What IOGT i Norge does

IOGT i Norge is a Norwegian voluntary non-profit membership organization founded in 1877 (with the international IOGT movement tracing to 1851). It operates as a civil-society actor in substance-use prevention, delivering programs and campaigns aimed at reducing alcohol- and drug-related harms among youth, families, and the broader population. The organization is headquartered in Oslo (Torggata 1) and supports a membership base of more than 2,500 people organized across five Norwegian regions (Øst-Norge, Vest-Norge, Sør-Norge, Midt-Norge, Nord-Norge), each with local chapters known as IOGT-lag.

Its core offerings are prevention programs and advocacy campaigns rather than technology products. Key programs include Sterk&Klar (a parent-support and youth-prevention initiative with a youth-contract component), Trygg Oppvekst (family-and-school prevention), and Møteplassen (a low-threshold youth drop-in center in Kopervik). Major campaigns include Hvit Jul (an alcohol-free Christmas pledge with 17,000+ signatories), Fyll Ferien (alcohol-free summer holidays), and Er du enig? (a digital platform for citizens to lobby local politicians on alcohol policy). The organization produces podcast content (Sterk&Klar and Påvirka), research publications (Foreldreundersøkelsen, Lokal Ruspolitikk report), and professional-development seminars (fagdager) delivered across 10+ Norwegian cities with 600+ participants annually. It is affiliated with Juvente (youth), JUBA (children), and FORUT (international development), and participates in Movendi International's 100+ organization, ~60-country network.

The business model is a hybrid of three revenue streams: recurring membership dues from 2,500+ individual members, government grants primarily from Helsedirektoratet (the Norwegian Directorate of Health) for prevention-program delivery, and donations collected via Vipps and bank transfer (with tax-deduction status for gifts above 500 NOK). GTM is community-led: members self-onboard via the website (bli-med.iogt.no), and demand generation runs through campaigns, local chapters, national conferences, podcasts, and political-advocacy tools. The technology stack is non-proprietary, consisting of an eZ Publish CMS website provided by Aplia and a Unicornis membership system, with no public APIs, no AI capabilities, and no integrations beyond standard web and social channels (Facebook, Instagram).

Name

IOGT i Norge

Legal name

IOGT i Norge

Website

https://iogt.no

Company type

Private

Founded year

1877

Operating status

Operating

Headcount range

11–50 employees

Short description

IOGT i Norge is a Norwegian voluntary non-profit organization founded in 1877 that delivers substance-use prevention programs, alcohol-policy advocacy, and parent-support services to over 2,500 members, youth, families, schools, and municipalities across Norway.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership dues: IOGT i Norge generates revenue through membership fees paid by its over 2,500 members across five regions of Norway. Members pay periodic contributions, and payment history is tracked in the membership register.
2. Government grants and project funding: IOGT i Norge receives funding from Helsedirektoratet (Norwegian Directorate of Health) to carry out substance use prevention programs, including Sterk&Klar, Trygg Oppvekst, and other youth and family support initiatives. The organization also channels international development work through FORUT.
3. Donations and contributions: The organization accepts donations via Vipps (#86495) and bank transfers. Givers can receive tax deduction benefits for donations over 500 NOK, with IOGT reporting such gifts to tax authorities.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

IOGT i Norge is a voluntary, nonprofit membership organization that delivers alcohol and drug prevention programs, supports parents and youth, and conducts policy advocacy to reduce substance-related harms. It operates local chapters across Norway, runs education programs (e.g., Sterk&Klar, Trygg Oppvekst) and youth support services (Møteplassen), and publishes evidence-based reports and digital content (podcasts). The organization is funded primarily through membership fees, donations, and government grants.

Product overview

IOGT i Norge is a temperance and substance abuse prevention organization operating primarily as an advocacy and prevention service rather than a technology product company. Its core offerings include the Sterk&Klar parent support program, youth meeting places like Møteplassen, prevention initiatives like Trygg Oppvekst, and awareness campaigns (Fyll Ferien, Hvit Jul, Er Du Enig). The organization also maintains affiliated youth and children's organizations (Juvente and JUBA) and an international development organization (FORUT), along with podcasts and research publications. The organization lacks any technology product, API, or AI-powered features.

Differentiator

Problem solved

Functional benefit

Products and services

• Sterk&Klar A prevention program from IOGT i Norge focused on giving parents and youth tools and knowledge to navigate alcohol and substance-related decisions, complemented by a dedicated podcast series. It is aimed at parents and adolescents in Norway.
• Trygg Oppvekst A prevention program delivered together with municipalities and schools to promote safe childhoods and reduce substance-related harm among children and adolescents in Norway.
• Møteplassen A youth meeting place located in Kopervik, Norway, providing a substance-free social space for young people as part of IOGT i Norge's local prevention work.
• IOGT Podcasts (Sterk&Klar and Påvirka) Audio podcast series produced by IOGT i Norge, including the Sterk&Klar and Påvirka series, distributed on platforms such as Spotify and Apple Podcasts to share prevention-focused content with members, parents, and the broader public.

