Setareh

What Setareh does

Setareh (ستاره) is a Persian-language online lifestyle magazine operating at setare.com that serves the global Farsi-speaking internet community, with a stated market of the Middle East and Persian-speaking diaspora. The platform publishes daily editorial content across 14+ category sections including news, literature, games, fortune-telling (Hafez divination), cooking, self-care, home and family, general knowledge, religious content, beauty and decoration, dreams, educational content, biographies, and film. It also offers interactive editorial tools such as online Hafez divination (فال حافظ), dream interpretation, an Abjad calculator, and Quranic istikhara, which function as engagement utilities rather than as AI-driven products. The site is presented as a content-driven media property rather than a modular software platform, with no native mobile app disclosed and a Bale Messenger channel (ble.ir/setare_com) listed as its primary auxiliary social/distribution presence.

The business model is consistent with a traditional online publishing operation — content is published without paywalls, no pricing model is disclosed, and there is no indication of SaaS, transactional commerce, or subscription revenue streams. The site's primary revenue mechanism is implicitly advertising (programmatic or direct) against organic and SEO-driven traffic, though no advertising relationships, traffic figures, or monetization metrics were disclosed. No founding date, legal entity structure, ownership, headcount, or funding history is available in the source material, and there are no disclosed partnerships, awards, certifications, or management team members. The company's operating status is active, with fresh editorial content dated within recent days (1 مرداد 1405 / late July 2026 in the Persian calendar shown on the homepage), indicating ongoing publication operations.

Name

Setareh

Legal name

Setare (ستاره)

Website

https://setare.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Setareh is a Persian-language online lifestyle magazine serving Farsi-speaking audiences across the Middle East and diaspora with daily editorial content and interactive tools including Hafez divination, dream interpretation, and an Abjad calculator.

Ownership category

akta.pro rank

Product category

Online Lifestyle Magazine

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

Keywords

• Persian online magazine
• Farsi lifestyle content
• Lifestyle editorial articles
• Online horoscope readings
• Persian entertainment news

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Core offering

Setareh is a Persian-language online magazine platform serving the global Farsi-speaking internet community, publishing editorial content across categories including news, literature, games, fortune-telling, cooking, self-care, home and family, science, religion, beauty and decoration, dreams, educational content, biographies, and film. The site offers interactive features such as daily Hafez divination (فال حافظ), dream interpretation (تعبیر خواب), Abjad calculator, and Quranic istikhara, and functions as a content-driven media site rather than a software or marketplace platform.

Product overview

Setareh is a unified online content platform serving Persian-speaking audiences with a wide range of editorial categories including horoscopes and fortune-telling (Hafez, dreams, Istikhara, Abjad), beauty and nail art tutorials, religious content, cooking, home decoration, entertainment news, and general informational articles. The platform aggregates content across 15+ category sections including news, quotes and arts, games, horoscopes, cooking, self-care, home and family, science, religion, beauty and decoration, dreams, educational content, biography, and film. It functions as a content-driven media site rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Setareh Online Magazine (ستاره) A comprehensive Persian-language online magazine covering diverse topics including news, horoscopes and fortune-telling, beauty and fashion, cooking, religious content, entertainment, biographies, and lifestyle articles. It serves as a unified content platform for Persian-speaking audiences across 15+ editorial category sections, featuring interactive tools such as daily Hafez divination, dream interpretation, Abjad calculator, and Quranic istikhara.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights1 record

Direct peers

• Hamshahri Online: Hamshahri Online is the digital edition of a major Iranian newspaper, publishing news, lifestyle, and cultural content for Persian speakers; comparable to Setareh's news and lifestyle aggregation model.
• Tabnak: Tabnak is a high-traffic Persian news and lifestyle portal covering news, lifestyle, and entertainment categories for a Farsi-speaking digital audience similar to Setareh's.
• Asriran: Asriran is a leading Persian news and lifestyle portal with broad category coverage including culture, religion, and lifestyle — directly comparable to Setareh's content breadth.
• Ninisite: Ninisite is one of the largest Persian women and family lifestyle portals, with deep coverage of home, family, beauty, and lifestyle content — directly comparable to Setareh's home/family and beauty verticals.
• KhabarOnline: KhabarOnline is a Persian news and lifestyle portal aggregating content across multiple lifestyle and cultural categories for Farsi-speaking audiences — comparable to Setareh's content aggregation model.
• Beytoote: Beytoote is a major Persian-language lifestyle portal offering cooking, beauty, religious content, horoscopes, dream interpretation, and family articles — covering virtually the same category mix as Setareh for Farsi-speaking audiences.

Emerging players

• DoctorFa: DoctorFa is a Persian lifestyle and self-care content site covering health, beauty, and lifestyle topics — overlapping with Setareh's beauty, self-care, and lifestyle sections.
• Virgool: Virgool is a Persian-language blogging and content-publishing platform serving Farsi-speaking writers and readers — adjacent to Setareh within the Persian digital content ecosystem.

Broad incumbents

• IranWire: IranWire is a Persian-language news and commentary platform serving the diaspora with editorial content — overlapping with Setareh's news and cultural verticals.
• BBC Persian: BBC Persian is a major international Persian-language media outlet serving news, analysis, and lifestyle content to Iranian and diaspora audiences — a broader incumbent competing for the same Farsi-speaking readership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/Setare_com
• Facebookfacebook.com/setare.magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Setareh