Aagna
Aagna Metal Industries is an Indian manufacturer of premium brass bathroom accessories, mortise handles, and hotel-grade bath hardware, founded in 2014 and serving residential, hospitality, construction, and dealer channels across India through a pan-India distribution network.
- Company typePrivate
- Founded2014
- HeadquartersJamnagar, India
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Aagna does
Aagna Metal Industries is an Indian manufacturer of brass bathroom accessories headquartered in Jamnagar, Gujarat, founded in 2014. The company operates a 40,000 sq.ft. production facility staffed by 120-150 employees with a stated annual capacity of approximately 312,000 pieces, producing 100% pure brass construction with PVD coating technology and a 10-year corrosion-resistant warranty.
The product portfolio spans three categories: (i) Brass Bathroom Accessories across 20+ design series (including Raton, Asscher, Giza, Eiffel, Olivia, and Eiffel Diamond) in Chrome, Jet Black, Gold PVD, Rose Gold PVD, and Antique finishes; (ii) Brass Mortise Handles covering 40+ door handle designs plus lock bodies, dead locks, and cylinders; and (iii) Hotel Accessories including ceramic bath sets, folding shower seats, grab bars, toilet brush holders, makeup mirrors, hand dryers, and hair dryers.
The company serves homeowners, residential developers, hotels and spas, construction firms, real estate developers, hardware retailers, sanitary ware showrooms, and interior designers through a pan-India dealer network and direct sales to project customers. Pricing is quote-based and driven by bulk and custom inquiries through the company website. The business is privately held by founders, with no external funding, partnerships, M&A, or awards disclosed in the available data.
Aagna firmographics
Firmographics- Name
- Aagna
- Legal name
- Aagna Metal Industries
- Website
- https://aagna.co.in
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Aagna Metal Industries is an Indian manufacturer of premium brass bathroom accessories, mortise handles, and hotel-grade bath hardware, founded in 2014 and serving residential, hospitality, construction, and dealer channels across India through a pan-India distribution network.
- Ownership category
- akta.pro rank
Where Aagna is headquartered
LocationHeadquarters
- HQ city
- Jamnagar
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Aagna business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Brass Bathroom Accessories Sales: Manufacturing and distribution of premium brass bathroom accessories including towel rods, soap holders, toilet paper holders, robe hooks, tumbler holders, liquid soap dispensers, towel rings, and corner shelves.
- Brass Mortise Handle Sales: Production and sale of mortise door handles, locks, and cylinders for residential and commercial applications.
- Hotel Accessories Sales: Supply of hotel-specific bathroom accessories including ceramic bath sets, shower seats, grab bars, toilet brush holders, makeup mirrors, hand dryers, and hair dryers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for bulk/custom orders |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Aagna product offering
Product offeringCore offering
Aagna Metal Industries manufactures and distributes premium 100% pure brass bathroom accessories including towel rods, soap holders, tumbler holders, liquid soap dispensers, robe hooks, toilet paper holders, towel rings, and corner shelves across 20+ design series. The company also produces brass mortise door handles and locks, plus a dedicated line of hotel bathroom accessories (ceramic bath sets, shower seats, grab bars, makeup mirrors, hand dryers, hair dryers). All brass products feature PVD and corrosion-resistant coatings with multiple finish options and a 10-year warranty, manufactured at a 40,000 sq.ft. facility in Jamnagar with 312,000 pieces annual capacity.
Product overview
Aagna Metal Industries is a manufacturer and distributor of premium brass bathroom accessories based in Jamnagar, Gujarat, India. The product portfolio consists of three main categories: Brass Bathroom Accessories (including multiple design series like Raton, Asscher, Giza, Pan, Manza, UVA, Spinal, Olivia, Opal, Eiffel, Toro, Concro, Topaz, Orbit, Crystal, Ruby, Rhyno, Eiffel Diamond, Glass Corner Shelves, and Khuti), Brass Mortise Handles (including mortise door handles and lock/cylinder products), and Hotel Accessories (including ceramic bath sets, shower seats, grab bars, toilet brush holders, makeup mirrors, hand dryers, and hair dryers). All brass products are made from 100% pure brass with various finishes including Chrome (CP), Jet Black, Gold PVD, Rose Gold PVD, and Antique. The company offers products with a 10-year warranty and corrosion-resistant coatings.
Differentiator
Problem solved
Functional benefit
Products and services
- Brass Bathroom Accessories Premium 100% pure brass bathroom accessory series (Raton, Asscher, Giza, Pan, Manza, UVA, Spinal, Olivia, Opal, Eiffel, Toro, Concro, Topaz, Orbit, Crystal, Ruby, Rhyno, Eiffel Diamond, Glass Corner Shelf, Khuti, Extra Bath Accessories) including towel bars, soap dishes, tumbler holders, liquid soap dispensers, robe hooks, napkin rings, paper holders, and towel racks. Available in multiple finishes with PVD coating and 10-year warranty. Targeted at homeowners, interior designers, real estate developers, and dealers.