Quantifiable outcome

• Over 600 professionals attended IOGT's fagdager (professional development seminars) across 10 Norwegian cities in one year
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Movendi InternationalcoreStrategic or Co-development PartnerIOGT i Norge is a member of Movendi International (formerly IOGT International), an international network of substance prevention organizations with over 100 member organizations in nearly 60 countries across Africa, Asia, Americas, and Europe. IOGT's Secretary General Hanne Cecilie Widnes serves on the Movendi International board. The organization contributes to global substance policy advocacy and benefits from international knowledge exchange.
• FORUT (Solidaritetsaksjon for utvikling)coreStrategic or Co-development PartnerFORUT is IOGT's development and solidarity organization, co-owned by IOGT, Juvente, and JUBA. FORUT focuses on development cooperation with an emphasis on substance use as a barrier to development, particularly in Africa and Asia. FORUT operates with offices in Gjøvik, Norway (address: Roald Amundsens vei 1b). IOGT channels most of its international development work through FORUT and helps mobilize funds and awareness.
• JuventecoreStrategic or Co-development PartnerJuvente is IOGT's youth organization, open to individuals aged 12-26 who commit to abstaining from alcohol and other drugs. Juvente operates independently while collaborating closely with IOGT. Juvente members receive a discount on IOGT membership. The organizations share resources, campaigns (e.g., 'Hvit jul'), and advocacy work.
• JUBA (IOGT's children's organization)coreStrategic or Co-development PartnerJUBA is IOGT's children's organization. Together with Juvente, JUBA co-owns FORUT with IOGT. The organizations collaborate on campaigns and share the 'Hvit jul' campaign. JUBA operates independently while being affiliated with IOGT.
• Norges Fredsråd (Norwegian Peace Council)minorStrategic or Co-development PartnerIOGT is a member of Norges Fredsråd (Norwegian Peace Council), engaging in peace work and democratic issues in addition to substance policy. This complements IOGT's broader social mission.
• Actis (Rusfeltets samarbeidsorgan)coreStrategic or Co-development PartnerActis is the Norwegian substance field's collaboration organization. IOGT collaborates with Actis on research publications (e.g., joint report on cannabis myths and facts), policy advocacy, and awareness campaigns. IOGT's Secretary General is cited alongside Actis on substance policy positions.
• Helsedirektoratet (Norwegian Directorate of Health)coreStrategic or Co-development PartnerHelsedirektoratet provides funding for much of IOGT's prevention work, including programs like Sterk&Klar, Trygg Oppvekst, and other substance prevention initiatives. The relationship provides institutional recognition and resources for IOGT's direct service delivery.
• Norwegian schools and municipalitiescoreStrategic or Co-development PartnerIOGT partners with schools and municipalities across Norway to deliver prevention programs, professional development seminars, and policy support. Municipalities receive guidance on local alcohol policy and access to IOGT's knowledge resources and training materials.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Juvente: IOGT's affiliated youth organization for ages 12-26, operating independently while collaborating on substance-free youth culture, campaigns (Hvit jul), and advocacy. Directly comparable mission and audience.
• Blå Kors Norge: Norwegian branch of the international Blue Cross temperance movement, providing substance abuse treatment, prevention, and rehabilitation. Most directly comparable peer in Norwegian substance prevention and recovery services.
• JUBA: IOGT's affiliated children's organization promoting substance-free environments for children. Directly comparable as a co-owned subsidiary sharing campaigns, governance, and IOGT's temperance mission.
• FORUT (Solidaritetsaksjon for utvikling): Co-owned by IOGT, Juvente, and JUBA, FORUT is IOGT's international development and solidarity arm focused on alcohol and drug prevention as a development barrier. Compares on mission, governance, and beneficiary population.

Broad incumbents

• Movendi International: Global umbrella organization of 100+ member organizations in ~60 countries, formerly IOGT International. Comparable as the broader international movement IOGT Norway belongs to, with shared mission of alcohol prevention and policy advocacy.
• Blå Kors International: Global federation of national Blue Cross organizations active in over 40 countries on alcohol prevention and rehabilitation. Comparable broader international temperance movement with similar mission focus.

Emerging players

• Nasjonalforeningen for folkehelsen: Norwegian national public health association working on prevention, mental health, and chronic disease. Comparable as a Norwegian health-focused prevention NGO competing for similar donor pools and government attention.
• Mental Helse Norge: Norwegian mental health advocacy organization with focus on user involvement and peer support. Tangentially comparable as a Norwegian health advocacy NGO addressing adjacent behavioral health concerns.

Regional players

• Kirkens Bymisjon: Norwegian Church City Mission providing social services including substance abuse support, homelessness services, and family support. Comparable as a Norwegian nonprofit social services organization with overlapping target populations.

Others

• Actis - Rusfeltets samarbeidsorgan: Norwegian substance field collaboration organization uniting 35+ NGOs. IOGT collaborates with Actis on research publications and policy advocacy, making it a close ecosystem partner and complement to IOGT's direct service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iogtinorge
• Instagraminstagram.com/iogtnorge
• LinkedInlinkedin.com/company/iogt-i-norge

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IOGT i Norge