Kraege Beerenpflanzen

What Kraege Beerenpflanzen does

Kraege Beerenpflanzen is a German family-owned plant propagation nursery specialising in strawberry and raspberry starting material for professional horticulture. Founded in 1958 and headquartered in Telgte (North Rhine-Westphalia), the company operates on approximately 300 hectares of leased land and produces over 50 strawberry varieties alongside commercial raspberry varieties. Its customer base consists of commercial growers (Erwerbsgartenbau), direct-marketing farms, and wholesale suppliers across Europe, served through direct sales from Telgte and a network of distribution partners in nine European countries.

The company's core technology is a vertically integrated propagation chain: elite mother plants are produced using thermotherapy and in-vitro meristem culture at an isolated facility, superelite (SEE) plants are then raised in insect-proof saran houses, and commercial plant material is multiplied on leased fields under continuous supervision of the Landwirtschaftskammer NRW. Since 2019 all plants carry EPPO PM 4/11 (2) EU certification, supplemented by QS quality assurance and a DE-ÖKO-006 organic line. The offering includes multiple plant types (frigo, green, waiting bed, tray, potted) organised by ripening season, giving customers flexibility across outdoor, tunnel, greenhouse, and substrate/table-top cultivation systems.

Kraege generates revenue by selling propagation plants to commercial fruit growers on a per-order basis through a sales-led model with dedicated representatives (including Managing Director Markus Staden and a Lithuanian country representative) and international resellers. Pricing is not publicly disclosed; customers contact the company directly for quotes and place early orders to secure specific varieties. Distribution is supported by company-operated cold storage and refrigerated transport. Ownership remains with the Kraege family (Stefan Kraege), with a separate Kraege International GmbH & Co. KG entity managing international commercial operations and no external equity investment.

Name

Kraege Beerenpflanzen

Legal name

KRAEGE Beerenpflanzen GmbH & Co. KG

Website

https://kraege.de

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Short description

Kraege Beerenpflanzen is a family-owned German plant nursery, founded in 1958 in Telgte, specialising in EPPO-certified strawberry and raspberry propagation material for professional commercial growers across Europe, produced on approximately 300 hectares.

Ownership category

akta.pro rank

Product category

Horticultural Plant Propagation

NAICS

Nursery and Floriculture Production (11142), Strawberry Farming (111333), Berry (except Strawberry) Farming (111334)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

akta.pro secondary industry

Organic Floriculture & Nursery Crop Production (Ornamentals, Seedlings) (AFAGAKAJ)

Keywords

• Strawberry plant propagation
• Raspberry plant nursery
• Certified horticulture plants
• Fruit plant production
• Commercial berry plants

Headquarters

HQ city

Telgte

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Strawberry and Raspberry Plant Sales: Kraege Beerenpflanzen generates revenue through the production and sale of strawberry and raspberry plants. They produce over 50 different strawberry varieties as green plants (Grünpflanzen), frigo plants (Frigopflanzen), and waiting bed plants (Wartebeetpflanzen), as well as tray plants and potted green plants. Commercial raspberry varieties are also offered. Plants are produced on approximately 300 hectares of leased land and distributed directly to commercial growers and through international distribution partners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Kraege Beerenpflanzen produces and sells certified strawberry and raspberry plants for commercial horticulture. The company offers over 50 strawberry varieties and commercial raspberry varieties in multiple plant types — frigo plants, green plants, waiting bed plants, tray plants, and potted green plants — using a vertically integrated production process that begins with proprietary mother plants and superelite plants produced through thermotherapy and in-vitro meristem culture in a closed system. All plants are produced on approximately 300 hectares of leased land in Telgte, Germany, and are EU EPPO PM 4/11 (2) certified.

Product overview

Kraege Beerenpflanzen is a specialized strawberry and raspberry plant nursery established in 1958, operating on approximately 300 hectares of leased land. The company produces over 50 strawberry varieties and commercial raspberry varieties as a complete vertical integration operation: starting with proprietary mother plants (Mutterpflanzen) produced through thermotherapy and in-vitro culture in a closed system, progressing to Superelite (SEE) plants in saran houses, and culminating in commercial plant material. They offer multiple plant types including Frigopflanzen (cold-stored), Grünpflanzen (fresh green), Wartebeetpflanzen (waiting bed), Traypflanzen (tray seedlings), and Topfgrünpflanzen (potted plants) to serve different cultivation methods and harvest timing requirements. Their varieties are organized by ripening season (early, mid-early, main season, late, and everbearing) and include their own breeding program varieties (Kraege Züchtung) alongside licensed varieties from major European breeders. The company also produces organic-certified plants (DE-ÖKO-006) and maintains EU EPPO PM 4/11 (2) and QS certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Erdbeerpflanzen (Strawberry Plants) Specialized strawberry plant nursery producing over 50 different strawberry varieties as green plants, frigo plants, waiting bed plants, and potted plants for commercial fruit production. Vertically integrated from mother plant production to commercial plant material.
• Himbeerpflanzen (Raspberry Plants) Commercial raspberry plant varieties including summer-bearing (floricanes) and autumn-bearing (primocanes) varieties such as Glen Ample, Tulameen, Polka, Mapema, and Kwanza for professional growers.
• Mutterpflanzen (Mother Plants) Elite plant material produced through thermotherapy and in-vitro culture in a closed system, ensuring disease-free starting material for propagation. Produced at an isolated facility to prevent infection risk from external plants or breeding stations.
• Superelite-Pflanzen (SEE) Superelite plants produced in saran houses (insect-proof gauze fabric), annually inspected for disease, representing the highest quality propagation material grown on special fields far from other strawberry plantations under constant supervision of the Chamber of Agriculture.
• Frigopflanzen (Frigo Plants) Cold-stored strawberry plants for delivery from January, suitable for early forcing cultivation. Plants are lifted in winter and stored in cold storage until delivery.
• Wartebeetpflanzen (Waiting Bed Plants) Strawberry plants ordered by May 30 for delivery the following year, designed for planned harvest timing and flexible production cycles.
• Traypflanzen (Tray Plants) Specialized tray seedlings ordered by May 15 for following year delivery, optimized for substrate and elevated cultivation systems including table-top/stellage cultures.
• Grünpflanzen (Green Plants) Fresh green strawberry plants delivered in July/August for immediate planting in the same growing season.
• Topfgrünpflanzen (Potted Green Plants) Potted green strawberry plants delivered in July/August for cultivation in containers, suitable for substrate and container-based production systems.
• Biopflanzen (Organic Plants - DE-ÖKO-006) Organically certified strawberry plants meeting DE-ÖKO-006 organic standards for organic commercial fruit production.

