What Capemisa Seguradora does

Capemisa Seguradora S/A is a Brazilian life insurance carrier headquartered in Botafogo, Rio de Janeiro, operating under SUSEP (Superintendência de Seguros Privados) authorization since 1958. The company underwrites and distributes a diversified portfolio spanning life insurance (Vida), personal accident insurance (Acidentes Pessoais), private pension/retirement plans (Previdência, including the VIP family and CAPEMISA Pra Você), loan protection insurance (Prestamista), microinsurance (Passageiro TOP for intercity transport passengers), specialty coverage (Pet Black Seguro), assistance services, consigned credit (Crédito Consignado), and capitalization/prize-linked savings products via its wholly-owned subsidiary CAPEMISA Capitalização S/A (established 2011).

The company serves two primary customer segments in Brazil: individual consumers (Para Você) and businesses/corporates (Para Empresa). For individuals, the menu includes family-focused accident products (Família Nalin, AP Premiável Confiança, Família Protegida Confiança), standard life products (CAPEMISA VIVA, Vida Impecável, Vida Segura Credblack), and the full pension family; for corporates, products include Viva Flex, PME, Global Flex for life cover and CIA - Proteção Corporativa, Seguro Escolar, Vida Eventos, and Prestamista CAPEMISA for accident and lender protection. Distribution is multi-channel, anchored by a licensed broker (corretor) network with a dedicated broker portal (PCR), supported by physical branches (sucursais), a call-center layer (Central de Relacionamento / SAC / Ouvidoria), and digital self-service via Meu Portal Capemisa (meuportalcapemisa.com.br).

Revenue is generated primarily via recurring insurance premiums on life, accident, pension, and prestamista policies, complemented by one-time/license revenues from capitalization products (CAPEMISA Capitalização), including the Social Cap line that channels a portion of proceeds to charitable institutions such as APAE, Casa Ronald McDonald, Lar das Moças Cegas, Santa Casa de Misericórdia de Mogi das Cruzes, and Fundação Abrinq. Pricing is not publicly disclosed and is set per product via broker consultation or direct contact. Capemisa operates as a privately held S/A with 501–1,000 employees, subsidiary architecture (CAPEMISA Capitalização), and an LGPD-aligned governance posture (designated Encarregado de Dados / DPO). Technology stack visible externally is a digital-portal layer only — no public API, SDK, or AI/ML capability is documented in the source material.

Name

Capemisa Seguradora

Legal name

Capemisa Seguradora S/A

Website

https://capemisa.com.br

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Capemisa Seguradora S/A is a SUSEP-regulated Brazilian life insurer, founded 1958 in Rio de Janeiro, underwriting life, personal accident, pension, prestamista, microinsurance, capitalization, and consigned credit products for individual and corporate customers nationwide via a licensed broker network, branches, and digital portals.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Life Insurance (6311), Accident & Health Insurance (6321), Insurance Carriers, Nec (6399)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

akta.pro secondary industry

Group Variable Universal Life (GVUL) (FSAIADAD)

Keywords

• Life insurance
• Personal accident insurance
• Pension plans
• Capitalization products
• Loan protection insurance

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Capemisa generates revenue primarily through insurance premiums collected from life insurance, personal accident insurance, and related protection products for individual and corporate clients.
2. Capitalization Products: Revenue from capitalization savings/investment products with prize drawings, including Social Cap products that support charitable organizations.
3. Pension/Previdência Products: Revenue from pension plans including VIP Mais, VIP Previdente, VIP Resgatável products for retirement savings.

Distribution channels4 records

Marketing channels8 records

Core offering

Capemisa Seguradora is a Brazilian life insurance company that underwrites and distributes life insurance (Vida), personal accident insurance, pension/retirement plans (Previdência), loan protection insurance (Prestamista), capitalization savings products with prize drawings, and microinsurance, serving both individual consumers and corporate clients. Products are sold primarily through licensed brokers, branch offices, and digital self-service portals, with the company operating under SUSEP regulatory oversight across all its insurance, pension, and capitalization lines.

