Geek Girl

What Geek Girl does

Geek Girl Corporation is a privately held, founder-led education and training business that has operated since 2006 (first event held March 2008) to empower women and girls in technology. Its core product is the Geek Girl TechCon, a full-day conference format featuring 80+ workshops, panels, keynotes, a Help Desk, a HackRoom, and the Sharkette Tank pitch competition, delivered across multiple US cities (Boston, Cape Cod, San Diego, Charlotte, and a planned Bay Area launch in 2016). The company has hosted 12 TechCons, educated 4,672 cumulative attendees, and built a network of 98 trained 'Geek Girls' who serve as speakers, trainers, and marketplace participants.

The business is structured around six distinct revenue streams: conference ticket sales, corporate technology training (full-day boot camps and hourly engagements), the Geek Girl for Hire professional services marketplace, corporate sponsorships, merchandise sales through a Square storefront, and media sponsorship services for third-party events. Supporting products include Geek Girl TV (video learning), the Geek Girl Directory (categorized professional listings), website audit, SEO, content/social media, and website and web application development services. There is no proprietary software platform; the technology backbone consists of standard web properties (geekgirlcamp.com, geekgirltechcon.com, geekgirl.tv), Constant Contact for email, and Square for e-commerce.

Geek Girl is bootstrapped with 1-10 employees, headquartered in San Diego, California, and led by founder and CEO Leslie Fishlock. The company has secured a deep sponsor and venue partner ecosystem that includes Microsoft (main sponsor and venue host), ABWA Cape Cod, Qualcomm/EvoNexus, Draper University, and Girls in Tech, among others. Customer segments span individual women and girls learning technology, SMBs purchasing training and digital services, corporate clients buying customized training, and technology companies sponsoring events to reach women-in-tech audiences. No external funding, acquisitions, or revenue figures have been disclosed.

Name

Geek Girl

Legal name

Geek Girl Corporation

Website

https://geekgirlcamp.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Geek Girl Corporation is a bootstrapped, founder-led education company that runs multi-city full-day TechCon conferences, corporate training, and a tech professional marketplace to teach technology skills to women and girls across the United States.

Ownership category

akta.pro rank

Product category

Technology Education & Training

NAICS

Computer Training (61142), Computer Training (611420), Business Schools and Computer and Management Training (6114), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coding, Game Design & Computer Science Camps (EDAMALAD)

Keywords

• Technology training services
• Women in tech education
• Tech conferences
• Professional development workshops
• Freelance tech marketplace

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. TechCon Conference Tickets: Revenue from ticket sales for full-day technology conferences featuring 80+ workshops, panels, keynotes, a Help Desk, HackRoom, and Sharkette Tank Pitch Fest.
2. Technology Training Services: Customized technology training delivered as full-day boot camps for companies, hourly training sessions, and consulting engagements. Services include SEO audits, website audits, content and social media assistance, website building, and web application development.
3. Geek Girl for Hire Marketplace: Connecting clients with Geek Girl professionals for speaking engagements, presentations, one-on-one consulting, and project-based work.
4. Sponsorships: Corporate sponsorships from technology companies seeking to reach women in tech audiences. Microsoft named as main sponsor for Cape Cod TechCon 2012.
5. Merchandise Sales: Sale of Geek Girl branded merchandise including limited edition shirts through their Square storefront.
6. Media Sponsorship Services: Media partnership services for technology, education, STEM/STEAM, women and diversity events, including promotion and marketing plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Geek Girl is a service-based technology education organization that empowers women and girls through full-day TechCon conferences featuring 80+ workshops, panels, keynotes, a Help Desk, HackRoom, and Sharkette Tank pitch competition, held in multiple U.S. cities. The company also delivers customized corporate training (full-day boot camps and hourly sessions), operates the "Geek Girl for Hire" online marketplace connecting clients with freelance tech professionals, and offers supplementary consulting in website audits, SEO, social media, and web development.

Product overview

Geek Girl is an educational technology company focused on empowering women and girls (and all skill levels) in technology through a portfolio of training products and services. The core offerings include full-day TechCon conferences held in multiple U.S. cities (Boston, San Diego, Cape Cod, Charlotte, Bay Area) featuring 80+ workshops and a Sharkette Tank pitch competition, along with customizable technology training programs for individuals and companies. Supporting services include a 'Geek Girl for Hire' marketplace connecting clients with tech professionals, website development and SEO services, speaking engagements, and Geek Girl TV video content. The company also maintains a professional directory for its community members.

