Beyond Accounting

What Beyond Accounting does

Beyond Accounting Ltd is a Dublin-based chartered accountancy practice founded in 2012 by Rory Finegan, a former KPMG Chartered Accountant, that provides outsourced accounting, taxation and business-advisory services to Irish SMEs. The firm operates a four-cycle service model covering weekly bookkeeping, monthly management accounting, quarterly financial strategy with CFO oversight, and annual compliance, delivered primarily through the Xero platform on which it holds Platinum Champion Partner status and has won Xero Partner of the Year in 2017 and 2018. Services include outsourced bookkeeping, management accounting, part-time CFO, statutory audit (ICAI authorised), Xero implementation and training, financial coaching built on the Rockefeller Habits / Scaling Up methodology, and pensions and investment advice, with vertical specialisations in Software/SaaS/Technology (net growth accounting with MRR, CAC, churn tracking), Design/Media/Creative, IT Managed Services, Retail/Ecommerce/Hospitality and Non-Profit/Charity.

The underlying technology stack is centred on Xero with certified support for QuickBooks and Sage, and an extensive Xero add-on ecosystem spanning point-of-sale (Lightspeed, Clover, PixelPoint), ecommerce (Shopify, Parolla), CRM (Salesforce, SugarCRM), PSA (Autotask, ConnectWise), payroll (SimplePay), credit control (Chaser), time tracking (Harvest, WorkflowMax), expense management (Expensify), document capture (AutoEntry) and direct debits (GoCardless). The firm is an approved supplier and consultant to Enterprise Ireland and the Local Enterprise Office.

Beyond's commercial model is a hybrid of recurring monthly subscription and one-time professional services. The subscription backbone is a three-tier fixed monthly package — Essentials from €186.05, Evolution at €248.05 and Expansion at €310.08 — which can be supplemented by hourly accounting (€126.10/hr) and bookkeeping (€42.85/hr) work, plus standalone fees for audits (from €1,800), Xero implementation (€946), company formation (€265), company secretarial (€525.50/year) and 3-year finance plans (€1,576). Go-to-market is sales-led via direct inbound contact, content marketing through an extensive blog library, SEO, social media (LinkedIn, X, Facebook, Instagram, YouTube) and partner referrals from Enterprise Ireland, LEO and the Xero network. The firm employs approximately 50 staff and serves hundreds of clients exclusively in the Republic of Ireland.

Name

Beyond Accounting

Legal name

Beyond Accounting Ltd

Website

https://beyond.ie

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Beyond Accounting is a Dublin-based chartered accountancy firm that provides outsourced cloud accounting, compliance, CFO advisory and Xero implementation services to Irish SMEs. It serves hundreds of clients across technology, creative, IT managed services, retail/hospitality and non-profit verticals via fixed monthly subscription packages.

Ownership category

akta.pro rank

Product category

Outsourced Accounting & Advisory Services

NAICS

Offices of Certified Public Accountants (541211), Other Accounting Services (541219)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Accounting & Bookkeeping Services (BPAHABAC)

akta.pro secondary industries

Audit & Assurance Services (BPAHABAA), Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)

Keywords

• Outsourced accounting services
• Cloud accounting solutions
• Chartered accountancy firm
• Xero implementation training
• Financial business coaching

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Outsourced Accounting Services: Monthly fixed-fee packages for outsourced accounting, bookkeeping, management accounting, and CFO services. Packages are tailored to business size and transaction volumes with tiered pricing (Essentials, Evolution, Expansion). Revenue is recurring on a monthly subscription basis.
2. Xero Implementation and Training: One-time implementation and configuration fees plus recurring Xero subscription management. Training delivered hourly or as part of packages.
3. Financial Statement Audits: Statutory audit services for companies requiring regulatory compliance, governance, or investor requirements. Priced from €1,800.
4. Company Secretarial Services: Company formation (€265), Company Secretary service (€525.50/year), Registered office service (€278.16/year).
5. Pensions, Protection and Investment Advice: Advisory services for corporate pensions, retirement planning, protection products, and investment strategies. Services are fee-based and tailored to individual requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Beyond Accounting is an Irish chartered accountancy firm that delivers outsourced bookkeeping, management accounting, CFO advisory, and tax compliance services to SMEs, using Xero cloud accounting as the primary platform with QuickBooks and Sage capability. The firm offers a proprietary four-cycle methodology (weekly bookkeeping, monthly management accounting, quarterly financial strategy, annual compliance) bundled into three fixed-price monthly packages, alongside standalone services such as Xero implementation/training, statutory audits, and pensions/investment advice. Services are delivered remotely by dedicated client teams with sector-specific expertise across technology/SaaS, design/media/creative, IT managed services, retail/ecommerce/hospitality, and non-profit/charity verticals.

