Innolution

What Innolution does

Innolution is a privately held Agile and Scrum training and consulting firm founded in 1997 and operating as Innolution, LLC, headquartered in Antrim, New Hampshire. The company is structured around its founder and managing principal Ken Rubin, who personally delivers the firm's training and coaching services. Innolution offers a portfolio of certification training (Certified ScrumMaster and Certified Scrum Product Owner classes aligned with the Scrum Alliance), non-certification corporate training (Working on a Scrum Team, Writing Effective User Stories, Kanban Training, Agile Leadership), large-scale agile coaching engagements, and on-demand video courses — built on the intellectual foundation of Rubin's Amazon #1 bestselling book 'Essential Scrum' (translated into 10 languages) and the proprietary Visual AGILExicon® visual icon language.

The underlying platform is the Essential Scrum body of knowledge plus the AGILExicon visual methodology, delivered through live virtual instructor-led classes (via Zoom with MURAL for collaboration), on-site corporate sessions, and a self-paced video learning platform (learn.innolution.com). The firm operates with a small team under the 11-50 employee bracket, all training and coaching effectively delivered by Ken Rubin personally. The technology stack is conventional video conferencing and collaboration tooling rather than proprietary software; the company's defensible assets are its content, certifications, and the principal's credentials.

The business model is professional services revenue generated across five streams: certification class fees (with multiples-seat and early enrollment discounts), customized corporate training engagements, multi-month agile coaching and transformation engagements, on-demand video course sales (free bundled with certification classes; $89 standalone value), and book sales plus Visual AGILExicon® licensing. Go-to-market is event-driven and inbound, fueled by Rubin's thought leadership (book, regularly published blog, conference presentations, newsletter). Customer segments span large enterprises (Fortune 10 companies including Google, Microsoft, Sony, LEGO, JP Morgan Chase, John Deere, Intel), software/hardware development teams, and non-development corporate functions (finance, HR, marketing, legal), with strategic partnership with the Scrum Alliance as a Certified Scrum Trainer since 2007 functioning as a foundational channel.

Name

Innolution

Legal name

Innolution, LLC

Website

https://innolution.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Innolution is a privately held Agile and Scrum training and consulting firm founded in 1997, delivering Certified ScrumMaster and Product Owner certification classes, customized corporate training, and large-scale agile coaching engagements led personally by principal Ken Rubin, author of the Amazon #1 bestseller 'Essential Scrum.'

Ownership category

akta.pro rank

Product category

Agile and Scrum Training Services

NAICS

Professional and Management Development Training (61143), Computer Training (611420)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA)

akta.pro secondary industries

Scaled Agile & Enterprise Product Delivery (SAFe/LeSS/Nexus) (EDABAHAJ), eLearning & Microlearning Module Development (EDAGAKAD)

Keywords

• Agile training services
• Scrum certification courses
• Agile coaching consulting
• Enterprise agile transformation
• Agile methodology training

Headquarters

HQ city

Niwot

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Scrum Certification Training: Two-day live instructor-led virtual classes for Certified ScrumMaster (CSM) and Certified Scrum Product Owner (CSPO) certifications, aligned with Scrum Alliance requirements. Includes exam fee and two-year Scrum Alliance membership upon passing. Also offered as private company-specific classes.
2. Non-Certification Corporate Training: Customized on-site or live virtual courses including Working on a Scrum Team (2–3 days), Writing Effective User Stories (1–2 days), Kanban Training (2 days), Agile Leadership (private), and Agile 101 (half-day). Highly tailored to client organizations.
3. Agile Coaching and Mentoring: Full range of agile coaching engagements including large end-to-end organizational adoptions, executive coaching, non-development group coaching (finance, HR, marketing, legal, risk), and software/firmware/hardware team coaching. Provided remotely on a custom engagement basis.
4. Video Course Sales: On-demand video training course 'Learn Scrum the Visual Way' — 11 modules, 22 video lessons with audio versions, text transcripts, and PDF bonus materials. Eligible for PMI continuing education units and Scrum Alliance SEUs. Free with CSM/CSPO class registration ($89 standalone value).
5. Book Sales and Licensing: Sales of the Amazon #1 bestselling book 'Essential Scrum: A Practical Guide to the Most Popular Agile Process.' Translated into 10 languages (Chinese Simplified, Chinese Traditional, French, German, Japanese, Korean, Polish, Brazilian Portuguese, Russian). Visual AGILExicon graphics available for licensing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Innolution provides Agile and Scrum training, coaching, and consulting for organizations and individuals seeking agile adoption. The company delivers live virtual certification classes (CSM, CSPO), customized on-site and live virtual corporate courses (Working on a Scrum Team, Writing Effective User Stories, Kanban Training, Agile Leadership, Agile 101, Dependencies), on-demand video courses, and full-range agile coaching for enterprise transformations. The Essential Scrum book (Amazon #1 bestseller, translated into 10 languages) and Visual AGILExicon serve as proprietary intellectual assets underpinning the training methodology.

