Verity HealthNet

What Verity HealthNet does

Verity HealthNet, LLC is a Louisiana-based healthcare provider network company founded in 2003 and headquartered in Baton Rouge. It builds and operates a curated network of hospitals, physicians, and medical professionals that self-funded employers, third party administrators, brokers and consultants, and managed care organizations access in lieu of broader BlueCross/BlueShield, United, Cigna, or Aetna (BUCA) networks. Its core products include the Verity Network (a high-performance provider network with tiered benefit options), Verity First Choice (a stand-alone Exclusive Provider Organization), the Healthcare Highways Health Plan (a fully integrated health plan offered through a strategic partnership extending coverage into Texas and Oklahoma), and a Value Based Care Program that supports risk-based arrangements, population health management, and delegated services for independent physicians.

The underlying platform consists of provider network management with tiered network and benefit strategy capabilities, an online provider search tool across Verity, Verity First Choice, General Health Systems Insurance Plan, and Iberia Medical Center Health Plan networks, and data analytics services for population health goal-setting and care plan determination. Technology differentiators are integration/interoperability, domain specialization in value-based care, and ease of use for member-facing provider search.

Verity generates revenue primarily through recurring network access fees charged to self-funded employers, TPAs, brokers/consultants, and managed care organizations in exchange for access to its provider network. The go-to-market combines direct enterprise field sales to self-funded employers with channel partnerships through regional brokers, consultants, TPAs, and the Healthcare Highways co-marketed health plan. Operating geographies span Louisiana as the primary market, with extension into Texas and Oklahoma via the Healthcare Highways partnership. The company is a privately held LLC with no identified venture capital, private equity, or institutional ownership.

Name

Verity HealthNet

Legal name

Verity HealthNet, LLC

Website

https://verityhealth.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Verity HealthNet is a Louisiana-based healthcare provider network founded in 2003 that serves self-funded employers, TPAs, brokers, and managed care organizations across Louisiana, Texas, and Oklahoma via its Verity Network, Verity First Choice EPO, and the co-marketed Healthcare Highways Health Plan.

Ownership category

akta.pro rank

Product category

Healthcare Provider Network Services

NAICS

Ambulatory Health Care Services (621)

SIC

Hospital & Medical Service Plans (6324), Services-Health Services (8000)

akta.pro primary industry

Provider Network & Care Management for Commercial Members (HLAEAAAL)

Keywords

• Healthcare provider network
• Self-funded employer plans
• Value-based care programs
• Third party administrator network
• Exclusive provider organization

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Network Access Fees: Verity HealthNet generates revenue through network access fees charged to self-funded employers, third party administrators, brokers/consultants, and managed care organizations in exchange for access to their provider network for employee/beneficiary healthcare services

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Verity HealthNet operates a high-performance, independent healthcare provider network that self-funded employers, third party administrators, brokers/consultants, and managed care organizations access in exchange for recurring network access fees. The company delivers tiered network and benefit design solutions alongside value-based care programs, population health management, and an online provider search tool serving members in Louisiana, Texas, and Oklahoma.

Product overview

Verity HealthNet operates as a Louisiana-based provider network platform for self-funded commercial health plans, offering multiple interconnected products. The core portfolio consists of the Verity Network (high-performance provider network), Verity First Choice EPO (exclusive provider organization), and the Healthcare Highways Health Plan (fully integrated health plan). Additional offerings include a Value Based Care Program supporting risk-based arrangements and population health management, along with Provider Search and Data Analytics tools. The products are designed to work independently or complement each other, with tiered network options and benefit strategies available to employers and payors across Louisiana, Texas, and Oklahoma.

Differentiator

Problem solved

Functional benefit

Brands

• Verity First Choice: Stand-alone Exclusive Provider Organization (EPO) with no out-of-network coverage, can be complemented with Verity network tier or tiered provider networks with benefit options
• Healthcare Highways Health Plan

Quantifiable outcome

• Lower out-of-pocket costs for members when using in-network providers
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Healthcare HighwayscoreStrategic or Co-development PartnerHealthcare Highways is a strategic partner providing the Healthcare Highways Health Plan, a fully integrated health plan designed to address total cost of care. The Health Plan is supported by the Verity Network in Louisiana with coverage extending to Texas and Oklahoma. This partnership enables Verity to offer fully integrated health plan products alongside their standalone network solutions.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Zelis: Healthcare technology company offering provider network access, claims cost management, and payment integrity. Overlaps with Verity's network access, fee schedule management, and data analytics capabilities for self-funded plans.
• HealthComp: Third-party administrator that pairs self-funded plan administration with proprietary provider networks and care management. Comparable combination of TPA channel, network access, and value-based services that Verity delivers to the same buyer.
• MultiPlan: Largest independent provider of PPO networks and cost management in the US. Directly comparable to Verity's core business of providing access to provider networks for self-funded commercial health plans, brokers, and TPAs.
• Lucent Health: National provider of self-funded employer health plans combining network access, care management, and value-based programs. Closely comparable to Verity's model of supporting self-funded employers, brokers, and TPAs with network and population health solutions.

Broad incumbents

• UnitedHealthcare: Largest national carrier with extensive provider networks and integrated TPA capabilities via Optum. Represents the scale and breadth competitor Verity is differentiated against in the self-funded employer market.
• Cigna Healthcare: National carrier with extensive provider networks, PBM, and stop-loss offerings serving self-funded employers. Competes for the same broker-led, self-funded employer relationships Verity targets.
• Blue Cross and Blue Shield of Louisiana: Dominant incumbent commercial health insurer in Verity's home state of Louisiana. Provides the broad-network offering against which Verity explicitly positions itself as a BUCA-free alternative.
• Aetna (CVS Health): National carrier that owns the First Health PPO network, a direct competitor in the leased-network space used by self-funded employers and TPAs — the same channel Verity serves.

Regional players

• Vantage Health Plan: Louisiana-based health plan offering HMO and self-funded network solutions in the same regional market where Verity's network is densest, making it a direct in-market competitor for employer and broker relationships.

Emerging players

• Aither Health: Smaller, growth-stage self-funded healthcare network operator offering customizable network and plan designs to employers and brokers. Mirrors Verity's go-to-market of providing an alternative to dominant national carriers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/VHealthnet
• Facebookfacebook.com/VerityHealthNet
• LinkedInlinkedin.com/company/verity-healthnet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verity HealthNet