Performix
Performix (OOO "PERFORMIX PLYUS") is a Moscow-based Russian software developer founded in 2008 that builds cross-platform network filtering applications for ad blocking, anti-tracking, and anti-phishing on Windows, macOS, iOS, Android, and web, serving tens of millions of consumers globally and offering custom software development services on an hourly-rate basis.
- Company typePrivate
- Founded2008
- HeadquartersMoscow, Russia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Performix does
Performix, legally OOO "PERFORMIX PLYUS" (ИНН 9725056720), is a Russian private limited-liability software company founded in 2008 and headquartered at Mytnaya 66, Moscow. The company develops a cross-platform suite of network filtering applications covering Windows, macOS, iOS, Android, and the web, designed to block internet advertising, prevent online tracking, defend against phishing, and protect users from other web-based threats. Performix claims its applications are used by tens of millions of people worldwide on various devices and self-describes 13 years of operating history with a core team of 100 specialists supported by a distributed community of enthusiasts.
Its technology base spans desktop (C#, .NET, Objective-C, Swift), web (HTML, CSS, JavaScript, Java), and mobile (Java, Objective-C, Swift) stacks, combined with deep specialization in network protocols (TCP/IP, UDP, HTTP/x.x, WDK, SSL/TLS) and Ad Tech domain knowledge used to identify and filter advertising and tracking traffic. The product architecture is positioned as a unified protection ecosystem with cross-platform parity, supported by engineering practices oriented toward high-load fault tolerance.
The business operates two distinct revenue mechanics. The consumer side is a freemium direct-distribution model where applications are downloaded directly from performix.ru, though no subscription tiers or pricing for end users is disclosed in the supplied material. The B2B side is a custom software development services practice, with a published base rate starting at 5,000 RUB per specialist-hour (excluding VAT) and final pricing determined per project by technical scope, complexity, and timeline, typically under multi-year engagements. Performix operates as a privately held, founder/management-aligned entity with no disclosed parent, investors, M&A activity, or partnerships, and holds official Russian IT-company accreditation (codes 1.01, 1.06, 2.01, 11.01, 27.01 under Minцифры Order No. 449 of May 11, 2023).
Performix firmographics
Firmographics- Name
- Performix
- Legal name
- OOO "PERFORMIX PLYUS" (ООО "ПЕРФОРМИКС ПЛЮС")
- Website
- https://performix.ru
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Performix (OOO "PERFORMIX PLYUS") is a Moscow-based Russian software developer founded in 2008 that builds cross-platform network filtering applications for ad blocking, anti-tracking, and anti-phishing on Windows, macOS, iOS, Android, and web, serving tens of millions of consumers globally and offering custom software development services on an hourly-rate basis.
- Ownership category
- akta.pro rank
Performix industry classification
Industry- Product category
- Network Filtering & Web Threat Protection Software
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL)
Keywords
Where Performix is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Performix business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Custom Software Development Services: Software development services priced based on actual labor costs. Base specialist rate from 5,000 rubles per hour. Final cost determined individually based on technical requirements, scope, complexity, and project timeline.
- Consumer Applications: Network filtering, ad blocking, anti-tracking, and anti-phishing applications used by tens of millions of people worldwide on various devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Performix product offering
Product offeringCore offering
Performix develops a cross-platform suite of applications for network filtering, blocking of internet advertising, prevention of online tracking, and protection against phishing and other web threats. Applications are available for Windows and macOS desktops, iOS and Android mobile devices, and as web applications, serving tens of millions of users worldwide. In parallel, the company offers custom software development services based on its expertise in network protocols, Ad Tech, and high-load systems.
Product overview
Performix offers a unified suite of applications for network filtering and web threat protection. The product line includes desktop applications for Windows and macOS, mobile applications for iOS and Android, and web-based solutions. The company positions its offerings as a comprehensive protection ecosystem against internet advertising, tracking, phishing, and other web threats, serving tens of millions of users worldwide across various devices.
