EWOT Australia

What EWOT Australia does

EWOT Australia is a privately held Australian company that sells Exercise With Oxygen Training (EWOT) systems to consumers, health practitioners, and commercial gym operators. Founded in 2012 and operating as a wholly owned subsidiary of BNAD Pty Ltd, the company employs 51-100 staff and runs regional offices across six Australian capital cities (Adelaide, Melbourne, Sydney, Brisbane, Perth, Darwin) plus international shipping. The company's product line is built around oxygen concentrators (producing 90-95% pure oxygen), medical-grade 1200L reservoir bags, and proprietary 4th-generation ultra high flow masks with 40mm piping; its flagship "Energy Plus" systems add contrast training by alternating between high-oxygen (90%+) and low-oxygen (14%) air, based on protocols traceable to Dr. Manfred Von Ardenne's mid-20th-century German research.

The portfolio spans six configurable systems: EWOT Energy Home (AUD $4,995) and Energy Plus ($5,995) for home users, the Energy Plus Studio ($9,995) for clinics and PT studios, and three commercial gym configurations ranging from Small ($24,750) to Large ($175,626), all with installation. Go-to-market combines direct-to-consumer e-commerce, a six-office regional sales and installation network, an affiliate program offering up to 8% commission, and channel partners such as CrossFit Moreland. Revenue is generated almost entirely from one-time hardware sales, with downstream end-users able to charge $40-$75 per 15-20 minute EWOT session in a gym/studio setting. Customer segments include elite athletes, anti-aging/wellness consumers, fitness enthusiasts, commercial gyms, and health clinics across Australia, New Zealand, and select international markets.

Name

EWOT Australia

Legal name

EWOT Australia

Website

https://ewot.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

EWOT Australia sells Exercise With Oxygen Therapy (EWOT) hardware systems — oxygen concentrators, 1200L reservoir bags, and proprietary ultra high flow masks — to home users, health clinics, PT studios, and commercial gyms across Australia, New Zealand, and international markets via e-commerce and a six-office regional network.

Ownership category

akta.pro rank

Product category

Exercise with Oxygen Therapy Equipment

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Oxygen Therapy Systems (Concentrators, Cylinders, Liquid O2, HFNC) (HLAHAGAD)

akta.pro secondary industries

Respiratory & Sleep Therapy Equipment (Oxygen, CPAP/BiPAP, Nebulizers) (HSABAKAD), Noninvasive Ventilation Interfaces & Consumables (Masks, Tubing, Humidifiers, Filters) (HLAHAGAG), Home Ventilation, Oxygen Therapy & Respiratory DME Clinical Management (HLAKANAM)

Keywords

• Exercise with oxygen therapy
• Oxygen therapy equipment
• EWOT systems
• Oxygen concentrator machines
• Contrast oxygen training

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Sale of EWOT systems including Energy Home, Energy Plus, Energy Plus Studio, and Gym Systems. One-time purchase model with products shipped from different Australian locations.
2. Session-Based Revenue (Gym/Studio): EWOT sessions (15-20 minutes) can be charged at $40-$75 per session. PT Studio System users bundle sessions. Gym operators can monetize EWOT as additional revenue stream.
3. Affiliate/Referral Program: Commission-based program where affiliates earn up to 8% commission on each sale referred. Free to become an affiliate.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

EWOT Australia designs, supplies, and supports Exercise with Oxygen Therapy (EWOT) systems and accessories for home users, personal training studios, and commercial gym operators. The company offers tiered hardware systems (Home, Plus, Studio, and Gym) that combine oxygen concentrators, ultra-high-flow masks, and large reservoir bags to enable short, high-intensity exercise sessions under enriched oxygen conditions. It also provides installation support, training, and ongoing warranty for the equipment.

Product overview

EWOT Australia offers Exercise With Oxygen Training (EWOT) systems at multiple tiers, from home use to commercial gym installations. The product portfolio centers on two main system types: EWOT Energy (oxygen-only delivery) and EWOT Energy Plus (contrast training with alternating high/low oxygen). The core product line includes the EWOT Energy Home System, EWOT Energy Plus Home System, EWOT Energy Plus Studio System for professional health/fitness facilities, and three sizes of EWOT Energy Plus Gym Systems (Small, Medium, Large) for commercial gyms. All systems utilize a proprietary oxygen concentrator, ultra high flow mask, extra large reservoir bag, and piping/tubing components designed for maximum airflow. Optional accessories include pulse oximeters and oximeter watches for session monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• EWOT Energy Home System
• EWOT Energy Plus System
• EWOT Energy Plus Studio System
• EWOT Energy Plus Gym System - Small
• EWOT Energy Plus Gym System - Medium
• EWOT Energy Plus Gym System - Large
• EWOT Accessories

Quantifiable outcome

• 15 minute workout delivers fitness effects equivalent to 1 hour of intense exercise
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• CrossFit Moreland TeamminorChannel Partner/ Reseller/ DistributorCrossFit Moreland Team demoed EWOT ENERGY equipment and provided testimonial endorsement. They recommend EWOT for CrossFitters looking to get an edge in training with speedy recovery benefits.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Live O2: US-based competitor selling exercise-with-oxygen therapy systems (oxygen concentrator + mask + reservoir) directly to consumers and gyms. The closest direct competitor in product offering, technology, and target market.
• EWOT Systems (US): US-based seller of EWOT systems with concentrator, mask, and reservoir bundles. Directly competes in the same Exercise With Oxygen Therapy category, though with US market focus and a smaller accessory ecosystem.
• Oxygen Plus (O+): Sells portable recreational oxygen canisters and related products for athletic performance, recovery, and altitude training. Closely comparable in the consumer oxygen-for-performance value proposition, though it uses canned oxygen rather than concentrator-based EWOT systems.

Broad incumbents

• Inogen: Public medical device company specializing in portable oxygen concentrators. Comparable in oxygen concentrator technology, though Inogen targets medical-grade supplemental oxygen while EWOT targets exercise/wellness use cases.
• CAIRE Inc. Established US manufacturer of medical-grade oxygen concentrators and respiratory equipment. Comparable in core oxygen concentrator technology and serves similar medical/clinical customers, though at a much larger scale and with FDA-cleared products.
• Philips Respironics: Major medical device manufacturer with a respiratory portfolio including oxygen concentrators. Comparable in the underlying oxygen delivery hardware used in EWOT systems, though focused on prescription/clinical use cases.
• Hyperbaric Health (Australia): Australian operator of hyperbaric oxygen therapy (HBOT) clinics. Competes in the same Australian recovery/performance market and offers an alternative oxygen therapy modality that EWOT explicitly positions against (50x tissue O2 claim).

Emerging players

• Recovapro: Sells recovery and wellness devices (massage guns, compression boots, etc.) to fitness consumers and clinics. Comparable in targeting the recovery/performance wellness market with premium hardware, though not oxygen-specific.
• Airheads Balloon Bar: Operates oxygen bars and sells related oxygen therapy products in fitness/wellness venues. Overlaps in the consumer oxygen-as-wellness positioning and shares a similar target market of fitness enthusiasts and recovery-focused consumers.

Regional players

• Membrane Plus (Boost Oxygen): Major US recreational oxygen brand selling canned oxygen for sports, altitude, and wellness. Adjacent in positioning (oxygen for performance/recovery) but uses a different delivery mechanism (canned, not concentrator-based).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EWOTAustralia
• Facebookfacebook.com/EWOTAustralia
• LinkedInlinkedin.com/company/ewot-india

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EWOT Australia