Kingsoft
Kingsoft is a Hong Kong-listed Chinese software company operating the WPS Office productivity suite (100M+ DAU), online gaming (Xishanju, Kingsoft Shiyou), and cloud services. It serves consumers, enterprises, and government under China's domestic substitution policy through freemium subscriptions and an expanding enterprise AI platform (WPS 365 with Qingzhou AI).
- Company typePublic
- Founded1988
- HeadquartersBeijing, China
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingSoftware
What Kingsoft does
Kingsoft Corporation Limited is a Hong Kong-listed Chinese software company (HKG:3888) founded in 1988 that operates three business segments: office productivity software through the WPS Office suite, online gaming via subsidiaries Xishanju (西山居) and Kingsoft Shiyou (金山世游), and cloud services through Kingsoft Cloud (金山云). The WPS Office platform serves over 100 million daily active users in China as of early 2025 and has evolved from a Chinese-language word processor into a cross-platform productivity suite spanning Windows, macOS, Linux, Android, and iOS, with cloud integration, real-time collaboration, and enterprise-grade encryption. The company's technology stack is anchored by a unified "big trunk" core architecture developed since 2020, with proprietary AI capabilities layered on top, including WPS AI 4.0 for agentic document workflows and Qingzhou AI for lightweight private-deployment enterprise AI. Subsidiaries include Kingsoft Office (the listed productivity arm), Seasun/Shiyou (gaming), and Zhuhai Hengqin Yunxiang Zhisheng Network Technology (a subsidiary recently approved to import advanced Nvidia H200 and AMD AI chips).
Kingsoft monetizes through a freemium consumer model for WPS Office, with 66% of FY2025 revenue coming from individual users and the remainder from enterprise/government channels, and is actively expanding into enterprise via the WPS 365 platform launched in 2026 at LEAP EAST in Hong Kong, supported by usage-based AI token billing. The enterprise motion targets government, finance, healthcare, and large corporates seeking data-sovereign AI under China's domestic substitution policy; named deployments include the China Commerce Ministry, Jilin University of Finance and Economics, Kuse Group, Mudanjiang State-owned Assets Supervision and Administration Commission, and Hohhot First People's Hospital. The gaming segment, which declined 28% in FY2025, is being refreshed with new mobile titles co-published with Huya (Goose Goose Duck mobile, which added 5M+ registered users within 24 hours of its January 2026 open beta). FY2025 revenue totaled RMB 9,682.9 million (~USD 1.35–1.38 billion), down 6% year-on-year, with office software and services growing 16% while gaming declined 28%; profit attributable to owners rose 29% to RMB 2.00 billion, though this figure was inflated by a one-off RMB 1.25 billion gain from deemed disposal of a cloud associate. Lei Jun, founder and CEO of Xiaomi, serves as chairman of Kingsoft.
Kingsoft firmographics
Firmographics- Name
- Kingsoft
- Legal name
- Kingsoft Corporation Limited
- Website
- https://kingsoft.com
- Company type
- Public
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Kingsoft is a Hong Kong-listed Chinese software company operating the WPS Office productivity suite (100M+ DAU), online gaming (Xishanju, Kingsoft Shiyou), and cloud services. It serves consumers, enterprises, and government under China's domestic substitution policy through freemium subscriptions and an expanding enterprise AI platform (WPS 365 with Qingzhou AI).
- Ownership category
- akta.pro rank
Kingsoft industry classification
Industry- Product category
- Office Productivity Software
- NAICS
- Software Publishers (513210), Software Publishers (51321), Software Publishers (5132)
- akta.pro primary industry
- Document Creation & Office Suites (BPAMAMAD)
- akta.pro secondary industries
- Mobile Game Publishing & App Game Stores (BPAMAKAB), White-Label Cloud Gaming Platforms for Publishers/Telecoms (MPAFAHAI)
Keywords
Where Kingsoft is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Kingsoft business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Office Software and Services: Kingsoft's office software and services division generates revenue primarily through subscription-based models, with free basic features and premium AI-enhanced capabilities billed separately. This segment posted 16% revenue growth and is the company's strategic focus area for AI-driven expansion.
- WPS Office Subscriptions: WPS Office offers a freemium model with basic features free and advanced features behind a paywall. Individual subscriptions and enterprise licenses generate recurring revenue. High-cost AI services are billed independently.
- Online Gaming: Kingsoft operates online games through subsidiaries including Kingsoft Shiyou and West House (Xishanju). Revenue from this segment declined 28%, offset by new game launches. Games like Goose Goose Duck mobile are co-published with partners.
