What ASAP Supplies does

ASAP Supplies is a UK-based e-commerce retailer and distributor of marine products, boat parts and spares, operating as a trading name within LKQ Group (UK) Limited and the broader LKQ Leisure & Marine division. The company runs a single unified online storefront at asap-supplies.com with over 20,000 SKUs organised across 22 main categories (Anodes, Boat Maintenance, Cabin Equipment, Deck Fittings & Hardware, Domestic Water Supply, Drivetrain, Electrical, Engine & Gearbox Components, Engine Spares by Model, Exhaust, Fittings/Valves/Strainers, Fuel Systems, Galley Equipment, Gauges, Hose, Lighting, Paint & Coatings, Pumps, Safety, Sanitation, Steering & Controls, and Ventilation). It serves three named customer segments — leisure boat owners as the primary segment, trade professionals, and commercial marine operators — and explicitly sells more than 10,000 individual part numbers organised for both category-based and engine-model-based lookup.

The technology stack is a standard e-commerce platform with self-serve purchase, account login, wishlist, basket, quick buy and a parts identifier tool; same-day dispatch is offered on orders placed before 3:00pm and free UK mainland delivery is available above £150. Distribution is operated directly through the own storefront (B2C and B2B), with a credit account facility for business customers, while shipping is also offered worldwide. The company distributes industry-recognised brands including Victron, Racor, Jabsco, Rule, MG Duff, Hella and Osculati, drawing on the heritage of LKQ Leisure & Marine, which has supplied the leisure industry for over 50 years, and ASAP itself, which has over 30 years of continuous operation.

Revenue is generated through one-time product sales; pricing is not publicly disclosed on the website. The registered office is at Birch Coppice Business Park, Tamworth, England (B78 1SE), with sales operations reachable via a Beccles contact line (+44 0 1502 716993). The headcount band is 11–50 employees. There are no disclosed patents, certifications, regulatory actions, M&A events, leadership changes, partnerships, or funding rounds in the input; the company is private and wholly owned within the LKQ Corporation umbrella.

Name

ASAP Supplies

Legal name

LKQ Group (UK) Limited

Website

https://asap-supplies.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

ASAP Supplies is a UK-based e-commerce retailer and distributor of over 20,000 marine products, boat parts and spares, serving leisure boat owners, trade professionals and commercial marine operators worldwide as a trading name of LKQ Group (UK) Limited.

Ownership category

akta.pro rank

Product category

Marine Equipment & Boat Parts Retail

NAICS

Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234), Other Professional Equipment and Supplies Merchant Wholesalers (423490)

SIC

Wholesale-Misc Durable Goods (5090), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industries

Marine MRO Parts & Consumables Distribution (TLAKAOAJ), Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH)

Keywords

• Marine equipment
• Boat parts spares
• Marine supplies retail
• Boat maintenance products
• Marine engine components

Headquarters

HQ city

Beccles

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Revenue generated through direct online sales of marine products, boat parts, and spares to leisure boat owners, trade professionals, and commercial marine operators. The company sells over 20,000 products across multiple marine equipment categories.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

ASAP Supplies is an e-commerce retailer and distributor of marine products, boat parts, and spares, offering over 20,000 products across 22 categories (Anodes, Boat Maintenance, Cabin Equipment, Deck Fittings, Electrical, Engine Components, Pumps, Safety Equipment, etc.) for boat maintenance, repair, and overhaul. The company operates a self-serve online storefront with same-day dispatch, free UK mainland delivery over £150, and credit accounts for business customers, serving the Leisure, Trade, and Commercial marine sectors.

