Trail Times
Trail Times is a community newspaper serving Trail, British Columbia and the broader West Kootenay region, publishing local news, sports, obituaries, and events in print and via an eEdition, newsletters, and digital channels. It operates as part of the Black Press Media / Carpenter Media Group network of Western Canadian community titles.
- Company typePrivate
- Founded1969
- HeadquartersTrail, Canada
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Trail Times does
Trail Times is a community newspaper serving Trail, British Columbia and the surrounding West Kootenay region. Operating since the late nineteenth century under the former masthead Trail Daily Times (rebranded by 1969), the title publishes local news, sports, obituaries, opinion, and community-event coverage for residents of Trail and adjacent communities. The publication is part of the Black Press Media / Carpenter Media Group network of Western Canadian community newspapers, and shares branding and content cross-pollination with the dba West Kootenay News.
The core product surface spans a print edition, an eEdition digital replica newspaper, an email newsletter program, classified and obituary listings, sponsored content, and embedded local video. Distribution and production leverage is provided by the Black Press / Carpenter Media shared infrastructure, including advertising sales, CMS, and audience-development tooling, which lets a small editorial staff (1-10 employees per available data) operate a multi-channel local news property.
The business model combines reader-facing revenue (print and digital subscriptions, single-copy sales, newsletter sign-ups) with advertising revenue from local small and mid-sized businesses (display, classifieds, sponsored content, obituaries). The reader base is geographically concentrated in Trail and the West Kootenay, while the advertiser base is similarly local and tied to the regional economy. There is no public disclosure of pricing, subscription rates, or revenue figures.
Trail Times firmographics
Firmographics- Name
- Trail Times
- Legal name
- Trail Times
- Website
- https://trailtimes.ca
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trail Times is a community newspaper serving Trail, British Columbia and the broader West Kootenay region, publishing local news, sports, obituaries, and events in print and via an eEdition, newsletters, and digital channels. It operates as part of the Black Press Media / Carpenter Media Group network of Western Canadian community titles.
- Ownership category
- akta.pro rank
Trail Times industry classification
Industry- Product category
- Community Newspaper
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industry
- Local & City Guide Content Aggregators (MPACAKAJ)
Keywords
Where Trail Times is headquartered
LocationHeadquarters
- HQ city
- Trail
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Trail Times business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels2 records
Marketing channels3 records
Trail Times product offering
Product offeringCore offering
Trail Times publishes local news and information for the West Kootenay region of British Columbia, Canada. Its primary offering is a community news platform delivering regional news, sports, business, entertainment, opinion, obituaries, and public notices through a website, eEdition digital newspaper, email newsletters, and print edition. The company also operates online classifieds, event listings, video content, sponsored content, and online puzzles as supplementary offerings.
Product overview
Trail Times is a community news website operated by Carpenter Media Group / BlackPress Media. The site functions as a unified digital news platform offering local news coverage across multiple content categories including regional news, elections, sports, business, community, lifestyle, entertainment, and obituaries. The core offering is the news website itself, supplemented by the eEdition digital newspaper service, newsletter subscription, classifieds, events listings, video content, sponsored content partnerships, and puzzles.
Differentiator
Problem solved
Functional benefit
Products and services
- Trail Times Website The flagship digital news platform delivering local news coverage for the West Kootenay region in British Columbia, Canada, including regional news, elections, sports, business, community events, entertainment, and obituaries.
- eEdition
Companies that use Trail Times
Customer profileSegments2 records
Ideal customer profiles1 record
Trail Times technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Trail Times partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Trail Times competitors and assessment
Company assessmentBroad incumbents
- Glacier Media: Western Canadian media company operating community newspapers and trade publications. Comparable as a competing community-newspaper group whose titles overlap BC and Western Canadian markets with Trail Times.
- Vancouver Sun: Postmedia-operated metropolitan daily covering BC. Comparable as a newspaper competitor for regional advertising and digital readership, but at a much larger scale and broader geographic scope.
- The Globe and Mail: National Canadian newspaper with a print and digital edition and a dedicated BC/local-news section. Comparable as a news-publishing competitor for national and provincial ad budgets reaching BC readers.
- CBC British Columbia: Public broadcaster covering BC with digital local news, video, and newsletters. Comparable as a competing source of free local and regional news for West Kootenay audiences.
Direct peers
- Rossland News: Another Black Press Media / Carpenter Media Group community title covering Rossland in the West Kootenay. Closely comparable hyperlocal news operation under the same ownership and platform.
- Castlegar News: A Black Press Media / Carpenter Media Group community newspaper serving Castlegar, BC, directly adjacent to Trail. Closely comparable in scope, distribution, and audience, and part of the same regional cluster.
- Kimberley Bulletin: A Black Press Media community newspaper in Kimberley, BC, covering local news, sports, and community events. Comparable as a small-town BC weekly/community newspaper within the same network.
- Nelson Star: A Black Press Media / Carpenter Media Group community newspaper serving Nelson, BC, in the same West Kootenay region. Directly comparable as a sibling title covering an adjacent community with shared corporate infrastructure and product stack.
- Cranbrook Daily Townsman: A BC community daily in the Kootenays offering print and digital editions, local news, classifieds, and obituaries. Comparable as a regional daily newspaper serving a smaller interior BC market.
Others
- Nelson Star / Black Press Local Journalism Network (collective): The Black Press Media network itself is the broader ecosystem of community titles that supplies Trail Times with shared platforms (Used.ca, BlackPress Events, eEdition). Relevant as the corporate comparator and infrastructure peer that defines the product stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Trail Times social profiles
Digital presenceTrail Times financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trail Times leadership team
Management profileNumber of profiles
Trail Times funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trail Times M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trail Times
What does Trail Times do?
Trail Times publishes local news and information for the West Kootenay region of British Columbia, Canada. Its primary offering is a community news platform delivering regional news, sports, business, entertainment, opinion, obituaries, and public notices through a website, eEdition digital newspaper, email newsletters, and print edition. The company also operates online classifieds, event listings, video content, sponsored content, and online puzzles as supplementary offerings.
Is Trail Times a public or private company?
Trail Times is a private company. It is classified as corporate owned and is currently operating.
When was Trail Times founded?
Trail Times was founded in 1969. It employs 1 to 10 people.
Where is Trail Times based?
Trail Times is headquartered in Trail, Canada, in the North America region.
Who are Trail Times's main competitors?
Broad incumbents on record are Glacier Media, Vancouver Sun, The Globe and Mail and CBC British Columbia. Direct peers are Rossland News, Castlegar News, Kimberley Bulletin, Nelson Star and Cranbrook Daily Townsman. Nelson Star / Black Press Local Journalism Network (collective) is listed as an others.
Does Trail Times have an API?
No public API is recorded for Trail Times.
What industry is Trail Times in?
Trail Times's product category is Community Newspaper. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPACAKAJ, Local & City Guide Content Aggregators. Its NAICS code is 513110 and its SIC code is 2711.