Quantifiable outcome

• Since 2019, all plants produced by Kraege are EPPO PM 4/11 (2) EU certified
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered regional.

• IntersadregionalChannel Partner/ Reseller/ DistributorDistribution partner for Kraege Beerenpflanzen products in Serbia.
• Start 2005 EOODregionalChannel Partner/ Reseller/ DistributorDistribution partner for Kraege Beerenpflanzen products in Bulgaria. Located in Popovo city with contact person Naiden Petrov.
• SW-HortoregionalChannel Partner/ Reseller/ DistributorDistribution partner for Kraege Beerenpflanzen products in Sweden and Denmark.
• Walpole (R.W. Walpole)regionalChannel Partner/ Reseller/ DistributorDistribution partner for Kraege Beerenpflanzen products in England.
• HelleregionalChannel Partner/ Reseller/ DistributorDistribution partner for Kraege Beerenpflanzen products in Finland.
• OzoliregionalChannel Partner/ Reseller/ DistributorDistribution partner for Kraege Beerenpflanzen products in Latvia.
• SchoubsregionalChannel Partner/ Reseller/ DistributorDistribution partner for Kraege Beerenpflanzen products in Belgium.
• Audrius GiraitisregionalChannel Partner/ Reseller/ DistributorRepresentative for Kraege Beerenpflanzen in Lithuania. Contact: [email protected], Fon +037 068681621.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Meiosis Ltd: UK-based berry genetics business focused on strawberry variety development and licensing. Comparable to Kraege's upstream genetics activity (Kraege Züchtung) rather than propagation, but addresses the same European grower customer with similar plant material.
• Global Plant Genetics Ltd: UK-based berry IP and variety management company commercializing strawberry, raspberry, and blackberry varieties across Europe. Comparable to Kraege in working with international breeding stations and supplying licensed varieties to European professional growers.

Direct peers

• Hansabred GmbH & Co. KG: German strawberry breeding and propagation company producing certified planting material for European commercial growers. Closest geographic peer to Kraege with overlapping strawberry variety portfolio and similar focus on certified (EPPO/QS-grade) plant material.
• Fresh Forward Holding BV: Dutch berry breeding and propagation company developing strawberry, raspberry, and blackberry varieties, with a plant production arm supplying European growers. Comparable to Kraege as a vertically integrated berry genetics and plant propagator.
• ABZ Seeds BV: Netherlands-based strawberry breeding and propagation company producing F1 hybrid strawberry varieties and planting material. Comparable to Kraege in strawberry specialization, certified plant production, and European commercial grower customer base.
• Goossens Vossebeld BV: Netherlands-based propagator specializing in strawberry plants (green, frigo, waiting bed, tray) for the professional market. Directly comparable to Kraege in plant type mix, customer base, and European distribution footprint.
• Vissers Aardbeiplanten BV: Dutch strawberry and raspberry plant propagator producing tray, frigo, and waiting bed plants for commercial European growers. Directly comparable to Kraege in plant types offered, customer base (Erwerbsgartenbau), and reliance on certified disease-free starting material.
• Edward Vinson Ltd: UK-based soft fruit plant propagator producing strawberry, raspberry, and blackberry planting material for commercial growers. Comparable to Kraege in plant types, professional horticulture customer base, and multi-country European distribution.

Broad incumbents

• Planasa: Large Iberian berry breeding and plant production group with a global footprint and broad strawberry, raspberry, and blueberry variety portfolio. Broader and more international than Kraege but overlapping in strawberry/raspberry plant production and European professional grower customers.
• Berry Gardens Ltd: UK berry grower cooperative and plant supplier with a broad soft fruit portfolio including strawberry, raspberry, and blackberry. Broader and more vertically integrated than Kraege but overlapping in plant supply to commercial growers across Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kraege

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kraege Beerenpflanzen