Differentiator

Problem solved

Functional benefit

Products and services

• Geek Girl TechCon Full-day technology conferences featuring 80+ workshops, panels, keynotes, a Help Desk, a HackRoom, and the Sharkette Tank pitch competition, held in U.S. cities (Boston, Cape Cod, San Diego, Charlotte, Bay Area) for individual attendees seeking to learn tech skills, start businesses, or advance their careers.
• Customized Technology Training Customized technology training delivered to companies and individuals as full-day boot camps or hourly training sessions, with content tailored to the group's experience and a strategy for incorporating new skills into their jobs.
• Geek Girl for Hire Online marketplace that connects clients with vetted Geek Girl professionals for technology consulting, training, speaking engagements, one-on-one technical support, and project-based work, with engagement initiated via email inquiry.
• Website Audit Services Professional website analysis covering traffic assessment, current search algorithm evaluation, SEO best practices, content optimization recommendations, and measurement/analytics setup to identify why performance has slowed and how to fix it.
• SEO Services Search engine optimization auditing, keyword research, competitive keyword analysis, SEO strategy development, and ongoing monthly work to increase visibility on search engines.
• Content & Social Media Services Social media account setup, digital content strategy development, content planning and organization, posting frequency optimization, and analytics-driven engagement improvement for clients.
• Website Development End-to-end website creation services from domain name registration through hosting, including blog setup, ecommerce implementation, and ongoing website management.
• Web Application Development Custom web application development to help clients bring product or service ideas to life and build their online businesses.
• Speaking Services Bookable speaking engagements featuring world-class Geek Girl speakers covering technology understanding, digital organization and efficiency, safety and security, digital footprint and personal branding, challenges for women in tech, and specific technologies.

Quantifiable outcome

• 4,672 total attendees educated across all events
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• MicrosoftcoreGTM or Marketing PartnerMajor sponsor and partner for Geek Girl TechCon events. Microsoft served as Main Sponsor for Cape Cod TechCon 2012 and brought Lindsay Lindstrom as Keynote Speaker. Demonstrates commitment to making technology accessible and bringing more women into technology positions.
• ABWA Cape CodcoreStrategic or Co-development PartnerPartnership with American Business Women's Association Cape Cod Charter Chapter for educational scholarships. Geek Girl donates a portion of proceeds to ABWA's educational scholarship fund. ABWA members assist in running Boot Camps and help promote events.
• Qualcomm/EvoNexuscoreGTM or Marketing PartnerSponsor for Women in San Diego Tech Startups panel events. Qualcomm Labs/EvoNexus provided sponsorship for panel discussions featuring women tech leaders in San Diego.
• Co-Merge WorkplaceminorStrategic or Co-development PartnerVenue partner for Women in San Diego Tech Startups Part Deux panel event in San Diego.
• Chic CEOminorGTM or Marketing PartnerCo-sponsor for Women in Tech panel events. Online platform for female entrepreneurs that partners with Geek Girl for cross-promotion.
• Draper UniversitycoreGTM or Marketing PartnerHost venue for 1st Annual Geek Girl Bay Area TechCon at Hero City innovation center in San Mateo. Strategic partnership for expansion into Silicon Valley market.
• Microsoft New EnglandcoreGTM or Marketing PartnerHost venue for 8th Annual Geek Girl Boston TechCon at Microsoft New England - NERD Center.
• Monomoy High SchoolminorGTM or Marketing PartnerHost venue for 8th Annual Geek Girl Cape Cod TechCon.
• Joan B. Kroc Peace & Justice CenterminorGTM or Marketing PartnerHost venue for Annual Geek Girl San Diego TechCon.
• National Center for Women & Information Technology (NCWIT)minorStrategic or Co-development PartnerPartnership to support scholarship program for sending a Geek Girl to college for computer science education.
• Cape Cod Community CollegeminorGTM or Marketing PartnerVenue host for Cape Cod TechCon 2012 events.
• Girls in TechminorGTM or Marketing PartnerPartner organization for girls and women in technology, cross-promotional partnership.
• Ansir Innovation CenterminorGTM or Marketing PartnerVenue for Women in Tech Startups San Diego video recording event.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths6 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/GeekGirlCamp
• Facebookfacebook.com/GeekGirlCamp
• LinkedInlinkedin.com/groups?home=&gid=74541&trk=anet_ug_hm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geek Girl