Product overview

Innolution is a training and consulting company specializing in Agile and Scrum methodology education and implementation. The company offers a comprehensive portfolio centered around Ken Rubin's Essential Scrum book (Amazon #1 bestseller translated into 10 languages) and various instructor-led training courses. Core offerings include Certified ScrumMaster (CSM) and Certified Scrum Product Owner (CSPO) certification training, both delivered as two-day live online courses. Additional training products include Working on a Scrum Team, Writing Effective User Stories, Kanban Training, Agile 101, and the Learn Scrum the Visual Way video course. The company also offers hybrid courses like Dependencies Are Killing Your Agility and private customized Agile Leadership training. Supporting resources include the Visual AGILExicon® (a visual icon language for Scrum concepts) and full-range agile coaching services. All training utilizes Zoom for video conferencing and MURAL for collaborative exercises.

Differentiator

Problem solved

Functional benefit

Brands

• Essential Scrum: Amazon #1 bestselling book by Kenneth S. Rubin on Scrum methodology, translated into 10 languages.
• Learn Scrum the Visual Way
• Visual AGILExicon

Products and services

• Certified ScrumMaster (CSM) Training Two-day live instructor-led online certification class covering core competencies of the ScrumMaster role. Includes CSM exam fee and two-year Scrum Alliance membership upon passing. Delivered via Zoom and MURAL; available as public class or private corporate session. For individuals and organizations seeking ScrumMaster certification.
• Certified Scrum Product Owner (CSPO) Training Two-day live instructor-led online certification class focused on product vision, planning, and prioritization of product backlog items. Includes CSPO exam fee and two-year Scrum Alliance membership upon passing. For product managers and product owners seeking Scrum Product Owner certification.
• Working on a Scrum Team Training Two or three-day corporate training course covering essential topics for Scrum team members: core agile principles, Scrum framework, user stories, estimating, and planning. Customized to company needs and delivered on-site or live virtual.
• Writing Effective User Stories Training One or two-day corporate on-site course providing comprehensive overview of how to capture and express requirements in the form of user stories. Highly customized to client needs. For development teams and product managers.
• Kanban Training Two-day hands-on exercise-driven corporate training course covering core principles and practices of the Kanban method, including workflow modeling and board creation. For development and operations teams seeking Kanban adoption.
• Agile 101: A Primer for Outstanding Returns Half-day class providing foundation in core agile principles focused on generating outstanding company returns. Intended for product managers, entrepreneurs, and practitioners new to agile.
• Dependencies Are Killing Your Agility Course Hybrid video and live instructor-led course helping organizations structure for flow at scale by changing how they think about and deal with dependencies. For organizations struggling with organizational friction at scale.
• Agile Leadership Training Private highly customized class addressing leadership needs in agile adoption, including portfolio planning, organizational structuring, risk management, and core agile mindset. For senior leaders, managers, and executives leading agile transformations.
• Learn Scrum the Visual Way (Video Course) Self-paced on-demand video training course providing end-to-end overview of the Scrum Framework in graphically rich visually appealing format. Includes 11 modules, 22-23 video lessons, audio versions, text transcripts, quizzes, and PDF bonus materials. Eligible for PMI PDUs and Scrum Alliance SEUs. Free with CSM/CSPO class registration; $89 standalone value.
• Essential Scrum (Book) Amazon #1 bestselling book by Kenneth S. Rubin providing a comprehensive practical guide to Scrum methodology, translated into 10 languages (Chinese Simplified, Chinese Traditional, French, German, Japanese, Korean, Polish, Brazilian Portuguese, Russian). Used as course material across university programs including Harvard, Carnegie Mellon, and UT Dallas.
• Agile Coaching Services Full range of agile coaching and mentoring services including large end-to-end organizational agile adoptions, executive team coaching, non-development group assistance (finance, HR, marketing, legal, risk), and software/firmware/hardware team guidance. Custom engagement scoping via direct contact.

