Negocios & Estrategias

What Negocios & Estrategias does

Negocios & Estrategias is a private business consulting firm headquartered in Guayaquil, Ecuador. Founded in 1997, the firm provides market research, public opinion analysis, and strategic advisory services to clients, operating with a team of 11 to 50 employees and maintaining a web presence at negociosyestrategias.com.ec. The company is led by Iván Sierra, who serves in a dual Founder & General Director capacity.

The firm's service portfolio centers on three core practice areas: market research, public opinion polling and analysis, and strategic advisory. As a consultative services business, revenue is generated through project-based engagements typical of advisory firms operating in Ecuadorian and Latin American markets, with no productized software, subscription, or platform offering evidenced in the source material. The firm's value proposition is grounded in advisory expertise rather than proprietary technology, distinctive data assets, or a published methodology platform.

Beyond the firm's basic profile, detailed information about its productized methodologies, technology stack, pricing structure, customer roster, geographic footprint, partnerships, certifications, funding history, and current operating metrics is not available in the input sources; the company website returned only a loading/verification screen during data collection ("One moment, please..."). This significantly limits verification of scale, customer concentration, and competitive positioning beyond the confirmed firmographic facts.

Name

Negocios & Estrategias

Website

https://negociosyestrategias.com.ec

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Negocios & Estrategias is a Guayaquil, Ecuador-based private business consulting firm, founded in 1997, that provides market research, public opinion analysis, and strategic advisory services to clients across Ecuador with a team of 11 to 50 employees.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYMPAAAFAB

Brand & Portfolio Strategy Consulting

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Marketing Strategy & Consulting

SECONDARYBPAHAGAB

Organization Design & Operating Model Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting

Keywords

• Market research services
• Public opinion analysis
• Strategic advisory services
• Business consulting
• Market intelligence

Headquarters

HQ city

Guayaquil

HQ country

Ecuador

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Negocios & Estrategias is a business consulting firm that delivers market research, public opinion analysis, and strategic advisory services to organizations. The firm combines data-driven research, opinion polling, and strategic counsel to help clients understand markets, stakeholders, and competitive dynamics, primarily serving clients in Ecuador.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research Market research services that help organizations understand their markets, customers, competitors, and industry dynamics. Targeted at business clients seeking data-driven insights to inform commercial decisions.
• Public Opinion Analysis Public opinion analysis services that measure, analyze, and report on public sentiment, attitudes, and stakeholder perceptions. Targeted at organizations needing to gauge opinion among key constituencies such as consumers, citizens, or employees.
• Strategic Advisory Services Strategic advisory services that translate market and opinion research into actionable business strategies for client organizations. Targeted at executives and decision-makers seeking outside counsel on positioning, growth, and competitive strategy.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• McKinsey & Company: Global management consulting leader with a Latin American practice offering strategic advisory to corporate and public-sector clients. Highly relevant as a broad incumbent whose strategy and organization work overlaps with Negocios & Estrategias' strategic advisory offering, though at a far larger scale and price point.
• The Boston Consulting Group: Top-tier global strategy consulting firm with a Latin America practice serving corporates on strategy, organization, and market entry. Comparable as a broad incumbent whose strategic advisory work directly overlaps with the subject firm's core service.
• EY-Parthenon: Strategy consulting arm of EY with Latin American coverage offering corporate strategy and transaction advisory. Comparable as a broad incumbent whose strategic advisory offering targets similar corporate decision-makers in the region.
• NielsenIQ: Global consumer intelligence and market research company with established operations in Latin America. Comparable as a broad incumbent providing market research, consumer insights, and strategic advisory support to FMCG and retail clients.
• Bain & Company: Global management consulting firm with established presence across Latin America serving private equity, corporate, and public-sector clients. Comparable as a broad incumbent offering strategy consulting that competes for the same senior executive relationships.
• Deloitte Consulting: Big Four advisory firm offering strategy, operations, and human capital consulting globally including Ecuador. Comparable as a broad incumbent that provides overlapping strategic advisory and market insight services to large Latin American clients.

Direct peers

• Ipsos: Global market research and public opinion firm with strong presence across Latin America. Directly comparable on the market research and public opinion analysis side of the subject firm's offering, with similar client types in B2B and public sector research.
• Kantar: Global market research, brand strategy, and consumer insights firm operating across Latin America. Directly comparable on the market research and brand/portfolio strategy consulting elements of the subject firm's practice.

Regional players

• Datum Internacional: Peruvian market research and public opinion firm with similar service offering focused on Latin American corporate and political clients. Comparable as a regional peer in the same specialty area of market research and public opinion analysis.
• Consultoría Estratégica & Asociados: Ecuadorian management consulting firm offering strategic advisory to corporate clients in the country. Comparable as a regional peer serving the same Ecuadorian market with overlapping strategic advisory and organizational consulting services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/negociosyestrategiasec

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Negocios & Estrategias