Differentiator
Problem solved
Functional benefit
Products and services
- Performix Network Filtering Applications A suite of desktop applications for Windows and macOS, mobile applications for iOS and Android, and web applications that filter network traffic to block internet advertising, prevent online tracking, and protect against phishing and other web threats. Used by tens of millions of consumers and enterprise users worldwide on various devices.
- Custom Software Development Services
Companies that use Performix
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Performix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Performix partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Performix competitors and assessment
Company assessmentDirect peers
- 1Blocker: 1Blocker is a leading iOS-focused content/ad blocker. Comparable as a paid consumer privacy app on Apple platforms, directly competing in Performix's mobile offering.
- Brave Software: Brave's privacy-focused browser ships with built-in ad and tracker blocking plus an ad-replacement model. Competes directly for the same privacy-conscious consumer audience Performix targets.
- AdGuard: AdGuard is the most direct competitor: a Russia/Cyprus-based developer of cross-platform ad-blocking, anti-tracking, and privacy applications (Windows, Mac, iOS, Android). Highly comparable product, pricing model, and target audience to Performix.
- Adblock Plus (Eyeo): Eyeo's Adblock Plus is one of the most widely installed browser ad-blockers globally. Directly comparable in product category (ad/tracker blocking) and consumer reach, though primarily browser-extension focused rather than full-app.
Emerging players
- Disconnect: Disconnect offers tracker-blocking and privacy tools across browsers and mobile. Comparable as a focused privacy app targeting the same user pain points Performix addresses.
- uBlock Origin (Raymond Hill): Open-source, widely-used ad/tracker blocker for browsers. Represents the free, open-source competitive constraint on Performix's freemium positioning.
- DuckDuckGo: DuckDuckGo's browser and mobile apps bundle tracker blocking, HTTPS upgrading, and anti-phishing protections — a comparable consumer privacy suite competing for the same end users.
- Ghostery: Ghostery is a long-standing tracker/ad-blocking tool with browser and mobile presence. Comparable as a focused privacy/ad-blocking product targeting the same end-user base.
Broad incumbents
- Gen Digital (Norton / Avast): Gen Digital's Norton and Avast brands bundle anti-tracking, ad-blocking, and anti-phishing features into broader consumer security suites — a broad incumbent alternative to Performix's standalone apps.
- Kaspersky: Kaspersky is a major incumbent cybersecurity vendor, also Russia-headquartered, offering consumer suites that include privacy and phishing protection — overlapping with Performix's threat-protection positioning at a much larger scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Performix social profiles
Digital presencePerformix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Performix leadership team
Management profileNumber of profiles
Performix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Performix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Performix
What does Performix do?
Performix develops a cross-platform suite of applications for network filtering, blocking of internet advertising, prevention of online tracking, and protection against phishing and other web threats. Applications are available for Windows and macOS desktops, iOS and Android mobile devices, and as web applications, serving tens of millions of users worldwide. In parallel, the company offers custom software development services based on its expertise in network protocols, Ad Tech, and high-load systems.
Is Performix a public or private company?
Performix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Performix founded?
Performix was founded in 2008. It employs 51 to 100 people.
Where is Performix based?
Performix is headquartered in Moscow, Russia, in the Europe region.
How does Performix make money?
Two revenue lines are on record. Custom Software Development Services are the primary driver. The others are consumer Applications.
Who are Performix's main competitors?
Direct peers on record are 1Blocker, Brave Software, AdGuard and Adblock Plus (Eyeo). Emerging players are Disconnect, uBlock Origin (Raymond Hill), DuckDuckGo and Ghostery. Broad incumbents are Gen Digital (Norton / Avast) and Kaspersky.
Does Performix have an API?
No public API is recorded for Performix.
What industry is Performix in?
Performix's product category is Network Filtering & Web Threat Protection Software. Its primary akta.pro industry code is BPAEADAL, Data Security & Privacy Managed Services (DLP/Encryption). Its NAICS code is 541512 and its SIC code is 7372.