Phoenix
Phoenix Fireworks Ltd is a UK-based pyrotechnics company founded in 1972, offering professional displays, special effects via its Phoenix SFX subsidiary, consumer fireworks retail, and equipment hire and trade supply to venues, event organizers, and home consumers.
- Company typePrivate
- Founded1972
- HeadquartersWrotham, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Phoenix does
Phoenix Fireworks Ltd is a UK-based pyrotechnics company founded in 1972 and headquartered in Wrotham, Kent. The firm operates across four service lines: professional firework displays, special effects (delivered through a dedicated Phoenix SFX subsidiary), consumer fireworks retail, and equipment hire/trade supply. Its customer base spans weddings, public events, schools, venues, and home consumers across the UK, with named enterprise clients including Westfield. The professional display business is staffed by BPA (British Pyrotechnists' Association)-trained firers and uses the firm's proprietary FireTEK wireless firing system for remote ignition and choreography.
The company's technical core is FireTEK, an in-house wireless firing platform, supplemented by a 2025 launch of Colour Flame Technology that extends the proprietary effects palette. The consumer arm maintains a catalog of 147+ SKUs targeting Bonfire Night, New Year, and wedding occasions. The SFX subsidiary pursues film, television, theatre, and corporate staging work, diversifying the calendar away from the seasonally concentrated display business.
Phoenix operates a multi-channel, hybrid B2B/B2C revenue model: contracted display fees from venues and event organizers, project-based SFX work, direct-to-consumer retail, and recurring B2B revenue from equipment hire and a trade portal serving other operators. The firm is privately held with no disclosed funding rounds, consistent with a long-established founder or family-owned operator.
Phoenix firmographics
Firmographics- Name
- Phoenix
- Legal name
- Phoenix Fireworks Ltd
- Website
- https://phoenixfireworks.co.uk
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Phoenix Fireworks Ltd is a UK-based pyrotechnics company founded in 1972, offering professional displays, special effects via its Phoenix SFX subsidiary, consumer fireworks retail, and equipment hire and trade supply to venues, event organizers, and home consumers.
- Ownership category
- akta.pro rank
Phoenix industry classification
Industry- Product category
- Pyrotechnics Services
- NAICS
- Explosives Manufacturing (32592)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Pyrotechnics & Special Effects (IMAEALAD)
- akta.pro secondary industries
- Floral & Event Installations (HSACAAAC), Holiday & Seasonal Event Decor (Home/Commercial) (HSACAOAM)
Keywords
Where Phoenix is headquartered
LocationHeadquarters
- HQ city
- Wrotham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Phoenix business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Consumer Fireworks Retail: One-time purchase of individual fireworks including cakes, rockets, roman candles, fountains, and display packs through e-commerce and physical storefront.
- Professional Display Services: Custom-designed, planned and fired professional firework displays for weddings, public events, schools and venues. Includes consultation, choreography, and on-site firing with experienced crews.
- SFX (Special Effects): Controlled flame machines, smoke effects, cold spark and CO2 jet effects for launches, filming, stage productions and live events.
- Equipment Hire: Rental of FireTEK firing modules, control cases, flame machines, and show hardware for professional pyrotechnic staging.
- Trade Fireworks: B2B sales channel for professional trade customers through dedicated trade.phoenixfireworks.co.uk platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level consumer fireworks |
| Unit Pricing | Pay-as-you-go | Mid-range consumer fireworks |
| Unit Pricing | Pay-as-you-go | Premium consumer fireworks |
| Other | Multi-year contract | Professional display packages |
| Usage-based | Pay-as-you-go | Equipment hire rates |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Phoenix product offering
Product offeringCore offering
Phoenix Fireworks designs, choreographs and fires professional firework displays for weddings, public events, schools and venues across the UK. It also operates a consumer fireworks retail shop (online and physical storefront), provides special effects services through its Phoenix SFX subsidiary (flame machines, smoke effects, CO2 jets, cold sparks), and offers equipment hire for its proprietary FireTEK wireless firing system.
Product overview
Phoenix Fireworks operates as a comprehensive pyrotechnics and special effects company offering four integrated service lines: Professional Firework Displays (designed, choreographed and fired for weddings, public events and venues), Phoenix SFX (special effects including flame machines, smoke effects, and LED-equipped eco jets), Consumer Fireworks Shop (retail fireworks including cakes, rockets, roman candles, fountains, and display packs), and Equipment Hire (FireTEK wireless firing systems and associated hardware for professional pyrotechnic operators). The company also offers bespoke display design services, trade fireworks programs, and specialist colour flame technology introduced in 2025. Founded in 1972, the business is headquartered in Kent, UK with nationwide coverage.
Differentiator
Problem solved
Functional benefit
Brands
- Phoenix SFX: Special effects and pyrotechnic services for launches, filming, stage productions, and spectacle events, including flame machines, smoke effects, cold spark machines, CO2 jets, confetti, and professional lighting equipment.