Product overview

ASAP Supplies is a marine products e-commerce platform offering over 20,000 products for boat maintenance, repair, and overhaul. The company operates as a single unified e-commerce storefront with products organized across 22 main categories including Anodes, Boat Maintenance, Cabin Equipment, Deck Fittings & Hardware, Domestic Water Supply, Drivetrain, Electrical, Engine & Gearbox Components, Engine Spares by Model, Exhaust, Fittings/Valves/Strainers, Fuel Systems, Galley Equipment, Gauges, Hose, Lighting, Paint & Coatings, Pumps, Safety, Sanitation, Steering & Controls, and Ventilation. The product portfolio specializes in replacement parts and supplies for leisure, trade, and commercial marine sectors, with particular depth in engine spares (supporting brands like Beta Marine, Volvo Penta, Yanmar, Perkins, and many others), pumps (with dedicated spares for Jabsco, Johnson, Sherwood, Whaler brands), and comprehensive electrical systems. The company is part of LKQ Leisure and Marine, a division with over 50 years of industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Anodes Cathodic protection products including backing pads, hull anodes, propeller shaft anodes, engine anodes, outdrive anodes, and universal pencil anodes to prevent galvanic corrosion on boats. For leisure, trade, and commercial boat owners.
• Boat Maintenance General boat care products including self-adhesive film, antifreeze, boat covers, cleaning and protection supplies, oils, greases, lubricants, sealants, adhesives, and tools. For routine boat maintenance.
• Cabin Equipment Interior boat equipment including antennas, blinds, cabin heaters, camping equipment, hinges, horns, latches, locks, stoppers, seating, tables, stoves, and windscreen wiper systems. For boat interior fitting out.
• Deck Fittings & Hardware Hardware for boat decks including anchors, bollards, cleats, canopy fittings, deck fillers, fenders, fishing rod holders, handrails, ladders, mooring equipment, and turnbuckles. For deck outfitting and mooring.
• Domestic Water Supply Water systems for boats including accumulator tanks, calorifiers, water heaters, pumps, taps, showers, water tanks, and water purifiers. For on-board water supply.
• Drivetrain Propulsion components including flexible couplings, propeller shaft bearings, propeller shaft seals, propellers, propeller shafts, and rope cutters. For boat drivetrain maintenance.
• Electrical Electrical systems and components including alarms, batteries, cables, fuses, generators, inverters, solar panels, switches, and voltage converters. For on-board electrical installations.
• Engine & Gearbox Components Engine spare parts and components including alternators, drive belts, engine oil, fuel filters, glow plugs, heat exchangers, oil coolers, and starter motors. For marine engine maintenance.
• Engine Spares by Model Engine-specific spare parts organized by manufacturer including Beta Marine, Caterpillar, Cummins, Ford, Honda, Isuzu, Kubota, Mercruiser, Perkins, Volvo Penta, Yamaha, Yanmar, and many others. For model-specific engine part identification.
• Exhaust Exhaust system components including anti-siphon valves, dry exhaust pipe, exhaust silencers, waterlock mufflers, and wet exhaust hose. For marine exhaust systems.
• Fittings, Valves & Strainers Plumbing fittings, valves, strainers, and gas equipment for marine applications. For marine plumbing installations.
• Fuel Systems Fuel handling equipment including fillers, filters, fuel hose, fuel pumps, gauges, senders, tanks, and water detection alarms. For marine fuel system maintenance.
• Galley Equipment Kitchen equipment for boats including cookers, hobs, sinks, refrigerators, freezers, cool boxes, and laundry equipment. For on-board galley installations.
• Gauges Instrumentation including gauges, instruments, gauge sets, senders, and wiring looms for monitoring boat systems. For vessel instrument panels.
• Hose Various hose types including coolant hose, exhaust hose, fuel hose, gas hose, sanitation hose, silicone hose, and steering hose. For marine plumbing and system connections.
• Lighting Lighting products including LED bulbs, LED lights, navigation lights, interior lights, deck lights, searchlights, underwater lights, and torches. For on-board and exterior boat lighting.
• Paint & Coatings Marine paints and protective coatings including antifouling paint, deck paint, engine paint, gelcoat, primers, and topcoat/flowcoat. For hull protection and surface finishing.
• Pumps Pump products including bilge pumps, circulation pumps, engine cooling pumps, fuel pumps, macerator pumps, manual pumps, waste pumps, and pump spares from brands like Jabsco, Johnson, Sherwood, and Whale. For fluid handling on boats.
• Safety Safety equipment including beacons, transponders, fire extinguishers, life jackets, buoyancy aids, life buoys, flares, binoculars, and rescue lights. For on-board safety compliance.
• Sanitation Toilet and waste systems including toilets, separation toilets, toilet spares, waste water tanks, shower sump systems, and bathroom accessories. For on-board sanitation.
• Steering & Controls Steering systems including bow and stern thrusters, control cables, hydraulic steering, mechanical steering, steering wheels, and trim tabs. For vessel steering and control.
• Ventilation Air circulation products including air vents, clamshell vents, cowl vents, dorade boxes, extractor fans, and inline blowers. For cabin and engine bay ventilation.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Defender Marine: US marine retailer specializing in parts, electronics, and safety gear for boats and yachts, with deep SKU coverage and a strong e-commerce channel serving both consumers and trade — a close functional analog to ASAP.
• Wholesale Marine: US online marine parts distributor offering a broad catalog of OEM and aftermarket parts, comparable to ASAP's mix of leisure and commercial marine MRO supplies via an e-commerce-first model.
• Marine Super Store: UK-based online marine retailer focused on boat parts, accessories, and chandlery, with similar SKU breadth across engine spares, electrical, and safety categories — directly competing for the same UK leisure boater segment.
• West Marine: Largest US-based marine retailer with a broad multi-category catalog of parts, accessories, and safety equipment for recreational and commercial boats, directly comparable to ASAP Supplies' assortment breadth and B2C/B2B e-commerce model.
• Force 4 Chandlery: UK marine chandlery retailer carrying parts, deck hardware, electronics, and safety equipment for leisure sailors and motor boaters, competing head-to-head with ASAP in the British market.
• Midland Chandlers (LKQ): Sister brand under LKQ Leisure & Marine selling similar marine chandlery, plumbing, and engine parts to the UK leisure market; effectively a portfolio peer within ASAP's own parent group.
• Fisheries Supply: Long-established US marine distributor serving commercial fishing, recreational, and industrial marine markets with deep technical parts inventory, paralleling ASAP's Trade and Commercial segments.
• JD Marine: Independent UK marine retailer carrying parts and accessories for inboard and outboard engines, with a similar engine-spares-by-model merchandising approach targeting boat owners and trade customers.

Regional players

• Gael Force Marine: Scotland-based marine equipment supplier focused on commercial fishing, aquaculture, and offshore customers, with overlapping MRO and deck hardware offerings that overlap with ASAP's commercial marine assortment but in a different UK region.

Broad incumbents

• SVB (Sailing Yacht Equipment): Germany-headquartered marine chandlery with a very large e-commerce catalog and pan-European shipping, operating at greater scale and geographic reach than ASAP but with comparable product breadth across MRO categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/asapsupplies
• Facebookfacebook.com/asapsupplies
• LinkedInlinkedin.com/company/a-s-a-p-supplies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASAP Supplies