What Delfland Nurseries does

Delfland Nurseries Limited is a UK-based, privately held plant nursery operating from Doddington, Cambridgeshire (Benwick Road, March, PE15 0TU). The business specialises in the propagation and sale of vegetable plug plants, herb plants, and oriental greens, grown in standardised 144-cell trays yielding approximately 130 plants per tray. Its catalog spans more than 60 varieties, including mainstream vegetables (cabbage, lettuce, kale, onion, beetroot), culinary herbs (basil, coriander, parsley, oregano, sage, thyme, rosemary, mint, chives, dill, tarragon), and a differentiated range of oriental greens (mizuna, mibuna, pak choi, komatsuna, Chinese cabbage, Chinese mustards such as Ruby Streaks and Golden Streaks). A supplier relationship with Tozer Seeds provides access to breeder-developed proprietary varieties such as Rocket Athena with downy mildew resistance.

The company's commercial platform is its e-commerce website (delfland.co.uk), where customers can browse by plant type or by specific delivery week (Week 30 through Week 42 and beyond), manage current-stock email subscriptions, and either self-serve as retail buyers or register for trade/wholesale accounts. Pricing is set primarily at £32.00 per 144-cell tray, with automatic volume discounts applied when multiple trays of the same product are ordered for the same delivery week. Distribution channels comprise the e-commerce storefront, a dedicated wholesale/trade-account section for professional growers and market gardeners, and a physical on-site nursery shop in Doddington. Marketing channels include the website itself, a current-stock email newsletter, a Facebook page (DelflandNurseries), and a YouTube presence for product and growing information.

The operating model is a hybrid direct-to-consumer plus B2B wholesale nursery serving the United Kingdom (England) only. Revenue is generated per tray under a unit-pricing model with transaction-based volume incentives, with no disclosed subscriptions, licensing, or recurring revenue components. The company is independently owned with no parent entity, no disclosed funding rounds, no M&A history, and no public listing. The offering is seasonal in nature, aligned to UK planting windows, and relies on operational excellence in propagation, scheduling, and logistics rather than on software-led differentiation.

Name

Delfland Nurseries

Legal name

Delfland Nurseries Limited

Website

https://delfland.co.uk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Delfland Nurseries Limited is a privately held UK nursery in Cambridgeshire that propagates and sells over 60 varieties of vegetable plug plants, herbs, and oriental greens in standardised 144-cell trays to UK home gardeners, allotment growers, and professional market gardeners via e-commerce and trade accounts.

Ownership category

akta.pro rank

Product category

Plant Nursery

NAICS

Other Food Crops Grown Under Cover (111419), Vegetable and Melon Farming (11121), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Brassica & Cole Crop Farming (Cabbage, Broccoli, Cauliflower, Brussels Sprouts) (AFAGADAB)

akta.pro secondary industries

Culinary Herb Farming (Basil, Oregano, Thyme, Mint, Parsley) (AFAGAGAD), Fresh Herbs & Microgreens Wholesale (AFAIACAC)

Keywords

• Vegetable plug plants
• Plant nursery supplies
• Herb seedlings
• Oriental greens
• Wholesale horticulture

Headquarters

HQ city

March

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail E-commerce Sales: Direct online sales of vegetable plug plants and seedlings to home gardeners and hobby growers through the company's e-commerce website. Customers select products, choose delivery week, and pay per tray.
2. Wholesale/Trade Accounts: B2B sales to professional growers, market gardeners, and commercial operations through trade account registration. Offers dedicated wholesale section and potentially different pricing structures for bulk orders.
3. Volume Discounts: Discount programs for multiple trays purchased for the same delivery week, encouraging larger orders per transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Delfland Nurseries propagates and sells young vegetable, herb, and oriental green plants grown in standardized 144-cell trays (approximately 130 plants per tray). Plants are sold per tray through an e-commerce website organized by delivery week or plant type, with on-site nursery shop retail and dedicated wholesale trade accounts for commercial growers. The product line spans 60+ varieties including brassicas, lettuce, oriental greens, and culinary herbs.

Product overview

Delfland Nurseries is a UK-based plant nursery offering vegetable plug plants, herb plants, and oriental greens primarily through an e-commerce platform. Their product portfolio centers on young plants grown in 144-cell trays delivering approximately 130 plants per tray. The company operates a dual-channel model combining online ordering with scheduled week-delivery options and a physical nursery shop for wholesale and retail customers. Key product lines include vegetable plug plants (Cabbage, Lettuce, Chard varieties), herb plants (Basil, Parsley, Coriander, Oregano), oriental greens (Mizuna, Pak Choi, Komatsuna), and a dedicated wholesale service with trade account facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Vegetable Plug Plants

Quantifiable outcome

• Approximately 130 plants per 144-cell tray, ensuring high density propagation efficiency

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Dobies: UK-based horticultural retailer selling vegetable seeds, plants, and gardening supplies through e-commerce and catalogue. Comparable to Delfland on vegetable-focused catalog, dual consumer/trade positioning, and UK-only digital distribution footprint.
• Tozer Seeds: UK-based vegetable seed breeder and supplier developing proprietary varieties (e.g., Rocket Athena with downy mildew resistance). Already a confirmed Delfland supplier, Tozer operates in the same vegetable-plant value chain with overlapping customer set among commercial growers and propagators.
• Kings Seeds: UK-based seed supplier with a long-standing catalogue and e-commerce presence selling vegetable, herb, and flower seeds to home gardeners and trade growers. Comparable to Delfland on horticultural category, dual B2C/B2B channels, and UK-only market scope.
• Thompson & Morgan: One of the UK's largest horticultural retailers offering vegetable and flower seeds, plug plants, and young plants through e-commerce. Comparable to Delfland in vegetable plug plant category, online direct-to-consumer + trade channel mix, and broad multi-variety catalog approach.
• Suttons: Long-established UK seed and young-plant retailer selling vegetable, herb, and flower seeds and plants direct to home gardeners and trade customers via catalogue and e-commerce. Directly comparable to Delfland on customer base (home gardeners + trade), product mix (vegetable plants and seeds), and UK-only online distribution model.
• Tamar Organics: UK organic-focused seed and plant supplier offering vegetable and herb seeds and young plants to home gardeners and smallholders. Comparable to Delfland on plant propagation, vegetable-and-herb focus, online direct distribution, and UK-only geographic footprint.
• Mr Fothergill's Seeds: UK seed brand supplying vegetable, herb, and flower seeds to home gardeners and trade customers, with strong retail distribution in garden centres and online. Directly comparable to Delfland on product category (vegetable/herb propagation), B2C + B2B channel mix, and UK market focus.
• Pennard Plants: UK heritage plant nursery selling a wide range of vegetable plants, herbs, and edible plants direct to gardeners via mail order and on-site sales. Comparable to Delfland on plant propagation, vegetable/herb catalog depth, and combination of online + on-site nursery retail channels.
• Rocket Gardens: UK-based nursery that grows and delivers vegetable, herb, and salad plug plants directly to home gardeners and smallholders via mail order. Closely comparable to Delfland on propagation model (young plants/plugs), online direct delivery, vegetable-and-herb catalog focus, and UK-only market scope.

Broad incumbents

• Burpee (Ball Horticultural): Major US-headquartered vegetable and flower seed/plant retailer with global distribution, owned by Ball Horticultural. Comparable to Delfland on vegetable plant and seed category but at vastly greater scale and broader geographic reach, making it a broad incumbent rather than direct UK niche peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DelflandNurseries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delfland Nurseries