics OptiVID zoom 12X video optics adapter with coaxial LED lighting, 1.3Mpx USB3.0 color camera and 45.3mm mount; weighs 2.3kg.
- MA 735-002-006 Telecentric Video Optics Telecentric video optics with single objective, 6.4Mpx USB3.0 color camera, 33mm tube length; weighs 450g.
- LED Lighting Systems LED illumination systems for optical measurement equipment, providing directional and uniform lighting for precision inspection.
- Fluorescent Lighting Systems Fluorescent lighting solutions designed for optical measurement applications.
- Fiber Optic Lighting Systems Fiber optic illumination solutions providing precise lighting control in measurement applications.
- VideoPLAN Measurement Software Comparison and measurement software with machine axis management capabilities for video measuring systems.
- VideoDOC Documentation Software Documentation and measurement software for optical measurement systems, supporting measurement workflows and recordkeeping.
- VideoRET PLUS Software Comparison, measurement and documentation software enabling comprehensive analysis on video measuring systems.
- Mx100 Digital Display Unit Digital display unit providing measurement readouts for optical measurement systems.
- Mx200 Digital Calculator Digital calculator for measurement computations and data processing on optical measurement systems.
- Control Unit 15" All-In-One control unit with integrated 15-inch display for video measurement systems.
- Control Unit 24" All-In-One control unit with 24-inch display for video measurement systems.
- Control Unit 27" Mini Tower control unit with 27-inch display for video measurement systems.
- Table Accessories Rotary tables, sliding trays, concentricity measuring tools, dividers, clamping tools and positioning accessories for measurement tables.
- Tapered Mounts M9x0.5 Tapered chuck mounts with Type W12 collet for microscope mounting, M9x0.5 thread.
- Cylindrical Mounts M9x0.5 Hardened steel cylindrical mounts for microscope attachment with various length options, M9x0.5 thread.
- Calibrated Reticle Systems (R1, R3, R4, R5-7, R6, R13, R14, R-M series) Calibrated reticles with various patterns (circles, divisions, vertical lines) providing practical divisions for measurement at different magnifications; standard R1 features 12 circles.
- µ-Pince Small-Part Clamp Clamp for holding delicate small parts during measurement, compatible with measurement tables MA 143, MA 145, and MA 146.
- Custom Optical Measurement Solutions Bespoke optical measurement solutions developed by Marcel Aubert to meet specific customer requirements, from concept and need assessment through to delivery and validation.
- Maintenance and Calibration Services On-site technician intervention, after-sales service, and maintenance contracts guaranteeing calibration and regular maintenance of Marcel Aubert optical measurement products (including intervention on competing or obsolete products for service continuity).
Companies that use Marcel Aubert SA
Customer profileSegments11 records
Ideal customer profiles4 records
Marcel Aubert SA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Marcel Aubert SA partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Marcel Aubert SA competitors and assessment
Company assessmentBroad incumbents
- Evident (formerly Olympus Industrial): Industrial microscopy and non-destructive testing business spun out of Olympus. Offers industrial microscopes and video inspection systems with overlapping applications in precision manufacturing, electronics, and medical device inspection.
- Keyence Corporation: Japan-headquartered global leader in industrial sensors, machine vision systems, and microscopes. Operates a broad portfolio overlapping Marcel Aubert's video measurement and inspection optics but at far greater scale and with a direct-sales model.
- Renishaw plc: UK-based precision measurement company specializing in CMM probes, laser scanning, and optical encoders. Serves similar precision-manufacturing customers with adjacent but technologically distinct measurement solutions.
- Nikon Metrology: Division of Nikon providing optical/laser-based industrial measurement systems, microscopes, and X-ray/CT inspection. Overlaps Marcel Aubert's precision optical measurement product family and serves similar industrial customers.
- ZEISS Industrial Quality Solutions: German precision optics giant offering CMM, optical metrology, and 3D scanning systems for industrial quality control. Overlaps with Marcel Aubert's optical measurement and quality-inspection offerings but at enterprise scale.
- Mitutoyo Corporation: Japanese global leader in precision measurement including optical comparators, vision measurement systems, and microscopes. Overlaps with Marcel Aubert's product lines but operates at far larger scale with a global direct-and-distributor footprint.
Direct peers
- Vision Engineering: UK-based manufacturer of optical and video inspection systems including stereo microscopes and video measurement machines. Direct competitor to Marcel Aubert in the precision optical/video measuring category, serving aerospace, medical devices, and electronics with similar product positioning.
- Walter Uhl technische Mikroanalytik: German/Swiss-adjacent precision metrology specialist in optical comparators and microscope-based measuring systems for the watchmaking, tool, and medical industries. Closely comparable niche positioning, customer base, and product category to Marcel Aubert.
- Opto Engineering: Italian manufacturer of telecentric lenses, LED illumination, and machine vision optics. Directly comparable to Marcel Aubert's optics and lighting product lines serving factory automation and inspection customers.
Emerging players
- Micro-Epsilon: German manufacturer of high-precision sensors, optical micrometers, and 3D inspection systems for industrial measurement. Comparable in product category and customer segments to Marcel Aubert, with stronger technology breadth in non-contact sensing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Marcel Aubert SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marcel Aubert SA leadership team
Management profileNumber of profiles
Marcel Aubert SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marcel Aubert SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marcel Aubert SA
What does Marcel Aubert SA do?
Marcel Aubert SA designs, manufactures, and distributes proprietary optical measurement and comparison systems used for precision inspection in industrial manufacturing. Its portfolio spans video measuring systems, compact and digital microscopes, video optics (OptiVID), lighting (LED, fluorescent, fiber optic), measurement/comparison software, and a deep catalog of accessories (mounts, bases, displacement stages, reticles, control units). The company also develops custom optical measurement solutions and provides on-site maintenance and calibration services globally.
Is Marcel Aubert SA a public or private company?
Marcel Aubert SA is a private company. It is classified as unknown and is currently operating.
When was Marcel Aubert SA founded?
Marcel Aubert SA was founded in 1946. It employs 11 to 50 people.
Where is Marcel Aubert SA based?
Marcel Aubert SA is headquartered in Nidau, Switzerland, in the Europe region.
How does Marcel Aubert SA make money?
Four revenue lines are on record. Optical Measurement Instruments and Systems are the primary driver. The others are accessories and Components, maintenance and Calibration Services and custom/Bespoke Optical Solutions.
Who are Marcel Aubert SA's main competitors?
Broad incumbents on record are Evident (formerly Olympus Industrial), Keyence Corporation, Renishaw plc, Nikon Metrology, ZEISS Industrial Quality Solutions and Mitutoyo Corporation. Direct peers are Vision Engineering, Walter Uhl technische Mikroanalytik and Opto Engineering. Micro-Epsilon is listed as an emerging player.
Does Marcel Aubert SA have an API?
No public API is recorded for Marcel Aubert SA.
What industry is Marcel Aubert SA in?
Marcel Aubert SA's product category is Optical Measurement Instruments. Its primary akta.pro industry code is IMAGAFAB, Machine Vision & Optical Sensing (Cameras, 3D vision, LiDAR, illumination), with a secondary code of IMAGAIAG, Machine Vision & Inspection Lighting (Ring lights, bar lights, backlights, strobed illumination). Its NAICS code is 3345 and its SIC code is 3827.