Brand Metrics

What Brand Metrics does

Brand Metrics Fintech Private Limited is an India-based enterprise software and IT services company founded in 2020 and headquartered in Jaipur, with a secondary office in the Patel Nagar area of the same city. The firm builds secure, scalable digital systems for regulated and operation-heavy industries, with primary verticals in banking, fintech, solar/renewable energy, and healthcare, and secondary verticals spanning manufacturing, gaming, HVAC/MEP, robotics, and news/media. Its productized offerings include Metrics eNote (internal office notes and announcements), Metrics Circular (circular creation and distribution), Metrics Analytics 360 (BI and predictive analytics), Metrics Recovery (performance optimization), and the DRAG Chatbot, a Retrieval-Augmented Generation conversational AI used for banking customer queries. Underlying technology is cloud-based enterprise software combining generative AI, machine learning, and advanced analytics, delivered on AWS, Google Cloud, and Microsoft Azure (all three are stated partner ecosystems).

The business operates a dual model: a productized Metrics suite sold as a platform-plus-modules offering, and a services portfolio that includes custom software development, strategy and consulting, data and AI/analytics services, cloud managed services, AI consulting, and product management services. Revenue mechanics are entirely quote-based with multi-year contract cadences and engagement models ranging from short-term advisory workshops (2-4 weeks) to long-term transformation programs; no public pricing exists. GTM is enterprise field sales-led with direct engagement of banks, NBFCs, solar companies, and government institutions, supplemented by AWS/Google/Microsoft partner channels and a Redington distribution relationship in India. Named clients include four Indian government regional rural banks, Spartan Solar LLC (ERP deployment), Solar School, Sickle Innovations/Hectare.in, Rajasthan Patrika, Waah Marketing, Smart Pay, and Just Game Ads; the company claims 150+ projects delivered, 50+ global clients, 10+ industries served, and 100% client retention, though none of these figures are independently verified.

Name

Brand Metrics

Legal name

Brand Metrics Fintech Private Limited

Website

https://brandmetrics.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Brand Metrics is an India-based enterprise software and IT services firm that builds secure digital solutions—including internal communications, analytics, and AI chatbots—for banks, fintech firms, solar companies, and healthcare organizations, sold through direct enterprise sales and cloud partner channels.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development: Tailored software solutions built to match unique business needs, designing scalable, secure, and future-ready applications for growth. Includes web solutions, mobile applications, and enterprise systems.
2. Strategy and Consulting Services: Business modernization, digital transformation advisory, technology roadmap planning, enterprise architecture design, and change management consulting services.
3. Data and AI Analytics Services: Data strategy, engineering, business intelligence, predictive analytics, AI solutions, data visualization, big data management, NLP and chatbot development, and data governance services.
4. Cloud Managed Services: 24/7 monitoring, optimization, migration, backup, security, compliance, scaling, automation, and disaster recovery for cloud infrastructure.
5. AI Consulting Services: AI strategy consulting, Gen AI assessment, data maturity evaluation, architecture blueprint, model feasibility assessment, and MLOps strategy development.
6. Product Management Services: Product strategy, research, lifecycle management, requirements prioritization, agile delivery, stakeholder alignment, launch management, and analytics services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Brand Metrics is a global enterprise software and IT services company that builds secure, scalable, cloud-based industry-specific software for banks, NBFCs, solar companies, and other regulated enterprises. It delivers a proprietary product suite (Metrics eNote, Metrics Circular, Metrics Analytics 360, Metrics Recovery) alongside custom software development, cloud managed services, strategy and consulting, and data/AI analytics services. The company leverages generative AI, machine learning, and advanced analytics to automate workflows, improve operational efficiency, and enable digital transformation for its clients.

Product overview

Brand Metrics offers a suite of enterprise software products built on a platform-plus-modules architecture. The core product portfolio includes Metrics eNote for internal communications, Metrics Circular for circular management, Metrics Analytics 360 for business intelligence and predictive analytics, and Metrics Recovery for performance optimization. These products are designed for regulated industries including banking, fintech, solar energy, and healthcare, with AI-powered features including chatbots, predictive analytics, and process automation integrated across the platform.

Differentiator

Problem solved

Functional benefit

Brands

• Metrics Analytics 360: Integrated analytics module designed to help solar businesses transform raw data into actionable insights, consolidating information from sales, design, procurement, project management, and service operations.
• Metrics Circular
• Metrics eNote
• Metrics Recovery

Products and services

• Metrics eNote

Quantifiable outcome

• 80% reduction in manual data processing with Metrics Analytics
• +8 more outcomes

Named customers13 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AWScoreTechnology or IntegrationAWS Authorized Partner providing cloud infrastructure, architecture support, cloud credits, and CTO-as-a-Service for cloud-ready solutions. The partnership enables delivery of scalable, secure, and cost-effective AWS-powered solutions.
• Google CloudcoreTechnology or IntegrationGoogle Partner status for delivering cloud and analytics solutions. Partner logo displayed on services page indicating certified partnership status.
• Microsoft AzurecoreTechnology or IntegrationMicrosoft Partner status for delivering Azure-based enterprise solutions. Partner logo displayed on services page indicating certified partnership status.
• RedingtonminorChannel Partner/ Reseller/ DistributorDistribution partner for technology products and services. Redington logo displayed as part of technology partnerships on services page.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/brand_metrics
• LinkedInlinkedin.com/company/brand-metrics-fintech
• Facebookfacebook.com/brandmetricsfintech

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand Metrics