Product overview

Capemisa Seguradora operates as a specialized life insurance company offering a diversified portfolio of insurance, pension, and capitalization products for both individual and corporate customers. The product architecture follows a multi-segment model comprising: (1) Individual insurance products including life insurance (CAPEMISA VIVA, Vida Impecável, Vida Segura Credblack), personal accident insurance (Bilhete Premiável, Bem Total, Família Nalin with variants like Família Nalin Protegida and AP Premiável, Família Protegida Confiança), microinsurance (Passageiro TOP for transport passengers), and specialty coverage (Pet Black Seguro for pets); (2) Pension/retirement products under the VIP family (VIP Mais, VIP Previdente, VIP Resgatável, VIP Resgatável + Vida) plus CAPEMISA Pra Você for individual retirement planning; (3) Loan protection insurance (Prestamista) including Super Família Nalin Protegida, Proteção Impecável, and Super Proteção Credblack; (4) Corporate products for businesses including life insurance (Viva Flex, PME, Global Flex), corporate accident insurance (CIA - Proteção Corporativa, Seguro Escolar, Vida Eventos), and business loan protection (Prestamista CAPEMISA); (5) Capitalization products including Cap Promoções for business promotional solutions and Social Cap for charitable donations with prize benefits; (6) Consigned credit (Crédito Consignado) for payroll-deducted loans; and (7) Assistance services as complementary offerings. The company also operates a subsidiary, CAPEMISA Capitalização, established in 2011, focused on capitalization products with a digital-first approach.

Differentiator

Problem solved

Functional benefit

Brands

• CAPEMISA Capitalização: Capitalization products offering prize drawings and savings solutions for businesses and individuals.
• CAPEMISA Social

Products and services

• CAPEMISA VIVA Individual life insurance product providing financial protection for policyholders and their families.
• Bilhete Premiável CAPEMISA Personal accident insurance with a prize-drawing component combining protection with the chance to win awards.
• Passageiro TOP Microinsurance solution for intercity transport passengers offering accident coverage with quick and simple contracting.
• Bem Total Personal accident insurance product offering protection against unforeseen events for individual customers.
• Família Nalin Family-focused personal accident insurance providing comprehensive protection for family members.
• Família Nalin Protegida Premiável Enhanced family accident insurance with prize-drawing features for additional customer engagement.
• Família Protegida Confiança Personal accident insurance under the Confiança brand offering family protection with reliable coverage.
• AP Premiável Confiança Personal accident insurance combining protection with prize-drawing benefits under the Confiança brand.
• Vida Impecável Life insurance product focused on providing clean and straightforward coverage for individual policyholders.
• Vida Segura Credblack Life insurance product distributed through the Credblack channel offering secure life protection.
• Pet Black Seguro Pet insurance product providing coverage for pets, expanding protection offerings to animal companions.
• VIP Mais Traditional pension plan designed to help customers secure a more tranquil retirement future.
• VIP Previdente Pension plan focused on providing foresight and preparation for retirement needs.
• VIP Resgatável Redeemable pension plan allowing participants to access their accumulated funds when needed.
• VIP Resgatável + Vida Combined pension and life insurance product offering both redemption options and life protection.
• CAPEMISA Pra Você Personal pension product designed for individual customers seeking retirement planning solutions.
• Super Família Nalin Protegida Enhanced family loan protection insurance with broader coverage for financial obligations.
• Proteção Impecável Loan protection insurance designed to safeguard assets and financial commitments against unforeseen events.
• Super Proteção Credblack Enhanced loan protection product distributed through the Credblack channel with comprehensive coverage.
• Crédito Consignado Consigned credit product allowing customers to realize their plans through payroll-deducted loans.
• Viva Flex Flexible life insurance product for businesses providing customizable corporate protection.
• PME (Vida) Life insurance specifically designed for small and medium-sized enterprises offering tailored business protection.
• Global Flex Comprehensive life and accident insurance product for businesses providing broad corporate coverage.
• CIA - Proteção Corporativa Corporate personal accident insurance designed to protect business employees with group coverage.
• Seguro Escolar School insurance product providing protection for students in educational institutions.
• Vida Eventos Life insurance product for event organizers covering participants in corporate and social events.
• Prestamista CAPEMISA Business-focused loan protection insurance safeguarding companies against borrower default risks.
• Cap Promoções Capitalization product offering business solutions with prize drawings to increase sales, raise average ticket, rotate inventory, and support philanthropy.
• Social Cap Social capitalization product enabling donations to charitable entities with prize-winning opportunities for donors, promoting social awareness and volunteering.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• SUSEP (Superintendência de Seguros Privados)coreOthersRegulatory oversight body for insurance, pension, and capitalization activities in Brazil. Capemisa operates under SUSEP authorization and regulation for all its insurance products and capitalization operations.
• CNseg (Confederação Nacional das Seguradoras)minorOthersNational insurance confederation representing Brazilian insurance companies. Capemisa is a member participating in industry-wide initiatives and standards.
• FenSeg (Federação Nacional de Seguros)minorOthersNational federation for insurance industry representation and standards in Brazil.
• FenaCap (Federação Nacional de Capitalização)minorOthersNational federation representing capitalization companies in Brazil, setting industry standards.
• FenaPrevi (Federação Nacional de Previdência Privada)minorOthersNational federation for private pension industry in Brazil.
• Lar das Moças CegascoreStrategic or Co-development PartnerCharitable institution benefiting from Capemisa's Social Cap capitalization products. Regular donations through prize redemption programs supporting services for visually impaired women.
• Federação Nacional das APAEScoreStrategic or Co-development PartnerNational federation of APAE (support for intellectually disabled) organizations. Major beneficiary of Social Cap products with regular donations across multiple states supporting social assistance programs.
• Federação das APAES do Estado de Minas GeraiscoreStrategic or Co-development PartnerState federation in Minas Gerais benefiting from MINASCAP and related Social Cap products supporting APAE services.
• Santa Casa de Misericórdia de Mogi das CruzescoreStrategic or Co-development PartnerHealthcare institution benefiting from HiperCap products with regular donations supporting hospital operations and patient care.
• Federação Nacional das Associações PestalozzicoreStrategic or Co-development PartnerNational federation supporting people with intellectual disabilities through various Social Cap products including DioGO 305, premiums programs.
• Casa Ronald McDonaldcoreStrategic or Co-development PartnerCharitable organization for children's cancer support benefiting from Master Cap, Estacão Cap, and other Social Cap products.
• Fundação Abrinq pelos Direitos da Criança e do AdolescentecoreStrategic or Co-development PartnerChild rights foundation benefiting from Low Cap and related Social Cap products supporting children's welfare programs.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Icatu Seguros: One of Brazil's largest independent life insurance and pension specialists, with a similar mid-sized carrier profile, multi-channel distribution (brokers, bancassurance), and focus on individual life, pension, and capitalization products — directly comparable to Capemisa's core book.
• Prudential do Brasil: Brazilian life insurance carrier focused on individual life and accident protection with broker distribution — directly comparable in product scope, customer base, and channel strategy to Capemisa.
• Mongeral Aegon: Brazilian life insurance and pension carrier with a comparable mid-market positioning, broker-led distribution, and emphasis on individual life and private pension products. Closely matches Capemisa's product mix and target segments.
• HDI Seguros: Brazilian mid-sized multi-line insurer with presence in life, auto, and commercial lines, broker distribution, and similar employee-count scale — a close peer for understanding Capemisa's competitive position in the Brazilian mid-market.

