PRO.GE.SA.

What PRO.GE.SA. does

PRO.GE.SA. s.r.l. is a Rome-based Italian healthcare consulting and services firm founded in 1980 by Dott. Patrizio Maggiolini. The company operates two interrelated lines of business: B2B healthcare network management for insurance companies and supplementary health funds (Fondi Sanitari Integrativi), and a B2C discount card product called HELPCARD launched in 2012. On the B2B side, PRO.GE.SA. holds exclusive 20+ year mandates from F.A.S.I. (supplementary health fund for industry executives) and FASIOpen to manage direct agreements between these funds and a national network of over 5,000 affiliated healthcare and socio-healthcare facilities, serving approximately 800,000 fund beneficiaries and providing access to about 10 million BancoPosta cardholders.

The company's service platform encompasses network management, production of the Nomenclatore Tariffario (a healthcare pricing nomenclature recognized as a national reference for third-party payers and facilities), actuarial studies for premium and contribution calculation, diagnostic-therapeutic pathway studies, medical-surgical-dental call center services, and coherence/appropriateness control of procedures. The HELPCARD product offers 10-40% discounts on medical, surgical and dental services at over 2,400 affiliated facilities for a €24 annual subscription covering the entire family unit (spouse, children of any age, and parents), distributed through the company website and via partnerships with trade unions CISL and CISAL.

Revenue is generated through professional services fees from insurance companies and healthcare funds for ongoing network management and consulting engagements, plus consumer subscription fees from HELPCARD and reduced-rate union-channel subscriptions. The firm operates exclusively in Italy with no disclosed international footprint, employs 101-250 people with stated 20+ year tenure, and is privately held with no institutional investor, parent company, or public market presence identified. The company adopted Italian Legislative Decree 231/01 governance and a Codice Etico (code of ethics) approved by the Shareholders' Meeting in January 2020.

Name

PRO.GE.SA.

Legal name

PRO.GE.SA. s.r.l.

Website

https://progesasrl.it

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

PRO.GE.SA. is a Rome-based Italian healthcare consulting firm managing a network of over 5,000 affiliated healthcare facilities for insurance companies and supplementary health funds, while also selling the HELPCARD discount healthcare card to Italian consumers and union members.

Ownership category

akta.pro rank

Product category

Healthcare Consulting Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Hospital & Medical Service Plans (6324), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

Keywords

• Healthcare consulting services
• Healthcare network management
• Medical call center
• Healthcare discount card
• Actuarial studies

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HELPCARD Subscription Fees: Annual subscription fees from individual consumers purchasing the HELPCARD discount healthcare card at €24/year including VAT. The card covers the cardholder and their entire family for healthcare discounts at affiliated facilities.
2. Healthcare Network Management Services: Consulting fees from insurance companies and healthcare integration funds (Fondi Sanitari Integrativi) for managing direct agreements with healthcare facilities, developing tariff nomenclatures, and providing actuarial studies.
3. Union Partnership Revenue: Revenue from reduced-cost HELPCARD subscriptions distributed through union partners CISL and CISAL to their members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

PRO.GE.SA. is an Italian healthcare consulting and services firm that manages a national network of over 5,000 affiliated healthcare and socio-healthcare facilities, produces the national reference Nomenclatore Tariffario (healthcare pricing nomenclature), and runs actuarial, marketing, call-center, and appropriateness-control services for insurance companies and supplementary health funds. It also operates HELPCARD©, a discount healthcare card for individual consumers and union members offering 10-40% off medical, surgical, and dental services at affiliated facilities for an annual fee of €24.

Product overview

PRO.GE.SA. is a single unified healthcare consulting and services platform that offers a comprehensive portfolio of products and services for the Italian healthcare market. The core product is HELPCARD©, a discount card for healthcare services that provides 10-40% discounts at over 2400 partner facilities. The company also manages a network of 5000+ healthcare facilities and provides actuarial studies, tariff nomenclature production (Nomenclatore Tariffario), medical-surgical-dental call center services, diagnostic-therapeutic pathway studies, and coherence control services for insurance companies and supplementary health funds. These offerings work together as an integrated ecosystem serving FASI, FASIOpen, and insurance company clients managing healthcare benefits for millions of insured individuals.

Differentiator

Problem solved

Functional benefit

Brands

• HELPCARD©: A discount card offering 10-40% discounts on medico-surgical-dental services at affiliated healthcare facilities across Italy. Valid for 12 months for the entire family unit including spouse/partner, children of any age, and parents of the holder. Costs €24.00 per year including VAT.

