FunTreks

What FunTreks does

FunTreks is a privately-held publisher of off-road trail guidebooks and GPS navigation products, headquartered in Monument, Colorado. Founded by Chuck Wells in 1996 with an initial $6,000 print run, the company has built a catalog of spiral-bound guidebooks covering 600+ trails and roughly 8,000 miles across four Western states (Colorado, Utah/Moab, Arizona, and California), plus ATV-specific editions. Products are co-authored by Charles A. Wells and Matt Peterson, who personally drive and verify every trail, accumulating an estimated 290,000 miles of first-hand documentation over 25 years. The product portfolio includes printed guidebooks (typically $39.95), micro-SD GPS data cards compatible with Garmin and Lowrance devices, iOS and Android mobile apps, eBook versions, and bundled package deals; free GPX downloads serve as a customer acquisition funnel for the paid products.

The core technology stack is conventional rather than proprietary-AI: custom cartography with trouble-spot callouts, GPX-formatted waypoints and tracklogs, plug-and-play micro SD integration with leading GPS units, and offline-capable mobile apps. Distribution is hybrid: direct-to-consumer e-commerce via funtreks.com (with free shipping over $50 to the continental US) plus a domestic retail store network that resells guidebooks. The revenue model mixes one-time purchases (books, data cards, packages) with a recurring mobile app subscription, and the company operates without any disclosed external funding, remaining founder-owned and small-staffed (11–50 employees, described as a small team anchored by the two co-authors).

The customer base is consumer-led, serving off-road enthusiasts running 4x4 SUVs, pickups, ATVs/UTVs, and dirt bikes who need reliable, current trail intelligence for safety and route planning. A secondary B2B segment exists in the form of outdoor and off-road retail stores that resell the printed guides. Geographic concentration is firmly in the U.S. Southwest, Rocky Mountain, and broader Western regions, with no international footprint or public market presence.

Name

FunTreks

Legal name

FunTreks, Inc

Website

https://funtreks.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

FunTreks is a privately-held Colorado-based publisher that designs, personally verifies, and sells printed off-road trail guidebooks, GPS data cards, mobile apps, and bundled packages serving 4x4, ATV, and UTV enthusiasts across the U.S. Western and Rocky Mountain states.

Ownership category

akta.pro rank

Product category

Outdoor Recreation - Off-Road Trail Guides

NAICS

Tour Operators (561520), Sporting Goods Retailers (45911)

SIC

Services-Amusement & Recreation Services (7900), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA)

akta.pro secondary industry

Hiking & Trail Accessories Retail (CRAMAAAD)

Keywords

• Off-road trail guides
• 4x4 trail guidebooks
• GPS trail data
• Offroading navigation
• Backcountry trail maps

Headquarters

HQ city

Monument

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Guidebook Sales: Sale of spiral-bound guidebooks covering off-road trails in specific states/regions. Each guidebook contains trail descriptions, ratings, directions, photos, and custom maps. Primary revenue driver.
2. GPS Data Cards: Micro SD cards with pre-loaded trail data for GPS devices. Each card corresponds to a specific guidebook and includes tracklogs, waypoints, and breadcrumb trails. One-time purchase per book region.
3. Mobile Applications: iOS and Android apps providing mobile access to trail data. Apple App provides access to all 600+ trails. Android version works with Backcountry Navigator.
4. Package Deals: Bundled products combining guidebooks with GPS data cards at discounted prices for specific regions.
5. Free Trail Downloads: Free GPX file downloads for personal use. Licensed under non-exclusive perpetual personal-use license. Serves as customer acquisition tool while driving sales of physical guidebooks.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

FunTreks publishes and sells regional off-road trail guidebooks covering Colorado, California, Utah (Moab), and Arizona. Each spiral-bound guidebook includes trail descriptions, difficulty ratings, custom maps, GPS waypoints, and photographs. The company complements guidebooks with GPS data cards (micro SD cards for Garmin/Lowrance devices), mobile apps (iOS and Android), and bundle package deals that combine guidebook and GPS data at discounted prices.

Product overview

FunTreks is a trail guide publishing company that provides a multi-format product portfolio for offroading enthusiasts. The core offering consists of regional guidebook editions (spiral-bound printed books) covering trails in Colorado, Utah, Arizona, and California. These guidebooks are complemented by GPS data cards (micro SD cards) containing tracklogs, waypoints, and breadcrumb trails for use with Garmin, Lowrance, and other GPS devices. Mobile apps for iOS and Android provide offline trail access via smartphone GPS, with the iOS app offering 600+ trails. Package deals bundle guidebooks with GPS data cards at discounted prices. Free GPX downloads are available for personal use. The company also offers eBook versions of guidebooks for tablets and smartphones. All products are designed to work together as a comprehensive offroading navigation system, with trail waypoints and tracklogs matching between the books, apps, and GPS data cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Regional Off-Road Trail Guidebooks Spiral-bound printed guidebooks covering 600+ off-road trails across Colorado, California, Utah (Moab), and Arizona. Each book includes trail descriptions, difficulty ratings (Easy/Moderate/Difficult), turn-by-turn mileage logs, custom-designed maps highlighting trouble spots, GPS waypoints, photographs, vehicle type recommendations, elevation, time estimates, and current conditions information. Priced at $39.95 per book.
• ATV-Specific Trail Guidebooks

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

One partnership is on record.

• GarmincoreTechnology or IntegrationFunTreks provides GPS data cards compatible with Garmin Drive Series and Garmin Overlander devices. Data cards are plug-and-play with most Garmin devices and include waypoints, tracklogs, and breadcrumb trails on topographic maps. New Garmin devices using Garmin TREAD app cannot use the data cards.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gaia GPS: Gaia GPS is a premium offline trail navigation app that integrates directly with FunTreks GPX files and competes head-to-head with the FunTreks iOS app for off-road navigation subscribers.
• onX Offroad: onX Offroad is a subscription GPS app offering crowdsourced off-road trail maps with waypoints and vehicle-specific routing — the most direct commercial competitor to FunTreks' mobile app and GPS data card offering, targeting the same 4x4/OHV enthusiast segment.
• Avenza Maps: Avenza Maps is a mobile PDF/GeoPDF map platform commonly used for off-road and outdoor trail navigation — a comparable map-and-data distribution channel that competes with FunTreks' GPS data card and mobile app stack.
• Backcountry Navigator: Backcountry Navigator is an Android offline GPS app that previously distributed FunTreks trail data via in-app purchases and now competes with the FunTreks Android app as an alternative trail navigation platform.

Broad incumbents

• AllTrails: AllTrails is the largest crowdsourced outdoor trail platform with both free and AllTrails+ subscription tiers; while it covers broader categories (hiking, biking, running) it overlaps with FunTreks on off-road/4x4 trail discovery and navigation.
• AdventureKEEN (Falcon Guides): AdventureKEEN publishes Falcon Guides and other outdoor recreation guidebooks — a broader outdoor guidebook publisher whose catalog overlaps with FunTreks' regional trail guide format and target audience.
• National Geographic Trails Illustrated: National Geographic Trails Illustrated produces waterproof topographic trail maps (including off-road areas) sold through retail and online channels — a broader incumbent competing with FunTreks printed guidebooks and custom maps.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/funtreks
• Xx.com/funtreks
• LinkedInlinkedin.com/company/funtreks-publishing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FunTreks