Quantifiable outcome

• 7x improvement in velocity and 1/10th the effort at Genomica Corp using Scrum (first implementation in 2000)
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• Scrum AlliancecoreChannel Partner/ Reseller/ DistributorKen Rubin was the first Managing Director of the Scrum Alliance (2007) and remains a Certified Scrum Trainer (CST) since 2007. Innolution's CSM and CSPO certification classes are Scrum Alliance-approved, include the exam fee and two-year membership upon passing, and allow automatic extension of existing certifications. This partnership is foundational to Innolution's training revenue model.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scrum.org: Founded by Jeff Sutherland, co-creator of Scrum. Offers Professional Scrum Master (PSM) and Professional Scrum Product Owner (PSPO) certifications and training — direct competitors to Innolution's Scrum Alliance CSM/CSPO offerings. Competes for the same enterprise training budgets and certified-trainer credibility.
• Platinum Edge: Boutique agile consultancy offering Certified Scrum and SAFe training, team coaching, and enterprise agile transformations. Directly comparable in scale and offerings, particularly for private corporate training and certified agile coaching engagements.
• Crisp: A boutique Nordic agile/Scrum training and coaching firm founded by Henrik Kniberg (author of 'Scrum and XP from the Trenches'). Directly comparable as a thought-leadership-driven Scrum/Kanban training boutique serving enterprise clients in Europe and globally.
• ICAgile: Provides an alternative agile certification pathway (ICAgile certifications) used by many enterprises for agile training. Competes with Innolution in the corporate agile certification and training market, especially for organizations seeking non-Scrum-Alliance credentials.
• Agile Coaching Institute: Provides agile coaching certifications (ICP-ACC, ICP-ATF, ICP-ENT) and corporate agile training. A direct peer for enterprise agile coaching and training engagements, particularly at the team-to-enterprise scale Innolution serves.
• Mountain Goat Software: Founded by Mike Cohn, a leading Scrum trainer and author of 'Agile Estimation and Planning' and 'Succeeding with Agile.' Directly competes in the same niche of Scrum/Agile certification training, corporate workshops, and consulting. Both are principal-led boutique training firms built around a single recognized author/trainer.

Others

• Scrum Alliance: The certifying body whose curriculum and credentials Innolution's CSM/CSPO classes are built on. More accurately a strategic channel partner (Ken Rubin was its first Managing Director) than a competitor, but its ecosystem governance directly shapes Innolution's go-to-market and competitive set.
• Bertrand Meyer's consulting: Listed here only loosely — not a true direct peer. Included as a reference for the broader category of principal-led software methodology consultancies. A weak adjacency rather than a direct competitor; included only because such firms are part of Innolution's broader ecosystem.

Broad incumbents

• Scaled Agile (SAFe): Provider of the SAFe scaled agile framework and the dominant enterprise agile-at-scale certification program. While Innolution focuses on Scrum/Kanban foundations and bespoke enterprise coaching, SAFe is the larger incumbent in the scaled-agile certification market where Innolution also operates at the 1,000+ team transformation scale.

Emerging players

• Lean Agile Consulting: Specialized agile transformation consultancy offering enterprise agile coaching, SAFe training, and team-level workshops. A more recently established competitor in the enterprise agile coaching market where Innolution's largest engagements sit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/krubinagile
• Facebookfacebook.com/InnolutionLLC
• LinkedInlinkedin.com/company/innolution-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innolution