What The Range at Austin does

The Range at Austin is a privately held, single-location indoor shooting range and firearm retail facility operating under parent entity Patriot Entertainment LLC in Austin, Texas. Founded in 2017, the business occupies a 52,000 square foot facility at 8301 S IH 35 Frontage Rd featuring 24 25-yard firing lanes, 4 100-yard rifle bays, electronic target retrieval systems, advanced air filtration, ballistic-glass viewing into a corporate lounge, and over 7,000 square feet of dedicated retail space carrying 200+ brands of new and used firearms, suppressors, optics, holsters, knives, and ammunition. Public operating hours run Monday through Sunday 10am-9pm, with members receiving extended early-access hours.

The company operates as a one-stop firearms destination combining range access, retail, FFL transfer services, professional gunsmithing, rentals, and a structured training curriculum anchored by the Shooting Dojo belt-progression program (White/Green/Blue). Training offerings include License to Carry (LTC) certification in both in-person and hybrid (online classroom via Texas Carry Academy plus in-person shooting test) formats, the New Pistol Shooter course, Ladies-Only classes led by a female Director of Training, private lessons, LEOSA qualification, and group packages for bachelor/bachelorette parties and corporate events. The corporate lounge and event space accommodate groups of 1-100.

Revenue is generated across ten primary streams: range lane fees, firearm and accessory retail sales, gun rentals, transaction-fee FFL transfers, recurring membership subscriptions, professional services (gunsmithing and training), gift card sales, and co-branded YETI merchandise. The go-to-market is direct-to-consumer and event-driven, with bookings processed through Acuity Scheduling for classes and Triple Seat for group events. Pricing on training spans $77-$621, gift cards range $25-$250, and branded merchandise runs $36.95-$56.95. The company serves individuals from first-time buyers to experienced shooters, women shooters, active and retired law enforcement, and group/corporate buyers, with no notable enterprise customer concentration.

Name

The Range at Austin

Legal name

Patriot Entertainment LLC

Website

https://therangeaustin.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The Range at Austin is a privately held 52,000-square-foot indoor shooting range and gun shop in Austin, Texas, offering lane access, firearm retail across 200+ brands, FFL transfers, gunsmithing, training, and group events for individual shooters, women, law enforcement, and corporate groups.

Ownership category

akta.pro rank

Product category

Shooting Range and Firearms Services

NAICS

Sporting Goods Retailers (459110)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industry

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

• Indoor shooting range
• Firearms retail
• Firearms training
• FFL transfer services
• Gunsmith services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Shooting Range Fees: Revenue from lane rentals, time-based range access, and shooting bay usage fees
2. Firearms and Accessories Retail: Sales of firearms (over 200 new handguns and long guns plus quality used firearms), suppressors, optics, holsters, accessories, knives, and ammunition from 7,000+ sq ft retail space
3. Training and Classes: Revenue from various training programs including New Pistol Shooter ($129), License to Carry ($77), private lessons ($179), and bundled training packages. Also includes Dojo membership and shooting dojo classes
4. Gun Rentals: Rental firearms available for use at the range, including pistols, carbines, and fully automatic firearms
5. FFL Transfer Services: Federal Firearms License transfer fees for incoming and outgoing firearm transfers
6. Membership Programs: Monthly and annual range memberships providing extended hours, discounts, and member-only benefits including the Patriot Club
7. Gunsmith Services: Professional gunsmithing services including gun cleaning, scope sightings, trigger jobs, and other gunsmithing needs
8. Merchandise: Branded merchandise including YETI tumblers, mugs, and water bottles ranging from $36.95 to $56.95
9. Shooting Packages: Pre-packaged experiences including intro packages, machine gun packages, and group packages for various group sizes
10. Gift Cards: Gift cards sold in denominations from $25 to $250

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Range at Austin operates a 52,000 square foot indoor shooting range and gun shop in Austin, TX. The facility includes 24 25-yard lanes and 4 100-yard rifle bays, a 7,000+ sq ft retail store stocking over 200 firearm and accessory brands, and offers firearms training, gun rentals, machine gun experiences, FFL transfers, and gunsmith services. Membership programs and event hosting for groups of up to 100 people round out the offering.