Products and services
- Professional Firework Displays Professionally designed, choreographed and fired firework displays for weddings, public events, schools and large-scale celebrations, delivered by BPA-trained crews using the proprietary FireTEK wireless firing system.
- Phoenix SFX (Special Effects) Controlled special effects services for launches, filming, stage productions and live events, including flame machines, smoke effects, CO2 jets, cold spark machines, confetti and professional lighting equipment.
- Consumer Fireworks Shop Retail consumer fireworks (147+ products) selected by international champions, including cakes, rockets, roman candles, fountains, sparklers, smoke grenades and display packs, sold via the e-commerce storefront and the Hill Park Farm physical shop in Kent.
- Equipment Hire Rental of the proprietary FireTEK wireless firing system (controllers and modules), flame machines, cold spark machines, CO2 jets, confetti machines and associated show hardware for professional pyrotechnic operators staging their own shows.
- Trade Fireworks Programme B2B sales channel via the dedicated trade.phoenixfireworks.co.uk portal providing professional trade customers with wholesale and bulk purchasing access to fireworks and pyrotechnic supplies.
Companies that use Phoenix
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Phoenix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Phoenix partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Phoenix competitors and assessment
Company assessmentDirect peers
- Black Cat Fireworks: Major UK consumer fireworks brand sold through retail and online channels. Comparable to Phoenix's consumer shop business in product assortment and seasonal retail focus, though Phoenix also has professional display services.
- Fantastic Fireworks: UK-based fireworks display and retail company offering professional displays, consumer fireworks, and equipment supply. Directly comparable to Phoenix in scope of UK services and product selection, including flagship consumer lines.
- FireOne: Manufacturer of professional wireless fireworks firing systems and pyrotechnic control equipment. Direct competitor to Phoenix's FireTEK system in the professional firing technology category used by display operators.
- Alchemy Fireworks: UK professional fireworks display company specializing in choreographed musical displays for weddings, corporate events, and public celebrations. Closely comparable to Phoenix's professional display service line and customer base.
- ER Productions: UK-based global provider of pyrotechnics, SFX, lasers and flames for concerts, tours, and live events. Direct competitor to Phoenix SFX in the live event and stage production market, with similar indoor-friendly special effects offerings.
- Pains Fireworks: One of the UK's oldest and largest firework manufacturers and display companies, founded in the 18th century. Directly comparable to Phoenix as a UK-wide professional display operator with manufacturing heritage and commercial fireworks product lines.
- Titanium Fireworks: UK professional display company providing choreographed public and private firework displays. Direct competitor to Phoenix in the UK displays market with similar wedding, corporate, and event customer focus.
- Kimbolton Fireworks: UK manufacturer and display company with a full fireworks catalogue and professional display services. Comparable to Phoenix in being a UK-based, long-standing operator combining consumer sales with bespoke display contracts.
- Wells Fireworks: UK fireworks display company offering both professional displays and consumer retail. Similar geographic scope and service mix to Phoenix, including display packages and home-use product sales.
Broad incumbents
- Le Maitre: Established UK manufacturer and supplier of pyrotechnics, smoke, flame, and SFX equipment for events, theatre, and film. Overlaps with Phoenix's SFX and equipment hire lines at a larger, more diversified product scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Phoenix social profiles
Digital presencePhoenix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phoenix leadership team
Management profileNumber of profiles
Phoenix subsidiaries and ownership
Company hierarchySubsidiaries1 record
Phoenix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phoenix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phoenix
What does Phoenix do?
Phoenix Fireworks designs, choreographs and fires professional firework displays for weddings, public events, schools and venues across the UK. It also operates a consumer fireworks retail shop (online and physical storefront), provides special effects services through its Phoenix SFX subsidiary (flame machines, smoke effects, CO2 jets, cold sparks), and offers equipment hire for its proprietary FireTEK wireless firing system.
Is Phoenix a public or private company?
Phoenix is a private company. It is classified as family owned and is currently operating.
When was Phoenix founded?
Phoenix was founded in 1972. It employs 51 to 100 people.
Where is Phoenix based?
Phoenix is headquartered in Wrotham, United Kingdom, in the Europe region.
How does Phoenix make money?
Five revenue lines are on record. Consumer Fireworks Retail is the primary driver. The others are professional Display Services, SFX (Special Effects), equipment Hire and trade Fireworks.
Who are Phoenix's main competitors?
Direct peers on record are Black Cat Fireworks, Fantastic Fireworks, FireOne, Alchemy Fireworks, ER Productions, Pains Fireworks, Titanium Fireworks, Kimbolton Fireworks and Wells Fireworks. Le Maitre is listed as a broad incumbent.
Does Phoenix have an API?
No public API is recorded for Phoenix.
What industry is Phoenix in?
Phoenix's product category is Pyrotechnics Services. Its primary akta.pro industry code is IMAEALAD, Pyrotechnics & Special Effects, with a secondary code of HSACAAAC, Floral & Event Installations. Its NAICS code is 32592 and its SIC code is 7900.