- Usage-Based AI Token Fees: Kingsoft is shifting toward usage-based token fee models for AI services, aligning with industry trends where daily token consumption in China's AI market is surging. AI agent-based products that continuously consume computing resources drive consumption-based revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free basic features for all users |
| Subscription | Monthly | Subscription tiers for WPS Office members |
| Subscription | Annual | WPS 365 enterprise platform |
| Subscription | Monthly | AI agent subscription (comparable market) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels5 records
Kingsoft product offering
Product offeringCore offering
Kingsoft develops and sells the WPS Office productivity suite, offering word processing, spreadsheets, and presentations across Windows, macOS, Linux, Android, iOS, and iPad with cloud integration, real-time collaboration, and AI-enhanced capabilities. The company also operates online gaming through subsidiaries (Xishanju, Kingsoft Shiyou) and cloud services through Kingsoft Cloud, with the WPS 365 enterprise platform extending its productivity offering into AI-powered enterprise workflows.
Product overview
Kingsoft is a Hong Kong-listed Chinese software company (KINGSOFT 金山) operating three main business segments: office software and services (WPS Office suite), online gaming (through subsidiary Seasun/Shiyou), and cloud services (Kingsoft Cloud). The flagship office software business centers on the WPS Office productivity suite, which has evolved from a free PC-era word processor into a comprehensive cloud-based platform. The current product portfolio includes WPS AI 4.0 (agentic document workflows), WPS 365 (enterprise platform with Qingzhou AI embedded), WPS Multidimensional Spreadsheet (scenario-native AI for spreadsheets), WPS for Pad (iPad desktop-class application), and the core WPS Office suite. The gaming segment, led by subsidiary Seasun, publishes titles including the recently launched Goose Goose Duck mobile. Kingsoft Cloud provides cloud infrastructure services, with a subsidiary Zhuhai Hengqin Yunxiang Zhisheng Network Technology recently approved to import advanced AI chips. The company leverages AI-driven features across its office products while maintaining its position as China's leading domestic alternative to Microsoft Office, serving over 100 million daily active users.
Differentiator
Problem solved
Functional benefit
Brands
- WPS 365: Enterprise productivity platform with embedded AI capabilities, operates directly inside documents and supports 14 languages with data centers in Germany, Singapore, and Japan
- Qingzhou AI
- WPS
Products and services
- WPS Office Full productivity suite offering word processing, spreadsheet, and presentation capabilities with cross-platform compatibility across Windows, macOS, Linux, Android, and iOS, along with cloud integration, real-time collaboration, and enterprise-grade encryption. Targeted at individual consumers and enterprises.
- WPS 365 Enterprise productivity platform with embedded AI capabilities (Qingzhou AI) operating directly inside documents, supporting 14 languages with data centers in Germany, Singapore, and Japan. Targets large organizations across Asia Pacific, including government agencies and financial institutions.
- WPS AI 4.0 AI-powered office software featuring agentic document workflows with autonomous digital employees capable of handling entire document tasks without human prompting. Positioned as a key product in China's AI software boom.
- WPS Multidimensional Spreadsheet Scenario-native AI spreadsheet product for enterprise office work featuring AI one-click table creation with intention recognition, a field plugin store for enterprise-wide AI capability distribution, and AI-generated scripts with human review to eliminate data hallucinations.
- WPS for Pad Native desktop-level office application for iPad delivering full PC-level productivity features including handling spreadsheets with millions of cells and cross-app data manipulation.
- Goose Goose Duck Mobile Mobile game co-published by Huya and Kingsoft Shiyou, leveraging Huya's live streaming ecosystem for distribution. Targeted at individual gamers in mainland China.
Quantifiable outcome
- 3x improvement in document review times with Qingzhou AI on WPS 365
- +4 more outcomes
Companies that use Kingsoft
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Kingsoft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature6 records
Kingsoft partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Zhuhai Hengqin Yunxiang Zhisheng Network Technology (Kingsoft subsidiary)minorZhuhai Hengqin Yunxiang Zhisheng Network Technology, a Kingsoft subsidiary, received U.S. approval to purchase advanced AI chips (Nvidia H200 and AMD chips) from U.S. companies. This enables Kingsoft to access advanced AI training hardware.
- Huya Inc.coreHuya Inc. and Kingsoft Shiyou co-published Goose Goose Duck mobile, which launched in open beta on January 7, 2026 in mainland China. The game recorded over 5 million new registered users within 24 hours, leveraging Huya's streamer resources and integrated live streaming capabilities.
