UXID

What UXID does

UXID (UXID STUDIO) is a privately held South Korean UX design and research consultancy founded in 2015 and headquartered in the Pangyo technology hub of Seongnam-si, Gyeonggi-do. The studio delivers professional UX services — including user research, UX strategy, information architecture, wireframing, UI design, design systems, usability testing, and UX consulting — to enterprise and government clients. Its client roster spans automotive and mobility (Hyundai Motor, Hyundai Mobis, SOCAR, Nota AI), financial services (Samsung Card, MetLife Korea, OK Savings Bank, NextTrade), digital services and software (Riot Games, Nethru, Hyundai Autoever subsidiary software firms, MangoSlab), energy (Korea Power Exchange, PM Grow), and public-sector institutions including the Korea Ministry of the Interior and Safety, the National Folk Museum, and the Korea Institute of Design Promotion.

The studio's methodological differentiator is its "problem-first, data-driven" approach that combines qualitative methods (interviews, ethnographic study, usability testing) with quantitative data (surveys, logs, behavior data). This methodology is supplemented by UXID's AI Lab, which organizes AI use across four practice areas: Research (AI-assisted interview analysis and benchmarking), Structure (AI-assisted information architecture and scenario generation), Interaction (AI-assisted pattern comparison and adaptive interaction design), and Productivity (AI-assisted workflow automation and design consistency monitoring). Outputs are always interpreted by human UX professionals, positioning AI as a productivity and scale lever rather than a replacement for human judgment.

UXID operates a sales-led, direct-engagement business model: prospective clients reach out via a website contact form or via the free UX-Dig 1-minute diagnostic tool, and engagements are scoped and quoted individually as custom professional-services projects. There is no self-serve product, no marketplace presence, no disclosed pricing, no public funding, and no evidence of external investment. The firm is privately held and bootstrapped, operates with 1–10 employees, and pursues a deliberately horizontal cross-industry positioning rather than a single vertical specialization.

Name

UXID

Legal name

UXID STUDIO

Website

https://uxidstudio.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

UXID (UXID STUDIO) is a privately held South Korean UX design and research consultancy founded in 2015, delivering user research, UX strategy, IA, UI design, and AI-augmented UX services to enterprise and government clients across automotive, financial services, healthcare, energy, and public-sector verticals.

Ownership category

akta.pro rank

Product category

UX Design & Research Services

NAICS

Industrial Design Services (541420)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

UI/UX Engineering & Front-End Modernization (BPAEAFAH)

Keywords

• User experience design
• UX consulting services
• Interaction design
• Usability research
• Information architecture

Headquarters

HQ city

Sihung

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. UX Design & Research Consulting Services: Professional services revenue from UX consulting, research, design, and R&D engagements with enterprise and government clients across mobility, healthcare, digital services, systems, and public services domains. Engagements include user research, UX strategy, IA design, wireframing, UI design, design system development, usability testing, and UX consulting. Projects are custom, client-specific engagements typically initiated via the website contact form or direct outreach.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

UXID is a UX/UI design studio that delivers user research, UX strategy, information architecture, wireframing, UI design, design system development, usability testing, and UX consulting engagements for enterprise and government clients. Its methodology combines qualitative user research with quantitative behavioral data and is augmented by an in-house AI Lab that applies AI to research, structure, interaction, and productivity stages of the UX lifecycle. Projects are custom, client-specific engagements spanning mobility, healthcare, digital services, public sector, financial services, and enterprise software.

Product overview

UXID is a UX design studio founded in 2015, offering UX/UI research, design, and consulting services for digital products and systems. The company operates an AI Lab initiative that incorporates AI capabilities into traditional UX practice areas including research, information architecture/structure design, interaction design, and workflow productivity. Their service portfolio spans mobility experience, healthcare, digital services, public services, and enterprise systems. UXID does not offer a unified software platform but rather provides professional services engagements including UX consulting, design execution, and AI-augmented research and structure design capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• AI Lab: UXID AI Lab explores the future of UX with AI, focusing on research, structure, interaction, and productivity domains to advance UX practice using AI technologies.

Products and services

• UX Research Services Qualitative and quantitative user research engagements including customer interviews, diary studies, ethnographic observation, surveys, behavioral modeling, usability testing, AS-IS experience analysis, competitive benchmarking, and UX-driven customer research for enterprise and government clients.
• UX/UI Design Services End-to-end UX/UI design execution including information architecture, wireframing, UI design for web and mobile apps, design system and UI guideline development, brand identity (BI/CI), and screen-level design for automotive, healthcare, fintech, public sector, and enterprise software clients.
• UX Strategy & Consulting Strategic UX consulting engagements including UX road map development, future mobility/service scenario discovery, IT&UX convergence strategy, mid-to-long-term service direction definition, UX quality framework planning, and decision support for prioritizing UX investments across products and services.
• AI-Augmented UX Services (AI Lab) AI-assisted UX engagements spanning AI-assisted user research (interview analysis, benchmarking), AI-assisted information architecture (functional classification, scenario generation, structural stability simulation), AI-assisted interaction design (multi-alternative comparison, adaptive interfaces), and AI-assisted UX productivity (workflow automation, design consistency monitoring).

Named customers29 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Ustwo: Digital product studio combining research, design, and engineering for enterprise and government clients — comparable problem-first approach and similar team-scale boutique model.
• Punchcut: Product design and UX strategy studio with automotive, enterprise software, and connected-device engagements — comparable in mobility UX focus and research-led delivery.
• Method (GlobalLogic): Global experience design firm delivering research, strategy, and product design for enterprise clients — comparable methodology and cross-industry approach.
• Eleks: UX/UI design and software services firm serving enterprise clients across finance, healthcare, and mobility — comparable boutique services model and cross-vertical portfolio.
• Tata Elxsi: Design and technology services firm with a strong automotive UX/UI practice (in-vehicle infotainment, ADAS, EV) — directly comparable to UXID's mobility vertical work with Hyundai, Hyundai Mobis, and EV-charging clients.
• IDEO: Global design and innovation consultancy known for human-centered, problem-first methodology across mobility, healthcare, and financial services — directly comparable to UXID's stated approach and cross-domain positioning, though at far larger scale.
• Designit (Wipro): Global experience-design consultancy serving automotive, financial services, healthcare, and public sector — comparable breadth of verticals and emphasis on strategic, data-driven design.
• Human Factors International (HFI): Specialized UX consulting, research, and certification firm with deep enterprise and government engagements — comparable to UXID in its research-led, consulting-style delivery.
• Nielsen Norman Group (NN/g): UX research and consulting firm specializing in evidence-based usability, user research, and UX strategy — closely aligned with UXID's data-driven, root-cause research methodology.
• Frog Design (frog): Global design and innovation consultancy (now part of Capgemini Invent) serving automotive, mobility, and enterprise clients with research-driven design — comparable across industry verticals and methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UXID