Broad incumbents

• Tokio Marine Seguradora: Brazilian subsidiary of Tokio Marine Holdings offering life, accident, and commercial lines distributed through brokers and corporate channels. Competes with Capemisa in corporate accident and life segments at larger scale.
• SulAmérica Seguros: Major Brazilian insurance incumbent offering life, health, pension, and casualty products through brokers and corporate channels. Competes with Capemisa in corporate and individual life segments with broader product breadth.
• Bradesco Seguros: One of Brazil's largest insurance conglomerates offering life, pension, capitalization, and a broad portfolio, distributed through Bradesco's bank network. Operates in every segment Capemisa addresses but at vastly larger scale with captive channel advantages.
• Porto Seguro Seguros: Large Brazilian insurance conglomerate with strong brand presence across personal accident, life, auto, and residential lines. Comparable in accident insurance and personal lines products, though stronger in auto and consumer.
• Zurich Seguros Brasil: Global insurer with Brazilian operations spanning life, accident, and commercial lines distributed through brokers and corporate channels. Competes with Capemisa in mid-market and corporate life/accident segments.
• Mapfre Seguros Brasil: Brazilian subsidiary of global insurer Mapfre offering life, accident, and broader insurance lines through broker and bancassurance channels. Comparable overlap with Capemisa in life and personal accident products.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/capemisa
• YouTubeyoutube.com/user/CapemisaSeguradora
• Facebookfacebook.com/capemisa.seguradora
• LinkedInlinkedin.com/company/capemisa_seguradora
• Instagraminstagram.com/capemisaseguradora
• TikToktiktok.com/@capemisaseguradora

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capemisa Seguradora