- Brass Mortise Handles and Locks Brass mortise door handles in 40+ designs (Barcelona, Hamburg, Vienna, Milan, Madrid, etc.) and brass lock and cylinder products including lock bodies, dead locks, baby latches, knobs with keys (KNK), both-side-keys (BSK), bathroom cylinders, half cylinders with knobs, and drawer/cupboard locks. Serves residential and commercial door hardware applications.
- Hotel Accessories Hotel and hospitality bathroom accessories including ceramic and glass bath sets (black, white, dymond, frosted), folding shower seats, safety grab bars (SS folding, nylon folding, nylon standard, full brass), toilet brush holders, LED and non-LED makeup mirrors, electric hand dryers, and hotel-grade hair dryers. Targeted at hotels, resorts, and spa facilities.
Quantifiable outcome
- 312,000 pieces production capacity per annum
- +2 more outcomes
Companies that use Aagna
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Aagna technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Aagna partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
Aagna competitors and assessment
Company assessmentBroad incumbents
- Parryware (Roca India): Indian arm of Spanish sanitaryware major Roca, offering complete bathroom solutions including brass fittings and accessories. Comparable to Aagna in serving premium residential and hospitality projects with similar dealer-driven distribution.
- Jaquar Group: India's largest bath and lighting brand offering a full portfolio of faucets, sanitaryware, shower enclosures, and bathroom accessories. Comparable to Aagna as a domestic manufacturer-distributor of premium bath fittings serving real estate, hospitality, and retail channels across India.
- Grohe India: German premium faucet and bathroom fittings brand with India distribution. Competes for the same premium-bath, hospitality, and architect/specifier-driven projects as Aagna's brass accessory range.
- Cera Sanitaryware: Listed Indian sanitaryware and bath fittings company with pan-India dealer presence. Direct overlap with Aagna in brass/metal bathroom accessories, faucets, and shower products sold through similar showroom and distributor channels.
- Kohler India: US-based global premium bath brand with strong India presence in faucets, accessories, and mortise hardware. Overlaps with Aagna on premium brass accessories for high-end residential and 5-star hospitality projects.
- Hindware (Somany Hindware Bathware): Established Indian bathware brand under the HSIL group offering sanitaryware, faucets, and bathroom accessories. Competes with Aagna for the same residential, hospitality, and real estate developer customers across India.
- Johnson Bathrooms (H & R Johnson): Indian tile and bath fittings brand offering faucets, accessories, and sanitaryware. Comparable mid-to-premium positioning with similar showroom and dealer distribution model.
Direct peers
- ARK Bath Concepts: Indian premium bathroom accessories brand offering brass and stainless steel fittings with multiple finish options. Direct competitor to Aagna across product categories, distribution channels, and price points in the Indian market.
- ESSCO Bathware: Indian manufacturer of premium brass bathroom accessories, faucets, and allied fittings, headquartered in Jamnagar (same brass-manufacturing hub as Aagna). Closest direct peer given similar product mix, brass material sourcing, and target segments.
Emerging players
- Quilon Bath Solutions: Indian brass bathroom fittings and accessories manufacturer serving pan-India dealer networks. Comparable emerging regional manufacturer with overlapping brass accessory product range and hospitality/real estate customer focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Aagna social profiles
Digital presenceAagna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aagna leadership team
Management profileNumber of profiles
Profiles4 records
Aagna funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aagna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aagna
What does Aagna do?
Aagna Metal Industries manufactures and distributes premium 100% pure brass bathroom accessories including towel rods, soap holders, tumbler holders, liquid soap dispensers, robe hooks, toilet paper holders, towel rings, and corner shelves across 20+ design series. The company also produces brass mortise door handles and locks, plus a dedicated line of hotel bathroom accessories (ceramic bath sets, shower seats, grab bars, makeup mirrors, hand dryers, hair dryers). All brass products feature PVD and corrosion-resistant coatings with multiple finish options and a 10-year warranty, manufactured at a 40,000 sq.ft. facility in Jamnagar with 312,000 pieces annual capacity.
Is Aagna a public or private company?
Aagna is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aagna founded?
Aagna was founded in 2014. It employs 51 to 100 people.
Where is Aagna based?
Aagna is headquartered in Jamnagar, India, in the Asia region.
How does Aagna make money?
Three revenue lines are on record. Brass Bathroom Accessories Sales are the primary driver. The others are brass Mortise Handle Sales and hotel Accessories Sales.
Who are Aagna's main competitors?
Broad incumbents on record are Parryware (Roca India), Jaquar Group, Grohe India, Cera Sanitaryware, Kohler India, Hindware (Somany Hindware Bathware) and Johnson Bathrooms (H & R Johnson). Direct peers are ARK Bath Concepts and ESSCO Bathware. Quilon Bath Solutions is listed as an emerging player.
Does Aagna have an API?
No public API is recorded for Aagna.