- Kingsoft Cloud (金山云)coreKingsoft and Kingsoft Cloud signed a strategic cooperation agreement to jointly build a new era of enterprise services. Kingsoft Cloud is a cloud computing subsidiary of Kingsoft, and the partnership focuses on enterprise service innovation and cloud-based solutions.
- ShineWing (信永中和)coreShineWing (信永中和), a major accounting and consulting firm, signed a strategic cooperation agreement with Kingsoft Cloud to jointly build a new era of enterprise services, combining Kingsoft's technology with ShineWing's enterprise service capabilities.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Kingsoft competitors and assessment
Company assessmentBroad incumbents
- Microsoft: Microsoft produces Microsoft Office (Word, Excel, PowerPoint) and Microsoft 365, the global benchmark for office productivity software that WPS Office directly competes against, particularly in the Chinese domestic substitution opportunity.
- Google: Google Workspace (Docs, Sheets, Slides) is a cloud-based office productivity suite competing against WPS Office in international markets and increasingly in enterprise AI-embedded productivity workflows.
- Alibaba: Alibaba operates DingTalk (collaboration) and Aliyun (cloud) which compete with WPS 365 enterprise platform and Kingsoft Cloud, serving similar Chinese enterprise and government productivity buyers.
Direct peers
- ByteDance: ByteDance competes directly with WPS via Doubao (AI agent) and Lark/Feishu (collaboration and productivity), serving overlapping Chinese individual and enterprise customers with AI-native productivity offerings.
- Zoho: Zoho offers a comprehensive office and business productivity suite (Zoho Docs, Sheet, Workplace) directly competing with WPS Office/WPS 365 in the SMB and enterprise productivity market globally.
- Tencent: Tencent offers Tencent Docs, WeCom, and a major gaming business, directly overlapping with WPS Office productivity suite and Kingsoft Shiyou/Xishanju gaming franchises in the Chinese market.
Regional players
- NetEase: NetEase is a major Chinese gaming and online services company, comparable to Kingsoft's gaming segment (Seasun/Xishanju) and a regional competitor in Chinese mobile gaming publishing.
Emerging players
- LibreOffice: LibreOffice is the leading open-source office suite, offering Word/Excel/PowerPoint alternatives comparable to WPS Office in the free/open-source productivity segment.
- iFlytek: iFlytek is a leading Chinese AI/voice technology company with enterprise AI products competing against WPS AI 4.0 and Qingzhou AI for Chinese enterprise voice and document AI use cases.
- OnlyOffice: OnlyOffice is an open-source office productivity suite with strong Microsoft Office format compatibility, competing with WPS Office in the open-source/enterprise collaboration space.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Kingsoft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kingsoft leadership team
Management profileNumber of profiles
Profiles5 records
Kingsoft subsidiaries and ownership
Company hierarchySubsidiaries5 records
Kingsoft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kingsoft M&A and investment
M&A and investmentM&A1 record
Investments18 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kingsoft
What does Kingsoft do?
Kingsoft develops and sells the WPS Office productivity suite, offering word processing, spreadsheets, and presentations across Windows, macOS, Linux, Android, iOS, and iPad with cloud integration, real-time collaboration, and AI-enhanced capabilities. The company also operates online gaming through subsidiaries (Xishanju, Kingsoft Shiyou) and cloud services through Kingsoft Cloud, with the WPS 365 enterprise platform extending its productivity offering into AI-powered enterprise workflows.
Is Kingsoft a public or private company?
Kingsoft is a public company. It is classified as public and is currently operating.
When was Kingsoft founded?
Kingsoft was founded in 1988. It employs 5,001 to 10,000 people.
Where is Kingsoft based?
Kingsoft is headquartered in Beijing, China, in the Asia region.
How does Kingsoft make money?
Four revenue lines are on record. Office Software and Services are the primary driver. The others are WPS Office Subscriptions, online Gaming and usage-Based AI Token Fees.
Who are Kingsoft's main competitors?
Broad incumbents on record are Microsoft, Google and Alibaba. Direct peers are ByteDance, Zoho and Tencent. NetEase is listed as a regional player. Emerging players are LibreOffice, iFlytek and OnlyOffice.
Does Kingsoft have an API?
No public API is recorded for Kingsoft.
What industry is Kingsoft in?
Kingsoft's product category is Office Productivity Software. Its primary akta.pro industry code is BPAMAMAD, Document Creation & Office Suites, with a secondary code of BPAMAKAB, Mobile Game Publishing & App Game Stores. Its NAICS code is 513210.