Products and services

• HELPCARD© - Sconti in Sanità Registered-trademark discount healthcare card offering 10-40% discounts on medical, surgical, and dental procedures at over 2,400 verified healthcare facilities across Italy. Subscription is €24 per year including VAT and covers the entire family unit (cardholder, spouse/partner, children of any age, and parents) for 12 months. Distributed via the company website, through union partnerships (CISL, CISAL), and accessible to approximately 10 million BancoPosta card holders.
• Healthcare Network Management Services End-to-end management of a national network of over 5,000 affiliated healthcare and socio-healthcare facilities, including direct agreement negotiation, on-going relationship management, and network access for insurance companies, supplementary health funds, and other third-party payers. Exclusive consulting mandate held for over 20 years from F.A.S.I. (Fondo Assistenza Sanitaria Integrativa per i Dirigenti d'Industria) and FASIOpen.
• Nomenclatore Tariffario Production Production of comprehensive tariff nomenclatures covering all medical, surgical, and dental healthcare services, customized according to health insurance policy terms or the regulations of supplementary health funds, company funds, and mutual aid societies. PRO.GE.SA. is recognized as the Italian national reference for this deliverable.
• Actuarial Studies (Studi Attuariali) Actuarial studies that determine health insurance policy premiums and the annual contribution values needed to maintain the economic-financial balance of supplementary health funds, company funds, and mutual aid societies.
• Diagnostic-Therapeutic Pathway Studies (Percorsi Diagnostico-Terapeutici) Studies of diagnostic-therapeutic pathways for the majority of pathologies, designed to facilitate reimbursement control by payers while producing user satisfaction through clearer care journeys.
• Medical-Surgical-Dental Call Center Services Specialized call center services (Call Center Medico-Chirurgici-Odontoiatrici) customized to the needs and healthcare habits of specific populations of citizens, users or insured members.
• Coherence and Appropriateness Control (Controllo Coerenza-Congruità Prestazioni) Coherence and appropriateness control services for dental and medical-surgical procedures delivered through the network, supporting reimbursement integrity for insurance companies and health funds.
• Healthcare Marketing Consulting (Consulenza per Marketing Sanitario) Studies to build health insurance policies with innovative guarantees aimed at reaching broader markets, plus services for marketing healthcare offerings - including innovative services insurance companies can offer alongside health policies that are valued by insured members.

Quantifiable outcome

• 10-40% discounts on healthcare services at affiliated facilities
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and flagship.

• Gruppo Fondiaria (Sanicard)coreStrategic or Co-development Partner · 1 January 1980PRO.GE.SA. created the first healthcare discount network in Italy in 1980 in partnership with Gruppo Fondiaria, implementing the Sanicard health insurance policy. This pioneering partnership established the company's foundational business model of managing healthcare facility agreements for insurance companies.
• Gruppo Reale Mutua/Blue Assistance (Hospital Card)coreStrategic or Co-development PartnerPartnership with Gruppo Reale Mutua and Blue Assistance for the Hospital Card health insurance policy, continuing PRO.GE.SA.'s role as network manager for insurance companies.
• F.A.S.I. (Fondo Assistenza Sanitaria Integrativa per i Dirigenti d'Industria)flagshipStrategic or Co-development PartnerFor over 20 years, PRO.GE.SA. has been the exclusive consulting company mandated by F.A.S.I. to manage direct agreements with healthcare and socio-healthcare facilities nationwide. F.A.S.I. is the Supplementary Healthcare Fund for Industry Executives.
• FASIOpen (Fondo Aperto di Assistenza Sanitaria Integrativa)flagshipStrategic or Co-development PartnerPRO.GE.SA. manages direct agreements with healthcare facilities for FASIOpen, the open supplementary healthcare fund for employees and middle managers, open to all companies.
• CISL (Confederazione Italiana Sindacati Lavoratori)coreChannel Partner/ Reseller/ DistributorPRO.GE.SA. has signed agreements with CISL union to offer HELPCARD at reduced cost to their members, making healthcare discounts accessible to union members during economic hardship.
• CISAL (Confederazione Italiana Sindacati Autonomi Lavoratori)coreChannel Partner/ Reseller/ DistributorPartnership with CISAL union for discounted HELPCARD distribution to members, providing affordable healthcare access to union workers.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Previmedical: Italian healthcare network manager and third-party administrator serving insurance companies and health funds with provider network agreements and claims management — directly overlaps with PRO.GE.SA.'s core B2B offering.
• RBM Salute: Italian health fund manager that administers supplementary health plans and provider networks for corporate funds and mutual societies, addressing the same payer segments as PRO.GE.SA.
• CoopSalute: Italian cooperative health insurance fund offering supplementary health plans and access to affiliated provider networks, targeting a similar consumer and corporate-fund segment as PRO.GE.SA.
• Blue Assistance: Italian healthcare assistance company (Reale Mutua group) that operates provider networks and health policy administration; both a historical partner of PRO.GE.SA. and a direct competitor in the same TPA space.
• Caspie: Italian mutual-aid healthcare assistance organization providing supplementary health coverage and a provider network to members, comparable to PRO.GE.SA.'s fund and consumer offerings.

Broad incumbents

• Generali Welion: Generali's Italian health insurance and welfare brand providing supplementary health plans, provider network access, and corporate welfare services that overlap with PRO.GE.SA.'s fund administration offering.
• Allianz Care: International health insurance and assistance provider operating provider networks and third-party administration services globally — relevant as a comparable TPA/healthcare network manager at scale.
• UniSalute: Health insurance arm of Unipol Group providing supplementary health coverage and a large affiliated provider network across Italy — a broad incumbent with overlapping network management capabilities.
• Europ Assistance Italia: Italian branch of Europ Assistance providing health assistance, provider network access, and TPA services to insurers — a broad incumbent with overlapping health network management capabilities.

Emerging players

• SiSalute: Digital-first Italian health insurance and well-being platform offering online supplementary health plans and provider access, representing a digital-native challenger to traditional network administrators like PRO.GE.SA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRO.GE.SA.