Product overview

The Range at Austin is a 52,000 square foot shooting range and gun shop offering a comprehensive firearms experience. The core offerings consist of an indoor shooting facility with 25 lanes plus 4 100-yard rifle bays, and a retail store with over 200 firearm and accessory brands. Supporting services include machine gun packages, firearm rentals, gunsmith services, and FFL transfers. Training programs feature the Shooting Dojo (a belt-based progressive system), License to Carry classes (in-person and online hybrid), private lessons, and specialty courses like New Pistol Shooter and Ladies-Only classes. Membership programs provide extended access hours and member benefits. Additional offerings include gift cards and co-branded YETI merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Shooting Range Facility 52,000 sq ft indoor shooting range with 24 25-yard lanes and 4 100-yard rifle bays, open to the public Mon-Sun 10am-9pm, serving both seasoned shooters and beginners.
• Retail Firearms Store Over 7,000 sq ft retail store carrying 200+ brands of new and used handguns, long guns, suppressors, optics, holsters, accessories, knives, and ammunition.
• Machine Gun Experience Packages Pre-packaged shooting experiences allowing customers to fire fully automatic firearms at the range.
• Firearm Rentals Rental of pistols, carbine pistols, and fully automatic firearms for use at the range; renters must bring a friend or have their own firearm.
• Gunsmith Services Professional gunsmithing including gun cleaning, scope sightings, trigger jobs, and other gunsmithing needs.
• FFL Transfer Services Federal Firearms License transfers for both incoming and outgoing firearm transactions, handling shipped and walk-in transfers.
• Corporate Lounge and Event Space Spacious viewing lounge with ballistic glass windows plus conference rooms for events ranging from business meetings to bachelorette parties, accommodating 1-100 guests.
• Range Memberships Monthly and annual range memberships providing extended hours (Mon-Fri 9am-10am, Sat-Sun 8am-10am), discounts, and Patriot Club exclusive benefits.
• Shooting Dojo Training Program Structured belt-based progressive training program with White, Green, and Blue belt levels and ongoing group classes for skill development.
• Firearms Training Classes Instructor-led training including New Pistol Shooter, Ladies-Only New Pistol Shooter, License to Carry, private lessons, and specialty courses.
• License to Carry (LTC) Class Texas state-mandated LTC classroom instruction covering laws, deadly force, handgun use and safety, non-violent dispute resolution, and storage, plus a 50-round shooting proficiency test ($77).
• Private Lessons One-on-one 90-minute instruction with qualified firearms instructors for personalized training, priced at $179 per session.
• Gift Cards Digital gift cards sold in denominations from $25 to $250, redeemable across services and merchandise.
• YETI Merchandise Branded YETI drinkware including tumblers, wine tumblers, mugs, straw mugs, and water bottles personalized with The Range at Austin logo, priced from $36.95 to $56.95.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Texas Carry AcademyminorStrategic or Co-development PartnerOnline partner for License to Carry (LTC) classroom training. Texas Carry Academy provides the online classroom portion of the LTC course while The Range at Austin handles the in-person shooting proficiency test. Students complete 4 hours of online instruction at their own pace before coming to the range for the shooting test.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sportsman's Warehouse: National sporting goods retailer focused on hunting, shooting, and outdoor recreation, selling firearms, ammunition, and related accessories; overlaps with The Range at Austin's retail offering for hunting and recreational shooters but lacks integrated range and training operations.
• Bass Pro Shops: National outdoor sporting goods superstore chain (parent of Cabela's) with sizable firearms retail and in-store shooting ranges at select locations; competes with The Range at Austin's retail and firearms enthusiast customer base, though its range footprint is narrower.
• Academy Sports + Outdoors: Large Texas-based sporting goods mass retailer selling firearms, ammunition, and accessories; competes for the same firearms retail dollars but does not operate shooting ranges or specialize in Texas firearms training.

Direct peers

• Top Shot Indoor Shooting Range: Texas indoor shooting range with lane rentals, firearms retail, and training programs; comparable operating model and customer offering to The Range at Austin, serving the same Texas recreational shooting market.
• Red's Range: Austin-area indoor shooting range and gun shop offering firearms retail, training classes, and memberships — a head-to-head competitor in The Range at Austin's home market with overlapping customer base and service mix.
• Shoot Smart Gun Club & Range: Multi-location Texas shooting range and gun retailer offering firearms retail, training, and memberships; comparable integrated value proposition and target customer segments to The Range at Austin.
• Point Blank Range & Gun Shop: Texas-based indoor range and firearms retailer combining range access, training, and retail — directly comparable integrated offerings and customer base to The Range at Austin.
• Best of the West Shooting Sports: Texas-based indoor shooting range combining retail, training, and event hosting — closely mirrors The Range at Austin's integrated range-plus-retail-plus-training business model in the same Texas market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Range at Austin