Product overview

Beyond Accounting is an outsourced chartered accounting firm offering a modular service architecture centered on cloud accounting solutions. The core offering combines bookkeeping, management accounting, CFO advisory, and compliance services, primarily delivered through the Xero platform. Three fixed-price monthly packages (Essentials, Evolution, Expansion) provide escalating levels of service from basic compliance to comprehensive outsourced accounting. Individual services including Xero implementation/training, financial coaching, audits, and investment advice are available as standalone offerings or add-ons to the core packages. The firm operates a four-cycle approach: weekly bookkeeping, monthly management accounting, quarterly financial strategy, and annual compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting Compliance & Year-End Services Annual filing obligations including accounts preparation, corporation tax returns, annual returns to CRO, VAT returns, and RTD submissions. Handles ROS registrations and Revenue queries as a registered tax agent. Targets Irish companies requiring year-end statutory and regulatory compliance.
• Outsourced Bookkeeping Remote bookkeeping service managing invoice entry, bank reconciliation, VAT returns, payroll processing, expense claims, and credit control. Certified for Xero, QuickBooks, and Sage. Targets Irish SMEs that want to outsource day-to-day finance admin.
• Xero Migration, Implementation & Training Award-winning Xero implementation including setup, configuration, data migration, add-on integration, and staff training (remote or in-person). Beyond is a Xero Platinum Champion Partner. Targets businesses moving to or optimising their use of Xero cloud accounting.
• Outsourced Management Accounting Full outsourced accounting function covering Financial Controller, Financial Director, Accounts Payable, Accounts Receivable, Payroll, and external accounting. Targets SMEs needing an entire finance function without hiring in-house; the firm claims an average 40% profitability increase per annum for clients.
• Outsourced CFO & Advisory Service Part-time CFO service providing financial expertise for scale-ups, including oversight of the management accountant, business planning, KPIs, customised reporting, tax planning advice, and identification of funding opportunities. Targets growth-stage SMEs needing CFO-level input without the cost of a full-time executive.
• Financial Business Coaching
• Financial Statements Audits
• Investments, Pensions & Protection Advice

Quantifiable outcome

• Clients are three times more likely to grow
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• XerocoreTechnology or IntegrationBeyond Accounting is an Xero Platinum Champion Partner, the highest partnership level. All accountants are Xero certified even at trainee level. The firm provides Xero implementation, migration, training, and ongoing support services. The partnership is central to Beyond's cloud accounting specialization with extensive Xero integration capabilities across add-ons and middleware providers.
• Enterprise IrelandcoreStrategic or Co-development PartnerBeyond Accounting is an approved supplier and consultant for Enterprise Ireland client companies. Founder Rory Finegan is a consultant for Enterprise Ireland, helping clients develop their businesses. Beyond supports Enterprise Ireland clients with accounting, financial management, and business growth advisory services.
• Local Enterprise OfficecoreStrategic or Co-development PartnerBeyond Accounting is an approved Local Enterprise Office consultant providing business development and accounting support to LEO client companies across Ireland.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Pilot: Pilot is a US-based outsourced bookkeeping, accounting, and CFO service for startups and tech companies. It shares Beyond's tech-vertical specialisation, subscription-style pricing, and CFO-advisory upsell, though in a different geography.

Broad incumbents

• Mazars Ireland: Mazars Ireland is a Big-tier audit, tax, and advisory firm with SME and mid-market coverage. Comparable in service breadth (audit, accounting, advisory) but operating at materially larger scale and broader scope than Beyond.
• BDO Ireland: BDO Ireland is a top-tier Irish accounting and advisory network serving SMEs through to large corporates. It overlaps Beyond's audit, tax, and advisory services but at a significantly larger scale and broader market segment.
• Grant Thornton Ireland: Grant Thornton Ireland is a Big-tier Irish advisory and accounting firm with substantial SME and owner-managed business coverage, competing with Beyond for outsourced accounting and advisory mandates.

Direct peers

• Sumer Group: Sumer Group is a UK/Ireland-focused accountancy and advisory group built by aggregating SME-facing practices, with a clear outsourced-finance proposition. Comparable to Beyond in target market, model, and vertical breadth.
• The CFO Centre: The CFO Centre is a global outsourced CFO and part-time finance director specialist serving SMEs and scale-ups. Its part-time CFO model and SME focus closely mirror Beyond's outsourced CFO and management accounting service line.
• Xeinadin: Xeinadin is one of Ireland's largest accountancy groups, offering outsourced accounting, audit, and advisory services to SMEs and mid-market clients. It directly overlaps Beyond's Irish SME customer base and outsourced-delivery model.
• Crowe Ireland: Crowe Ireland is a mid-tier Irish audit, tax, and advisory firm serving SMEs, owner-managed businesses, and corporates. It is a direct competitor for Beyond's audit, compliance, and outsourced-accounting clients in Ireland.
• Azets: Azets is a UK/Nordic/Ireland accounting and advisory group with a strong outsourced-bookkeeping and SME-services practice. It mirrors Beyond's subscription-style outsourced model and its focus on cloud-enabled accounting for SMEs across multiple sectors.
• PKF O'Connor, Leddy & Holmes: PKF Ireland is a mid-tier Irish chartered accountancy firm providing audit, tax, and advisory services to SMEs and owner-managed businesses, comparable in size and Irish market positioning to Beyond.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/beyond_ie
• YouTubeyoutube.com/channel/UCQd4MEV_0P-XyWlrCp9GLlA
• Facebookfacebook.com/beyondaccounting
• LinkedInlinkedin.com/company/beyond-accounting
• Instagraminstagram.com/beyond.ie

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beyond Accounting