What Panel does

Panel S.r.l., operating under the brand 'Panel' (also 'Panel PC'), is an Italian industrial computer manufacturer founded in 1997 and headquartered in Sassuolo, Italy. The firm designs, manufactures, and sells ruggedized computing and display hardware — industrial panel PCs, VESA-mount PCs, suspension/arm-mounted PCs, fanless box and rack PCs, industrial monitors (panel-mount, remote-LAN up to 100 m, and arm-mounted), and AISI 304 stainless-steel IP67 PCs — for human-machine interface (HMI) and factory-automation use cases in harsh industrial environments. Core engineering themes are fanless thermal design, IP65/IP66/IP67 ingress protection, projective-capacitive multi-touch and five-wire resistive touch, Intel x86 silicon (Celeron through i7 and N97), and anodized aluminum front panels. CE and RoHS compliance certifications are disclosed.

Products are sold direct-to-customer through the company's Italian- and English-language website with an interactive online product configurator and a reserved sales portal (exprimo-dms), supported by downloadable PDF catalogs and direct contact forms. Revenue mechanics are configure-to-quote with no public pricing; the company highlights prompt delivery on standard configurations and offers proprietary in-house custom front-panel personalization (graphics, logos, colors, symbols) at short lead times, including for small orders. Pricing is described as multi-year-contract aligned on standard configurations, with one-time hardware purchase as the primary revenue stream.

Customer segmentation is vertical, concentrated on industrial automation (machine builders, factory automation, process monitoring) as the primary segment, with industrial monitoring and supervision as a secondary use-case segment. The firm explicitly does not disclose revenue, ARR, named customers, ownership structure, leadership, headcount composition, funding, M&A activity, or patents in the supplied inputs — limiting the visibility into commercial scale. Geographic distribution is described as primarily Italian and broader European markets, with no global footprint claim made.

Name

Panel

Legal name

Panel

Website

https://panel.it

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Panel is an Italian industrial computer manufacturer founded in 1997, producing rugged panel PCs, box PCs, monitors, and stainless-steel IP67 HMI displays for factory automation, machine builders, and harsh-environment industrial customers across European markets.

Ownership category

akta.pro rank

Product category

Industrial Computing Hardware

NAICS

Computer and Peripheral Equipment Manufacturing (33411)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Industrial Panel PCs & HMI Terminals (HDACALAE)

akta.pro secondary industry

Rugged Mini PCs & Fanless Edge Computers (HDACALAG)

Keywords

• Industrial panel PCs
• Human-machine interfaces
• Industrial monitors
• Fanless industrial computers
• HMI solutions

Headquarters

HQ city

Sassuolo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Hardware Sales: Sale of industrial panel PCs, industrial monitors, box and rack PCs, and related accessories. Products are sold as configured units based on customer specifications including display size, touch technology, CPU, memory, storage, and mounting requirements. Revenue is generated through one-time hardware purchases with optional accessories and customization services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Panel manufactures and sells ruggedized industrial panel PCs, box PCs, rack PCs, and industrial monitors designed for harsh factory automation, machine control, and process monitoring applications. Products feature fanless designs, IP65/IP66/IP67 ingress protection, capacitive or resistive touch screens, multiple mounting options (panel, VESA, suspension, DIN rail, rack), and are configured and quoted directly to industrial customers through an online configurator.

Product overview

Panel is an Italian industrial automation company founded in 1997 specializing in human-machine interface (HMI) solutions. The product portfolio centers on industrial Panel PCs available in multiple form factors: traditional panel-mount units (PSG/PSR series with capacitive/resistive touch), compact VESA-mountable PCs (PVG/PVR series), suspension/arm-mounted industrial PCs (PAC series), and box/rack computers (PAB series). Complementing the computing lineup are industrial monitors in standard panel-mount (PMG/PMR series), remote-operated variants with LAN extension up to 100 meters (PRG/PRR series), and arm-mounted displays (PAM series). The company also offers IP67-rated stainless steel PCs for hygienic environments and Digital Signage solutions. All products feature fanless cooling, industrial-grade protection ratings (IP65/IP66/IP67), and support Windows and Linux operating systems. A product configurator tool and custom front-panel personalization services round out the offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Panel PC Serie PSG (Capacitive Touch)

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kontron: European embedded and industrial computing provider with ruggedized panel PCs, box PCs, and HMIs. Directly competes with Panel across fanless industrial PC form factors and targets similar industrial automation customers.
• Advantech: Global leader in industrial PCs, panel PCs, and HMI solutions with extensive TPC and UNO series. Directly overlaps with Panel's fanless industrial panel PC and box PC offerings but at much larger scale and global reach.
• Siemens: SIMATIC industrial panel PCs and HMI panels serve the same factory automation customers as Panel. Siemens bundles its panel PCs with its automation software ecosystem (TIA Portal), competing on integrated solutions rather than standalone hardware.
• Schneider Electric: Magelis iPC and HMIs serve industrial automation customers requiring rugged panel PCs and displays. Overlaps with Panel's HMI/panel PC portfolio and competes in similar European industrial verticals.
• Beckhoff Automation: German industrial PC and embedded controller manufacturer offering panel PCs and CP-Link multi-touch monitors for machine builders. Comparable to Panel's industrial panel PC and remote monitor (LAN-based) product lines, with strong European machine-builder presence.
• Phoenix Contact: German industrial automation vendor with industrial PCs and HMI panels for control cabinet and machine-builder applications. Overlaps with Panel's industrial panel PC and box PC/DIN-rail mountable products.
• Rockwell Automation: VersaView industrial PCs and PanelView HMIs serve factory automation customers with rugged panel-mount form factors. Comparable target customers to Panel though with stronger North American presence and bundled software.

Direct peers

• AAEON: Taiwan-based industrial computing manufacturer with a broad panel PC and box PC portfolio including fanless and IP-rated models. Closely matches Panel's product architecture and serves similar industrial automation customers globally.
• IEI Integration: Industrial PC and panel PC specialist with fanless designs and IP-rated front panels comparable to Panel's PSG/PSR and PAB series. Targets machine builders and factory automation end-users in the same niche.
• Beijer Electronics: European industrial HMI specialist offering rugged panel PCs and operator panels for industrial automation. Strong direct overlap with Panel's HMI panel PC focus and shared European industrial customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panel